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1-Week Content Waterfall Planning Template
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Phase 1: Topic & Anchor Asset Planning
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Core Technical Topic
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SME Interview / Insight Source
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Key Proof Point / Data
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Primary Call to Action (CTA)
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Phase 2: Weekly Waterfall Schedule
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DayPlatformGoal / Format / ActionStatus
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Day 1: Anchor Blog PostCompany Website / Google SitesPublish 1 deep-dive technical post with genuine information gain.Drafted / SME Verified / Published
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Day 2: Long-Form VideoYouTubeWalk through the main blog concepts on camera or via screen share.Recorded / Edited / Uploaded
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Day 3: Technical Text Post #1LinkedIn, X, Threads, SubstackProblem-focused text post linking to anchor blog.Scheduled
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Day 4: Short-Form Video Clip #1YouTube Shorts, Instagram Reels30-45 second video focusing on primary hook.Scheduled
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Day 5: Technical Text Post #2LinkedIn, X, Threads, SubstackSolution-focused checklist linking to lead resource.Scheduled
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Day 6: Short-Form Video Clip #2YouTube Shorts, Instagram ReelsTechnical tip or edge-case clip.Scheduled
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Day 7: Community & EngagementReddit, LinkedIn CommentsEngage in community discussions using anchor-post insights.Done
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Weekly Checklist Summary
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☐1 Anchor Blog Post Published
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☐1 Long-Form Video Uploaded
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☐2 Short-Form Video Clips Posted
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☐2 Short Text Breakdowns Shared
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☐1 Community Engagement Session Completed
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