NEW MEREDITH AD PRODUCT MASTER SPEC SHEET
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PlatformsSizeMax Expanded Dimensions / DirectionAccepted IMG, Rich Media File TypesCopy Max Character Limit
(including any supporting text
such as legal slug #ad)
Initial LoadSubloadUser Initiated DownloadMax. Number of Initial Load File RequestsMax CPU loadBase static image File SizeAnimation Length (s)LoopingFrame Rate (fps)Animation GuidelinesAudioPage-Load Initiated Expandable RequirementsUser-Initiated Expander RequirementsIn-Banner Video RequirementsVideo Format(s) Accepted1x1 Pixel Impression Trackers accepted?3rd party JS Trackers accepted?3rd Party Creative Tags accepted?3rd Party Click Trackers accepted?Deliver Assets # Days Before LaunchAdditional Notes
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NOTE: Specs have been updated to reflect the new IAB LEAN standards. To see details of what specs have changed, please see the Old Specs vs LEAN Specs tab.
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Leaderboarddesktop, tablet728x90No directional or sideways expansion of an ad is allowed. All ads must expand to cover full screen. If
expanded creative size is not full screen, it must be placed in center of screen.
.gif, .jpg, .png, HTML5 (JS)N/A150k300kUnlimited1030%N/A15N/AN/A* Animation is recommended to be part of subload.
* JavaScript used for animation must be executed as asynchronous load and CSS used must be inline.
* User action is not required to play animation.
* Animation is recommended to start when the ad is within view.
* Flashing, high contrast, fast moving and bright color animation are not allowed.
User-Initiated on clickN/A* All expansion should be only triggered by user click or tap.
* Hover to expand is not allowed.
* Expanded ad must have a close button in the upper right corner of the ad with an "X" image with a minimum size of 50x50dp.
* Must have 50% of pixels in view before
video play start.
* Auto play video ads must automatically pause/stop
when 50% or more of the ad pixels are no longer in
view of the user.
* Required Controls: Play, Pause, Rewind, Volume
* File quality: Recommended 24 fps minimum.
* Hosted: .mov, .mp4,.webm
YesYesYesYes – if drive to client site
No – if drive internally
5* All creative assets must be delivered over HTTPS
* Must include IBA self-regulation controls (Ad Choices logo) for ads using behavioral targeting.
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Medium Rectangledesktop, tablet, mobile, AMP300x250No directional or sideways expansion of an ad is allowed. All ads must expand to cover full screen. If expanded creative size is not full screen, it must be placed in center of screen..gif, .jpg, .png, HTML5 (JS)N/A
150k
300kUnlimited1030%N/A15N/AN/A* Animation is recommended to be part of subload.
* JavaScript used for animation must be executed as asynchronous load and CSS used must be inline.
* User action is not required to play animation.
* Animation is recommended to start when the ad is within view.
* Flashing, high contrast, fast moving and bright color animation are not allowed.
User-Initiated on clickN/A* All expansion should be only triggered by user click or tap.
* Hover to expand is not allowed.
* Expanded ad must have a close button in the upper right corner of the ad with an "X" image with a minimum size of 50x50dp.
* Must have 50% of pixels in view before
video play start.
* Auto play video ads must automatically pause/stop
when 50% or more of the ad pixels are no longer in
view of the user.
* Required Controls: Play, Pause, Rewind, Volume
* File quality: Recommended 24 fps minimum.
* Hosted: .mov, .mp4, .webm
YesYesYesYes – if drive to client site
No – if drive internally
5* All creative assets must be delivered over HTTPS
* Must include IBA self-regulation controls (Ad Choices logo) for ads using behavioral targeting.
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Half Pagedesktop, tablet300x600No directional or sideways expansion of an ad is allowed. All ads must expand to cover full screen. If
expanded creative size is not full screen, it must be placed in center of screen.
.gif, .jpg, .png, HTML5 (JS)N/A200k400kUnlimited1030%N/A15N/AN/A* Animation is recommended to be part of subload.
* JavaScript used for animation must be executed as asynchronous load and CSS used must be inline.
* User action is not required to play animation.
* Animation is recommended to start when the ad is within view.
* Flashing, high contrast, fast moving and bright color animation are not allowed.
User-Initiated on clickN/A* All expansion should be only triggered by user click or tap.
* Hover to expand is not allowed.
* Expanded ad must have a close button in the upper right corner of the ad with an "X" image with a minimum size of 50x50dp.
* Must have 50% of pixels in view before
video play start.
* Auto play video ads must automatically pause/stop
when 50% or more of the ad pixels are no longer in
view of the user.
* Required Controls: Play, Pause, Rewind, Volume
* File quality: Recommended 24 fps minimum.
* Hosted: .mov, .mp4, .webm
YesYesYesYes – if drive to client site
No – if drive internally
5* All creative assets must be delivered over HTTPS
* Must include IBA self-regulation controls (Ad Choices logo) for ads using behavioral targeting.
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Portraitdesktop, tablet300x1050
divided into 3 segments
No directional or sideways expansion of an ad is allowed. All ads must expand to cover full screen. If
expanded creative size is not full screen, it must be placed in center of screen.
.gif, .jpg, .png, HTML5 (JS)N/A250k500kUnlimited1030%N/A15N/AN/A* Animation is recommended to be part of subload.
* JavaScript used for animation must be executed as asynchronous load and CSS used must be inline.
* User action is not required to play animation.
* Animation is recommended to start when the ad is within view.
* Flashing, high contrast, fast moving and bright color animation are not allowed.
User-Initiated on clickN/A* All expansion should be only triggered by user click or tap.
* Hover to expand is not allowed.
* Expanded ad must have a close button in the upper right corner of the ad with an "X" image with a minimum size of 50x50dp.
* Must have 50% of pixels in view before
video play start.
* Auto play video ads must automatically pause/stop
when 50% or more of the ad pixels are no longer in
view of the user.
* Required Controls: Play, Pause, Rewind, Volume
* File quality: Recommended 24 fps minimum.
* Hosted: .mov, .mp4, .webm
YesYesYesYes – if drive to client site
No – if drive internally
5All creative assets must be delivered over HTTPS.
Must include IBA self-regulation controls (Ad Choices logo) for ads using behavioral targeting.

