State of Social 2018-report.csv
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1
Which of the following best describes the principal industry of your organization?
How many full-time employees does your company have?
How many people are on your marketing team?
Is your company B2B or B2C?
Does your company have a documented social media strategy?
FacebookTwitterInstagramLinkedInGoogle+SnapchatPinterestYouTubeFacebookTwitterInstagramLinkedInGoogle+SnapchatPinterestYouTube
Has your business created Stories on Snapchat in 2017?
Has your business created Stories on Instagram in 2017?
Do you plan to create more “Stories” content (on Snapchat, Instagram or Facebook) in 2018?
How often does your business publish video content?
FacebookTwitterInstagram LinkedInSnapchatYouTube
We don't post video content
OtherLack of time
No budget to produce video
Not sure how to film/edit
Not sure what video to create
Other
How strongly do you agree with this statement:“My Facebook organic reach has declined over the past 12 months”
ImagesGIFsWrittenVideo AudioLinksImagesGIFsWrittenVideo Audio
Has your business broadcast any'live' video content in 2017? E.g. Periscope, Facebook Live
Facebook Instagram
Twitter (Periscope)
YouTubeOther
How frequently do you share live video?
How effective has your company found live video?
Has your business used any Messaging apps for marketing? (e.g. Messenger or Whatsapp)
SlackMessengerViberWhatsappTelegramOtherFacebookInstagramSnapchatTwitterLinkedInYouTube
Has your social media advertising budget increased in the past 12 months?
Do you plan to increase your social media advertising budget in 2018?
How do you tend to measure the ROI of your social media advertising?
How effective has paid social media advertising been for your business?
How effective has social media marketing been for your business?
How important is social media to your company’s overall marketing strategy?
Email Social mediaPRTVRadioSEO/SEM
2
Marketing, PR, Advertising
51-1006-10B2BYesFacebookTwitterInstagramFacebookInstagramNoYesYesWeeklyFacebookInstagram Lack of timeStrong agreeImagesGIFsWrittenVideo AudioLinksVideo YesFacebook InstagramMonthlyUncertainNoFacebookYesYes
Engagement (shares, likes, comments)
Somewhat effective
Very effectiveVery important Email Social mediaPRSEO/SEM
3
Marketing, PR, Advertising
26-506-10BothNoFacebookInstagramLinkedInFacebookNoYesYesMonthlyFacebookInstagram YouTubeLack of timeStrong agreeImagesGIFsWrittenVideo LinksVideo AudioNoYesWhatsappFacebookInstagramYesYes
Engagement (shares, likes, comments)
Somewhat effective
Very effectiveVery important Email Social mediaPRSEO/SEM
4
Media and Publishing
11-252-5B2CYesFacebookTwitterInstagramLinkedInPinterestYouTubeFacebookInstagramNoYesYesMonthlyFacebookInstagram YouTube
No budget to produce video
AgreeImagesGIFsLinksVideo NoFacebookInstagramNoYesTrafficVery effectiveVery effectiveVery important Social media
5
Non-profit51-1006-10B2BNoFacebookTwitterInstagramLinkedInFacebookTwitterNoNoNoNever
We don't post video content
Lack of time
No budget to produce video
Not sure how to film/edit
Not sure what video to create
Strong agreeImagesWrittenLinksImagesAudioNoNoFacebookYesYes
Engagement (shares, likes, comments)
UncertainUncertain
Somewhat important
Email PR
6
Media and Publishing
51-1006-10BothYesFacebookTwitterInstagramLinkedInGoogle+YouTubeFacebookTwitterInstagramLinkedInYesYesYesDailyFacebookTwitterInstagram LinkedInYouTubeLack of time
No budget to produce video
Strong agreeImagesGIFsVideo LinksVideo YesFacebook
Twitter (Periscope)
YouTube
Rarely (every few months)
UncertainNoFacebookTwitterLinkedInYesYesSales
Somewhat effective
Somewhat effective
Very important Email Social mediaSEO/SEM
7
Ecommerce26-501 - it’s just meBothNoFacebookTwitterInstagramPinterestYouTubeFacebookTwitterInstagramNoNoNoMonthlyFacebookTwitterInstagram YouTubeLack of timeStrong agreeImagesGIFsWrittenVideo LinksImagesGIFsWrittenVideo YesFacebook Monthly
Somewhat effective
NoFacebookInstagramTwitterYesYesSales
Somewhat effective
Somewhat effective
Somewhat important
Email
8
Marketing, PR, Advertising
Fewer than 106-10BothNoFacebookTwitterInstagramLinkedInPinterestYouTubeFacebookNoNoNoNever
We don't post video content
OtherUncertain ImagesWrittenLinksImagesWrittenYesFacebook
Rarely (every few months)
Somewhat effective
NoFacebookInstagramLinkedInNoNoReachVery effective
Somewhat effective
Very important Social mediaPRRadioSEO/SEM
9
Education101-2002-5B2CYesFacebookTwitterInstagramLinkedInGoogle+YouTubeFacebookInstagramNoNoYesMonthlyFacebookTwitterInstagram YouTubeOtherAgreeImagesWrittenLinksImagesVideo NoNoFacebookInstagramYesNo
