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1/25/2020Destination AnalystUpdate on American Travel in the Period of Coronavirus—Week of January 25thhttps://www.destinationanalysts.com/blog-update-on-american-travel-in-the-period-of-coronavirus-week-of-january-25th/* Americans’ anxiety about the pandemic is up. The percentage of Americans highly concerned about personally contracting the virus, their friends or family contracting the virus, the pandemic’s impact on their personal finances and its impact on the national economy overall all increased this week—and, in fact, are among the highest levels they have ever been.
* But Americans also keep growing more optimistic about the future. This week, 35.0% said they feel the pandemic situation is going to get better in the next month. The only other times this measure of optimism reached this level were the weeks of May 4th and June 8th.
* This more hopeful outlook for the near future has lifted excitement about travel. Americans’ excitement levels for potential getaways and their 2021 travel vision, as well as their openness to t travel inspiration, all grew and are in a pandemic-era high period.
* In a measurement of “pent up demand,” two-thirds of those whose typical travel patterns were altered by the pandemic say they miss traveling “very much,” and now 22.2% of them say they are going to travel more in 2021 to make up for lost time—up from 18.6% last week. Meanwhile, 50.9% confirm they will return to their pre-pandemic levels of traveling.
* In the last week alone, 38.7% day-dreamt about leisure travel, 30.3% talked about travel with friends or relatives and 27.0% researched travel ideas online.
* Americans continue to rate travel and leisure activities as safer than they ever have since the start of the pandemic.
* The availability and distribution of a COVID-19 vaccine remains a primary contributor to the growing optimism Americans are feeling about travel. Two-thirds say the vaccines are making them more optimistic about life returning to normal in the next six months and nearly 60% say they are making them more optimistic that they can travel safely within that same period. More American travelers than ever are saying they will get vaccinated against COVID-19 (66.3%).
* The pace of vaccine distribution will impact the timing of travel volume and trip types. For example, when parents of school-aged children were posed a scenario in which their own and other children had not been vaccinated by this summer, 43.2% of them said that they will NOT travel with the kids in this situation. This is up nearly 18 percentage points from when we last asked this question the week of December 7th.
* You can see vaccine expectations and how Americans envision the year in their current travel plans. The percent of Americans with leisure trips planned begins to jump up in May. Right now, 26.1% of American travelers say they already have plans to travel in July.
* In gauging Americans’ march “back to normal,” we continue to see signs of urban destinations recovering. New York, Las Vegas and Los Angeles comprise 3 of the top 5 places Americans say they want to visit this year.
* However, it appears that rural areas will continue to be strong competitors to cities in a way not seen before the pandemic. Those traveling over the next three months are as likely (even slightly more so) to go to small towns and rural areas as cities and metropolitan areas, and while 32.6% of American travelers say their travel preferences favor visiting cities, 29.7% say their preference is for rural.
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1/19/2020STRLodging: Hotel Occupancy Updatehttps://str.com/* Hotel occupancy averaged just 44% in 2020 (33% lower than in 2019), and Revenue per Available Room (RevPar) was just $45 (48% lower than in 2019)—all-time lows in terms of both absolute numbers and y/y declines
* After reaching its best y/y pandemic performance in September (-28%), the y/y change in hotel occupancy fell to -35% in November and then improved slightly to -32% in December
* Luxury hotels again performed the worst: 21% occupancy in December 2020 compared to 68% in December 2019 (-69% y/y)
* Economy hotels performed the best: 45% occupancy in December 2020 compared to 48% in December 2019 (-7% y/y)
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1/20/2020The Harris PollThe latest trends from The Harris Poll.http://theharrispoll-8654532.hs-sites.com/the-insight-wave-46?__hstc=78454539.d7e7cd402e076f56fe3c772e8263dbbf.1606318322726.1611247887016.1611345250335.21&__hssc=78454539.2.1611345250335&__hsfp=2873996859* The majority of Americans are currently not comfortable socializing in gatherings
* More than six in 10 (62%) are not at all comfortable attending a large sporting event or concert, while (56%) are not comfortable going to an indoor party, (43%) are not comfortable going out to eat or drink indoors, and (38%) are not comfortable visiting friends or family without a mask
* But there is some optimism: four in 10 (43%) are confident we will reach herd immunity and "return to normal" sometime in the summer 2021, with younger Americans most optimistic about a return to normal
* Most Americans (77%) say it is important for brands to acknowledge COVID-19 in television and digital advertising, such as stressing the importance of masks and limiting social gatherings
* Americans want companies to take an active role in the vaccine rollout
* Close to two-thirds (65%) want to see companies advertise to encourage consumers to take the COVID-19 vaccine, while 79% say companies should be providing customers with reliable vaccine information
* Touchless is here to stay
* With (41%) of global transactions being carried out using contactless technology, 74% of Americans say they plan to continue using contactless even after the pandemic is over
*Consumers are anxious to start 'revenge' spending on the things they have been denied over the last year—like travel, dining and in-person entertainment
* More than half of American consumers have put away some money this year and there's a savings dam that's about to burst
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1/12/2020LongwoodsCovid-19 and Travel Sentiment
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1/18/2021Destination AnalystsUpdate on American Travel in the Period of Coronavirus—Week of January 18thhttps://www.destinationanalysts.com/blog-update-on-american-travel-in-the-period-of-coronavirus-week-of-january-18th/* Americans’ anxieties about the pandemic quelled somewhat this week relative to last week, although in a historic context, these largely remain in an elevated state.
* Nevertheless, Americans continue to show that they believe better days are in sight. The percent of Americans who feel the pandemic situation in the U.S. will get worse in the next month fell another 6.5% this week to 43.2%, the lowest it has been since September 27th.
* Although anxiety came down a bit, so did the highs seen last week in travel sentiment, as well. The modest decline in travel sentiment was seen across generations, although Boomer travelers are generally significantly less ready, excited and open to inspiration than younger travelers, even over the rest of 2021.
* One metric that did continue a positive trend is the retreat in perceptions of travel and leisure activities as unsafe—which dropped to 48.9% and is now lower than where it was March 15th.
* Also down somewhat this week are perceptions of and willingness to take the COVID-19 vaccines. However, over half of Americans feel they will be inoculated by June.
* In terms of what Americans are looking for in travel experiences in 2021, right now scenic beauty, outdoor activities in warm weather, beach destinations and resorts, National Parks and road trips are predominant in their minds. With the virus still raging, big city and food experiences do not weigh as heavy as they did in pre-pandemic times.
* Right now, over a third (36.8%) of those Americans who attend live events and festivals say they would be comfortable traveling to attend such an event by June; the rest need more time.
* Looking at strategies to combat the spread of COVID-19 at events, if all attendees were required to take a COVID-19 test and present a negative result to enter the event, 45.2% of American travelers said this would make them more comfortable. If all attendees were required to show proof of vaccine, 51.0% said this would make them more comfortable attending.
* Looking specifically at the outlook for the next 3 months, the average number of reported trips in this period is 1.1, up from 1.0 last week. When those that are traveling in this period were asked about the destination types they expect to visit, there has been a modest increase in expectations for travel to cities and beaches, as well as state and regional recreational areas and mountain destinations.
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1/12/2021LongwoodsUpdated on Traveler Sentiment Wave 28https://longwoods-intl.com/news-press-release/covid-19-travel-sentiment-study-wave-28* According to the most recent Longwoods International tracking study of American travelers, about 50% are planning to visit family and friends on their first trip this year, with the vast majority planning to travel by car. About a third of American travelers expect their first trip of the year to be a leisure/vacation trip.
* Regarding the timing of 2021 trips, about 40% of American travelers do not plan to hit the road before there is vaccine distribution. Please note that almost half of travelers currently feel safe traveling outside their home communities.
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1/11/2021Destination AnalystsUpdate on American Travel in the Period of Coronavirus—Week of January 11thhttps://www.destinationanalysts.com/blog-update-on-american-travel-in-the-period-of-coronavirus-week-of-january-11th//* Across the country, anxiety was up this week, particularly about personally contracting COVID-19 and the pandemic’s impact on the national economy. But as Americans look out over the next month they see an improving situation.
* Undoubtedly, the availability and ongoing distribution of COVID-19 vaccines are a contributor to these feelings of encouragement. The proportion of American travelers who say the vaccines make them more optimistic about life returning to normal in the next six months (61.9%), the proportion who say the vaccines make them more optimistic about being able to safely travel in the next six months (56.4%), and the number of travelers saying they have begun planning and booking trips specifically in anticipation of vaccines being available (33.7%) have all risen.
* Amongst the most critical indicators of Americans’ path to a travel norm is the plummet in perceptions of travel activities as unsafe. This week, an average of 50.1% perceive the travel and leisure activities we track as unsafe, which is the lowest it has been since March 15th. More Americans are confident they can travel safely now, rising to 31.8% from 24.7% last week.
* Americans’ openness to travel inspiration reached a pandemic-period peak, measuring 6.0 on a scale of 0-10. Those in a travel readiness state-of-mind soared nearly 12 percentage points to 58.6%, also the highest it has been in the pandemic. Excitement levels about travel in 2021 grew to 6.1 from 5.8 last week.
* As Americans plan their travel for 2021, July is still the peak month, with 27% saying they have at least tentative plans to travel then. Right now, 31.4% of American travelers anticipate their next air trip to be in the first half of the year.
* When it comes to travel in the next three months, more Americans are seeing this as a reality. This week, 48.9% say they will take at least one leisure trip in the next 12 weeks, up from 37.5%. Of those Americans who will travel, they anticipate 1.7 overnight trips on average, largely within 250-miles of where they live.
* 43.0% of all American travelers say discounts and price cuts can motivate them to take a trip they had not previously considered—a 43-week high.
* With the important increase in Americans’ desire for travel inspiration, content found through search engines, email and travel/lifestyle magazines are good bets for travel marketers across generations, while streaming video services and social media are also key for inspiring younger travelers.