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Billboard (Waterfall)desktop970x250No directional or sideways expansion of an ad is allowed. All ads must expand to cover full screen. If
expanded creative size is not full screen, it must be placed in center of screen.
.gif, .jpg, .png, HTML5 (JS)N/A250k500kUnlimited1030%N/A15N/AN/A* Animation is recommended to be part of subload.
* JavaScript used for animation must be executed as asynchronous load and CSS used must be inline.
* User action is not required to play animation.
* Animation is recommended to start when the ad is within view.
* Flashing, high contrast, fast moving and bright color animation are not allowed.
User-Initiated on click* On page load, displays full width / height
* Persistent, visible close button (14x14 or larger).
* On close, entire unit collapses to 970x90px, it can re-expand to 970x250 on user-initiated click
* Afted user clicks to collapse, user can click again to "re-expand"* Must have 50% of pixels in view before
video play start.
* Auto play video ads must automatically pause/stop
when 50% or more of the ad pixels are no longer in
view of the user.
* Required Controls: Play, Pause, Rewind, Volume
* File quality: Recommended 24 fps minimum.
* Hosted: .mov, .mp4,.webm
YesYesYesYes – if drive to client site
No – if drive internally
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Must Have a Frequency Cap of 1/24 hrs
1/ user / site / day cap
- GM approval needed for sponsorships

Billboards cannot be used for standalone vizu studies
An example DON’T: https://i.imgur.com/7z9nbcg.png

* All creative assets must be delivered over HTTPS
* Must include IBA self-regulation controls (Ad Choices logo) for ads using behavioral targeting.
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Super Leaderboard (Pushdown XL)desktop
970x90
No directional or sideways expansion of an ad is allowed. All ads must expand to cover full screen. If expanded creative sinze is not full screen, it must be placed in center of screen.gif, .jpg, .png, HTML5 (JS)N/A200k400kUnlimited1030%N/A15N/AN/A* Animation is recommended to be part of subload.
* JavaScript used for animation must be executed as asynchronous load and CSS used must be inline.
* User action is not required to play animation.
* Animation is recommended to start when the ad is within view.
* Flashing, high contrast, fast moving and bright color animation are not allowed.
User-Initiated on clickN/A* All expansion should be only triggered by user click or tap.
* Hover to expand is not allowed.
* Expanded ad must have a close button in the upper right corner of the ad with an "X" image with a minimum size of 50x50dp.
* Must have 50% of pixels in view before
video play start.
* Auto play video ads must automatically pause/stop
when 50% or more of the ad pixels are no longer in
view of the user.
* Required Controls: Play, Pause, Rewind, Volume
* File quality: Recommended 24 fps minimum.
* Hosted: .mov, .mp4, .webm
YesYesYesYes – if drive to client site
No – if drive internally
5* All creative assets must be delivered over HTTPS
* Must include IBA self-regulation controls (Ad Choices logo) for ads using behavioral targeting.
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Enhanced Tout desktop, tablet, mobileDesktop/Tablet: 300x600
Mobile: 300x250
No directional or sideways expansion of an ad is allowed. All ads must expand to cover full screen. If expanded creative sinze is not full screen, it must be placed in center of screengif, jpg, pngN/ADesktop/Tablet: 200k
Mobile: 150k
N/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/A* All expansion should be only triggered by user click or tap.
* Hover to expand is not allowed.
* Expanded ad must have a close button in the upper right corner of the ad with an "X" image with a minimum size of 50x50dp.
* Must have 50% of pixels in view before
video play start.
* Auto play video ads must automatically pause/stop
when 50% or more of the ad pixels are no longer in
view of the user.
* Required Controls: Play, Pause, Rewind, Volume
* File quality: Recommended 24 fps minimum.
N/AYesYesNodo not typically append a click tracker
(usually does not drive to a landing page)
20*All creative assets must be delivered over HTTPS.

*Assets:
Copy / Hi-Res Images
Raw Video Files (if applicable)
Hi-Res Images JPG, PSD, PNG (if Gallery is included)
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Mobile Adhesionmobile, AMP320x50No directional or sideways expansion of an ad is allowed. All ads must expand to cover full screen. If
expanded creative size is not full screen, it must be placed in center of screen.
.gif, .jpg, .png, HTML5N/A50k100kUnlimited1030%N/A15N/A24* Animation is recommended to be part of subload.
* JavaScript used for animation must be executed as asynchronous load and CSS used must be inline.
* User action is not required to play animation.
* Animation is recommended to start when the ad is within view.
* Flashing, high contrast, fast moving and bright color animation are not allowed.
User-Initiated on clickN/A* All expansion should be only triggered by user tap.
* Expanded ad must have a close button in the upper right corner of the ad with an "X" image with a minimum size of 50x50dp.
* Must have 50% of pixels in view before
video play start.
* Auto play video ads must automatically pause/stop
when 50% or more of the ad pixels are no longer in
view of the user.
* Required Controls: Play, Pause, Rewind, Volume
* File quality: Recommended 24 fps minimum.
N/AYesYesYesYes – if drive to client site
No – if drive internally
5* All creative assets must be delivered over HTTPS
* Must include IBA self-regulation controls (Ad Choices logo) for ads using behavioral targeting.
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Sponsor Logodesktop, tablet, mobile120x75
122x34 (AR -specific)
N/A.gif, .jpg, .pngN/A20kN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AYesYesNoYes – if drive to client site
No – if drive internally
5* All creative assets must be delivered over HTTPS
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Mobile WrappermobileWrapper top: 1248x374 Wrapper bottom: 1248x374 - In Content Video Option maintains 16:9 Ratio with minimum dimensions 480x270 - In Content Image Option: 540x608 N/A.gif, .jpg, .png
MP4 for Video
N/A200kb for images
6MB for video
N/AN/AN/AN/AN/AN/AN/AN/AN/AUser-Initiated on clickN/AN/AIf Video:
* Max Play Time: 15 seconds auto play with no audio (unlimited with user interaction)
* Required Controls: Play, Pause, Rewind, Volume
MP4Yes - Please note Only 1 form of impression tracking is accepted.
i.e. Should you choose 3rd party JS; you cannot use 1x1 pixel.
Yes - Please note Only 1 form of impression tracking is accepted.
i.e. Should you choose 3rd party JS; you cannot use 1x1 pixel.
NoYes – if drive to client site
No – if drive internally
8* The Top Cover creative is at the top of the page and the Bottom Cover is towards the bottom of the page.
* Top and Bottom Cover creative are connected by “railings” that frame the page and can be a custom brand color.
* In Content Ad can be either :15 Video or Static Image
* Audio must be user-initiated upon clicking on volume icon in mobile / Replay and Pause options
* In Content Video also requires:
* Description - Limit 60 characters
* CTA Button Copy Limit 13 characters

* All creative assets must be delivered over HTTPS
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Prerolldesktop, tablet, mobile640x360 (16:9)
N/AN/AN/AN/AN/AN/AN/AN/AN/ADesktop: 30
Mobile: 30
N/A30N/AAutoN/AN/AN/A1) All Channels (O&O, YouTube, Syndication):
** Hosted: .mov, .mp4, .flv, or .webm
** VAST3.0 (must have .mp4, .flv, AND .webm)
2) O&O or Syndication
** VPAID 2.0 HTML5 (aka JS)
** VPAID2.0 SWF (no longer accepted as it excludes Martha, mobile, tablet, youtube, syndication, Firefox)
Cannot accept blocking tags
Yes YesYesYes5* Video format: At a minimum, the MP4/H.264 file format should be provided, but alternate files using formats such as WebM and VP8 may also be submitted.
* Data rate: 3500 kbps maximum
* Max file size: 500 MB
* Audio data rate: 64 kbps (mono)
* 3rd Party click command & 1x1 tracking pixel accepted
* Preroll must resize when the player resizes