Engagement (shares, likes, comments)
Somewhat ineffective
Somewhat ineffective
Somewhat important
Email SEO/SEM
10
Non-profit51-1002-5BothYesFacebookTwitterInstagramLinkedInPinterestYouTubeFacebookTwitterInstagramNoNoYesMonthlyFacebookLack of time
Not sure what video to create
OtherAgreeImagesWrittenVideo LinksVideo NoNoFacebookInstagramNoNo
Engagement (shares, likes, comments)
Somewhat ineffective
Somewhat effective
Very important Email Social media
11
Non-profitFewer than 102-5B2BNoFacebookTwitterLinkedInYouTubeTwitterLinkedInNoNoNoMonthlyFacebookTwitterLinkedInYouTubeLack of time
Not sure what video to create
AgreeImagesWrittenVideo LinksImagesWrittenVideo YesFacebook
Twitter (Periscope)
Rarely (every few months)
Very ineffectiveNoLinkedInYesNoTraffic
Somewhat effective
Uncertain
Somewhat important
Email Social mediaSEO/SEM
12
IT and ServicesFewer than 102-5B2BNoFacebookTwitterLinkedInGoogle+FacebookTwitterLinkedInGoogle+NoNoYesNever
We don't post video content
No budget to produce video
Uncertain ImagesWrittenLinksImagesGIFsWrittenVideo NoNoFacebookTwitterLinkedInNoYes
Engagement (shares, likes, comments)
Uncertain
Somewhat effective
Very important Email Social media
13
Education1,001+2-5B2CYesFacebookTwitterInstagramLinkedInYouTubeFacebookTwitterInstagramYouTubeNoYesYesMonthlyFacebookYouTubeLack of time
Strongly Disagree
ImagesGIFsWrittenVideo LinksVideo YesFacebook YouTube
Rarely (every few months)
Somewhat effective
NoFacebookYesYes
Engagement (shares, likes, comments)
Somewhat effective
Somewhat effective
Very important Social mediaTVSEO/SEM
14
Media and Publishing
Fewer than 102-5B2CNoFacebookTwitterInstagramPinterestFacebookNoNoYesMonthlyFacebookInstagram YouTubeLack of time
No budget to produce video
Strong agreeImagesWrittenVideo LinksImagesGIFsWrittenVideo YesFacebook
Rarely (every few months)
Very ineffectiveNoFacebookInstagramYesYesSales
Somewhat effective
Somewhat effective
Very important Social media
15
Education101-2002-5B2CNoFacebookTwitterInstagramLinkedInYouTubeFacebookInstagramNoNoNoMonthlyFacebookInstagram YouTubeLack of time
No budget to produce video
Strongly Disagree
ImagesWrittenVideo LinksImagesWrittenVideo YesFacebook
Rarely (every few months)
Somewhat effective
NoFacebookInstagramNoReachVery effective
Somewhat effective
Very important Email Social media
16
Media and Publishing
501-1,00011-20BothNoFacebookTwitterInstagramLinkedInYouTubeFacebookInstagramNoNoYesBi-weeklyFacebookYouTubeLack of time
No budget to produce video
Not sure how to film/edit
Not sure what video to create
Strong agreeImagesWrittenVideo LinksImagesWrittenVideo NoNoFacebookInstagramTwitterLinkedInYesYesSales
Somewhat effective
Somewhat ineffective
Somewhat important
Email Social mediaSEO/SEM
17
Marketing, PR, Advertising
Fewer than 102-5B2CYesFacebookTwitterInstagramGoogle+PinterestYouTubeFacebookInstagramGoogle+YouTubeNoYesYesBi-weeklyFacebookTwitterInstagram YouTubeLack of timeDisagreeImagesGIFsWrittenVideo LinksImagesGIFsWrittenVideo YesFacebook InstagramWeeklyVery effectiveNoFacebookInstagramYesYes
Engagement (shares, likes, comments)
Very effectiveVery effectiveVery important Social mediaPRTVRadio
18
Marketing, PR, Advertising
11-251 - it’s just meBothYesTwitterInstagramTwitterInstagramNoYesYesBi-weeklyInstagram Lack of timeOtherUncertain ImagesGIFsWrittenVideo LinksImagesGIFsWrittenVideo AudioNoNoYesYesSalesUncertain
Somewhat effective
Somewhat important
Email Social media
19
Non-profit11-252-5B2BYesFacebookTwitterInstagramLinkedInYouTubeFacebookTwitterInstagramLinkedInYouTubeNoNoNoMonthlyFacebookTwitterInstagram LinkedInYouTubeOtherLack of timeDisagreeImagesWrittenVideo LinksImagesWrittenVideo AudioNoNoFacebookNoYesTraffic
Somewhat effective
Somewhat effective
Very important Email Social mediaSEO/SEM
20
Ecommerce1,001+11-20BothNoFacebookTwitterInstagramSnapchatYouTubeFacebookTwitterInstagramYesYesYesWeeklyFacebookTwitterInstagram YouTube
No budget to produce video
Uncertain ImagesGIFsWrittenVideo LinksVideo YesFacebook
Rarely (every few months)
Somewhat ineffective
YesWhatsappFacebookInstagramSnapchatYesYesSalesVery effectiveVery effective
Somewhat important
Email Social mediaSEO/SEM
21
Medical and Healthcare
11-251 - it’s just meBothNoFacebookTwitterInstagramLinkedInYouTubeFacebookTwitterNoNoYesMonthlyFacebookYouTube
No budget to produce video
Not sure what video to create
DisagreeImagesWrittenVideo LinksImagesWrittenVideo Yes
Twitter (Periscope)
Rarely (every few months)
Somewhat ineffective
NoFacebookNoYes
Engagement (shares, likes, comments)
Somewhat effective
Very effectiveVery important Email Social media
22