* While 53.5% still do not want visitors to their communities right now, a high of 40.3% said they would be happy if they saw an advertisement promoting their community as a place for tourists to come visit when it is safe.
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1/4/2021Destination AnalystsUpdate on American Travel in the Period of Coronavirus—Week of January 4thhttps://www.destinationanalysts.com/blog-update-on-american-travel-in-the-period-of-coronavirus-week-of-january-4th/* After dropping in the latter half of December, Americans pessimistic that the pandemic will get worse in the U.S. in the next month increased this week to 55.9%. As it concerns Americans’ personal anxiety about contracting COVID-19, this decreased in the last week, yet high concerns about their friends and family getting the virus remained stably elevated. Meanwhile, there are rising anxieties about the pandemic’s impact on personal finances and the national economy.
* Nearly half of Americans say they are not confident they can travel safely in the current environment.
* Yet travel is a beneficiary of the new year’s hope. Americans highly open to travel inspiration is up over 6% in the last week (52.6%), and Americans in a travel ready state-of-mind returned to 52.9% after dropping below 50% at the end of December. Inversely, loss of interest in travel has retreated 6 percentage points in the last three weeks to 43.3%.
* The percent of American travelers who say that they will avoid travel until vaccines are widely available has fallen to 46.7%; meanwhile more Americans than ever are saying they will take the vaccine (60.1%).
* Over 38% of American travelers say they have day-dreamed about taking a trip in the last week and a third have talked to a friend or relative about a future trip. Nearly a quarter of American travelers have researched travel ideas online just in the past week.
* As Americans look out over their travel year in this first week of January, they cautiously see an average of 3.0 leisure trips in 2021. It appears trips will ramp up beginning in May, peak in July, ramp back down in October and bump up again in December.
* About 18% anticipate their first trip by commercial airline in 2021 will be in the second quarter (April-June).
* Aspirations to visit Florida, Las Vegas, New York, California, Hawaii and Colorado remain most common.
* The majority of Americans do not plan to travel in the next three months—37.5% do. While 84.5% of these trips will indeed be overnight trips, 66.2% will be regional, and over a third of those traveling say they will be staying in the home of a friend or relative. Both cities and small towns and rural areas will most commonly be visited, however the pandemic will still be dictating trip behaviors. 41.3% plan to visit less crowded places and 30.2% plan to visit outdoor-oriented destinations.
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12/28/2020Destination AnalystsUpdate on American Travel in the Period of Coronavirus—Week of December 27thhttps://www.destinationanalysts.com/blog-update-on-american-travel-in-the-period-of-coronavirus-week-of-december-27th/* Americans’ coronavirus-related anxiety levels remained consistent.
* Americans exhibited more polarization this week on whether the coronavirus situation will get worse or better.
* For the first time in four months, those in a ready-to-travel mind set fell below 50%.
* After a sustained period of stability, this current—and largest—surge in coronavirus cases has started to worsen safety perceptions about travel and leisure activities.
* There has also been a slight increase in the percent of Americans who have seen COVID-19 related reports in the media about travel destinations where people were behaving in a manner that would make them feel uncomfortable visiting.
* The recently developed COVID-19 vaccines remain a continual source of light for many Americans. Nearly 63% say these vaccines make them optimistic about life returning to near-normal in the next 6 months. The perceived safety of these vaccines has grown to 63.8%, and American’s willingness to take the COVID-19 vaccine hit 54.1% this week.
* Even in the early stages of distribution, the vaccine has had a positive impact on travel. Three-in-ten American travelers now say they have begun planning or booking future travel in anticipation of the COVID-19 vaccine being widely available. This is even more pronounced among younger travelers.
* With the vaccine-motivated optimism, many American travelers are looking to get inspired. Right now, about half of American travelers say they are open to learning about new destinations to travel to.
* In terms of the channels they feel most receptive to travel messaging in, Millennial and Gen Z travelers say Instagram and Facebook, Gen X and Baby Boomer travelers say search engines and email campaigns.
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12/24/2020H2R Continued RV Popularity Poised to Set 2021 Travel Landscapehttp://www.h2rmarketresearch.com/h2r-covid-19/2020/12/14/continued-rv-popularity-poised-to-characterize-2021-travel-landscape* Nearly three-quarters of those who rented an RV this year indicated that they would do so in the future, as they provide the ultimate trip flexibility.
* 72% of travelers don’t want to book too far ahead of their travel dates, meaning that time between booking and travel will be short. RVs allow for short notice bookings.
* Two-thirds of travelers will be looking for lodging options that allow them to personally control conditions such as cleaning and sanitation. Of these travelers, 32% said an RV would be their preferred “self-catered” accommodation.
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12/22/2020LongwoodsCOVID-19 Travel Sentiment Study-Wave 27https://longwoods-intl.com/news-press-release/covid-19-travel-sentiment-study-wave-27* High levels of COVID-19 cases continue to be a major impediment for travel. 47% of U.S. travelers are reducing travel plans and 41% are canceling their trip completely in the next six months.
* The coronavirus continues to be the main factor impacting people’s decisions to travel in the next six months. More
than half (52%) indicated that COVID-19 will “greatly impact” their travel plans, up from 47% two weeks ago.
* When asked about travel plans next year, a quarter of traveling Americans are still deciding when they will take their first trip. Nearly half of U.S. travelers indicated that they plan to travel for the first time between March and August 2021, aligning with peak travel times throughout the summer months. One bright spot, only a very small percentage (2%) of travelers are not planning any trips in 2021 as of now.
* U.S. travelers’ confidence heavily relies on seeing the high volume of COVID-19 cases improve. While 43% of travelers feel safe dining or shopping locally, 35% support opening their community to visitors. 44% U.S. travelers feel safe traveling outside their community, slightly up from earlier this month. Almost half (46%) of American travelers are not planning any travel until there is a COVID-19 vaccine available, up from 34% reported a month ago.
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12/20/2020Destination AnalystsUpdate on American Travel in the Period of Coronavirus—Week of December 20thhttps://www.destinationanalysts.com/blog-update-on-american-travel-in-the-period-of-coronavirus-week-of-december-20th/* After a sustained period of skewing towards readiness between August and November, half of American travelers feel their mindset around travel right now is one of hesitation and delay. Only 41.9% feel confident they can travel safely right now, down from a high of 49.7% just two weeks ago.
* As AAA and other sources are also predicting, Christmas travel will be down significantly from 2019, when nearly one-third of American travelers took a Christmas holiday trip. This week, just 17.4% of * American travelers say they will take a trip for the holiday, with 6.9% still unsure. Cancellations of a Christmas trip due to the pandemic were reported by 28.5%.
* For those who are traveling for Christmas, the average Christmas trip will be 4.6 days to a destination 597 miles away—although 56.7% will be under 500 miles.
* Thankfully, there was further progress on the vaccine front. National anxiety levels about contraction of the coronavirus and its impact on personal finances and the economy all dropped. Most notably, there was a 10-point drop in the percent of Americans who feel the coronavirus situation will get worse in the next month. Instead, nearly a third feel the situation will stay the same.
* The vaccine news appears to continue to have a positive influence on Americans’ travel sentiment for the future. The percent reporting an avoidance of international travel and conventions/conferences are both at 42-week lows, and openness to travel inspiration rebounded. American travelers are saying they will take an average of 3 leisure trips in 2021, with the May-August period the most common for travel.
* Americans are showing a growing agreement to take the vaccine.
* With the vaccine distribution timeline increasingly clear, 32.9% of Americans are now in the starting or actively planning a trip stage for 2021.
* However, the pandemic effects may linger for some time as Americans still express some travel hesitation, even with the vaccines. When asked to describe how they are going to approach getting back into travel in the period immediately after vaccines become widely available to the public, three quarters of American travelers say that they will get back carefully or test the waters first.
* There is the strongest support among American travelers for vaccine requirements for boarding flights and cruise ships.
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12/15/2020AAAAAA expects 30% fewer holiday travelers between Dec. 23 and Jan. 3, due to COVID concernshttps://www.usatoday.com/story/travel/news/2020/12/15/holiday-travel-expected-drop-30-2020-heres-when-not-to-drive/3901668001/AAA says that it expects 34 million fewer U.S. residents to travel over the Christmas and New Year holidays than they did last year, a 30% drop. Those still planning to travel over the holidays, nearly 81 million Americans, will mostly do so by car (96%), with 2.9 million planning to fly (down 59% from last year).
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12/9/2020Destination AnalystsThe 2021 U.S. Destination Hot Listhttps://www.destinationanalysts.com/blog-the-2021-us-destination-hot-list/*Due to recent vaccine developments, over half of Americans are more optimistic that they can travel safely in the next six months and 44.2% agree that their “first trip after a COVID-19 vaccine becomes available will be a vacation, likely to a place far from home.” With vaccine distribution likely to begin shortly, American travelers are hoping 2021 will provide a turning point to escape the boredom, misery and fear that defined 2020.
* Florida, Las Vegas, California and New York are the top destinations American travelers most want to visit in the next year, with one-in-ten or more who wrote in these destinations. Hawaii and Texas follow closely behind as destinations these travelers would most want to experience, while Los Angeles, Colorado, Orlando, Alaska and Arizona round out the U.S. destinations travelers most want to visit in the next twelve months.
*There has also been a noted consumer shift towards cities again, after beaches and outdoor destinations dominated the first phase of the pandemic.