*Title Card on MSLO & MSW :05 Pre Roll of Static image preceeding standard :30 Pre Roll

* All creative assets must be delivered over HTTPS
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FOR YOUTUBE SPECIFICALLY
1) Inventory Request: It’s first come, first serve -- we don’t have priority for available inventory on our content. The earlier the request, the better. Preferably 30 – 60 days out. Keep in mind, we could be penalized if a reserved placement is canceled within 14 days of the start date.
2) $10 K minimum = 463,000 impressions would be the minimum (as of 12/21/16).
3) Creative restrictions:
o SSL compliant
o No 3rd party geo, browser, or other targeting
o VPAID not accepted
o VAST 2.0 or >
o YouTube-approved vendor
4) “30-second non-skippable video ads on YouTube will be sunset January 1, 2018.”
2018, the Meredith channel on youtube will allow:
15 sec non-skippable on Desktop and/or Mobile
15 sec skippable on Desktop and/or Mobile
30 sec skippable on Desktop only
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Video Playlist desktop640x360 (16:9)
N/AN/AN/AN/AN/AN/AN/AN/AN/A:15 or :30N/A30N/AAutoN/AN/AN/AVPAID HTML5: Desktop Only Yes YesYesYes28The Video Playlist runs via preroll slot through DFP and is an interactive in-house built vpaid that features :15/:30 video ad within a custom skin along with a playlist of content (max 3 videos). The custom skin & playlist features advertiser and custom videos.
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Midroll OTT (People TV)OTT Platforms
(Roku, Apple TV, Pluto, etc)
1920x1080 (preferred) and / or 1280x720
N/AN/AN/AN/AN/AN/AN/AN/AN/A15-30 sec maximum for Pre Roll
30-60 sec for Midroll
N/A30 maximum frames per secondN/AAudio Sample Rate: 44.1 kHz or 48 kHz as per source materialN/AN/AN/ANO VPAID tags for OTT; please request VASTYes YesYesYesTo ensure video files are properly transcoded and tested for SSAI, Meredith requires ads to be delivered at least one week prior to the start of an ad campaign.
* Cannot site-serve on OTT (no site-served videos)
* OTT Platforms (Roku, Apple TV, Pluto, etc)
* PEN uses SSAI (Server Side Ad Insertion) to stitch ads seamlessly into content for a TV-quality viewing experience.

* Up to 5 video progression tracking URLs can be provided.

* 3rd party tracking URLs can be provided to the start, 25%, 50%, 75% and end points of a video. Only secure pixels accepted

* Targeting capabilities for launch:
-Franchise (frnch= key/value)
-content source (iu=/3865/pen/enw_video_bc, iu=3865/pen/peo_video_bc)
-device (device= key/value)
-day/time
-frequency capping
-geotargeting
-competitive separation
-ad podding
-NO viewability tracking
-NO Audience targeting
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Homepage Recipe of the Day (Kraft)desktop, tablet, mobile280x245N/A.gif, .jpg, .pngN/A40kN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/A5* All creative assets must be delivered over HTTPS
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Mobile App Bannerapp320x50: mobile only
728x90: tablet only
300x250: tablet, smart phone
No directional or sideways expansion of an ad is allowed. All ads must expand to cover full screen. If
expanded creative size is not full screen, it must be placed in center of screen.
.gif, .jpg, .pngN/A50k100kUnlimited1030%20k15N/A24* Animation is recommended to be part of subload.
* JavaScript used for animation must be executed as asynchronous load and CSS used must be inline.
* User action is not required to play animation.
* Animation is recommended to start when the ad is within view.
* Flashing, high contrast, fast moving and bright color animation are not allowed.
User-Initiated on clickN/A* All expansion should be only triggered by user tap.
* Expanded ad must have a close button in the upper right corner of the ad with an "X" image with a minimum size of 50x50dp.
* Max Play Time: 15 seconds auto play with no audio (unlimited with user interaction)
* Required Controls: Play, Pause, Rewind, Volume
* Close button if expandable
N/AYesYesYesYes5* Rich media must be MRAID compliant
* Maximun of 5 expanded panels allowed.Up to 100k per panel allowed.
* All creative assets must be delivered over HTTPS
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NON IAB PRODUCTS
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Vignettedesktop, tablet, mobileFull-width, | 2:1, 4:1 and 1:1 (Mobile Only)When thumbnail is clicked, additional content opens in an overlay, aspect ratio based.gif, .jpg, .pngN/A200k2mbN/A1030%N/AN/AN/AN/AN/AUser-Initiated on clickN/AN/A.mp4, 50 MB max file size* Hosted: .mov, .mp4, .webmYesNoNoYes – if drive to client site
No – if drive internally
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*Expansion Details:
-When thumbnail is clicked, additional content opens in an overlay or can click out to advertiser site.
*Other Notes:
-Ideal for 6-9 pieces of content ( video, articles and images)
-Cross-screen and fully responsive
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Cross Screen Scroller (Mobile Reveal)desktop, tablet, mobile*Front Unit (interactive elements)
1280x400 / 1024x300 / 768x300 / 320x416

*Back Unit (not interactive)
1280x600 / 1024x768 / 768x900 / 320x416

Actual display size varies by location
full width of parent container .gif, .jpg, .pngN/A*200k max file size for desktop and tablet / 100k max file size for mobileHTML5 Mobile/Desktop: 300kVideo: 50MBN/AN/AN/A15N/AN/AN/AUser-Initiated on clickN/AN/A* Max Play Time: 15 seconds auto play with no audio (unlimited with user interaction)
* Required Controls: Play, Pause, Rewind, Volume
* Close button if expandable
* Hosted: .mov, .mp4
YesYes, however not to be used for e.g. GroupM or 3rd party video viewability campaigns as we can only use internal tracking on the videoNoYes – if drive to client site
No – if drive internally
5NOTE: no vertical scrolling allowed within the creative as this causes conflict and user experience issues (please note for PHARMA in particular); horizontal scroll is still allowed (e.g. carousels, galleries, etc)

* All creative assets must be delivered over HTTPS

*Avails: use mobile tier1 300x250 for now
*For Desktop & Tablet, More, Parents, EW, RachaelRay, AG
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HALO [Dynamic Frame] desktop, tablet, mobile

Desktop/Tablet: 1920x480 max px dimensions (displays at 4:1 aspect ratio)
Mobile: 768x768 max px dimensions (displays at 1:1 aspect ratio)

Full Banner Video Assets
Desktop/Tablet: .mov or.mp4 - 50MB max file size - 4:1 aspect ratio - 1920x480 max dimensions
Mobile: .mov or.mp4 - 50MB max file size - 1:1 aspect ratio for browser widths below 768px - 768x768 max dimensions