Other201-50011-20B2BYesFacebookTwitterInstagramLinkedInYouTubeFacebookTwitterNoYesYesMonthlyFacebookInstagram YouTubeOtherDisagreeImagesGIFsWrittenVideo AudioLinksImagesGIFsWrittenVideo AudioYesYouTubeOther
Rarely (every few months)
Somewhat effective
NoFacebookNoNo
Engagement (shares, likes, comments)
Very effectiveVery effectiveVery important Email Social media
23
Media and Publishing
26-502-5B2BNoFacebookTwitterLinkedInYouTubeLinkedInYouTubeNoNoNoDailyFacebookTwitterYouTubeOtherStrong agreeImagesVideo LinksImagesWrittenVideo NoNoFacebookTwitterYouTubeYesYes
Engagement (shares, likes, comments)
UncertainUncertain
Somewhat important
Email Social media
24
Marketing, PR, Advertising
Just me1 - it’s just meB2BNoFacebookTwitterInstagramLinkedInTwitterNoNoYesBi-weeklyFacebookTwitter
No budget to produce video
Strong agreeImagesGIFsWrittenLinksVideo NoYesMessengerFacebookYesYesTraffic
Somewhat effective
Very effectiveVery important Social media
25
Marketing, PR, Advertising
Fewer than 101 - it’s just meB2BNoFacebookTwitterLinkedInYouTubeFacebookTwitterInstagramLinkedInNoNoYesWeeklyFacebookTwitterYouTubeLack of timeAgreeImagesWrittenVideo LinksGIFsVideo AudioNoNoFacebookTwitterYesYes
Engagement (shares, likes, comments)
Uncertain
Somewhat effective
Very important Email Social mediaSEO/SEM
26
Consumer products
11-252-5B2CYesFacebookTwitterInstagramSnapchatPinterestYouTubeInstagramPinterestYesYesYesWeeklyFacebookInstagram SnapchatYouTubeLack of timeStrong agreeImagesVideo LinksVideo YesFacebook InstagramMonthlyUncertainNoFacebookInstagramYouTubeYesYes
Engagement (shares, likes, comments)
Somewhat effective
Very effectiveVery important Social media
27
IT and ServicesFewer than 102-5B2BNoFacebookTwitterInstagramLinkedInGoogle+YouTubeFacebookTwitterLinkedInGoogle+YouTubeNoNoNoWeeklyYouTubeLack of timeAgreeImagesWrittenVideo LinksVideo NoNoFacebookInstagramTwitterYesYes
Engagement (shares, likes, comments)
Somewhat ineffective
Uncertain
Somewhat important
SEO/SEM
28
Non-profit51-1002-5B2CYesFacebookTwitterInstagramLinkedInSnapchatPinterestYouTubeFacebookYesYesYesMonthlyFacebookTwitterInstagram LinkedInSnapchatYouTubeLack of timeUncertain ImagesVideo LinksImagesVideo YesFacebook
Rarely (every few months)
Somewhat effective
YesMessengerFacebookInstagramNoYesLeads
Somewhat effective
Somewhat effective
Somewhat important
Email Social mediaPRRadio
29
IT and Services51-1001 - it’s just meB2BNoFacebookTwitterLinkedInLinkedInNoNoNoMonthlyYouTubeLack of timeUncertain ImagesWrittenLinksVideo YesFacebook
Rarely (every few months)
Very effectiveNoTwitterLinkedInYesYesLeads
Somewhat effective
Somewhat effective
Very important SEO/SEM
30
Marketing, PR, Advertising
11-252-5B2BYesFacebookTwitterLinkedInYouTubeLinkedInNoNoNoMonthlyYouTube
No budget to produce video
Strong agreeImagesGIFsWrittenVideo LinksVideo NoNoTwitterLinkedInYesYesTraffic
Somewhat effective
UncertainVery important PRSEO/SEM
31
Other501-1,0002-5B2CNoFacebookTwitterInstagramLinkedInGoogle+SnapchatPinterestYouTubeFacebookInstagramLinkedInYouTubeYesYesYesMonthlyFacebookYouTubeLack of time
Not sure what video to create
DisagreeImagesWrittenVideo LinksImagesVideo YesFacebook MonthlyUncertainYesMessengerFacebookLinkedInYesYes
Engagement (shares, likes, comments)
UncertainVery effectiveVery important Email Social mediaSEO/SEM
32
Medical and Healthcare
1,001+2-5BothYesFacebookTwitterInstagramLinkedInFacebookInstagramNoYesYesBi-weeklyFacebookTwitterInstagram LinkedInLack of time
No budget to produce video
Strong agreeImagesGIFsWrittenVideo LinksVideo NoNoFacebookInstagramTwitterLinkedInNoYesReach
Somewhat effective
Very effective
Somewhat important
Email Social media
33
Consumer products
1,001+6-10BothNoFacebookTwitterInstagramSnapchatYouTubeFacebookInstagramYesYesYesMonthlyFacebookTwitterInstagram
No budget to produce video
Uncertain ImagesGIFsWrittenVideo LinksImagesWrittenVideo NoYesWhatsappFacebookInstagramYesYesSales
Somewhat effective
Very effectiveVery important Email
34
Marketing, PR, Advertising
Fewer than 106-10BothYesFacebookTwitterInstagramLinkedInGoogle+SnapchatPinterestYouTubeFacebookTwitterInstagramSnapchatNoYesYesBi-weeklyFacebookTwitterInstagram LinkedInSnapchatYouTubeLack of time
Not sure how to film/edit
Strong agreeImagesGIFsWrittenVideo AudioLinksImagesGIFsWrittenVideo AudioYesFacebook Instagram
Rarely (every few months)
Somewhat effective
YesMessengerWhatsappFacebookInstagramYesYesTrafficVery effective
Somewhat effective
Very important Email Social media
35
Medical and Healthcare
Fewer than 101 - it’s just meB2CNoFacebookTwitterInstagramLinkedInPinterestYouTubeFacebookTwitterNoNoYesNever
We don't post video content
Not sure how to film/edit
Not sure what video to create