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12/9/2020BloombergThanksgiving Travelhttps://www.bloomberg.com/graphics/2020-us-thanksgiving-travel-amid-covid/?srnd=premium* Nearly one-quarter (22%) of Americans were not at their place of residence on November 26 according to mobile phone location data
* Approximately one in eight individuals traveled more than 30 miles away from home
* Americans who live in the West and Northeast were more likely to be away from home, while many parts of the South saw a relatively larger number of non-locals on Thanksgiving Day
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12/8/2020LongwoodsCOVID-19 Travel Sentiment Study-Wave 25https://longwoods-intl.com/news-press-release/covid-19-travel-sentiment-study-wave-25* As the coronavirus continues to surge, 15% of American travelers have cancelled their holiday travel plans in just the past two weeks and nearly half (46%) have no plans to travel
* Four in 10 (41%) of travelers indicated that they do not plan to travel until a vaccine is available, down slightly from 44% two weeks ago
* Despite a vaccine being imminent, 74% of American travelers still expect to change their travel plans in some way due to COVID-19 within the next six months
* Still, 62% of travelers indicate they have travel plans within the next six months, holding steady from two weeks ago
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12/7/2020Destination AnalystsDecember 8th Update on COVID-19’s Impact on American Travelhttps://go.destinationanalysts.com/l/868421/2020-12-08/27kmcq/868421/1607464072O0gRbmvS/Destination_Analsyts_CTSI_Presentation_Wave_39_12_8_20.pdf* Americans largely see the last month of 2020 as one in which the pandemic situation is going to worsen—63% expect the pandemic to get worse in the next month
* The perception that travel activities are generally safe has declined during the current state of the pandemic (53% to 46%)
* Yet, Americans are still demonstrating openness to travel messaging
* Excitement to travel in the next month increased from 45% to 49%
* The proportion excited to learn about new, exciting travel experiences or destinations to visit improved from 41% to 44%
* Americans’ current sentiment is having some negative impact on marketability for travel
* Only 52% say they are in a travel readiness state of mind, down from 56% last week
* And those that can be motivated by discounts and price cuts to travel in the near-term dropped to 36% after hitting 40% two weeks ago
* After not being able to see and connect in person with our family and friends for much of 2020, spending time with loved ones (63%) is by far the top priority for traveling in 2021 followed by getting away from crowds (52%)
* As a result, beach (37%) and outdoor recreation (e.g. National Parks (31%), mountain resorts (30%)) destinations will top the list of where travelers are most excited about and feel most safe visiting in 2021
* As remote work and school will likely continue at least in some hybrid form, well over a third (36%) of Americans whose job allows them to telecommute say they are likely to take a “workcation” in 2021
* Meanwhile, 29% of Americans who travel with school-aged children say they are likely to take a “schoolcation”
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12/4/2020The Harris PollThe Harris Poll CV-19 Trackerhttps://mailchi.mp/04f6ba03dbd5/the-insight-latest-trends-from-the-harris-poll-304942* Americans are evenly split on whether they will wait to see the impact of Thanksgiving travel on COVID-19 cases before making plans for the winter holidays (51%)
* Two-thirds of Americans say they are less likely to have an in-person gathering for the upcoming winter holidays if COVID-19 cases rise as a result of Thanksgiving, with seniors (73%) and boomers (69%) being more cautious than Gen Xers (57%)
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12/3/2020US TravelWEEKLY CORONAVIRUS IMPACT ON
TRAVEL EXPENDITURES IN THE U.S.
https://www.ustravel.org/sites/default/files/media_root/document/Coronavirus_WeeklyImpacts_12.3.20.pdf* Thanksgiving holiday travel boosted travel spending 9% last week
* In the week ending November 28, travel spending tallied $13 billion—an improvement from the $11.9 billion in spending in the previous two weeks—and reflected a 39% drop below last year's levels (an $8.4 billion loss)
* The 39% year-over-year (y/y) drop was significantly better than the 44% y/y drop in the previous two weeks, and marked the best y/y performance since Labor * Day week, and the second-best since the start of the pandemic
* Despite car trips’ continued moderation, air travel achieved its strongest mark since mid-March
* A reintroduction of inter-state travel restrictions in most of the Northeast led that region to reap the smallest Thanksgiving holiday boost of any region
* Maine and Vermont, both states with mandatory 14-day quarantines for travelers, felt the greatest contractions in travel spending
* Vermont joins New York, Washington D.C., Hawaii, Illinois and Massachusetts as states with losses exceeding 50% of 2019 weekly travel spending levels
* On the other hand, the start of the winter ski season saw Utah, Alaska, Colorado, Idaho and Wyoming as five-of-the-six greatest gainers in comparison to the prior week
* Since the beginning of March, the COVID-19 pandemic has resulted in $481 billion in cumulative losses for the U.S. travel economy
* The continual depressed level of travel spending has resulted in a loss of $61.8 billion in federal, state, and local tax revenue since March 18
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11/30/2020ArrivalistAmericans Took 35% Fewer Road Trips for Thanksgivinghttps://www.arrivalist.com/americans-took-35-fewer-road-trips-for-thanksgiving/The Daily Travel Index from Arrivalist measures consumer road trips of 50 miles or more in all 50 U.S. states. It now provides year-over-year comparisons.

* Road travel over Thanksgiving was down 35% year-over-year (y/y), the worst performance of any holiday since the start of the pandemic
* In terms of weekly trends, road travel last week (seven-days ending Sunday, November 29) was 27% lower than in the same period last year—its worst y/y performance since early June. Road travel has been consistently trending into deeper negative territory since early October
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11/30/2020Destination AnalystsUpdate on American Travel in the Period of Coronavirus—Week of November 30thhttps://www.destinationanalysts.com/blog-update-on-american-travel-in-the-period-of-coronavirus-week-of-november-30th/* Nearly 14% of American travelers report that they took a Thanksgiving trip. Nearly one-in-five Americans say they plan to take a Christmas holiday trip.
* In terms of how Americans are feeling about the virus, many emotions remain largely unchanged, with anxieties about personally or loved ones’ contracting the virus and the pandemic’s impact on personal and national economics in an elevated but stable period that have not reached the peak levels seen during the two prior surges in March and July.
* Such concerns are still impacting Americans’ current travel marketability. Americans’ openness to travel inspiration has been on a steady decline since October 18th and fully half of American travelers say they have lost their interest in traveling for the time being.
* The focus of some recent news stories on pandemic behaviors in specific travel destinations is also acting as a sentiment depressant. In the past month, 35.8% of Americans report they have seen one or more COVID-19 related reports in the media about travel destinations where people were behaving in a manner that would make them feel uncomfortable visiting.
* While a majority agree with new/reinstituted travel and other COVID related restrictions and agree it’s important people follow them, these restrictions are achieving their intention to deter travel right now.
* Still, the worst of this latest surge’s impact on travel behavior may be passing or at least be in a temporary reprieve. The percent of American travelers who report they have cancelled or postponed any upcoming leisure trips because of the recent increases in COVID-19 cases in the U.S. has dropped to 38.1% from 47.4% two weeks ago, and now 56.3% say recent increases in COVID-19 cases around the country have made them less likely to travel in the next three months–down from 62.8% in the same period.
* Reports of vaccine developments also continue to provide Americans hope about their travel future. Over 44.2% agree that their “first trip after a COVID-19 vaccine becomes available will be a vacation, likely to a place far from my home.”
* This week 80% of American travelers have at least tentative trip plans for the future. The pandemic clearly still weighs heavy, with confidence travel can be done safely, easy cancellation policies and relaxation the top motivational attributes for taking a trip.
* However, when asked where they most want to travel to in the next 12 months, the Hot List looks nearly identical to pre-pandemic, with Florida, New York, California, Hawaii and Las Vegas coming out on top.
* COVID-19 testing will likely remain part of American travel behaviors for the near future.
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11/23/2020Destination AnalystsUpdate on American Travel in the Period of Coronavirus—Week of November 23rdhttps://www.destinationanalysts.com/blog-update-on-american-travel-in-the-period-of-coronavirus-week-of-november-23rd/* Anxiety about contracting the virus continues to rise. 62.9% feel things are going to get worse in the next month and only 13.5% feel it will get better.
* This continues to devastate sentiment about near-term travel and the industry’s ability to inspire new, incremental trips. 61.9% of American travelers continue to agree that the current surge in cases has made them less likely to travel in the next three months. The percent of Americans who agree they have lost their interest in travel for the time being is now approaching half.
* The poor course of the pandemic also appears to be affecting sentiment towards ski/snowboard travel this season. Fewer ski/snowboard travelers feel that a ski/snowboard trip is safe this 2020/2021 season than did in October. However, over two-thirds of these travelers say that the institution of pandemic protocols would make them more interested in taking a ski/snowboard trip this season.
* Nevertheless, there are indicators that the impacts of this current virus surge on travel may not be as deep or long-lasting as previous surges. The perception of travel activities as unsafe, engagement in travel avoidance overall, avoidance of international travel specifically and avoidance of conventions are still not near peaks hit in July and April.
* Looking locally, over 40% of Americans feel comfortable going out for leisure activities in their own communities. While 56.1% do not want tourists coming to their community right now, this sentiment is also not at July and April levels. Perhaps in a nod to lessons learned in previous stages of the pandemic, 61.5% agree they support more restrictive COVID-19 rules being implemented in their home community.
* Americans continue to report having trips planned over the next year (82%).
* As they look to where they want to travel to over the next year, Americans are most commonly reporting that relaxing, fun, memorable, affordable and comforting are important attributes in the destinations they consider.
* The latest vaccine news has made 58.1% of American travelers more optimistic about life returning to normal (or near normal) in the next six months.
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11/23/2020LongwoodsCOVID-19 Travel Sentiment Study-Wave 25https://longwoods-intl.com/news-press-release/covid-19-travel-sentiment-study-wave-25*Concern about catching or spreading coronavirus during a trip has jumped to 60% of travelers, up from 53% a month ago.
* According to the most recent survey, 39% of travelers feels safe venturing outside their local communities, the lowest level since mid-August.
* The percentage of travelers who support opening their local communities to visitors dropped from 39% to 32% in the past two weeks, the lowest level in months.