Actual display size varies by location
N/Agif, png, jpg, html 5N/A*200k max file size for desktop and tablet / 100k max file size for mobileHTML5 Mobile/Desktop: 300kUnlimited1030%N/A15N/AN/AAnimation is recommended to be part of subload.
JavaScript used for animation must be executed as asynchronous load and CSS used must be inline.
User action is not required to play animation.
Animation is recommended to start when the ad is within view.
Flashing, high contrast, fast moving and bright color animation are not allowed.
User-Initiated on clickN/AN/AMust have 50% of pixels in view before video play start. Auto play video ads must automatically pause/stop when 50% or more of the ad pixels are no longer in view of the user. Required Controls: Play, Pause, Rewind, Volume mov, .mp4
YesYes, however not to be used for e.g. 3rd party video viewability campaigns as we can only use internal tracking on the video.NoYes – if drive to client site
No – if drive internally
5All creative assets must be delivered over HTTPS.
Must include IBA self-regulation controls (Ad Choices logo) for ads using behavioral targeting.
Maximum of 1 per user per site per day.
NOTE: no vertical scrolling allowed within the creative as this causes conflict and user experience issues (please note for PHARMA in particular); horizontal scroll is still allowed (e.g. carousels, galleries, etc).

Assets required for Standard Halo:
.psd file
Desktop/Tablet dimensions: 1920x480
Mobile dimensions: 768x768
In-Banner Video specs: Max 50MB

Assets required for Halo with full-bleed video option:
Full-Bleed Video: Max 50MB
Desktop/Tablet video dimensions: 1920x480
Mobile video dimensions: 768x768
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Top Halodesktop, tablet, mobileDesktop/Tablet: 1920x480 max px dimensions (displays at 4:1 aspect ratio)
Mobile: 768x432 max px dimensions (displays at 16:9 aspect ratio)

Full Banner Video Assets
Desktop/Tablet: .mov or.mp4 - 50MB max file size - 4:1 aspect ratio - 1920x480 max dimensions
Mobile: .mov or.mp4 - 50MB max file size - 16:9 aspect ratio for browser widths below 768px - 768x432 max dimensions

Actual display size varies by location
N/Agif, png, jpg, html 5N/A*200k max file size for desktop and tablet / 100k max file size for mobileHTML5 Mobile/Desktop: 300kUnlimited1030%N/A15N/AN/AAnimation is recommended to be part of subload.
JavaScript used for animation must be executed as asynchronous load and CSS used must be inline.
User action is not required to play animation.
Animation is recommended to start when the ad is within view.
Flashing, high contrast, fast moving and bright color animation are not allowed.
User-Initiated on clickN/AN/AMust have 50% of pixels in view before video play start.
Auto play video ads must automatically pause/stop when 50% or more of the ad pixels are no longer in view of the user.
Required Controls: Play, Pause, Rewind, Volume
mov, .mp4
YesYes, however not to be used for e.g. 3rd party video viewability campaigns as we can only use internal tracking on the video.NoYes – if drive to client site
No – if drive internally
5All creative assets must be delivered over HTTPS.
Must include IBA self-regulation controls (Ad Choices logo) for ads using behavioral targeting.
Maximum of 1 per user per site per day.
NOTE: no vertical scrolling allowed within the creative as this causes conflict and user experience issues (please note for PHARMA in particular); horizontal scroll is still allowed (e.g. carousels, galleries, etc).

Assets required for Standard Halo:
.psd file
Desktop/Tablet dimensions: 1920x480
Mobile dimensions: 768x432
In-Banner Video specs: Max 50MB

Assets required for Halo with full-bleed video option:
Full-Bleed Video: Max 50MB
Desktop/Tablet video dimensions: 1920x480
Mobile video dimensions: 768x432
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Peel Back desktop, tabletDesktop Specs:

*Collapsed state: ~ 170x130px image with ~ 50% exposed diagonally from bottom right to top left corner

*Expanded state (On Hover / Click): ~ 640x480px image with ~ 50% exposed diagonally from bottom right to top left corner

For Mobile please contact Ad Product
640x480.gif, .jpg, .pngN/A40k300kN/AN/AN/A40kN/AN/AN/AN/AN/A
* Persistent, visible close button (14x14 or larger).
* Expands upon user Tap
* Retracts on Close Button Tap
* Control = "Close X" in upper right corner
N/AN/ANoNoNoNo5* Maximum of 1 per user per site per day
* All creative assets must be delivered over HTTPS


DFP targeted to the 728x90 slot in desktop and tablet and the 1x1 in mobile
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WallpaperdesktopMinimum dimensions: 1250x745
Site Content: is resized to 1050px width
Safe area: 100x745 on each side of site content
Wallpaper image can extend larger as long as file size remains within spec
N/Ajpg, gif, pngN/A300kN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AYes Yes NoYes 5Only allowed for ew.com homepage as part of a takeover.
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Newsroom / Pillbox (Pharma)desktop, tablet, mobile300x250
300x600
N/A.gif, .jpg, .pngN/A300x250: 150k
300x600: 200k
300x250: 300k
300x600: 400k
N/A1030%40kN/AN/AN/AN/AN/AN/AN/AN/AN/ANoNoNoYes 28All creative assets must be delivered over HTTPS.

Recommended Content:
<10 pieces trending content
<4 for curated

Assets:
Standard banners
Trending topic
Fonts
Brand guidelines

3rd party tracking:
Site served, can accept impression pixel, can accept clicktrackers, can accept research pixels, can accept viewability trackers but CANNOT transact off of viewability CANNOT accept blocking tags.
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Engagement Video Unit - Videodesktop, tablet, mobileCross-platform responsive unit

- Video maintains 16 x 9 Ratio
- Max video size (800x450)
- Min video size (320x180)
On user-initiated click, can expand video to full screenN/AN/AN/AN/AN/AN/AN/AN/AN/AN/A24N/AAutoN/AN/AGeneral Video Specs:
* Video Length: 15/30s recommended; max 120 seconds
* File Size Accepted: <10 MB preferred; 50 MB Max
* Hosted File Types: .FLV, .MOV, .MP4, .WEBM
* non-Hosted: VAST2.0, VPAID 2.0 (JS ONLY), *YouTube
YesNoSee Vendors tabYes – if drive to client site
No – if drive internally
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See EVU (SM) tab for full spec details.

* All creative assets must be delivered over HTTPS
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Engagement Video Unit - Ad Selector Thumbnaildesktop, tablet, mobileSize varies by device
Supply 400x400 Image
N/A.jpg, .gif, .pngTitle: 40
Description: 80
N/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/ANoNoNoNo8Ad Selector Copy: - Title (40 characters max) - Description (80 characters max) Ad Selector Image: 400x400 .jpg or .png
* All creative assets must be delivered over HTTPS
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Engagement Video Unit - Branded Skin w/ Social Extensionsdesktop, tablet, mobileCross-platform responsive unit
- max unit size (1120 x 600)
- min unit size (300px x 372px)
N/A .psd, .png, .gif, .jpg file typesTwitter - video share: 117
Twitter - no share: 140
Facebook - share -video, title and caption for post: under 150 recommended
N/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/ANoNoNoYes – if drive to client site
No – if drive internally
8Request a .psd asset pack for our creative team to design the skin.

