13th AHTMM Conference Program - June 22 - 26, 2026, Maccao.xlsx

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1	CONFERENCE PROGRAMME 13th ADVANCES IN HOSPITALITY & TOURISM MARKETING & MANAGEMENT (13th AHTMM 2026) June 22 – June 26, 2026 Macau University of Science and Technology – School of Liberal Arts & Faculty of Hospitality and Tourism Management Macau Please note that all presentations will be held on the Macau University of Science and Technology campus
2	Monday, June 22th
3	6:00 PM – 7:00 PM Welcome Reception Location: Block N: N101 hall Hosts: Prof. Ben Goh and Mr. Gary Kou
4	Tuesday, June 23th - Block N: N101 Hall
5	10:00 AM – 12:00 PM Opening Ceremony Block N: N101 Hall - Welcome speech by Prof. Aliana MW Leong, Associate Vice President (International Affairs) Macau University of Science and Technology - Speech by Prof. Ben Goh, Dean, Faculty of Hospitality and Tourism Management, MUST - Speech from Representative, Education and Youth Development Bureau - Ribbon cutting -Souvenirs presentation by Dr. Denys YW Kwong, Vice President of Macau University of Science and Technology - Folklore performance - Group Photo Keynote speech by Prof. Sameer Hosany, Prof. Christina Chi
6	12:00 PM – 1:00 PM Lunch
7	1:00 PM – 2:30 PM Panel Discussion - Block N: N101 Hall Topic: Publishing in Top Tier Journals Speakers: Dogan Gursoy, Christina Chi, Kevin So, Jun Wen, Sameer Hosany, Ruiying Cai
8	2:30:00 PM – 3:00 PM Coffee Break
9	3:00 PM – 4:30 PM – Concurrent sessions
10	Tuesday, June 23: Session 1- Block O - Room: O206, 3:00 PM – 4:30 PM
11		Moderator: Zhou Yang
12	Paper ID	Paper Title	Authors	Primary Subject Area
13	121	Tourism Competitiveness in the Face of Extreme Climate Risks	Zhao, Ruitao	Climate change and tourism development
14	F13	Examining Risk Perception on Mainland Chinese Tourists' Wellness Tourism Visit Intention in Macau	Yuhao Guo, Dimin Wang	Health and safety issues in tourism and hospitality; Health, medical, spa, and wellness tourism
15	11	A Study on the Impact of Collective Memory of Tourists at Anti-Japanese War Memorial Museums on National Identity: The Mediating Role of Mixed Emotions and the Moderating Role of Interpretive Levels	Huang Qirong	Sustainable tourism policy and planning
16	131	Environmental Influences on Digital Detox Effectiveness During Vacation: How State Anxiety Shapes Self-Efficacy	Liu, Yiran*	Health and safety issues in tourism and hospitality; Health, medical, spa, and wellness tourism
17	Tuesday, June 23: Session 2- Block O - Room: O207, 3:00 PM – 4:30 PM
18		Moderator: Dimin Wang
19	Paper ID	Paper Title	Authors	Primary Subject Area
20	92	When Do People Fall in Love with Generative AI? A Mixed-Methods Investigation	Zhang, Yuanyi; Liang, Zhihao; Yu, Jing	AI and service robots
21	76	From Icons to Minds: Leveraging Emojis to Humanize Hospitality Service Chatbot	Xu, Wei; Hao, Fei	AI and service robots
22	S13	When AI Improves Performance but Blurs Credit: Employee AI Tool Usage, Leader Evaluation, and Career Outcomes in Hotel Workplaces	LIU, YIMING	AI and service robots
23	168	Revision :Investigating the double-edged sword effect of AI technology overload on hotel employees’ performance outcomes	Wang, Shuyan; Zhu, Yanni	AI and employee well-being
24	Tuesday, June 23: Session 3- Block O - Room: O304, 3:00 PM – 4:30 PM
25		Moderator: Sohyun Bae
26	Paper ID	Paper Title	Authors	Primary Subject Area
27	176	Imperfect Aesthetics: Political Ideology in Consumers’ Responses to Visually Imperfect Produce	Bae, Sohyun*	Consumer behavior in tourism and hospitality settings
28	135	Impact of Emotional Support on Joint Travel Experience-Take MBTI (Myers-Briggs Type Indicator) as Attributes	Yuening, Li	Consumer behavior in tourism and hospitality settings
29	S30	Consumer Evaluations of Restaurant-Served Pre-Prepared Dishes: A Topic Modeling and Large Language Model–Assisted Analysis	Sirong, Chen	Consumer behavior in tourism and hospitality settings
30	123	The Diagnosticity of Color Effects on Hotel Guests	Dong, Yingying; Fan, Alei; So, Kevin Kam Fung	Consumer behavior in tourism and hospitality settings
31	Tuesday, June 23: Session 4- Block O - Room: O305, 3:00 PM – 4:30 PM
