| A | B | C | D | E | F | G | |
|---|---|---|---|---|---|---|---|
1 | Malang | Restaurant by JW Marriot | ||||||
2 | Launch Strategy (Influencers\Food Vloggers) | ||||||
3 | Offering influencers a behind-the-scenes tour of the restaurant's kitchen can be an exciting and educational experience that allows them to see the culinary magic behind the dishes. Encouraging influencers to document their behind-the-scenes journey through a mix of Instagram Stories, YouTube Shorts, Reels, and regular posts like vlogs, etc. This will give their followers a sneak peek into the restaurant's kitchen and generate excitement about the dining experience at Malang. | ||||||
4 | Exclusive Invitation: Reach out to influencers (Micro & Macro) with a personalized invitation to join a guided behind-the-scenes tour of Malang's kitchen. Highlight the unique opportunity to witness the culinary expertise that goes into preparing diverse Indian cuisines. | ||||||
5 | Meet the Chefs: Start the tour by introducing the influencers to the talented chefs behind each regional cuisine. The chefs can share their culinary backgrounds, experiences, and insights into the specific dishes they specialize in. | ||||||
6 | Culinary Journey: Structure the tour to showcase the different kitchen stations dedicated to each regional cuisine. This could include a Bengali corner, a Rajasthani section, a Konkani station, and so on. Allow influencers to observe the chefs at work, preparing dishes with authentic ingredients and techniques. | ||||||
7 | Interactive Demonstrations: Plan interactive cooking demonstrations where influencers can participate in or observe the preparation of signature dishes. The chefs can explain the significance of ingredients, spices, and cooking methods that define each cuisine. | ||||||
8 | Storytelling: As the tour progresses, encourage the chefs to share anecdotes and stories related to the origins of specific dishes. This adds a personal touch and enriches the overall experience. | ||||||
9 | Tasting Moments: Incorporate tasting sessions during the tour, allowing influencers to sample the dishes being prepared. This firsthand experience of flavors and aromas will contribute to their content creation. | ||||||
10 | Whiskey and Food Pairing: Create a content series where different types of Indian cuisine are paired with specific whiskies. Showcasing the complementary flavors between the dishes and the whiskies can make for engaging and educational content. | ||||||
11 | Multigenerational Culinary Journey: Invite influencers to bring their grandmothers or parents along for a special multigenerational culinary journey. This approach not only showcases the restaurant's commitment to traditional flavors but also taps into the emotional aspect of family connections. | ||||||
12 | Cooking Sessions: As part of the tour, offer interactive cooking sessions where the influencers and their family members can participate. Engage them in activities like rolling out rotis, stirring curries, or garnishing dishes under the guidance of skilled chefs. | ||||||
13 | Sharing Stories: Encourage the influencers' family members to share stories related to the dishes they've grown up with. This could include memories of their own grandmothers' cooking or family gatherings centred around specific meals. | ||||||
14 | Gifts and Keepsakes: Provide personalized mementoes for both influencers and their family members. These could include custom spice blends, branded aprons, cutlery sets or even a framed photo capturing a special moment from the day. These items can serve as memorable souvenirs of their experience. | ||||||