The Best Redirect for SEO
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The Best Redirect for SEO
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There had been confusion about best redirect to be used in SEO. This confusion is still here. In the recent past, there have been a lot of articles written about this topic. Most of the people say that 302-redirect wouldn’t pass the PageRank. On the other hand, 301-redirect is the most suitable redirect to be used.
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301 redirects
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Most of the people ask if it is a good idea to use 301 redirects if there is the need of moving content from one URL to another. Well, the short answer to this question is ‘Yes’. You should use 301-redirect if you have moved your URL to a new location permanently, and it passes the link equity.
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Now the question is, “does a 301-redirect passes the PageRank?” The answer is: YES.
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The announcement about 301 redirects passing the PageRank was made by Gary Illyes in 2016. In fact, it was about 30X redirects. Gary announced it again in 2017.
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The matter of facts is that there isn’t any issue about use of any kind of redirect when it comes to ranking in Google. Keeping in mind the advice by Gary, you shouldn’t now have any indexing issue with redirects if you are targeting Google’s audience.
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However, you may have to think about using appropriate redirects if you live in USA. According to statistics, about 33% of American internet consumers use Bing as their preferred search engine.
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According to the webmaster guidelines by bing, it would be fine if you use 301 redirects for the permanently moved URLs. However, 302 redirects should work fine if you are moving your URLs temporarily.
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Worldwide
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Google is used as a preferred search engine in most of the countries in the world. So you don’t have to worry about the types of redirects to be used. However, if you are targeting the audience in China, you may have to think about the search engines like Baidu and Shenma more than Google and Bing. Therefore, you will have to stick with the appropriate types of redirects to be used, i.e. you will need to use permanent redirects for permanently moved URLs.
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AmAzon SEO
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