32		Moderator: Soheon Kim
33	S10	The Impact of Green Knowledge on Consumer Behaviour in the Green Hotels	KONG, ZHUOYU	Sustainable tourism policy and planning
34	31	Can Red Education Promote Visitors’ Pro-Environmental Behaviors? Evidence from the Xiangjiang Battle Memorial Hall, China	Chen, Guihong; Pan, Yu; Liu, Xirui	Sustainable tourism policy and planning
35	112	How is destination loyalty formed? Conceptual insights from nature-based destinations	Kim, Soheon*; Lee, Linda	Development of conceptual models
36	S22	Distinguishing Green Marketing from Greenwashing in China’s Hospitality Industry: Impacts on Consumer Perceptions	ZHOU, CHEN	Sustainable tourism and hospitality policy and planning
37	Tuesday, June 23: Session 5- Block O - Room: O306, 3:00 PM – 4:30 PM
38		Moderator: Ian Michael
39	143	From Plate to Place: Storytelling and Authentic Gastronomic Tourism Experiences in Sri Lanka	Kalubadanage, Ashika D; Osinaike, Shola	Food tourism and food tourism marketing
40	F8	How do Consumers React to Hotel Food Blind Boxes? A Mixed-Method Study Based on the SOR Framework	Guihong Chen, Xirui Liu, Yu Pan	Food tourism and food tourism marketing
41	164	Revitalizing India’s Parsi Cuisine Approaches and Implications for Sustainable Ethnic Food Tourism	Michael, Ian; Ogden, Michael	Food tourism and food tourism marketing
42	64	The importance of Chinese Food Therapy for the tourism and hospitality industry	Jiang, Yanming; Finsterwalder, Jörg; Chen, Ning	Emerging markets
43	Tuesday, June 23: Session 6 - Block O - Room: O505, 3:00 PM – 4:30 PM
44		Moderator: Chenjia Chu
45	S14	A Literature Review of Urban Park in Leisure and Tourism Research	LI, XUECHEN	Development of conceptual models
46	58	Not all co-creation behaviours are equal: Participation orientations, brand fit, and spillover in hospitality contexts	CHU, CHENJIA*; Yang, Kaihan	Branding in tourism and hospitality
47	114	Does Famous and Localized Labubu Lead you to the Destination? Through Meaning Transfer Theory (MTT) and Similarity-Attraction Theory (SAT)	HO, CHON IN*; Ngan, Henrique Fátima Boyol	Tourism, hospitality, and leisure marketing
48	193	From Seasonal Flower Viewing to Sustainable County Development: A Symbiotic Model of Floral Branding and Local Industry Integration	Yuling Li, Ruimin Zhang, Sung Kyong Sik	Future trends in tourism and hospitality marketing and management
49	Gala Dinner June 23, 7 PM Season Resturant (MUST Campus)
50	Wednesday, June 24
51	10:30 AM – 12:00 PM – Concurrent sessions
52	Wednesday, June 24: Session 1- Block O - Room: O206, 10:30 AM – 12:00 PM
53	Moderator: Yu Jing
54	Paper ID	Paper Title	Authors	Primary Subject Area
55	F25	Unpacking the Sources of Workplace Mistreatment in Global South Hotels: Evidence from Ethiopian Star-Rated Hotels	Ermias Kifle Gedecho, Haimanot Asmamaw Mihiretu, Abraham Legesse	Human resource issues in tourism and hospitality
56	56	Developing a Newcomers’ Cultural Adjustment Scale in Hospitality : An Exploration Based on Sensemaking Theory	徐, 越	Human resource issues in tourism and hospitality
57	59	Do Organizational Citizenship Behavior Dimensions Differ in Their Mediating Roles Between Transformational Leadership and Turnover Intention Among Saudi Hotel Employees?	Abutaleb Zarban, Sree Nair	Human resource issues in tourism and hospitality
58	63	Crisis leadership and employee job engagement: examining psychological and behavioural mechanisms in hospitality	Li, Youlan; Wang, Lorna; Ribeiro, Alector	Human resource issues in tourism and hospitality
59	Wednesday, June 24: Session 2 - Block O - Room: O207, 10:30 AM – 12:00 PM
60	Moderator: Zhang Yang
61	Paper ID	Paper Title	Authors	Primary Subject Area
62	42	Understanding Second Home Snowbirds’ Community Behaviour, a Case in Hainan, China	Lin, Shan; Chen, Chris; Hall, Michael; Conradson, David	Community-based tourism
63	55	Muay Thai Wellness Tourism and Cultural Heritage: Building an Inclusive, Tourism-Driven Community Economy in Phuket	Deesilatham, Siripan; Hosany, Sameer	Community-based tourism
64	S4	Do car-free initiatives enhance urban diversity? Causal evidence from CicLAvia in Los Angeles	CHANG, HAOLIANG	Sustainable tourism policy and planning
