|Timestamp||Persona Name||Group Theme|
Names of Group Members (First and Last separated by a comma)
Personality Type (Abbreviation)
|Occupation||Needs Statement||Verbatim||Mental Model 1||Mental Model 2||Mental Model 3||Needs 1||Needs 2||Needs 3||Goal 1||Goal 2||Goal 3||Outcome 1||Outcome 2||Outcome 3||Openness||Conscientiousness||Extraversion||Agreeableness||Neuroticism|
Domain Knowledge (About your topic)
|Social Media||Technology||ATEC Knowledge||Media Knowledge|
What four characteristics motivate your persona (e.g. Hiring, Industry Knowledge, etc.)
|2/11/2019 19:48:52||Personal Portfolio||Talia||35||Male||ISTP/ESTP||Game Design Team Member||Mr. Boss wants an employee so that he can make a successful game.||I'm a game developer looking for the right fit for the position in my team.||Driven||Experienced||Dedicated||Someone who works well in groups||Someone who's capable||Someone who's portfolio fits their vision||They want to hire the right person, someone skilled and co-operative||Hire someone who will help them create a good game||Hire someone who can perform well under pressure||The game created makes money||The game created is considered "good"||The employee will retain a long term position||4||5||2||2||3||5||4||5||5||5|
Creative vision, Hiring, Money, Experience
|2/11/2019 20:03:01||Group 3||Enterainment||13||anyone||ESFP||reading and writing||wants to <research gaming > so that she can <be a game designer>||George wants to be creatively inspired||seeking inspiration||Curious about new ideas||be entertained||entertained||inspiring content||new creative ideas||come up with idea for a game||learning to design||waste time||has ideas for game||inspired and motivated||time wasted||5||4||3||3||5||5||3||5||3||3||etc|
Austin the Entrepreneur
|Making Art||Austin, William and Valeria||23||Male||ISFP (Adventurer)||Start-up seeker||To learn different skills in order to start a company||"I'm young, have a thirst for knowledge, and I want to be my own boss."||Willing to take time to perfect his work||Wants to work for himself||Wants to learn new things as quickly as possible||Understandable lessons||Lessons that are inspiring or motivational||Easy to access and use||Running a successful business||Producing work that is self-fufilling||Have the ability to manage other people||Enough money to have a healthy lifestyle||Developed confidence in himself||Artistic freedom in his own business||4||5||3||3||4||4||2||3||4||4|
Fear of Corporate America, Industry Knowledge, Desire of Artistic Freedom, Desire to be Stable and Fulfilled
|2/11/2019 20:07:25||Group 6||Making Stuff on Computers||Raul Gutierrez||20||Male||ISFP||Student||I want to learn 3D software so that I can create 3D content||I like learning stuff, but I need help.||Academically Driven||Doesn't like asking for help||DIY/ Self Taught||Voice Over/ Caption Content||Tutorials||Simple Content/ Easy to Understand||Confidence in Software||Be proficient at 3D modeling||Expanding Resume||High Efficiency at utilizing software||Develop a 3D deliverable||Get a Job||4||5||2||3||5||1||3||4||2||5|
Hiring, Software Knowledge, Personal Improvement, Curiosity
|2/11/2019 20:10:45||Tanya - Group 2||Cultural||Tanya||30||Female||INFP||Prospective Game Designer||Tanya needs to become career-oriented and progressive in thought so that she can become a game designer for a studio that's right for her.||"I want to explore new ideas, in order to achieve my dream job".||Career-Oriented||Progressive in Thought||Passionate about Video Games||Personal Time for Introspection||New Perspectives||Find the Workplace that's Right for Her||Begin to Build her Permanent life||Work as a Game Designer||To be Up-to-Date on the Digital Media Landscape||Get Hired at a New Job||Gained New Perspectives||Understand Current Technology and Media Trends||5||4||2||3||1||4||2||5||5||4|
Industry Knowledge, Hiring, Staying Up-to-Date, Building her New Life
|2/11/2019 20:11:06||The Reviewers||Media Review|
Nazaha Sherule, Mason Mason McCo0rmic, Mathew Ward
|25||Female||ISFP||writer, cashier, entrepreneur/student||Serenity needs perspective so that she better understands the medium.||If it's in front of me, I'll watch/read it.||Driven to learn more||Be original||Competitive||Insights to build a better understanding||Information on medium||To get ratings (to watch or not to watch)||Gaining perspective||To be a better consumer||Recommending to friends||Full-time hobby||Knowledge in the area of interest||Joins associated subreddit (r/...)||4||3||3||4||4||5||5||5||2||4|
Curiosity, Passion, Boredom, Social networking
|2/11/2019 20:11:25||Group 5||Table Top Gaming||Courtney Smith||16-24||Female||INFP||Student||I want to understand the game, be creative, and make friends.||"I've always been interested in D&D, however it seems so hard to start."||Willing to learn||I want to find friends||I want a casual activity||Knowledge of the rules||The power of friendship||Creative outlet||Finding a group||Making a unique character/campaign||Cooperative skills||Understanding the game||Found a group||Formed bonds||4||5||2||4||2||2||1||4||3||3|
Creativity, socialization, knowledge, cooperation
|2/11/2019 20:12:17||Group 1: Food||Cooking & Food||Audrey Donovan||21||Male||ISTP||student||Pedro needs informative, beginner recipes and tutorials to be able to learn how to cook and improve his lifestyle.||"I am a college student that wants to be more independent and impress my family/friends by being able to regularly cook cheap yet tasty meals."||Learn basic cooking skills||Save money and be more independent||Explore new, tasty foods||Recipes/tutorials||Knowledge of flavor theory||Experimentation period||Gaining basic cooking skills||Pallet development||Innovation and confidence in the kitchen||Impress family and friends||Become healthier||Become more independent||5||4||2||4||5||2||3||4||4||4|
Curiosity, Self-improvement, Creativity, Confidence
Cameron Ouille, Gissel Gaton, Dustin Davis, Zack Nguyen, Mack Vorarath
|24||Male||ISFP||Full time middle class|
Bob wants to learn more about "subject" and avoid common mistakes.
