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BFCM Demand Monitor Dashboard
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Paste latest numbers each month/week. Status auto‑colors: 🟢 positive / 🟠 neutral / 🔴 negative
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MetricRegion / SourceLatest ValuePeriod / DateThreshold NotesStatus
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U.S. Retail Sales (MoM, %)U.S. Census – Monthly Retail Trade🟢 > +0.4% | 🟠 0% to +0.4% | 🔴 < 0%
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Eurozone Retail Trade Volume (MoM, %)Eurostat – EA20 seasonally adjusted🟢 > +0.3% | 🟠 0% to +0.3% | 🔴 < 0%
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Shopify GMV (YoY, %)Shopify Q3/Q4 Investor Call🟢 > +15% | 🟠 +5% to +15% | 🔴 < +5%
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Amazon Online Stores / NA Segment (YoY, %)
Amazon Q3/Q4 Earnings🟢 > +8% | 🟠 0% to +8% | 🔴 < 0%
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US Consumer Sentiment (Index)Univ. of Michigan (UMCSENT)🟢 > 75 | 🟠 60–75 | 🔴 < 60
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EU Consumer Confidence (Index)EC – DG ECFIN🟢 > -5 | 🟠 -15 to -5 | 🔴 < -15
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CPM Trend vs Last Month (%)Meta Ads Manager (your data)🟢 < +10% | 🟠 +10% to +30% | 🔴 > +30%
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S&P 500 MoM (%)Market data🟢 > +2% | 🟠 0% to +2% | 🔴 < 0%
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Brent Oil MoM (%)Market data🟢 < 0% | 🟠 0% to +5% | 🔴 > +5%
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Overall read: If top 3 are 🟢/🟠, demand likely healthy. If 2+ are 🔴, expect compressed 96‑hour buying window and extreme discount sensitivity.
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