65	29	Dual-Path Climate Communication and Sustainable Tourism Engagement: An ELM-Integrated Study of Shanghai’s Urban Tourism Context	Yan, Zhuxuan	Climate change and tourism development
66	S5	Embedding Digital and Intelligent Technologies in Cultural and Governance Contexts: Evidence from Sustainable Tourism in High-Density Heritage Cities	ZHANG, MENGCHEN	Sustainable tourism policy and planning
67	Wednesday, June 24: Session 3 - Block O - Room: O304, 10:30 AM – 12:00 PM
68	Moderator: Tang Juan
69	Paper ID	Paper Title	Authors	Primary Subject Area
70	S19	Beyond virtual love: the persuasive potential of romantic parasocial relationships in tourism	DENG, LEYI	Consumer behavior in tourism and hospitality settings
71	F11	Team Building Tourism: Ritual Failure and Emotional Energy Depletion	Xinyue Zhang, Yu Zhang, Juan Tang	Consumer behavior in tourism and hospitality settings
72	130	Digital escapism on the ward: The restorative potential of virtual green and blue tourism experiences for stressed nursing professionals	Miao, Xiuying; Qiu, Liangwei	Community-based tourism
73	F18	Urban Staycation Motivations Among Home-Based Teleworkers: A Push-Pull Perspective	Xiyuan Cheng, Guanhan Chen, Zixian Huang, Yang Zhou	Community-based tourism
74	Wednesday, June 24: Session 4 - Block O - Room: O305, 10:30 AM – 12:00 PM
75	Moderator: Xue Ke
76	Paper ID	Paper Title	Authors	Primary Subject Area
77	127	Occupational Instability in the Age of AI: Impacts on Families and Society	Mahlagha Darvish	AI and service robots
78	89	The device-task mismatch effect in adopting GenAI travel recommendations	Sheng, An*; Liu, Chunqun; Choi, Sungwoo	AI and service robots
79	145	The Burden of Robotic Failure: A Structural Equation Modeling of Technostress and Emotional Labor among Frontline Hotel Employees	Ke, Xue	AI and service robots
80	S15	When Human-AI Collaboration Backfires: The Impact of Interaction Frequency with AI on Proactive Service Behavior from a Cognitive Load Perspective	TANG, CHONG	AI and service robots
81	Wednesday, June 24: Session 5 - Block O - Room: O306, 10:30 AM – 12:00 PM
82	Moderator: YaQi Wang
83	190	Digital Economy and Tourism Resilience in the Greater Bay Area: Spatial Spillover Effects and Institutional Moderation	Wang, YaQi	Innovation and product development in tourism and hospitality
84	106	Destination Attractiveness for Aging Medical Tourists: A Tourism-Oriented Multi-Criteria Index Approach	Wang, Yawei; Axelrod, David	Health and safety issues in tourism
85	185	Medical Tourism in the United Arab Emirates	Alnuaimi, Reem; Michael, Noela	Health and safety issues in tourism and hospitality; Health, medical, spa, and wellness tourism
86	19	A Co-Creative Framework for Regional Revitalization through Industry–Academia Collaboration: A Case Study of an Airline–University Partnership to Attract Foreign Tourists	Morishita, Shuniciro*; Orihashi, Shinya; Yaguchi, Yoshinori; Song, Wonwook; Sasaki, Ikuko	Case studies on successful hospitality marketing programs
87	12:00 PM – 1:30 PM Lunch
88	1:30 PM – 3:00 PM Industry Panel Block N: N101 Hall
89	3:00 PM – 3:30 PM Coffee Break
90	Wednesday, June 24 (3:30 PM – 5:00 PM) – Concurrent sessions
91	Wednesday, June 24: Session 1 - Block O - Room: O206, 3:30 PM – 5:00 PM
92	Moderator: Wen Jun
93	Paper ID	Paper Title	Authors	Primary Subject Area
94	33	The Intersection of Islam and Tourism: Balancing Faith and Hospitality	Wahab, Shifa	Hospitality and tourism product development
95	146	A Study of Determinants of Satisfaction in Hotel Choice Among Hong Kong Tourists in Shenzhen	Wong, Chris; Li, Xu; Chan, Sammy; Chan, Tak Po	Hospitality and tourism product development
96	S1	How does the “other gaze” reshape China’s image?: An exploration based on grounded theory using YouTube travel vlogs	HE, BEITING	Tourism branding and destination image
97	147	Why and How People Participate in Macao Study Tour?	Yang, Yutong; Yang, Shiyan; Yu, Jing	Hospitality and tourism product development
98	Wednesday, June 24: Session 2 - Block O - Room: O207, 3:30 PM – 5:00 PM
99	Moderator: Olivia Lee
100	Paper ID	Paper Title	Authors	Primary Subject Area