Uncertain ImagesWrittenImagesWrittenNoNoFacebookNoYesLeads
Somewhat ineffective
Somewhat ineffective
Somewhat important
Email
36
Non-profit201-50011-20BothYesFacebookTwitterInstagramSnapchatPinterestYouTubeFacebookTwitterInstagramYesYesYesBi-weeklyFacebookInstagram YouTubeOtherLack of timeOtherStrong agreeImagesWrittenVideo LinksImagesWrittenVideo AudioYesFacebook OtherMonthlyVery effectiveNoFacebookInstagramYesYes
Engagement (shares, likes, comments)
Somewhat effective
Somewhat ineffective
Very important Email Social mediaPR
37
IT and ServicesFewer than 102-5B2BYesFacebookTwitterLinkedInGoogle+FacebookNoNoNoNever
We don't post video content
Not sure what video to create
AgreeImagesWrittenLinksImagesWrittenNoNoNoNoSales
Somewhat ineffective
Very ineffectiveUnimportantEmail SEO/SEM
38
Media and Publishing
101-2002-5B2BYesFacebookTwitterLinkedInYouTubeFacebookTwitterLinkedInNoNoNoMonthlyFacebookTwitterYouTubeOtherUncertain ImagesWrittenVideo LinksImagesVideo YesFacebook
Rarely (every few months)
Somewhat effective
NoYesYesReach
Somewhat effective
Somewhat effective
Somewhat important
Email SEO/SEM
39
Marketing, PR, Advertising
Fewer than 102-5BothNoFacebookTwitterInstagramYouTubeFacebookTwitterInstagramYouTubeNoYesYesWeeklyFacebookTwitterInstagram YouTubeLack of timeStrong agreeImagesGIFsVideo YesMonthlyNoNoYes
Somewhat effective
Somewhat effective
Very important Email Social mediaPRSEO/SEM
40
Media and Publishing
Fewer than 102-5B2BYesFacebookTwitterInstagramLinkedInYouTubeFacebookTwitterNoNoNoMonthlyFacebookYouTubeLack of time
No budget to produce video
Strong agreeImagesWrittenLinksVideo YesFacebook
Rarely (every few months)
UncertainNoFacebookYesYesReachVery effectiveUncertainVery important Email Social media
41
Marketing, PR, Advertising
Just me1 - it’s just meBothYesFacebookTwitterLinkedInTwitterNoNoYesNever
We don't post video content
Lack of timeAgreeImagesGIFsWrittenVideo LinksImagesGIFsWrittenVideo Yes
Twitter (Periscope)
Rarely (every few months)
UncertainYesWhatsappOtherFacebookNoYes
Engagement (shares, likes, comments)
Somewhat effective
Somewhat effective
Very important Email Social mediaPR
42
Other51-1001 - it’s just meB2BYesFacebookTwitterInstagramLinkedInGoogle+PinterestFacebookLinkedInNoNoNoNeverYouTubeOtherLack of time
No budget to produce video
Uncertain ImagesWrittenLinksImagesWrittenNoNoNoNoLeadsUncertainUncertain
Somewhat important
Email Social mediaPR
43
IT and Services201-50011-20BothYesFacebookTwitterInstagramLinkedInYouTubeFacebookTwitterInstagramNoYesYesWeeklyFacebookTwitterYouTubeLack of timeAgreeImagesGIFsWrittenVideo LinksImagesGIFsWrittenVideo YesFacebook
Twitter (Periscope)
YouTubeMonthly
Somewhat effective
NoFacebookTwitterLinkedInYesYes
Engagement (shares, likes, comments)
Very effectiveVery effectiveVery important Social media
44
IT and Services201-50020+B2BYesFacebookTwitterInstagramLinkedInGoogle+YouTubeFacebookTwitterInstagramLinkedInYouTubeNoYesYesWeeklyFacebookInstagram YouTubeLack of timeStrong agreeImagesGIFsWrittenVideo AudioLinksImagesGIFsWrittenVideo AudioYesFacebook Instagram
Twitter (Periscope)
YouTubeMonthly
Somewhat effective
NoFacebookInstagramTwitterLinkedInYesYes
Engagement (shares, likes, comments)
Very effectiveVery effectiveVery important Email Social mediaPRSEO/SEM
45
Education201-5006-10B2CYesFacebookTwitterInstagramLinkedInSnapchatFacebookTwitterInstagramSnapchatYesYesYesBi-weeklyFacebookTwitterInstagram
No budget to produce video
Not sure how to film/edit
AgreeImagesGIFsWrittenVideo LinksImagesVideo NoNoFacebookInstagramNoNoTraffic
Somewhat effective
Very effectiveVery important Email Social mediaPRSEO/SEM
46
Consumer products
101-2002-5B2CNoFacebookTwitterInstagramLinkedInPinterestYouTubeFacebookInstagramYouTubeNoYesYesBi-weeklyFacebookInstagram YouTubeLack of timeAgreeImagesGIFsWrittenVideo LinksVideo NoNoFacebookInstagramSnapchatTwitterYouTubeYesYesTrafficVery effectiveVery effective
Somewhat important
Email Social mediaPR
47
Non-profit101-20011-20B2CYesFacebookTwitterInstagramYouTubeFacebookInstagramNoYesYesMonthlyFacebookInstagram YouTubeOtherLack of time
No budget to produce video
AgreeImagesGIFsWrittenVideo LinksImagesGIFsWrittenVideo YesFacebook Instagram
Rarely (every few months)
Very effectiveNoFacebookInstagramYouTubeYesYesSalesVery effectiveVery effectiveVery important Email Social mediaPR
48
Marketing, PR, Advertising
Just me1 - it’s just meBothNoFacebookTwitterInstagramLinkedInPinterestFacebookInstagramYesYesYesMonthlyFacebookInstagram OtherAgreeImagesGIFsWrittenVideo LinksImagesWrittenVideo Yes
Rarely (every few months)
NoNo
Engagement (shares, likes, comments)
Very effectiveVery effectiveVery important Email Social media