I am Bob and I don't have a lot of hobbies to enjoy and I wish to find one.
Wants to learn more than the basics and move on to the advanced level.
Connect with a community.
Feel rewarded for creating "subject".
Improve his skills and eventually show off to his family, friends, and others in the community.
Become more knowledgeable in the subject.
Connect with a new community.
Self improvement, Creative outlet, Enjoyment, Community.
|6/10/2019 19:12:21||Jason "Jace" Bourne||Anna cavnar, alex t , alex r, meek||26||Male||Istp-a||Full stack java developer|
Needs a reliable custom PC system for content creation and media consumption. Wants the most for his money
|"Macs. Hah"||Parts flexible||Diy personality|
Hobbyist turned careerman
|Future proofing||Realiabilty||Knowledge of these||Upgradibility||Price vs performance|
Compatibility with software
|A finished powerful pc|
High knowledge of tech subjects
Didn't have to spend too much money
Industry knowledge, passion projects, content creation, gamer
|6/10/2019 19:15:45||John||Emily Huffman, Justin Duncan, King Wang Wong||21||Male||ISFP (Adventurer)||IT|
John needs to be up to date to make informed purchases while still being entertained.
"I want to fill my free time with entertainment that I can talk about and share with others."
Cares about others' opinions
Likes to discover new things, talk about them with others
|To be up to date|
To make informed purchases
|To be entertained|
Know whether a specific product is good
Confidence in their purchase
|To get advice|
To be more knowledgeable
To share reviews he likes
Make an informed purchase
Entertainment, Consumerism, Making an impression, Curiosity
|6/10/2019 19:18:56||Amanda||Deborah, Yang. sarang, kim||18-34||Female||Enfj||Student-working|
Learn how to provide for their pet by gaining more knowledge on food, travel, senior and puppy care, costs,training, vet care, shopping, etc.
I'm a caring, nurturing and passionate about animals and their well being
|Passionate||Loving||Motherly||Gain knowledge||Guidance, tips||Support||Travel||Train||Keep healthy||Be best owner||Keep dog healthy|
Keep dog happy and well trained
Guidance, discovery, community, love
|6/10/2019 19:19:56||Hailey||Blanca Castellanos, Joseph LeBlanc||30's||Female||ENFP-A / ENFP-T||Manager in retail|
Access to creative and delicious recipes for special occasions
I'm the one who brings new dishes to parties
Wants to bring enjoyment
Step by step procedures.
Precautions when cooking and safety of food.
New recipes with common ingredients.
|People to like her food.|
Wants to be known be known as the innovator cooker.
Quickly navigate through recipes and sources of recipes.
Broaden people's taste.
Be knowledgeable in subject.
People's enjoyment, likes to mix it up, self image, food knowledge.
Kaitlyn Vo, Sarah Mitchell, Angel Salas, Sushma Kurukuri, jonathan, Rosemary Culver
I need an environment that allows me to compete with others while continuing to improve on my work and make a name for myself.
I'm a creative, self taught artist who wants to build my vision.
Professional full time artist
Wants to build a community
Looking for sustainable income
Build a community for artists/followers
A place to show that overtime, one can improve with their art
Gather inspiration, not just for self but for others
Expand her network with other artists and get resources as well as provide them
Respected/known in community
Inspire incoming artists or artists that lost their way
Experience and knowledge in her work where she is able to guide others
Music, emotion driven, existential, the need to create
Matthew McNeeley, mason kuhn, Caleb Moos, William Schuckle
|13 - 18||Male||INTP-T||Student|
To decide whether or not he wants to go into the video game industry
I need to know if gaming should be more than a hobby for me; should it be my career?
Complacent, yet curious
Accurate, easy to understand information
Honest insights into the industry/gamemaking
|List of jobs|
Know if the game industry is right for him
Feel closer to a decision
Get ideas for careers in the game industry
He'll get closer to a descision
He'll ssy yes, and pursue further
He'll say no, and look for other careers
Coding proficiency, problem solving skills, dedication, artistic knowledge