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11/19/2020Tourism EconomicsNovember 19th ReportReport will be online after Thanksgiving* Travel spending rose 4% last week—recovering about one-third of the prior week’s 11% decline
* In the week ending November 14, travel spending tallied $11.9 billion, reflecting a 44% drop below last year's levels (a $9.5 billion loss)
* While this is an improvement from the 46% year-over-year (y/y) decline in the previous week, it remains worse than the 42% y/y decline (and $12.9 billion in travel spending) two weeks earlier
* The y/y decline in travel spending has remained in the -41% to -46% range for 14 of the last 15 weeks, the lone exception being the first week of September due to a boost from Labor Day holiday travel
* Likely a result of the rapid rise of COVID-19 cases in the region, the Midwest was the only region not to improve from the prior week
* Seven of the 17 states that experienced worsening conditions in the week ending November 14 were in the Midwest, with Minnesota, Iowa and Indiana experiencing some of the largest declines of the week
* On the other hand, the severe declines in West Virginia, South Carolina, Nevada and Puerto Rico in the week ending November 7 proved to be a one-week phenomenon, as these states were among the best performers last week
* Since the beginning of March, the COVID-19 pandemic has resulted in $463 billion in cumulative losses for the U.S. travel economy
* The continual depressed level of travel spending has caused a loss of $59.5 billion in federal, state, and local tax revenue since March 1
26
11/18/2020LongwoodsCOVID-19 Travel Sentiment Study-Wave 24
https://longwoods-intl.com/news-press-release/covid-19-travel-sentiment-study-wave-24
* Although travel looked different and there was a significant decline in domestic travel and visitor spending in Q2 2020, Americans were still traveling
* Half of domestic trips in Q2 were to visit friends and family, additionally, the share of outdoor trips nearly doubled in Q2 2020, compared to Q2 2019, and now represent over 10% of all overnight trips
* Average trip spending was down almost one-quarter for the first half of 2020 compared to 2019 – particularly in the recreation, food and beverage and lodging categories
* Road trips dominated with three-quarters of travelers preferring to travel by auto and short-term rentals gained share over traditional lodging accommodations
* Domestic trips also increased in length—averaging around four nights
27
11/18/2020US TravelTravel Industry Outlook Update
https://www.ustravel.org/sites/default/files/media_root/Employment%20report%2010-6-2020%5b4%5d.pdf
* 39% of direct travel jobs have vanished over the past seven months with 3.5 million direct travel jobs lost
* Without immediate aid, 50% of all direct travel jobs will be lost by December—an additional loss of 948,000 jobs, and a total loss of 4.5 million direct travel jobs
* 33% of all jobs lost in the U.S. economy are attributable to declines in direct travel employment. This will rise to 45% without immediate aid (assuming a stable overall jobs market)
In terms of total travel-supported jobs (including indirect and induced employment), so far 4.2 million jobs have been lost, and without immediate aid, 5.5 million travel-supported jobs will be lost.
28
11/18/2020The Harris PollCV-19 Tracker
https://mailchi.mp/9cf09721fd79/the-insight-latest-trends-from-the-harris-poll-304862
* Working remotely has its benefits. Americans have enjoyed the flexibility of working remotely and also feel their personal health and working relationships have improved
* Two-thirds (67%) of remote workers say their lifestyle has gotten healthier since working from home and 41% say communication with their manager is more effective since working remotely
* Yet, there are aspects of going to the office that Americans miss—one-quarter of remote workers miss in-person meetings
* Travel Industry Employment: Recently Updated Outlook (October 6, 2020)
29
11/16/2020Destination AnalystsUpdate on American Travel in the Period of Coronavirus—Week of November 16th
https://www.destinationanalysts.com/blog-update-on-american-travel-in-the-period-of-coronavirus-week-of-november-16th/
* Americans’ concerns about contracting COVID-19 rose in recent days as daily COVID-19 cases skyrocketed: 61% now believe the pandemic will be getting worse in the next month; just 14% feel it will get better
* The trajectory of the pandemic continues to depress how Americans feel about travel for the near-term
* Those with high excitement levels for taking a potential getaway in the next month (42%) plummeted over seven percentage points since last week, and openness to travel inspiration (42%) also declined to the lowest level it has been since August 9
* The percent that agree they have lost their interest in travel for the time being increased to 46% from 43% in the last week
* About 60% of American travelers say they wouldn’t be able to fully enjoy travel, and 47% say they would feel guilty traveling right now
* Trip cancellations and postponements have increased (47%) and 63% are now less likely to travel in the next three months
* Just three in 10 plan to take a holiday season-related trip this year — down from 55% in 2019
* While feelings about travel in the short-term may be depressed, there continue to be positive indicators for travel’s future
* The perception of travel and leisure activities as unsafe has not notably increased back to peak levels recorded in July and April
* Americans’ travel state-of-mind remained stable with 57% in a ready to travel state of mind
* In addition, nearly 80% have at least tentative trip plans for some time in the next year, although over a third are eyeing May 2021 or later
* Over 60% of American travelers said Pfizer’s promising vaccine announcement made them more or much more optimistic that they can travel safely in 2021
30
11/12/2020AAAFewer Americans Hitting the Road this Thanksgiving
https://newsroom.aaa.com/2020/11/fewer-americans-traveling-this-thanksgiving-amid-pandemic/?sf132087774=1
* 50 million Americans are expected to travel this Thanksgiving—a 10% drop from 2019 and the largest one-year decrease since the Great Recession in 2008
* Those who decide to travel are likely to drive shorter distances and reduce the number of days they are away, making road trips the dominant form of travel this Thanksgiving
* Travel by automobile is projected to fall 4.3%, to 47.8 million travelers while air travel volume will be down by nearly half of prior years—to 2.4 million travelers—the largest one-year decrease on record
* However, as the holiday approaches and Americans monitor the public health landscape, including rising COVID-19 positive case numbers, renewed quarantine restrictions and the Centers for Disease Control and Prevention’s (CDC) travel health notices, it is likely that the actual number of holiday travelers will be even lower
31
11/11/2020The Harris PollCV-19 Tracker
https://urldefense.proofpoint.com/v2/url?u=http-3A__send.ustravel.org_link.cfm-3Fr-3D-2DpaPIWx6Ryj5SDe7-2DEWQgw-7E-7E-26pe-3DjFpU0uQDIJ6nJ0uLt6KIf2xh4GU-5FZ13pRYAZkotYURZI3X5JHIOA79E6ynEeWXD6VWpqteL4dKgpwDibGcbphA-7E-7E-26t-3D8FgkCIgvUayvxixxhckyVQ-7E-7E&d=DwMFaQ&c=aHp94RuZy499l81C1kBb0g&r=0U0iqhTTvlvUMVWFTTMNDdNCRSolRuIkGhEXzV_aSzo&m=XFivjpnglCcvxBrqTbL7zljzSyHtiXcBb9To7crfqXY&s=CuJwhNMJ1_80rjfpxV0DjleWo0VbE-0iWO4w185Dt00&e=
* Many Americans (69%) have developed a renewed appreciation for the outdoors since the start of the pandemic
* Looking ahead, 42% plan to stay more physically active even after things get better
* While Americans are anxious heading into Thanksgiving this year, the longing for connection is at an all-time high
* 71% miss gathering with friends and family, and more feel thankful (65%) than angry (48%)
* With COVID-19 cases spiking across the nation, many Americans are opting to celebrate Thanksgiving in smaller groups than in traditional large gatherings
* Nearly four in 10 (37%) will be celebrating Thanksgiving at home with their immediate family while less than a fifth (16%) will be celebrating with extended family
32
11/10/2020LongwoodsCOVID-19 Travel Sentiment Study-Wave 24
https://longwoods-intl.com/news-press-release/covid-19-travel-sentiment-study-wave-24
* Rising COVID-19 cases throughout the country is taking a toll on travel plans: Less than six in 10 (58%) of all travelers now have travel plans in the next six months, the lowest percentage since the beginning of the pandemic in early March
* As we near the holiday season, fewer American travelers plan to take a trip during the holidays
* 53% are not planning any travel during the holiday season, up from 48% a month ago
* Over Thanksgiving, 23% are planning to travel by car and 5% are planning to travel by air
*For the December holidays, 38% are planning to travel by car, while 17% will fly
33
11/5/2020MMGY Travel IntelligenceMMGY TIPS Wave 10
https://www.ustravel.org/sites/default/files/media_root/document/MMGY-TIPS-Wave10.pdf
* After increasing each of the previous two months, the percentage of respondents intending to travel for leisure in the next six months fell to 40%, down from 46% in the previous wave
* The number of respondents who were “not at all likely to travel for leisure in the next six months” rose sharply to 21%, up from 15% in the previous wave
* Interest in travel by personal car has declined from 70% to 64%, while intent to take a domestic flight dropped from 38% to 32%
* The percentage of those who intend to take a business trip over the next six months has remained somewhat steady (34%) compared to last month (33%)
34
11/2/2020STRTourism After Lockdown: How COVID is reshaping attraction experiences
https://str.com/data-insights-blog/tourism-after-lockdown-how-covid-is-reshaping-attraction-experiences
* Outdoor attractions are surging interest levels
* Unsurprisingly, given the increased risk of COVID transmission in crowded enclosed spaces, indoor attractions have seen an overall decrease in interest (-53% net interest) whilst outdoor attractions have become more attractive (+18% net interest).
* Open air locations such as parks and gardens as well as wildlife and natural environment attractions have become more appealing. Conversely, museums and galleries—being typically indoor-based— have suffered from the greatest fall in appeal.
* Unsurprisingly, our data shows that younger consumers, aged 16-34, have been more active undertaking leisure experiences than older cohorts. That said, there is still a sizeable proportion (23%) in this younger group that had not undertaken any activities. This finding highlights that for some, even in the lowest risk group, there is underlying reluctance and hesitancy to interact with the industry.
* For those who visited an attraction, their experience was generally positive.