For Social button details see EVU (SM) Spec
* All creative assets must be delivered over HTTPS
38
Post Video Engagement (applicable to EVU, Expander and NVU)desktop, tablet, mobile- Max unit size (800x450)
- Min unit size (320x180)
N/A .psd, .png, .gif, .jpg file typesN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/ANoNoNoYes – if drive to client site
No – if drive internally
8
See EVU (SM) tab for full spec details.

* All creative assets must be delivered over HTTPS
39
Video Expander (Adapt Video)desktop, tablet, mobileUnit size varies by location
- Player maintains a 16:9 Ratio
- min player size: 320x180px
- max player size: 640x360px
On user-initiated click, can expand video to full screenN/ATwitter - video share: 117
Twitter - no share: 140
N/AN/AN/AN/AN/AN/AN/AN/A24N/AUser-initiated on scrollover (built into player)N/AN/AGeneral Video Specs:
* Video Length: 15/30s recommended. Max - 30 seconds
* File Size Accepted: <40 MB preferred; 100 MB Max
* Hosted File Types: .FLV, .MOV, .MP4, .WEBMYesNoSee Vendors tabYes – if drive to client site
No – if drive internally
8Social Buttons Available
See Video Expander Specs tab for full spec details

* All creative assets must be delivered over HTTPS
40
Native Video Unit (Adapt Stories)desktop, tablet, mobileUnit size varies by location
- Player maintains a 16:9 Ratio
- min player size: 320x180px
- max player size: 640x360px
On user-initiated click, can expand video to full screenAd Selector Thumbnail: .jpg or .pngHeadline: 40
Description: 150
Sponsor Name: 20
N/AN/AN/AN/AN/AN/AN/AN/A24N/AUser-initiated on Click (built into player)N/AN/AGeneral Video Specs:
* Video Length: 15/30s recommended. Max - 30 seconds
* File Size Accepted: <40 MB preferred; 100 MB Max
* Hosted File Types: .FLV, .MOV, .MP4, .WEBMYesNoNoYes – if drive to client site
No – if drive internally
8Native Video Unit Copy:
- Title (40 characters max)
- Description (150 characters max)
- Sponsor Name (20 characters max)
Social Buttons Available

* All creative assets must be delivered over HTTPS
41
Native Promotional Unit (Adapt Stories & Tout)desktop, tablet, mobileActual display size varies by location
supply 400x400px image
N/AAd Selector Thumbnail: .jpg or .pngTitle: 40
Description: 150
Sponsor Name: 20
40KN/AN/AN/AN/A40KN/AN/AN/AN/AN/AN/AN/AN/AN/AYesNoNoYes - This is for standalone NPUs only (not part of native package)
No – if drive internally
5NPU Copy:
- Title (40 characters max)
- Description (150 characters max)
- Sponsor Name: (20 characters max)

* All creative assets must be delivered over HTTPS
42
Native Tentpole & Distribution desktop, tablet, mobileCustom N/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/A30Content (See custom spec sheet)
Any combination of video, slideshow, carousel, survey, social feed, social share, images, recipe, and article content / text
The unit is custom-built per execution
Distribution:
See NPU Slide, Amplify Social
Note: no editorial / brand primary handles
Headline / Description / Image: provided by The Foundry
43
NATIVE POST + DISTRIBUTION (MD LEGACY: NLP, NHP)desktop, tablet, mobile100% SOV on POST: 728x90, 300x250, 320x50, 120x60 (logo)
N/APlease provide image files as - .jpg, .png or .psdN/AN/AN/AN/AN/AN/AN/AN/AN/A24N/AAutoN/AN/AGeneral Video Specs: (Video is Optional)
* Video Length: No Max
* File Size Accepted: <40 MB preferred; 100 MB Max
Video is Optional
* Hosted File Types: .FLV, .MOV, .MP4, .WEBM
* non-Hosted: VAST2.0, VPAID 2.0 (JS ONLY), *YouTube
YesNoNoYES - for text and image links only30Content
Any combination of video, slideshow, carousel, survey, social feed, social share, images, recipe, and article content / text
The unit is custom-tailored to the advertiser.
Distribution:
See NPU Slide, Amplify Social
Editorial handle & SEO Indexing by Edit Approval only
Headline / Description / Image: provided by The Foundry
Assets Required: 30 days in advance
3rd Party Tracking: Third party tags accepted for POST only
* All creative assets must be delivered over HTTPS
45
Stories (IG, FB, Snap) Instagram1080 x 1920 (9:16)N/A.JPGN/AN/AN/AN/AN/AN/A4 GB max:15N/A30 fpsno more than 20% of the frame can contain textstereo AAC audio compression at 128kbps+N/AN/AN/A.mp4NoNoNoYes2 days1-3 co-branded segments from Meredith brand handles
46
Facebook1080 x 1920 (9:16)N/A.JPGN/AN/AN/AN/AN/AN/A4 GB max:15N/A30 fpsno more than 20% of the frame can contain textstereo AAC audio compression at 128kbps+N/AN/AN/A.mp4NoNoNoYes2 daysFacebook can only be leveraged for single image/video
47
Snapchat1080 x 1920 (9:16)N/AN/ABrand Name: 25
Headline: 34
N/AN/AN/AN/AN/A32 mb:10N/Amin 15 fpsno more than 50% of the frame can contain text
avoid logos/ graphic elements in top and bottom 150px
target audio level: -16 LUFSN/AN/AN/A.mp4, .movNoNoNoYes2 daysSnapchat can only be leveraged for single video
48
InstagrationInstagram - Story1080 x 1920 (9:16)N/A.JPGN/AN/AN/AN/AN/AN/AN/A:15N/A30 fpsno more than 20% of the frame can contain textstereo AAC audio compression at 128kbps+N/AN/AN/A.mp4NoNoNoYesPMM: 4 weeks in advance
Polaris: 2 days (pre-promo posts)
1 story (5-10 segments) with "Paid partnership with Advertiser" slug, 1 mention + 1 visual integration. One link out per story.
49
Instagram - Feed1200 x 1200 (1:1 or 4:5)N/A.JPG125N/AN/AN/AN/AN/A30 MB max:60Yes if video is under :3030 fpsno more than 20% of the frame can contain textstereo AAC audio compression at 128kbps+N/AN/AN/A.mp4NoNoNoNo2 organic feed posts (photo or video) with "Paid partnership with Advertiser" slug, @mention, and product integration if visually feasible
51
Twitter Pre-Roll + Nielsen In-Demo Pre-Roll Pre-Roll640x360 px (16:9)N/AN/AN/AN/AN/AN/AN/AN/A1 GB maxRecommended :06, :15, :30
Max 10 min
N/A30 fpsPre-roll is skippable after 6 seconds.AAC LC (Low Complexity), stereoN/AN/AN/A.mp4Yes, Twitter works with advertiser on case by case basisNo3 daysDelivery billed off 1p Twitter data
Advertiser manages activation/delivery
Tags: DCM, VAST,
Nielsen + Comscore Pixel - must be appended separately to campaign
52
Nielsen In-Demo Pre-Roll640x360 px (16:9)N/AN/AN/AN/AN/AN/AN/AN/A1 GB maxRecommended :06, :15, :30
Max 10 min
N/A30 fpsN/AAAC LC (Low Complexity), stereoN/AN/AN/A.mp4, .movYes, Twitter works with advertiser on case by case basisNoAssets due: 4 weeks in advanceTwitter-Managed CPM buys:
Fixed rate, transact on Nielsen in-demo
Twitter manages on behalf of advertiser
Tags: DCM, VAST,
Nielsen + Comscore Pixel - must be appended separately to campaign
53
Snapchat: Takeovers & Run of Channel Snapchat1080 x 1920 (9:16)N/AN/ABrand Name: 25
Headline: 34
N/AN/AN/AN/AN/A4 GB maxRecommended :04 -:06
Max 10 seconds
N/Amin 15 fpsTakeover: 3 unique videos required.
All creatives subject to Edit + Snapchat approval
N/AN/AN/AN/A.mp4N/AN/AN/AN/A5 daysTakeovers:
*Start at 6AM ET (People)
*6am EST Fridays (Entertainment Weekly)
54
Connect (Influencer) Facebook1200 x 628 (16:9 or 9:16)
Videos may be masked to 2:3 if taller
N/A.JPGHeadline: 25
Copy: 125
Meta: 30
N/AN/AN/AN/AN/A4 GB maxRecommended 30-90 seconds
240 minutes max
Yes if video is under :3030 fpsN/Astereo AAC audio compression at 128kbps+N/AN/AN/A.mp4NoNoNoNo2 daysN/A
55
Instagram1200x1200 (1:1 or 4:5)N/A.JPG125N/AN/AN/AN/AN/A4 GB max:60 maximumYes if video is under :3030 fpsN/Astereo AAC audio compression at 128kbps+N/AN/AN/A.mp4NoNoNoNo2 daysN/A
56
Twitter1200x628 (16:9)N/A.JPG280N/AN/AN/AN/AN/A1 GB max140 secondsNo if over 6.5 secondsN/AN/AN/AN/AN/AN/A.mp4N/AN/AN/ANo2 daysN/A
57
Social NOWFacebook4:5 aspect ratio,
max 1200 x 720 px
N/AN/AHeadline: 25
Copy: 125
Meta: 30
N/AN/AN/AN/AN/A4 GB maxLive: unlimited
Post-Promo: recommended :30 + :60 cut down
Yes if video is under :3030 fpsPolaris is able to boost the FB live stream post during live and afterward.stereo AAC audio compression at 128kbps+N/AN/AN/AN/ANoNoNoYes, on post-promotion ads2 days
(pre-promotion ads)
Standard Integration - 6 weeks prior to launch
Sponsor will be woven into planned broadcasts (living on the sponsorship calendar)
1 verbal and 1 visual mention of the product during broadcast + a mention in the video description
Custom Broadcast Integration – 10 weeks prior to launch
Publisher will work closely with clients to develop the topic and talent for highly-integrated broadcast (ex. BHG broadcasts live from Lowes store to discuss remodeling your home)

