| A | B | C | D | E | F | G | |
|---|---|---|---|---|---|---|---|
1 | Behavior Change Principles | Conditions for Effectiveness | Applications | Sub-determinants (formulated as Change Objectives) | Determinants | Sub-behaviors (Performance Objectives) | Target behavior |
2 | Persuasive communication | Messages must be relevant and not deviate too much from existing beliefs; can be stimulated with surprise and repetition; contains arguments. | An infographic shows how the effects of ecstasy change as the dose increases. | If I use a high dose of ecstasy, I will feel less connected to others. | Attitude | Decide to follow the dosing recommendations | Following ecstasy dosing recommendations |
3 | Persuasive communication | Messages must be relevant and not deviate too much from existing beliefs; can be stimulated with surprise and repetition; contains arguments. | An infographic shows how the effects of ecstasy change as the dose increases. | If I use a high dose of ecstasy, I will feel more isolated. | Attitude | Decide to follow the dosing recommendations | Following ecstasy dosing recommendations |
4 | Persuasive communication | Messages must be relevant and not deviate too much from existing beliefs; can be stimulated with surprise and repetition; contains arguments. | An infographic shows how the effects of ecstasy change as the dose increases. | If I use a high dose of ecstasy, I will remember less | Attitude | Decide to follow the dosing recommendations | Following ecstasy dosing recommendations |
5 | Information about others' approval | Others do indeed approve of the target behavior. | Show the Party Panel result that illustrates that most people want to dose relatively low (compared to the strength of available ecstasy pills). | Most people approve of avoiding a high dose of ecstasy. | Perceived norm | Decide to follow the dosing recommendations | Following ecstasy dosing recommendations |
6 | Modeling (vicarious learning) | The message recipient must identify with the model; the model has to be a coping model, struggling with the behavior, not a mastery model; the model must be positively reinforced. | A comic with examples of how to discuss the dose you plan to take. | I can explain why I want to follow the dosing recommendations. | Perceived behavioral control | In advance, with the groups of friends, discuss everybody's planned dose. | Following ecstasy dosing recommendations |