35
11/2/2020Sojern10 Traveler Trends for 2021
https://www.sojern.com/blog/10-traveler-trends-for-2021-planning/
1. Set expectations
2. Expand beyond cleaning
3. Reach out to past guests
4. Use value-adds and discounts
5. Offering flexible booking and cancellations
6. Go digital. Go mobile. Go multi-channel.
7. Leverage local partnerships to drive demand
8. Drive demand using a portfolio approach
9. Connect creatively with customers
10. Prepare for the cookieless world
36
11/2/2020Destination AnalystUpdate on American Travel in the Period of Coronavirus—Week of November 2nd
https://www.destinationanalysts.com/blog-update-on-american-travel-in-the-period-of-coronavirus-week-of-november-2/
* American travelers have been increasingly prioritizing relaxation as a lifestyle priority. Perhaps in part to this, the average level of daily stress Americans have been feeling has been on the decline since the summer.
* Virus anxiety is uneven across the country—now highest in the Northeast and Southern regions, among Gen X, urban residents and those feeling not yet ready to travel.
* American travelers are somewhat split on maintaining their optimism; however, they largely see the immediate future as difficult. This week 60.9% expect the pandemic situation to get worse in the United States in the next month, up over 5% in one week.
* The worsening feelings about the pandemic continue to negatively impact sentiment towards travel in the near-term. Excitement levels about taking a getaway in the next month, openness to travel inspiration, and confidence they can travel safely decreased, while perceptions of travel activities as unsafe again increased.
* These feelings extend into greater emotional depth. Fully half agree that traveling right now feels irresponsible. Over 40% feel, or would feel, guilty traveling right now.
* The declining sentiment towards travel has affected behavior, as well, including for the upcoming Thanksgiving holiday. While 13.6% definitively say they will travel for Thanksgiving this year–down slightly from 15.8% the week of August 17th, those that felt uncertain in August have largely moved to “no” for Thanksgiving trips.
* Of those traveling for the Thanksgiving holiday, nearly 80% describe this as trips taken primarily to spend time with friends and family in their homes. The mean distance traveled will be 533 miles, and the average reported trip length will be 4.3 days.
* However, given travel’s importance to Americans, it continues. This week, fewer agree that they have lost their interest in/taste for traveling for the time being. * Americans travel readiness state-of-mind remained stable (54.6%), as did the proportion that say they will engage in travel avoidance until the coronavirus situation is more resolved (54.7%). There is also a declining need for a vaccine to travel (39.5%).
* As to how the pandemic has shifted priorities and the way this will potentially impact travel in the longer term, the most agreement was shared that they would be traveling more domestically/seeing the United States and traveling more with family in the next 2 years.
37
10/29/2020EngagiousBack To Normal Barometer
https://www.ustravel.org/sites/default/files/media_root/document/BTN-Wave14-October29.pdf
* As the weather cools and cases increase, the threat of COVID-19 locally is increasing for all respondents—yet remains below highs seen over the summer
* Respondents’ willingness to engage in a variety of activities continues to increase as ‘COVID-19 fatigue’ sets in
* The upcoming holidays have created a dilemma for many Americans, though more than half (52%) of respondents report that they are willing to sacrifice adhering to COVID-19 health protocols to see family this Thanksgiving
* Comfort level staying in a hotel is improving with the percent of respondents requiring a vaccine or medical breakthrough to stay at a hotel hitting a new low
* More than half of respondents (55%) have six or more unused vacation days in 2020
* Yet, one-third can carry over five or fewer days and another one-third can carry over 10 or fewer days into 2021
38
10/29/2020Tourism EconomicsFindings from the October 29 report
https://www.ustravel.org/sites/default/files/media_root/document/Coronavirus_WeeklyImpacts_10.29.20.pdf
* Travel spending contracted once again last week, both in absolute terms—falling 2% from the prior week—and on a year-over-year basis
* In the week ending October 24, travel spending tallied just $12.5 billion and reflected a 44% drop below last year's levels (a $9.7 billion loss)—down from the 43% and 41% drops in the previous two weeks, respectively
* Midwestern states with climbing COVID-19 cases continued to see inflated losses, with South Dakota, Michigan and Minnesota experiencing some of the most severe downturns
* Hawaii, D.C., New York, Massachusetts and Illinois were the only states to record losses exceeding 50%
* Last week marked the first full week since Hawaii ended its mandatory two-week quarantine for visitors. Air visitors to the islands measured only 18% of 2019 levels, but this is nearly triple the 6% recorded two weeks prior. With this surge in air visitors, Hawaii is no longer the worst performing market
* Since the beginning of March, the COVID-19 pandemic has resulted in $434 billion in cumulative losses for the U.S. travel economy
* The continual depressed level of travel spending has caused a loss of $55.8 billion in federal, state and local tax revenue since March 1
39
10/27/2020IpsosDespite COVID-19 spike, few individual behaviors are changing
https://www.ipsos.com/en-us/news-polls/axios-ipsos-coronavirus-index
* As concerns over the coronavirus remain high, there are few signs of individual behaviors changing*
* The number of Americans that have visited friends or relatives (49%), gone out to eat (42%) and self-quarantined (14%) is stable compared to the past few weeks
* Concerns are emerging about the holiday season, with two-thirds (68%) making adaptations to how they will celebrate and changing how they view holiday travel
* Two-thirds say traveling for the upcoming holidays poses a large or moderate risk
* More than half of Americans (54%) have begun to make plans about how they will celebrate the holiday season
* The most common adaptation for Thanksgiving celebrations are having a smaller gathering (35%) and not seeing family or friends they normally would (21%)
* A slim majority, 52%, say they are celebrating Thanksgiving this year with just their immediate family. More than one in 10 (14%) are not planning to celebrate at all
40
10/27/2020LongwoodsCOVID-19 Travel Sentiment Study-Wave 23
https://longwoods-intl.com/news-press-release/covid-19-travel-sentiment-study-wave-23
* With a sharp rise in new cases reported across the country, 53% of American travelers say that fear of spreading/contracting COVID-19 is preventing them from taking a trip
* Beyond health and safety factors preventing American travelers from taking a trip are destination-oriented concerns:
* 35% cite travel restrictions as a factor preventing them from taking a trip
* 21% state that they are not sure if they are welcome in the destinations they are interested in visiting
* The percent of American travelers who feel safe traveling outside their community is starting to trend downward (currently at 46%, down from 50% just one month ago) as reports of new cases rise
* 36% of American travelers say they do not intend to travel until there is a COVID-19 vaccine
* Only 13% of those surveyed have no hesitation about traveling at the moment
41
10/27/2020Aviation Public Health InitiativeNEW STUDY: Airplane COVID-19 Risk Very Low with Precautionary Safety Measures, October 27, 2020
https://cdn1.sph.harvard.edu/wp-content/uploads/sites/2443/2020/10/APHI-Phase-I-Press-Release.pdf
* There is a very low risk of virus transmission on airplanes because airlines have put in place multiple layers of mitigation including hospital-grade air filtration and ventilation, mask requirements, significant disinfection, boarding and deplaning practices, and health forms that travelers complete prior to flights
* Airplane ventilation is so effective that it reduces the possibility of exposure to COVID-19 to a point that it “effectively counters the proximity travelers are subject to during flights”
Because of the frequent exchange of air on planes coupled with the use of HEPA filters, over 99% of the particles containing the virus are removed from cabin air
* A layered non-pharmaceutical intervention approach, with ventilation gate-to-gate, reduces the risk of SARS-CoV-2 transmission onboard aircraft below that of other routine activities during the pandemic, such as grocery shopping or eating out
42
10/26/2020Destination AnalystUpdate on American Travel in the Period of Coronavirus—Week of October 26th
https://www.destinationanalysts.com/blog-update-on-american-travel-in-the-period-of-coronavirus-week-of-october-26th/
* High concerns among American travelers about contracting the coronavirus and its impact on personal finances and the national economy rose this week, as numbers of cases soared across the U.S.
* As new infection records continued to be set in the U.S., Americans’ strong concerns about virus contraction and the pandemic’s impact on personal finances and the greater economy marched upwards again this week. Pessimism about the virus’ course in the U.S. is firmly back in a heightened period.
* The increased anxiety about the virus coincides with decreasing excitement levels about taking a getaway in the next month and openness to travel inspiration.
* Perceptions of travel activities as unsafe and the percent of Americans who agree they have lost their taste for travel for the time being ticked up this week.
* However, there are signs that travel may not be as significantly impacted as it was in previous surges during the pandemic. 35.1% of American travelers feel they have gained confidence in how to navigate the pandemic in the last three months. Americans are now actually exhibiting less agreement that they will avoid travel until the coronavirus situation is more resolved and their state of mind about travel readiness remained constant from last week.
* Three-quarters still have trips at least tentatively planned, and the joy travel brings remains ingrained. Nearly 60% of Americans agree that having a vacation scheduled in the next six months would make them feel there is something happy to look forward to.
* Air travel also looks to continue a measured recovery. Over 35% plan to travel by air in the next 6 months.
* Examining policies that may bring more Americans back to air travel sooner, comfort with airlines requiring a COVID-19 test prior to boarding increased to 50.7% from 43.2% just two weeks ago. However, social distancing continues to be important to a significant share of Americans when it comes to air travel.
* Well over 80% of American travelers plan to shop at a retail store at some point in the remainder of the year, although currently, relatively few plan to take a leisure trip specifically to shop for the holidays (6.7%).
* The health and safety protocols Americans most desire for the in-person retail experience include social distancing guidelines enforced and strict masking requirements, although required masking for patrons and staff is seen as absolutely required by those Americans who still perceive shopping as unsafe.