PMM / Edit team should prepare to cut down live video into social-style videos within 1-2 days of live stream.
58
Instagram1:1 or 4:5
max 1200 x 1200 px
N/AN/A125N/AN/AN/AN/AN/A4 GB max:60s maxYes if video is under :3030 fpsN/Astereo AAC audio compression at 128kbps+
N/AN/AN/AN/ANoNoNoYes, on post-promotion ads2 days
(pre-promotion ads)
59
Twitter1200x628 (16:9)
720 x 720 (1:1)
N/AN/A280N/AN/AN/AN/AN/A1 GB max140 secondsNo if over 6.5 seconds30 fpsN/AN/AN/AN/AN/ANoNoNoYes, on post-promotion ads2 days
(pre-promotion ads)
60
Real Time Facebook + TwitterAdv Logo: min: 300x100
Onsite Banner Creative:
728x90, 300x250, 300x50
N/A.jpgHeadline: 25
Copy: 125
Meta: 30
50k 300kUnlimited1030%N/AN/AN/AN/AN/AN/AN/AN/AN/AYes on banners Yes on bannersYes on bannersNo5 DaysPolaris curates trending content based on advertiser interests/themes and Meredith Brands
61
Amplify SocialFacebook4:5 aspect ratio,
max 1200 x 720 px
N/A.jpgHeadline: 25
Copy: 125
Meta: 30
N/AN/AN/AN/AN/A4 GB maxRecommended under :90
(1 hour max)
Yes if video is under :3030 fpsno more than 20% of the frame can contain textstereo AAC audio compression at 128kbps+N/AN/AN/A.mp4NoNoNoYes2 daysN/A
62
Instagram1200 x 1200 (1:1 or 4:5)N/A.jpg125N/AN/AN/AN/AN/A4 GB max:60 maxYes if video is under :3030 fpsN/Astereo AAC audio compression at 128kbps+N/AN/AN/A.mp4NoNoNoYes2 daysN/A
63
Twitter720 x 720 (1:1)N/A.jpg, .png, .gif280N/AN/AN/AN/AN/A1 GB max140 seconds maxNo if over 6.5 seconds30 fpsN/AAAC LC (Low Complexity), stereoN/AN/AN/A.mp4, .movNoNoNoYes2 daysN/A
64
Pinterest1000 x 1500 (2:3)N/A.jpg, .png500N/AN/AN/AN/AN/A2 GB maxRecommended under :90
(10 minutes max)
N/A25 fpsImages and videos should be vertical -
at least 2:3 aspect ratio
N/AN/AN/AN/A.mp4N/AN/AN/AN/A2 daysN/A
65
On-Site300x250, 728x90, 320x50N/AN/AN/A50k 300kUnlimited1030%N/AN/AN/AN/AN/AN/AN/AN/AN/AYesYesYesNo5 days
confirm this is what CM needs
Advertiser gets 100% SOV upon click-through to Meredith O+O
66
Social Sponsorship Facebook4:5 aspect ratio,
max 1200 x 720 px
N/A.jpgHeadline: 25
Copy: 125
Meta: 30
N/AN/AN/AN/AN/A4 GB maxN/AN/AN/AN/AN/AN/AN/AN/AN/ANoNoNoYesCONFIRM W/ EDITBoosted organic posts. All assets should be sent to PMM and Facebook URL should be sent to Polaris
67
Onsite300x250, 728x90, 320x50N/AN/AN/A50k 300kUnlimited1030%N/AN/AN/AN/AN/AN/AN/AN/AN/AYesYesYesNo5 days
confirm this is what CM needs
N/A
68
Collections (Instant Experiences) Instant Storefront
(Collections)
Hero: 4:5 aspect ratio, max 1200 x 720 px
Product Images: 1:1 aspect ratio
N/A.jpgHeadline: 25
Copy: 90
Product Name: 26
N/AN/AN/AN/AN/A4 GB maxRecommended under :90
(1 hour max)
Yes if video is under :3030 fps8 products minimum
no more than 20% of image can be text
stereo AAC audio compression at 128kbps+N/AN/AN/A.mp4NoNoNoYes2 days
72
Instant Lookbook (Collections click into Canvas)Hero: 4:5 aspect ratio, max 1200 x 720 px
Product Images: 1:1 aspect ratio
Images within Canvas: Custom
N/A.jpgHeadline: 25
Copy: 90
Product Name: 26
N/AN/AN/AN/AN/A4 GB maxRecommended under :90
(1 hour max)
Yes if video is under :3030 fpsMultiple text images/images/videos encouraged per execution. Can stand alone or swipe through as a carousel. Each asset within the unit can be clickable.stereo AAC audio compression at 128kbps+N/AN/AN/A.mp4NoNoNoYes2 days
73
IGTVEdit w/ Integration
Cover image: 420px x 654px (1:1.55 ratio)
Segment: 9:16
Social Cutdown: 4:5
min 720 px
N/AN/A125N/AN/AN/AN/AN/A3.6 gbEpisode: Max 60 Mins
Social Cut Down: Max 60 Seconds
N/A30 fpsLarger accounts and verified accounts can upload videos up to 60 minutes long, but they must be uploaded from a computer.stereo AAC audio compression at 128kbps+N/AN/AN/A.mp4NoNoNoNoSocial Cut Downs due to Polaris Ops 2 days prior to launchBrand mention within IGTV episode
(up to 4 advertisers per edit series)
74
EWI + Native
Cover image: 420px x 654px (1:1.55 ratio)
Segment: 9:16
Social Cutdown: 4:5
min 720 px
N/AN/A125N/AN/AN/AN/AN/A3.6 gbEpisode: Max 60 Mins
Social Cut Down: Max 60 Seconds
Yes if social cut down is under :3030 fpsLarger accounts and verified accounts can upload videos up to 60 minutes long, but they must be uploaded from a computer.stereo AAC audio compression at 128kbps+N/AN/AN/A.mp4NoNoNoNoSocial Cut Downs due to Polaris Ops 2 days prior to launchBrand mention within IGTV episode
(up to 4 advertisers per edit series)
75
On-Site
76
Shopper - Branded Ingredient Unitsdesktop, tablet, mobileCustom
(200x200 product image)
N/AProduct Image - .jpg or .png Product Name: 45
Description: 45
CTA: 15
40KN/AN/AN/AN/A40KN/AN/AN/AN/AN/AN/AN/AN/AN/AYesNoNoYes2 business daysProduct Image (200x200 jpg / png)
Title Text: 45 chars (incl spaces)
Description Text: 45 chars (incl spaces)
Call To Action Text: 15 character limit
Click Target (URL)
Shopper Team typically suggests placeholders for all of the above as part of campaign kick-off; so, CSM does not have to collect assets at the outset; only has to guide agency through revision/approval of placeholders
Not served via DFP
77
Shopper - May We Suggest Unitsdesktop, tablet, mobileCustom
(200x200 product image)
N/AProduct Image - .jpg or .png Product Name: 35
Description: 75
CTA: 10
40KN/AN/AN/AN/A40KN/AN/AN/AN/AN/AN/AN/AN/AN/AYesNoNoYes2 business days
Product Image (200x200 jpg / png)
Title Text: 35 chars (incl spaces)
Description Text: 75 chars (incl spaces)
Call To Action Text: 10 character limit
78
Shopper - Shoppable Display Unitsdesktop, tablet, mobile300x250, 320x50N/AProduct Image - .jpg or .png N/A40KN/AN/AN/AN/A40KN/AN/AN/AN/AN/AN/AN/AN/AN/AYesNoNoYes7 business daysProduct Image (200x200 jpg)
Product Name Copy (100 character limit)
Offer Copy (55 character limit)
CTA Copy (15 character limit)
Click Target (URL)
Shopper Team typically suggests placeholders for all of the above as part of campaign kick-off; so, CSM does not have to collect assets at the outset; only has to guide agency through revision/approval of placeholders
Not served via DFP
79
SPU - Shopper Promo Unitdesktop, tablet, mobileCustomN/AProduct Image - .jpg or .png Title: 40