49
Marketing, PR, Advertising
11-252-5B2BYesFacebookTwitterInstagramLinkedInGoogle+SnapchatPinterestYouTubeFacebookInstagramLinkedInNoYesYesWeeklyInstagram Lack of time
No budget to produce video
DisagreeImagesGIFsWrittenVideo LinksImagesWrittenVideo YesFacebook
Rarely (every few months)
Somewhat ineffective
YesMessengerFacebookInstagramNoYesLeads
Somewhat effective
Somewhat effective
Very important Social mediaSEO/SEM
50
Media and Publishing
Just me1 - it’s just meBothYesFacebookFacebookTwitterInstagramLinkedInYouTubeNoNoYesBi-weeklyFacebookLack of timeDisagreeImagesWrittenVideo LinksImagesWrittenVideo AudioNoNoFacebookNoYes
Engagement (shares, likes, comments)
Very effectiveVery effectiveVery important Social mediaSEO/SEM
51
Marketing, PR, Advertising
Just me1 - it’s just meBothYesFacebookTwitterInstagramLinkedInGoogle+PinterestYouTubeFacebookNoNoNoMonthlyFacebookInstagram YouTube
No budget to produce video
Not sure how to film/edit
OtherStrong agreeImagesGIFsWrittenVideo LinksImagesVideo NoNoFacebookInstagramNoNoReach
Somewhat ineffective
Somewhat effective
Very important Email Social media
52
IT and Services501-1,0001 - it’s just meB2BNoFacebookTwitterInstagramLinkedInLinkedInNoNoNoMonthlyFacebookTwitterInstagram LinkedInOtherOtherUncertain ImagesGIFsWrittenVideo LinksImagesGIFsWrittenVideo NoNoFacebookLinkedInYesYes
Engagement (shares, likes, comments)
Somewhat effective
Somewhat effective
Somewhat important
Email Social media
53
Marketing, PR, Advertising
Fewer than 102-5B2BNoFacebookTwitterLinkedInLinkedInNoNoNoMonthlyFacebookLinkedInOtherLack of time
Not sure what video to create
AgreeImagesWrittenLinksVideo Yes
Twitter (Periscope)
Rarely (every few months)
Somewhat ineffective
NoFacebookTwitterLinkedInYesYesSales
Somewhat effective
Somewhat effective
Very important Email Social media
54
Education11-251 - it’s just meB2BYesFacebookTwitterLinkedInFacebookTwitterNoNoNoMonthlyFacebookTwitterLinkedInLack of timeUncertain ImagesWrittenVideo LinksVideo YesFacebook
Rarely (every few months)
Somewhat effective
NoFacebookLinkedInYesYesTraffic
Somewhat effective
Somewhat effective
Somewhat important
Email
55
Marketing, PR, Advertising
Fewer than 102-5B2BYesFacebookTwitterInstagramLinkedInGoogle+FacebookTwitterInstagramLinkedInNoNoNoWeeklyFacebookTwitterLinkedInYouTubeLack of timeAgreeImagesWrittenVideo LinksImagesWrittenVideo NoNoFacebookLinkedInNoYes
Engagement (shares, likes, comments)
UncertainVery effectiveVery important Email Social mediaPR
56
Education2-5YesFacebookTwitterInstagramLinkedInGoogle+PinterestFacebookNoNoYesWeeklyFacebookTwitterInstagram Lack of timeDisagreeImagesWrittenVideo LinksImagesWrittenVideo NoNoFacebookYesNoReach
Somewhat effective
Very effectiveVery important Email Social media
57
Consumer products
Fewer than 102-5BothYesFacebookTwitterInstagramLinkedInPinterestYouTubeFacebookInstagramNoNeverFacebookTwitterInstagram YouTubeLack of time
No budget to produce video
Strong agreeImagesWrittenVideo LinksImagesVideo NoNoFacebookInstagramYesNoSales
Somewhat effective
Somewhat effective
Somewhat important
Email PRSEO/SEM
58
Consumer products
51-1001 - it’s just meB2BYesFacebookTwitterInstagramPinterestYouTubeFacebookInstagramPinterestNoYesYesNeverFacebookYouTubeLack of timeStrong agreeImagesLinksImagesVideo NoYesMessengerFacebookInstagramNoNo
Engagement (shares, likes, comments)
Somewhat effective
Very effectiveVery important Email Social media
59
Marketing, PR, Advertising
Fewer than 102-5B2BYesFacebookTwitterInstagramLinkedInSnapchatFacebookTwitterInstagramLinkedInNoYesYesBi-weeklyFacebookInstagram YouTube
Not sure how to film/edit
Not sure what video to create
AgreeImagesGIFsWrittenVideo LinksImagesGIFsWrittenVideo AudioNoNoFacebookInstagramTwitterYesYesLeads
Somewhat effective
Very effectiveVery important Social media
60
Software201-50020+BothYesFacebookTwitterInstagramLinkedInGoogle+SnapchatYouTubeFacebookTwitterInstagramLinkedInYouTubeYesYesYesWeeklyFacebookTwitterInstagram SnapchatYouTubeLack of time
No budget to produce video
Strong agreeImagesGIFsWrittenVideo AudioLinksVideo YesFacebook Instagram
Twitter (Periscope)
YouTubeMonthly
Somewhat effective
NoFacebookTwitterLinkedInYouTubeYesYes
Engagement (shares, likes, comments)
Uncertain
Somewhat effective
Somewhat important
SEO/SEM
61
Non-profit26-501 - it’s just meBothYesFacebookTwitterInstagramPinterestFacebookTwitterInstagramNoNoNoDailyFacebookTwitterYouTube
Not sure what video to create
Uncertain ImagesWrittenVideo LinksImagesVideo YesFacebook YouTube
Rarely (every few months)
Very effectiveNoFacebookTwitterNoYes
Engagement (shares, likes, comments)
Somewhat effective