43
10/22/2020US TravelWeekly Coronavirus Impact on Travel Expenditures in the U.S. - October 22
https://www.ustravel.org/sites/default/files/media_root/document/Coronavirus_WeeklyImpacts_10.22.20.pdf
* Travel spending retreated 3% last week—ending a three-week consecutive growth streak
* In the week ending October 17, travel spending tallied just $12.7 billion and reflected a 43% drop below last year's levels (a $9.5 billion loss)—down from the 41% drop in the prior week
* While air travel continues to rise steadily, road travel and hotel performance deteriorated
* The lack of business travel will continue to weigh on travel spending
* Most states saw moderate declines but several states—mainly in the South—that had been slipping or stagnant in recent weeks experienced strong gains, such as Mississippi, Louisiana and Tennessee
* States that have been seeing recent upturns in COVID-19 cases felt the most precipitous declines from the prior week, with North Dakota, Montana, Wisconsin and South Dakota experiencing the greatest declines
* Since the beginning of March, the COVID-19 pandemic has resulted in over $424 billion in cumulative losses for the U.S. travel economy
* The continual depressed level of travel spending has caused a loss of $54.5 billion in federal, state, and local tax revenue since March 1
44
10/19/2020Destination AnalystAdvertising that Motivates Travel
https://www.destinationanalysts.com/blog-advertising-that-motivates-travel/
1. Leisure travelers appreciate seeing masks because it gives them the confidence that locals and visitors alike will take safety seriously.
2. The pandemic hasn’t changed some things—leisure travelers still want to know what is absolutely unique about a destination. (And food still works! Make it look appealing.)
3. Advertising does get noticed and does work towards convincing people to visit a destination.
45
10/18/2020The Harris PollCOVID-19 Trends
https://mailchi.mp/77d0e7d0eb9d/the-insight-latest-trends-from-the-harris-poll-304626
* COVID-19 lockdowns have given consumers a renewed appreciation for the outdoors
* 69% of Americans say they have an increased appreciation of the experience and awareness of their surroundings when they are outside
* Even with winter approaching, Americans are turning to the outdoors for safety, sanity and entertainment
* Three in 10 (29%) say they will continue to adjust to outdoor socialization during the winter months
* With high interest in nearly all outdoor activities, consumers are more receptive to outdoor advertising
* Just under half (45%) say they are noticing outdoor advertising (billboards, outdoor video screens, posters, and signage) more than before the pandemic and * * * 38% say they find these ads useful because they provide them with information on COVID safety and hygiene
* At the same time, indoor advertising is less noticed and two-thirds (68%) of Americans say they have been spending so much time looking at screens that they tune out digital online ads
46
10/15/2020AAAFall Travel Study
https://newsroom.aaa.com/2020/10/americans-planning-fall-travel-with-cautious-optimism/
* American travelers are making vacation plans through the end of the year but remain cautiously optimistic about their travel plans
* Two-thirds of Americans planning a vacation before the end of the year reported some degree of uncertainty they will actually be able to take their vacation
* As a result, many trips are being booked last minute: one in five Americans planning a trip before the year’s end are doing so within one week of traveling
* Eight in 10 trips this fall are expected to be road trips, primarily to destinations known for outdoor recreation activities
47
10/15/2020US TravelWeekly Coronavirus Impact on Travel Expenditures in the U.S. - October 15
https://www.ustravel.org/sites/default/files/media_root/document/Coronavirus_WeeklyImpacts_10.15.20.pdf
* Travel spending growth slowed to 2% last week following its 5% expansion the prior week
* In the week ending October 10, travel spending rose to $13.1 billion—the highest level seen from a non-national holiday week since the beginning of the pandemic
* Travel spending losses are currently on par with September, which would result in approximately $41 billion in losses for the entire month of October
48
10/14/2020EngagiousBack to Normal Barometer
https://www.ustravel.org/sites/default/files/media_root/document/Engagious-BTN-Wave13-October.pdf
* A vaccine or therapeutic treatments to mitigate the effects of COVID-19 provide the most reassurance for travelers to feel comfortable staying in a hotel or flying again
* Nearly one-third (34%) of travelers would be much more likely to fly domestically if all passengers and employees tested negative for COVID-19 immediately prior to flying
* One-quarter of travelers (26%) would be much more likely to attend a conference if all attendees and employees tested negative for COVID-19
* Six in 10 strongly agree that their employers should make it easy to obtain a COVID-19 vaccine once available
* Nearly six in 10 (58%) are strongly concerned that there will be a second wave of COVID-19 outbreaks requiring event cancellations and lockdowns this year
* Yet less than half (49%) said that they will definitely get a COVID-19 vaccine when it becomes available
49
10/13/2020LongwoodsCovid-19 Travel Sentiment - Wave 22
https://longwoods-intl.com/news-press-release/covid-19-travel-sentiment-study-wave-22
* Nearly half of American travelers (48%) indicate that they will stay home this holiday season. Reports of a significant rise in new cases of COVID-19 in a majority of states, as well as requests from government and health officials around the country to limit the size of holiday season gatherings, are having an impact on initial holiday travel sentiment
* Of those who say they plan to travel during the holidays, 41% plan to travel by car, while 19% intend to fly
* Concerns that economic factors will greatly impact decisions to travel this winter remain consistently low at around 20%
* About half of respondents (49%) say they feel safe dining and shopping locally (a key factor in restoring consumer confidence to travel)
50
10/13/2020Destination AnalystOctober 13th Update on COVID-19’s Impact on American Travel
https://go.destinationanalysts.com/l/868421/2020-10-13/r7ytg/868421/1602614260pEVZGBnf/Destination_Analysts_CTSI_Webinar_Presentation_October_12.pdf
* American travelers’ concerns about the novel coronavirus moved back up this week after decreasing last week, and with virus records occurring in the Midwest, Wisconsin has become one of the top destinations people talk about as having coronavirus issues.
* Nevertheless, consumer aspiration and demand for travel continues to express itself. Approximately 80% of American travelers continue to report that they have at least tentative trip plans right now and at least a quarter of American travelers report that leisure travel will be an essential or high priority in their spending in the next three months.
* More Americans than any other time during the pandemic period are now open to discounting as a travel motivator.
* The perception of travel activities as unsafe declined again to a new pandemic period low this week, inching closer to where perceptions were March 15th.
* More American travelers than ever during the pandemic period are now able to recall recent travel advertising and, more importantly, there has also been a 10% increase in the last three months of the number of American travelers who say the most recent travel ad they saw made them “very happy”.
* Americans are seeking honesty but friendliness in their travel advertising; something that strikes an authoritative tone is largely seen as a turn-off.
* Nearly 70% feel positive or very positive about seeing travelers with facemasks in travel ads, while less than 10% have a negative response.
* In looking at trust to provide the information needed to travel safely, in addition to their friends and relatives, traveling Americans are placing the relatively highest degrees of trust in official tourism organizations, including state tourism offices and local convention & visitors bureaus.
* In looking towards the recovery of the airline industry, among the more than 40 percent of American travelers who still feel stronger hesitation about travel, nearly 77% of this group of travelers say that mandatory COVID-19 tests prior to boarding would be important to getting them to take a flight in the next six months—demonstrating the ability of such measures to get people back to flying.
51
10/8/2020US TravelWeekly Coronavirus Impact on Travel Expenditures in the U.S. - October 8
https://www.ustravel.org/sites/default/files/media_root/document/Coronavirus_WeeklyImpacts_10.08.20.pdf
*After several weeks of tepid progress, travel spending grew by 5% last week, resulting in the greatest non-holiday-assisted increase since June
* In the week ending October 3, travel spending tallied $12.9 billion, a significant increase over the past few weeks
* Travel spending measured 42% below last year's levels (a $9.3 billion loss), an improvement from the 44% drop in the prior week
52
10/6/2020Tourism EconomicsTRAVEL INDUSTRY EMPLOYMENT: UPDATED OUTLOOK (OCTOBER 6, 2020)
https://www.ustravel.org/sites/default/files/media_root/Employment%20report%2010-6-2020%5b4%5d.pdf
* New data from Tourism Economics shows that, without immediate aid, 50% of all travel-supported jobs will be lost by December—an additional loss of 1.3 million jobs
* The leisure and hospitality industry accounted for 11% of pre-pandemic employment in the United States, yet has suffered 36% of all job losses—up from 33% in July
* Nearly half of the 16.9 million jobs in the leisure and hospitality industry were lost in March and April. Since then, while about half have been restored, due to the lack of relief from Congress, and the continuation obf the pandemic, almost 4 million jobs are gone and a million more jobs are at risk. This equates to roughly one-quarter (23%) fewer leisure and hospitality jobs—nearly double the next most hard-hit industry
* With over 23% of leisure and hospitality jobs lost since the onset of the pandemic, coupled with numerous airlines, theme parks, cruise lines and other tourism-related businesses forced to undergo additional layoffs in October, the employment situation remains tenuous and likely will not fully recover until well into 2023
53
10/5/2020Destination AnalystUpdate on American Travel in the Period of Coronavirus—Week of October 5th
https://go.destinationanalysts.com/l/868421/2020-10-06/qjvr4/868421/1602003426UTGy8zBJ/Destination_Analysts_CTSI_Webinar_Presentation_October_6.pdf
* Although expectations for the pandemic’s course in the next month darkened—now 48% feel it will get worse, up from 43% last week—this did not seem to impair Americans’ travel plans
* After dropping for the last two weeks, the proportion in a “ready to travel” state of mind returned to 57%
* Over 40% of American travelers anticipate that their next trip will take place before the end of the year
* While outdoor-brand destinations like Colorado, Utah and North Carolina continue to displace some iconic cities for top spots over the next 12 months, urban destinations now appear poised for a comeback
* Well over one-third of respondents described the destination they most want to visit in the next year as a city/metropolitan area
* When asked about the key factors they would consider before visiting a destination, traditional attributes like affordability and popularity were joined by low rates of COVID-19, mask-wearing and social distancing
* Despite increased interest in travel, 53% continue to agree they will engage in some travel avoidance
* These travel avoiders are dissatisfied with the information available to travelers to help them decide when it is safe to travel, rating their satisfaction level a 5.8/10 on average
* While the wide distribution of an effective COVID-19 vaccine is, by far, the top condition for being comfortable traveling again, willingness to take a vaccine has declined somewhat
* With regards to the recovery in business travel, 27% of those who work for companies in which employees travel for business say that this travel has resumed, up from 24% one month ago
* However, among those whose companies are not yet back to business travel, just 6% report that their employer has announced a timeline for return