Description: 250
40KN/AN/AN/AN/A40KN/AN/AN/AN/AN/AN/AN/AN/AN/AYesNoNoYes7 business daysProduct(s) to be promoted
Retailer: National (ALL) or Specific Retailer
Generic Offer Copy: Title - Max 40 Characters
Generic Offer Copy: Description - Max 250 characters
Generic Offer Copy: Image 400px x 400px recommended
Click Through URL (optional)
* All creative assets must be delivered over HTTPS
80
Shopper - Social Shopper Units [Pins]PinterestCustom
(200x200 product image)
N/AProduct Image - .jpg or .png Product Name: 25
Description: 75
CTA: 15
40KN/AN/AN/AN/A40KN/AN/AN/AN/AN/AN/AN/AN/AN/ANoNoNoYes3 business daysProduct Image (200x200 jpg)
CTA Copy (15 character limit – keep in mind social pin will always drive to recipe on AR)
Title Copy (Product Name 25 character limit)
Description Copy (75 character limit)
Shopper Team typically suggests placeholders for all of the above as part of campaign kick-off; so, CSM does not have to collect assets at the outset; only has to guide agency through revision/approval of placeholders
Sold by packs of pins (4 for $20K or $5K each)
Not served via DFP
81
Shopper - Mixer Cardsdesktop, tabletCustom 300x600N/AProduct Image - .jpg or .png Meal Theme: 4540KN/AN/AN/AN/A40KN/AN/AN/AN/AN/AN/AN/AN/AN/AYesNoNoYes8 business daysAssets (specific to Meal Mixer Card types)
* 3 Recipes (pulled from Allrecipes database) for recipe carousel.
* 6 -10 Product Images (200x200px PNG) for Primary Ingredient and bottom two carousels.
* Meal Theme (45 character limit)
* Instacart Button on Shopping List (YES / NO indication)
82
Shopper - AR Product Cardsdesktop, tablet, mobileCustom
* 300x400 in mobile
* 300x400 in desktop
* supply 300x300px image
N/AProduct Image - .jpg or .png Product Name: 50
Description: 170
CTA: 15
Price/Generic Offer: 18
40KN/AN/AN/AN/A40KN/AN/AN/AN/AN/AN/AN/AN/AN/AYesNoNoYes2 business daysProduct Image (300x300 JPG or PNG),
CTA (25 Character Limit)
Click Through URL
Product Name (35 character limit)
Additional Text (200 character limit)
Shopper Team typically suggests placeholders for all of the above as part of campaign kick-off; so, CSM does not have to collect assets at the outset; only has to guide agency through revision/approval of placeholders
Market Areas (National or Specific DMAs)
Retailers (All Retailers or Specific Retailers or Individual Retailer)
Not served via DFP
83
BHG SHOP PANEL Unit desktop, tablet, mobile1200X640N/AProduct Image - .jpg or .png N/A40kN/AN/AN/AN/A40kN/AN/AN/AN/AN/AN/AN/AN/AN/ANoNoNoNo10 business days
84
HERO SHOP Unit [all but BHG}desktop, tablet, mobile460x460N/AProduct Image - .jpg or .png N/A40kN/AN/AN/AN/A40kN/AN/AN/AN/AN/AN/AN/AN/AN/ANoNoNoNo10 business days
85
SHOP Contextual Targetingdesktop, tablet, mobile300x250N/A.gif, .jpg, .png, HTML5 (JS)N/AHTML5:
* recommended: 150KB
* max: 200KB
Desktop, Tablet HTML5: 300k
Mobile: 300k
Video: 1.1MB
UnlimitedN/AN/A40k15N/A24N/AUser-Initiated on clickN/AN/A* Max Play Time: 15 seconds auto play with no audio (unlimited with user interaction)
* Required Controls: Play, Pause, Rewind, Volume
* Close button if expandable
N/AYesYesYesYes11 business days* All creative assets must be delivered over HTTPS
86
SHOP Custom Commerce Content desktop, tablet, mobileCustom N/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/A10 business days
87
SHOP Featured Category on Shopsdesktop, tablet, mobileCustom N/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/A10 business days
88
SHOP Native Product Widgetdesktop, tablet, mobileCustom N/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/A10 business days
89
SHOP Product Carouseldesktop, tablet, mobileCustom N/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/A10 business days
90
SHOP eCommerce - Mobile Native Commercedesktop, tablet, mobile80x80 (Logo)
484x280 (Background Image)
Product Feed
N/ACopy and Image (.png,.jpg, gif)
Fallback image[s] & SKUs per category
Background image
Headline 60 characters
CTA 13 characters
Headline: 60
CTA: 13
20KN/AN/AN/AN/A20KN/AN/AN/AN/AN/AN/AN/AN/AN/AYesNoNoNo3-4 weeks lead time
91
Cozi High Impact App Takeoverdesktop, tablet, mobile728x90 banner
300x250 banner
320x50 banner
320x20 sponsor bar
135x280 wallpaper with clickable hot spot at the bottom
REQUIRES a landing page URL
CANNOT accept a 1x1 impression tracker
Introductory Message copy
*note, cannot accept 1x1 tracking
Color Palette – client’s color scheme is used to rebrand the Cozi app
1x1 trackers (imp & click) optional for all ad placements. Wallpaper, Intro, Message, and Color Palette do not support tracking
320x50, 729x90: Adhesion unit, click to expand to full screen. 300x250 square unit, click to expand to full screen.
Image, MRAID 2.0 Compliant, Video
Intro Message: 70
Body: 125
50K (image) 40KB (MRAID)100KUnlimited1030%20k15N/A24* Animation is recommended to be part of subload.
* JavaScript used for animation must be executed as asynchronous load and CSS used must be inline.
* User action is not required to play animation.
* Animation is recommended to start when the ad is within view.
* Flashing, high contrast, fast moving and bright color animation are not allowed.
User-Initiated on clickN/A* All expansion should be only triggered by user click or tap.
* Hover to expand is not allowed.
* Expanded ad must have a close button in the upper right corner of the ad with an "X" image with a minimum size of 50x50dp.
Audio must be user-initiated
Max 30 seconds
Video must be built into MRAID tag (“in-banner”)
MRAIDYesYesYesYes2 Weeks in advance Viewability - is not allowed. It physically does not work or track correctly on mobile, but the ads exclusively show on screen.
All tags must be secure (HTTPS)
Any rich media must be MRAID compliant
Wallpapers/pop up intro (served via toolbox) do not allow client tracking
Karma Ad Refresh is only on the desktop version of the app (https://my.cozi.com/homepage/) - it is NOT implemented on the downloaded app via phone or tablet
Collapsed code does NOT work in app
Cozi team will test the campaign and produce screenshots for client approval