Very effectiveVery important Email Social mediaTV
62
Education201-50011-20BothYesFacebookTwitterInstagramLinkedInYouTubeFacebookTwitterInstagramLinkedInNoYesYesMonthlyFacebookTwitterInstagram YouTubeLack of time
No budget to produce video
Strong agreeImagesGIFsWrittenVideo LinksImagesGIFsWrittenVideo YesFacebook
Rarely (every few months)
Somewhat effective
NoFacebookInstagramLinkedInNoNoLeadsVery effectiveUncertain
Somewhat important
Social mediaPRSEO/SEM
63
Medical and Healthcare
1,001+11-20B2CYesFacebookInstagramSnapchatPinterestYouTubeFacebookInstagramNoNoYesBi-weeklyInstagram
No budget to produce video
Strong agreeImagesVideo ImagesVideo NoYesMessengerFacebookInstagramSnapchatYesYesSalesVery effective
Somewhat effective
Very important Email TV
64
Other101-2001 - it’s just meB2BYesFacebookTwitterInstagramLinkedInGoogle+YouTubeFacebookTwitterLinkedInNoNoYesMonthlyTwitterLinkedInYouTubeLack of time
No budget to produce video
AgreeImagesWrittenVideo LinksImagesWrittenVideo NoNoFacebookLinkedInNoNo
Engagement (shares, likes, comments)
Somewhat effective
Somewhat effective
Very important Email Social mediaSEO/SEM
65
Media and Publishing
11-251 - it’s just meB2BNoFacebookTwitterLinkedInGoogle+FacebookTwitterLinkedInNoNoNoMonthlyFacebookTwitterLinkedInLack of time
Not sure what video to create
Uncertain ImagesWrittenImagesWrittenVideo NoNoFacebookTwitterLinkedInYesYesTraffic
Somewhat effective
Somewhat effective
Somewhat important
Email SEO/SEM
66
Non-profit51-1002-5BothNoFacebookTwitterInstagramLinkedInSnapchatYouTubeFacebookTwitterYesYesYesMonthlyYouTubeLack of time
No budget to produce video
Not sure how to film/edit
DisagreeImagesWrittenLinksVideo NoNoFacebookInstagramYesYesReach
Somewhat effective
Very effectiveVery important Email Social mediaPR
67
Media and Publishing
Fewer than 102-5BothYesFacebookTwitterInstagramPinterestFacebookTwitterInstagramPinterestYouTubeNoYesYesDailyFacebookLack of time
No budget to produce video
Not sure how to film/edit
Not sure what video to create
Strong agreeImagesVideo LinksImagesGIFsVideo YesFacebook
Rarely (every few months)
Somewhat effective
NoFacebookYesYesTraffic
Somewhat effective
Very effectiveVery important Email Social media
68
Non-profit101-2002-5B2CYesFacebookTwitterInstagramLinkedInYouTubeFacebookTwitterInstagramNoYesYesMonthlyFacebookInstagram Lack of time
No budget to produce video
AgreeImagesWrittenVideo LinksImagesGIFsWrittenVideo YesFacebook
Rarely (every few months)
Very effectiveNoFacebookInstagramTwitterYesYes
Engagement (shares, likes, comments)
Somewhat effective
Somewhat important
Email Social mediaPRTVRadioSEO/SEM
69
Media and Publishing
101-2002-5BothNoFacebookTwitterInstagramLinkedInFacebookTwitterLinkedInNoNoNoWeeklyFacebookTwitterLack of timeOtherStrong agreeImagesGIFsWrittenVideo AudioLinksImagesWrittenVideo AudioNoNoFacebookInstagramYesYesTraffic
Somewhat effective
Somewhat effective
Very important Email Social mediaSEO/SEM
70
Non-profit11-251 - it’s just meNoFacebookTwitterInstagramLinkedInTwitterNoNoNoMonthlyFacebookInstagram OtherLack of time
No budget to produce video
Not sure how to film/edit
AgreeImagesGIFsWrittenVideo LinksImagesVideo YesFacebook
Rarely (every few months)
Somewhat ineffective
NoFacebookTwitterLinkedInNoNo
Engagement (shares, likes, comments)
Somewhat effective
Somewhat effective
Very important Email Social mediaSEO/SEM
71
Education101-2006-10BothNoFacebookTwitterInstagramLinkedInGoogle+YouTubeFacebookLinkedInYouTubeNoYesYesWeeklyFacebookTwitterYouTubeLack of time
No budget to produce video
DisagreeImagesGIFsWrittenVideo LinksImagesWrittenVideo YesFacebook InstagramYouTube
Rarely (every few months)
Somewhat effective
NoFacebookInstagramTwitterLinkedInYesYesLeads
Somewhat effective
Somewhat effective
Very important Email SEO/SEM
72
Consumer products
Fewer than 102-5BothYesFacebookLinkedInPinterestFacebookLinkedInNoNoYesMonthlyFacebookYouTubeLack of time
No budget to produce video
Strong agreeImagesWrittenVideo AudioLinksImagesWrittenAudioYesFacebook Monthly
Somewhat effective
YesSlackMessengerFacebookNoNo
Engagement (shares, likes, comments)
Very ineffective
Somewhat effective
Somewhat important
Email RadioSEO/SEM
73
Marketing, PR, Advertising
Fewer than 106-10B2CYesFacebookTwitterInstagramLinkedInGoogle+FacebookInstagramNoYesYesDailyFacebookTwitterInstagram Lack of timeDisagreeImagesGIFsWrittenVideo LinksImagesWrittenYesFacebook Instagram
Rarely (every few months)
Very effectiveYesMessengerWhatsappFacebookInstagramYesYesReachVery effectiveVery effectiveVery important Social media
74
EducationFewer than 102-5B2BYesFacebookTwitterInstagramLinkedInPinterestFacebookInstagramLinkedInNoYesYesMonthlyFacebookInstagram