* While about a quarter anticipate that their company’s business travel will return by January, more than half do not expect it until after April
54
10/5/2020MMGY Travel IntelligenceTRAVEL INTENTIONS
PULSE SURVEY (TIPS)
Impact of COVID-19
https://www.ustravel.org/sites/default/files/media_root/document/TIPS-Wave%209_MMGY-October6.pdf
* While half of respondents are still “somewhat” concerned about contracting the virus, the percentage who are “extremely” concerned dropped from 31% to 26%
* The likelihood of taking a domestic leisure trip in the next six months continues to rise (with 46% saying they are likely to do so, up from 42% last month), while the likelihood of taking a domestic business trip has remained roughly the same as the prior month
* The likelihood of flying both domestically (up from 35% last month to 38%) and internationally (up from 17% to 22%) during the next six months increased
* The likelihood of attending an off-site meeting (up from 21% last month to 26%) or a conference/convention (up from 18% to 21%) during the next six months continues to rise
* The likelihood of visiting a theme park continues to rise (up from 19% to 22%)
* Although the availability of a vaccine is the most influential factor affecting future travel decisions, the majority of respondents would either wait (49%) or decline (11%) to receive a vaccine when one becomes available
55
10/1/2020US TravelWeekly Coronavirus Impact on Travel Expenditures in the U.S. - October 1
https://www.ustravel.org/sites/default/files/media_root/document/Coronavirus_WeeklyImpacts_10.01.20.pdf?utm_source=MagnetMail&utm_medium=email&utm_content=10%2E1%2E20%20%2D%20COVID%20Research%20Weekly&utm_campaign=ust
* Travel spending’s recent slide ceased last week with a slight 1% uptick
* In the week ending September 26, travel spending tallied $12.3 billion—a slight increase from last week but still lower than the preceding six weeks—and reflected a 44% drop below last year's levels (a $9.8 billion loss)
* The -45% year-over-year range has become a new normal as eight of the past nine weeks registered within that range, the lone exception being the Labor Day holiday week (-30%)
* The Mid Atlantic has lagged the rest of the country in the past three months, with New York and New Jersey severely underperforming the rest of the country
* The West region has seen the most marked improvement, with 10 of the 13 states in the region improving by at least 10% relative to 2019 levels
* Since the beginning of March, the COVID-19 pandemic has resulted in over $396 billion in cumulative losses for the U.S. travel economy
* The continual depressed level of travel spending has caused a loss of $50.9 billion in federal, state, and local tax revenue since March 1
56
9/30/2020EngagiousBack-to-Normal Barometer
https://www.ustravel.org/sites/default/files/media_root/document/BTN-Wave-12-USTravel.pdf
* Nearly two thirds of respondents said they are ready to attend a conference or convention
* Willingness to take business trips in the next 6 to 12 months has been steadily increasing over the past couple of weeks with 60% now saying they are likely to do so
* When asked who will decide when it is time to take the next business trips, 40% of (former) business travelers answered that it will be their supervisor who will decide
* Nearly half (48%) of business travelers said that if they were asked to attend a business meeting for which they would need to fly, they would be likely to attend in person
* 43% agreed that if a large conference they typically attend were taking place in March 2021 in a city where they would need to fly, they would pay now to reserve a spot
57
9/29/2020LongwoodsNational Tracking Poll: COVID-19 and Travel Sentiment
https://longwoods-intl.com/news-press-release/covid-19-travel-sentiment-study-wave-21
* When asked about the most important factors to consider booking lodging over the next six months, respondents listed the following factors they look for at lodging properties:
* Clear cleaning and hygiene program (55%)
* Mask wearing requirement and/or social distancing policies in public areas (47%)
* All staff are regularly tested for COVID-19 (42%)
* Staff are required to use personal protective equipment (41%)
* Rooms are unused for at least 24-48 hours before check-in (35%)
* Two in 10 are not planning on staying in any accommodations in the next six months
58
9/28/2020Destination AnalystUpdate on American Travel in the Period of Coronavirus—Week of September 28st
https://go.destinationanalysts.com/l/868421/2020-09-29/q8bcx/868421/46489/Destination_Analysts_Coronavirus_Travel_Sentiment_Index_Presentation_9_29_20.pdf
* After a month-long period of relatively lower levels of anxiety, the number of Americans with high degrees of concerns about contracting the coronavirus rose this week. Similarly, after a stable period in expectations for the virus’ course, the percent of Americans who feel things will get worse in the U.S. in the next month increased.
* These rising concerns appear to be affecting confidence that travel can be done safely and perceptions of travel. The percent in a “ready to travel” mindset fell to 52.2% after being above 54% for the last month.
* Nevertheless, three-quarters of American travelers continue to report having at least tentative trip plans—primarily over the next 6 months—as well as exhibit a perception of travel as a means to meet their emotional needs. The percent that agree price cuts and discounts can motivate them to consider a new trip is as high as it has been during the pandemic.
* Looking at American travelers’ specific expectations for Fall, nearly two-thirds expect to travel this season, and these travelers anticipate taking 1.7 overnight trips on average. The top motivations for these Fall trips are relaxation, spending time with family and escapism, although younger travelers are also likely to be seeking connecting with nature and having new experiences.
* Nearly 40% of likely Fall travelers say they will visit a small town or rural area on their Fall trips, with beach visitation less likely than in the summer months and urban travel increasing.
* Interest in workcations among those who can work remotely and schoolcations among parents who travel with children is at similar levels—just under half have a more elevated degree of interest. In total, 52.2% of those interested in schoolcations reported some likelihood to take one this Fall, while 46.0% of those interested in workcations said they were likely to actually take one in these coming months.
* American travelers’ comfort with enjoying their own communities for leisure activities and having tourists visit their regions are at pandemic period highs.
59
9/27/2020The Harris PollThe Harris Poll CV-19 Tracker
https://mailchi.mp/1cf34288e711/the-insight-latest-trends-from-the-harris-poll-304510
* Four in 10 survey respondents miss flying
* Most respondents said they would be interested in a “flight to nowhere,”—air travel that takes place purely for the purpose of the journey, not the destination
* The top reasons mentioned for those interested in a flight to nowhere are:
* We all need a moment of escape (53%)
* It would feel like a mini-vacation (52%)
* I need a change of scenery (44%)
* I would satisfy my itch to travel (38%)
60
9/22/2020Destination AnalystUpdate on American Travel in the Period of Coronavirus—Week of September 21st
https://go.destinationanalysts.com/l/868421/2020-09-22/pfn6b/868421/44579/Destination_Analysts_Coronavirus_Travel_Sentiment_Index_Presentation_9_22_20_compre.pdf
* Nearly half of American travelers feel a high degree of stress in their daily lives. But while stress is up compared to a few months ago, the propensity to worry about coronavirus is down.
* Since April, and amidst rising stress, more Americans are reporting stronger prioritization of relaxation, finding joy/happiness, and—especially important for travel—having new experiences.
* Those who are already traveling (or ready to without hesitation) are far likelier to be prioritizing finding joy and escaping from boredom in their lives over the next six months compared to other Americans.
* Openness to travel continues to bloom. The level of excitement for learning about new travel experiences or destinations to visit is at a pandemic-period high—one last obtained at the end of May.
* Unlike early on in the pandemic, now less than 50% of American travelers consider staying in a hotel, Airbnb or home rental, dining in a restaurant, visiting an amusement park or other outdoor attraction, recreating outdoors and shopping to be unsafe. Overall perceptions of travel’s safety remain at the lowest levels they have been during the pandemic.
* Now just 37% agree they need a vaccine to travel, down from a high of 45% at the start of August.
* Half as many Americans are saying they are going to change the types of travel destinations they choose to visit post-pandemic than in April, and among those that are saying they will indeed change the types of destinations they choose to visit, more positive reasons are being offered up as to why than in prior months, including an increased willingness to explore new destinations and crossing places off their bucket lists.
* Americans are also less likely to feel their leisure travel will be dampened by the current state of things.
61
9/22/2020Expedia GroupTaking the Route Less Traveled
https://advertising.expedia.com/blog/research/taking-the-route-less-traveled/
* Travelers are planning more domestic trips, traveling closer to home and at this time, are more likely to drive than fly. For planned trips through December 2020, 62% of travelers will go by car and 53% will travel by plane.
* When comparing pre-COVID-19 preferences with future leisure travel transportation, the likelihood of travelers getting to their destination via car increased dramatically.
* For future leisure trips, the role of the personal car is more than two times greater than pre-COVID-19 trips, while the likelihood of renting a car for is three times higher, representing a significant opportunity for rental car companies. With the recent uplift in car travel, targeting travelers from drive markets – and beyond – can be an effective way to drive demand and support the tourism economy.
62
9/20/2020The Harris PollCV-19 Tracker
https://mailchi.mp/bddd8f9de6a8/the-insight-latest-trends-from-the-harris-poll-304378
* One-third of respondents (36%) said they would be comfortable driving to an in-person event now and more than half (54%) said they would be comfortable attending if the convention site imposes risk-reducing requirements like face masks, temperature screening and social distancing
* By a margin of 2 to 1, respondents prefer in-person events over virtual events because they’re better for such things as networking, socializing, new product tryouts and business leads
* Four in 10 (43%) said they had attended an in-person trade show, expo, conference or convention prior to the pandemic, with three-quarters (73%) saying they had gone to as many as five events in 2019
* Asked when they would feel comfortable driving to another city to attend an in-person trade show or convention (without a widely available vaccine), 36% said immediately while 25% said within six months
* When asked about flying to such a mass meeting, only 14% said immediately
63
9/17/2020US TravelWEEKLY CORONAVIRUS IMPACT ON
TRAVEL EXPENDITURES IN THE U.S.
https://www.ustravel.org/sites/default/files/media_root/document/Coronavirus_WeeklyImpacts_09.17.20.pdf
* Every state and territory saw a decline in travel spending compared to the prior week, but about half saw gains relative to two weeks prior
* South Carolina, Louisiana, Georgia, Oregon, and Alabama experienced the greatest improvements over the past two weeks
* New York, Washington, D.C., and Hawaii still experienced losses exceeding 50%
* Since the beginning of March, the COVID-19 pandemic has resulted in over $376 billion in cumulative losses for the U.S. travel economy
64
9/17/2020H2R Wave 4 – Published September 17, 2020
https://mcusercontent.com/44192429f4ba500051a4807e9/files/d0f46493-bd2a-4295-a2b3-a7d823d4d609/The_Call_of_the_Consumer_Wave_4_Slide_Deck.pdf
* Consumer outlook on recovery from the pandemic hinges on the number of positive coronavirus cases reported.