Cozi team handles the following via toolbox:
Custom Wallpaper/Skin
Takeover Intro Message
Sponsor bar (to see this the takeover just has to be activated in the toolbox)

Standard Banners (728x90/300x250/320x50)

These SHOULD NOT have refresh kill code implemented.
The Karma ad refresh is not included in this mobile app - so this step is not needed
The creatives get trafficked like a normal third party tag, or normal site served assets with tracking - whichever you get! There is nothing special to their set up

92
Cozi Today Native Unittablet, mobileNative Unit Image (1080x360)
Logo 40x40 (optional)
Advertiser URL (visible URL seen in the unit, 25 characters or less)
728x90 banner
320x50 banner
1x1 tags (impression & click trackers optional - can’t be from DFP)

N/AImage, MRAID 2.0 Compliant, Video
Headline: 90
Body: 150
Call To Action: 15
200K (image) 160KB (MRAID)
100KN/AN/AN/A20kN/AN/AN/ANot officially supportedUser-Initiated on clickN/A* All expansion should be only triggered by user click or tap.
* Hover to expand is not allowed.
* Expanded ad must have a close button in the upper right corner of the ad with an "X" image with a minimum size of 50x50dp.
Audio must be user-initiated
Max 30 seconds
Video must be built into MRAID tag (“in-banner”)
MRAIDYesYesYesYes1 Week in advance Viewability - is not allowed. It physically does not work or track correctly on mobile, but the ads exclusively show on screen.
All tags must be secure (HTTPS)
Any rich media must be MRAID compliant
3rd party trackers are optional, and cannot come from our DFP instance
Karma Ad Refresh is only on the desktop version of the app (https://my.cozi.com/homepage/) - it is NOT implemented on the downloaded app via phone or tablet
Collapsed code does NOT work in app. To prevent this slot from displaying, don't provide a DFP return to it. It will then collapse automatically
93
Newsletters - 300x250Email300x250N/AJPEG, GIF, PNGN/A40KN/AN/AN/AN/A40KN/AN/AN/AN/AN/AN/AN/AN/AN/AYesNoNoYes2 business days• 1x1s accepted
• We can append 2 tracking pixels per creative
94
Newsletters - 728x90Email728x90N/AJPEG, GIF, PNGN/A40kN/AN/AN/AN/A40kN/AN/AN/AN/AN/AN/AN/AN/AN/AYesNoNoYes2 business days• 1x1s accepted
• We can append 2 tracking pixels per creative
95
Newsletters - Native / Marquee (970x250)Email970x250N/AJPEG, GIF, PNGN/A40KN/AN/AN/AN/A40KN/AN/AN/AN/AN/AN/AN/AN/AN/AYesNoNoYes2 business days• 1x1s accepted
• We can append 2 tracking pixels per creative
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