Not sure how to film/edit
AgreeImagesGIFsWrittenVideo LinksImagesGIFsWrittenVideo YesFacebook
Rarely (every few months)
Somewhat effective
NoFacebookYesYes
Engagement (shares, likes, comments)
Somewhat effective
Somewhat effective
Somewhat important
PR
75
Marketing, PR, Advertising
Fewer than 102-5BothYesFacebookTwitterInstagramLinkedInSnapchatPinterestFacebookInstagramLinkedInPinterestYesYesYesWeeklyFacebookTwitterLinkedInLack of timeDisagreeImagesWrittenVideo LinksImagesWrittenVideo AudioNoNoFacebookInstagramYesYes
Engagement (shares, likes, comments)
Very effectiveVery effectiveVery important Email Social media
76
Other51-1001 - it’s just meBothNoFacebookTwitterInstagramLinkedInGoogle+YouTubeFacebookTwitterGoogle+NoNoNoMonthlyFacebookInstagram YouTubeLack of time
No budget to produce video
Not sure how to film/edit
Not sure what video to create
DisagreeImagesWrittenVideo LinksImagesWrittenVideo NoNoFacebookTwitterYesYes
Engagement (shares, likes, comments)
Somewhat effective
Somewhat effective
Very important Social mediaPRSEO/SEM
77
Non-profitFewer than 102-5B2CNoFacebookTwitterInstagramLinkedInGoogle+PinterestYouTubeFacebookTwitterInstagramNoYesYesMonthlyFacebookInstagram YouTubeLack of time
No budget to produce video
Not sure how to film/edit
Strong agreeImagesGIFsWrittenVideo LinksImagesVideo YesFacebook
Rarely (every few months)
UncertainYesSlackMessengerFacebookYesYesTraffic
Somewhat effective
Somewhat effective
Very important Email Social mediaPRSEO/SEM
78
Non-profit11-2511-20BothYesFacebookTwitterInstagramLinkedInGoogle+FacebookTwitterInstagramNoNoYesNeverFacebookTwitter
No budget to produce video
Not sure how to film/edit
Not sure what video to create
AgreeImagesGIFsWrittenVideo AudioLinksImagesNoNoFacebookNoYesReach
Somewhat effective
Very ineffectiveVery important Email Social mediaPR
79
Other201-5002-5BothNoFacebookTwitterLinkedInGoogle+FacebookLinkedInNoNoNoNeverOther
No budget to produce video
OtherDisagreeImagesWrittenLinksImagesWrittenVideo NoNoFacebookLinkedInYesYes
Engagement (shares, likes, comments)
Somewhat effective
Uncertain
Somewhat important
Email SEO/SEM
80
Education201-500B2CYesFacebookTwitterInstagramSnapchatYouTubeFacebookSnapchatYouTubeYesYesYesMonthlyYouTube
No budget to produce video
AgreeImagesWrittenVideo ImagesWrittenNoNoFacebookInstagramNoNoReach
Somewhat effective
Very effectiveVery important Email Social media
81
Ecommerce11-2511-20B2BYesFacebookTwitterInstagramLinkedInGoogle+PinterestYouTubeFacebookTwitterNoNoYesNever
We don't post video content
No budget to produce video
Strong agreeImagesGIFsWrittenLinksImagesGIFsWrittenNoNoFacebookInstagramLinkedInNoNoSalesUncertainUncertain
Somewhat important
Social mediaPRSEO/SEM
82
Consumer products
11-252-5BothNoFacebookInstagramYouTubeFacebookInstagramNoNoNoWeeklyFacebookInstagram Lack of time
Strongly Disagree
ImagesWrittenVideo LinksImagesVideo NoYesMessengerFacebookInstagramYesYes
Engagement (shares, likes, comments)
Very effectiveVery effectiveVery important Email Social mediaPR
83
Consumer products
Fewer than 102-5BothYesFacebookTwitterInstagramYouTubeFacebookInstagramNoNoYesMonthlyFacebookYouTubeLack of timeDisagreeImagesGIFsVideo ImagesVideo NoYesMessengerNoNoVery effectiveVery important Social mediaSEO/SEM
84
Media and Publishing
Fewer than 102-5B2BYesFacebookTwitterInstagramLinkedInInstagramNoNoYesNever
We don't post video content
OtherStrong agreeImagesGIFsWrittenAudioLinksImagesGIFsWrittenAudioNoYesSlackMessengerFacebookInstagramLinkedInNoYesTraffic
Somewhat effective
Very effective
Somewhat important
Email Social mediaRadio
85
Consumer products
201-50011-20B2CYesFacebookInstagramLinkedInPinterestYouTubeFacebookNoYesYesDailyFacebookYouTubeOtherDisagreeImagesVideo LinksImagesYesFacebook
Rarely (every few months)
Somewhat ineffective
NoFacebookInstagramYouTubeNoNo
Engagement (shares, likes, comments)
Very effectiveVery effectiveVery important Email Social mediaPRTVRadioSEO/SEM
86
Software51-1006-10BothYesFacebookTwitterInstagramLinkedInPinterestYouTubeFacebookTwitterInstagramYouTubeNoYesYesWeeklyFacebookTwitterInstagram LinkedInYouTubeLack of time
Not sure what video to create
DisagreeImagesWrittenVideo AudioLinksWrittenVideo AudioYesFacebook Instagram
Twitter (Periscope)
YouTubeMonthly
Somewhat effective
NoFacebookInstagramTwitterLinkedInYesYes
Engagement (shares, likes, comments)
Somewhat effective
Somewhat effective
Very important Email Social mediaPR
87
IT and Services51-1002-5B2BNoFacebookTwitterLinkedInYouTubeLinkedInNoNoNoNever
We don't post video content
Lack of time
Not sure what video to create
DisagreeWrittenLinksWrittenVideo NoNoTwitterLinkedInYesYesSales
