Wardley Maps Strategy Cycle Spreadsheet (CC-BY-SA)
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NameCategoryGenesisCustomProduct (+rental)Commodity (+utility)
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UbiquityCharacteristicsRareSlowly increasing consumptionRapidly increasing consumptionWidespread and stabilising
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CertaintyCharacteristicsPoorly understoodRapid increases in learningRapid increases in use / fit for purposeCommonly understood (in terms of use)
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Publication TypesCharacteristicsNormally describe the wonder of the thingBuild / construct / awareness and learningMaintenance / operations / installation / featuresFocused on use
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Market
General Properties
Undefined marketForming marketGrowing marketMature market
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Knowledge management
General Properties
UncertainLearning on useLearning on operationKnown / accepted
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Market perception
General Properties
Chaotic (non-linear)Domain of expertsIncreasing expectations of useOrdered (appearance of being linear) / trivial
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User perception
General Properties
Different / confusing / exciting / surprisingLeading edge / emergingCommon / disappointed if not used or availableStandard / expected
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Perception in industry
General Properties
Competitive advantage / unpredictable / unknown
Competitive advantage / ROI / case examplesAdvantage through implementation / featuresCost of doing business / accepted
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Focus of value
General Properties
High future worthSeeking profit / ROI?High profitabilityHigh volume / reducing margin
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Understanding
General Properties
Poorly understood / unpredictableIncreasing understanding / development of measures
Increasing education / constant refinement of needs / measures
Believed to be well defined / stable / measurable
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Comparison
General Properties
Constantly changing / a differential / unstable
Learning from others / testing the water / some evidential support
Feature differenceEssential / operational advantage
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Failure
General Properties
High / tolerated / assumedModerate / unsurprising but disappointedNot tolerated, focus on constant improvement
Operational efficiency and surprised by failure
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Market action
General Properties
Gambling / driven by gutExploring a "found" valueMarket analysis / listening to customersMetric driven / build what is needed
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Efficiency
General Properties
Reducing the cost of change (experimentation)
Reducing cost of waste (Learning)Reducing cost of waste (Learning)Reducing cost of deviation (Volume)
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Decision drivers
General Properties
Heritage / cultureAnalysis & synthesisAnalysis & synthesisPrevious experience
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