Somewhat effective
Somewhat ineffective
UnimportantEmail PRSEO/SEM
88
Other101-2002-5B2BNoFacebookTwitterLinkedInYouTubeLinkedInNoNoNoMonthlyLinkedInYouTubeLack of time
No budget to produce video
DisagreeImagesWrittenVideo LinksImagesWrittenVideo AudioNoNoFacebookTwitterLinkedInYesYes
Engagement (shares, likes, comments)
Somewhat effective
Somewhat effective
UnimportantEmail PR
89
Consumer products
26-502-5B2BYesFacebookInstagramLinkedInFacebookInstagramLinkedInNoYesYesMonthlyFacebookInstagram LinkedIn
No budget to produce video
Strong agreeImagesWrittenVideo LinksWrittenVideo NoNoFacebookLinkedInYesNoTraffic
Somewhat effective
Somewhat effective
UncertainEmail SEO/SEM
90
Other1,001+20+B2BYesFacebookInstagramLinkedInFacebookLinkedInNoYesYesWeeklyFacebookInstagram LinkedInYouTube
Not sure what video to create
DisagreeImagesGIFsWrittenVideo LinksWrittenVideo YesFacebook
Rarely (every few months)
Somewhat effective
YesWhatsappFacebookInstagramLinkedInYesYesTrafficVery effectiveVery effectiveVery important Social mediaPRSEO/SEM
91
SoftwareFewer than 101 - it’s just meB2BNoTwitterLinkedInTwitterLinkedInNoNoNoMonthlyOtherOtherDisagreeWrittenLinksVideo NoNoNoNoOther
Somewhat ineffective
Somewhat effective
Somewhat important
SEO/SEM
92
Non-profitJust me1 - it’s just meBothNoFacebookTwitterLinkedInLinkedInNoNoYesNeverFacebookTwitterLinkedInLack of time
No budget to produce video
Not sure how to film/edit
Not sure what video to create
Uncertain ImagesWrittenLinksImagesWrittenNoNoNoNo
Engagement (shares, likes, comments)
Uncertain
Somewhat effective
Very important Social media
93
Marketing, PR, Advertising
Fewer than 102-5BothYesFacebookTwitterInstagramLinkedInYouTubeNoYesYesMonthlyFacebookTwitterInstagram YouTubeOtherAgreeImagesGIFsWrittenVideo AudioLinksVideo YesFacebook
Rarely (every few months)
Somewhat effective
YesMessengerFacebookInstagramTwitterYouTubeYesYes
Engagement (shares, likes, comments)
Very effectiveVery effectiveVery important Email Social mediaPR
94
IT and Services11-251 - it’s just meBothYesFacebookTwitterInstagramLinkedInGoogle+FacebookInstagramYouTubeNoYesYesNever
We don't post video content
Lack of time
No budget to produce video
Not sure how to film/edit
Strong agreeImagesGIFsWrittenLinksVideo YesFacebook
Rarely (every few months)
Somewhat effective
NoFacebookInstagramTwitterLinkedInNoYesSales
Somewhat ineffective
Somewhat ineffective
UncertainPRSEO/SEM
95
OtherJust me1 - it’s just meBothNoFacebookTwitterInstagramLinkedInGoogle+PinterestYouTubeFacebookTwitterLinkedInNoNoYesMonthlyFacebookLinkedInYouTubeOtherLack of timeUncertain ImagesGIFsWrittenVideo AudioLinksWrittenVideo NoNoFacebookYesYesOther
Somewhat effective
Somewhat effective
Somewhat important
Email Social mediaSEO/SEM
96
Non-profit26-502-5BothNoFacebookTwitterInstagramLinkedInFacebookTwitterYesYesYesMonthlyFacebookInstagram Lack of timeAgreeImagesVideo LinksWrittenVideo YesFacebook Instagram
Twitter (Periscope)
MonthlyVery effectiveNoFacebookInstagramTwitterNoNo
Engagement (shares, likes, comments)
UncertainVery effectiveVery important Email Social mediaSEO/SEM
97
Marketing, PR, Advertising
Just me1 - it’s just meBothYesFacebookTwitterInstagramGoogle+PinterestFacebookInstagramGoogle+NoYesYesMonthlyFacebookInstagram Lack of time
No budget to produce video
Not sure how to film/edit
AgreeImagesGIFsWrittenVideo LinksImagesGIFsWrittenVideo AudioYesFacebook MonthlyUncertainNoFacebookInstagramYesYes
Engagement (shares, likes, comments)
Very effectiveVery effectiveVery important Email Social mediaSEO/SEM
98
Marketing, PR, Advertising
Fewer than 101 - it’s just meB2BYesFacebookTwitterInstagramGoogle+PinterestFacebookNoNoNoBi-weeklyFacebookTwitterLack of timeStrong agreeImagesWrittenVideo LinksImagesWrittenVideo NoNoFacebookYesYes
Engagement (shares, likes, comments)
Somewhat effective
Somewhat effective
Very important Social media
99
IT and ServicesFewer than 102-5B2BYesFacebookTwitterInstagramLinkedInYouTubeTwitterInstagramYouTubeNoYesYesWeeklyFacebookInstagram YouTubeLack of time
Not sure what video to create
Uncertain ImagesWrittenVideo ImagesWrittenVideo NoNoFacebookInstagramYesYesLeads
Somewhat effective
Very effectiveVery important Email Social mediaSEO/SEM
100
Software51-10011-20BothYesFacebookTwitterInstagramLinkedInPinterestYouTubeFacebookInstagramNoYesYesDailyFacebookTwitterInstagram LinkedInYouTubeLack of timeDisagreeImagesGIFsWrittenVideo LinksImagesGIFsWrittenVideo YesFacebook Instagram
Twitter (Periscope)
YouTubeMonthlyVery effectiveNoFacebookInstagramTwitterYouTubeYesNoTraffic
Somewhat effective
UncertainUnimportantEmail SEO/SEM
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