* While some still say they have no plans to travel until a vaccine is found, one in five consumers across the nation told us they have already ventured out and visited an attraction or traveled for leisure, and another quarter indicate they already have plans to travel or expect to do so as soon as they see their friends venturing out safely.
* The majority of these Early Adopters are traveling with their immediate family and still prefer visiting outdoor attractions compared to indoor events. And, consumers expect these same basic trends to linger well after the threat of coronavirus has passed.
* Those who have traveled or visited attractions are feeling more safe and confident while out and about today than they did at the beginning of the month. In this week’s results, H2R’s COVID-19 Confidence Index rebounded to 36.7 from 31.5 just two weeks ago.
* Four in ten consumers feel safe traveling outside of their community, but fewer support opening their community up to visitors and feel safe welcoming them back.
* While travel plans in 2020 may be winding down, consumers are gearing up for more travel in 2021—likely to make up for their missed trips this year. This week, more than half of consumers nationwide indicated they plan on traveling in 2021, the largest percentage recorded since early July.
* Consumers are still split on the idea of mask mandates—nearly half say that a mask mandate in a certain destination would make them more likely to visit, while 26% say the opposite.
65
9/15/2020LongwoodsNational Tracking Poll: COVID-19 and Travel Sentiment
https://longwoods-intl.com/news-press-release/covid-19-travel-sentiment-study-wave-20
* Half of survey respondents now feel safe traveling outside their communities (up from 39% just four weeks ago), though only 43% support opening their communities to visitors
* Among the many activities that travelers are planning to do this fall, visiting family and friends (66%) and taking a road trip (58%) are, by far, the most popular
* Other planned fall travel activities include: Visiting national/state parks (33%), viewing fall foliage (30%), hiking/biking (28%), visiting a farmer’s market (27%), visiting museums/art galleries (22%) and visiting a farm for fall harvest activities (22%)
66
9/14/2020Destination AnalystUpdate on American Travel in the Period of Coronavirus—Week of September 14th
https://www.destinationanalysts.com/covid-19-insights/covid-19-webinars/september-15th-update-on-covid-19s-impact-on-american-travel/
* Health and personal financial concerns, while still strong, remain the lowest they have been during the pandemic.
* This lessening of fear has translated to travel. The average rating of travel activities as “unsafe” continued to fall this week to the lowest levels they have been since March 15. Over 30.0% of American travelers are confident they can travel safely in the current environment, another 24.0% feel at least somewhat confident.
* There thus has been a measured rise in the number of American travelers who are planning travel: this week, 78.3% report they have at least tentative trip plans. The percent of those in a “ready to travel” mindset is at a pandemic-period high.
* There remains opportunity for the travel industry to work together to improve safety perceptions around travel: Among those who traveled by commercial airline this past summer, 52.8% report feeling unsafe against COVID-19 at some point(s) during their flight. Such feelings were not as widespread while at lodging properties, but still 27.7% report feeling unsafe against the virus sometime during their stay.
* The pandemic did appear to mute the economic impact potential of the travel that occurred this past summer. Over 56% said they decreased their spending on these trips to some degree, and 42.3% said they were more budget conscious.
* One-in-five of American travelers report taking a staycation this summer. While over 60 percent said the staycation was mainly staying at home, two-thirds report doing at least one activity, such as day trips to area attractions and going to restaurants.
* When it comes to a COVID-19 vaccine, 44.1% of American travelers said they would take it, although for the majority, some waiting period is preferred. Those who are currently less ready to travel are more willing to take the vaccine.
67
9/13/2020The Harris PollThe Harris Poll CV-19 Tracker
https://mailchi.mp/1f21c48a79d7/the-insight-latest-trends-from-the-harris-poll-304330
* Despite media’s portrayal of careless youth, nearly 8 in 10 (79%) Gen Zers say they are strictly following mask-wearing guidelines and are actively urging others to do the same
* Gen Z reported being most stressed out about the health of their family members and their friends (81%) as well as the well-being of the country as a whole (75%), more so than missing key milestones like graduation or prom (67%) or traveling (46%)
* Young people feel increasing anxiety to get back to normal: Three-quarters say being in limbo and facing uncertainty about the future is causing them a significant amount of stress
68
9/13/2020EngagiousBack-to-Normal Barometer
https://www.ustravel.org/sites/default/files/media_root/document/BTN_Wave11_September.pdf
* There has been a significant uptick over the past month in the number of people who are ready to travel both for leisure and business
* Respondents expressed that they would be extremely more likely to partake in travel activities if everyone was given a rapid test and only those with negative results were allowed to participate, including:
-stay at a hotel/resort (41%)
-fly commercially (38%)
-visit a theme park (34%)
-attend a conference/convention (33%)
* Four in 10 respondents traveled over Labor Day weekend
* Among those who didn’t travel, about half said they don’t typically travel for Labor Day weekend in any year, while the other half cited pandemic-related reasons for not travelling
* Among those who stayed at a hotel or resort in the last 12 months, more than half said they are either already doing this (17%) or are “ready to go” (42%)
* On the other hand, 27% said they are waiting for a medical breakthrough while 14% said they are waiting for assurances from medical authorities and government that it is safe
* Among those who participated in a conference or convention in the last 12 months, 65% said they are “ready to go”
69
9/9/2020MintelThe Impact of COVID-19 on TravelAgency Report* Travel industry revenues plummeted in early 2020, affecting all sectors of the industry.
• The COVID-19 pandemic prevented most travel, as people were encouraged to stay at home as much as possible and other industries cancelled events, conventions and other business travel.
• Travel recovery hinges on both COVID-19 containment and an improved economy.
• The biggest growth areas right now lie in road trips, outdoor destinations and related businesses, such as RVs and campgrounds.
• The most important thing travel brands can do is to build trust with their customers by implementing effective virus mitigation strategies and communicating them clearly.
70
9/8/2020TripAdvisorFall Travel Index
https://tripadvisor.mediaroom.com/2020-09-08-Tripadvisor-Reveals-Fall-Travel-Index-For-Americans-Floridas-Recovery-Bolstered-by-Improved-Searches-for-Hotel-Bookings
* While Florida and Arizona have always been popular destinations, there is significant y/y increase in travelers planning to visit this fall
* Travelers are looking for short, last minute getaways with 55% booking two to five-night stays and often booking less than a week in advance
71
9/8/2020Destination AnalystSeptember 8th Update on COVID-19’s Impact on American Travel
https://www.destinationanalysts.com/covid-19-insights/covid-19-webinars/september-8th-update-on-covid-19s-impact-on-american-travel/
* Americans’ near term outlook on the pandemic is largely unchanged from last week, meaning pessimism remains in retreat. Strong concerns for COVID-19’s impact on personal health and financial safety are at or near the lowest levels recorded in the past 26 weeks.
* Perceptions of travel activities’ safety—while still far from ideal—are the best they have been since the onset of the pandemic. Among the most confident they can travel safely right now are younger travelers and those in the South.
* Over half of American travelers remain in a “ready to travel” versus “need more time” mindset and 75% continue to report that they have at least tentative trip plans.
* The proportion comfortable with tourists visiting their own communities is among the highest it has been during the pandemic.
* 13.0% of American travelers reported taking a trip for Labor Day, slightly lower than July Fourth (16.5%).
* Over one-third of American travelers reports they took a leisure trip this past summer, with beaches and rural areas the most popular destinations. Over 80% of these travelers stayed overnight on these leisure trips, largely in friends/relatives homes and hotels, and over two-thirds said they researched the coronavirus-related rules and regulations in their trip destination.
* Overall these summer trips provided a net increase in confidence that travel can be done safely right now.
* 24.2% of American travelers who work for companies in which employees travel for business say that this travel has started again. Of those not yet back to business travel, a quarter anticipate this travel to return in January, but nearly half expect that it will be April or later.
* Looking at how more (safe) travel can be inspired, online content, email, search engine marketing and social media are seemingly particularly effective.
72
9/7/2020ArrivalistUS Daily Travel Indexhttps://www.arrivalist.com/daily-travel-index/* Road travel over Labor Day weekend 2020 (Thursday to Monday) was just 5.1% lower than Labor Day weekend 2019
* This is, by far, the lowest y/y decline since the start of the pandemic
73
9/4/2020MMGY Travel IntelligenceTravel Intensions Pulse Survey
https://www.mmgyintel.com/travel-intentions-pulse-survey-tips-impact-covid-19
* The likelihood of traveling during the next six months increased since the previous July survey
* Respondents’ likelihood to take a domestic leisure trip during the next six months is the highest it has been since the survey’s inception in mid-March, with 42% reporting they are at least somewhat likely to do so, up from 38% a month earlier
* The likelihood to take a domestic business trip during the next six months also increased—from 31% last month to 35% in the most recent wave
* The likelihood to travel by personal car during the next six months was the highest it has been since the pandemic started, with three-quarters (75%) indicating they plan to do so
* Almost two in five (39%) are willing to drive 300 miles or more (each way) for a leisure trip
74
9/3/2020IpsosConsumer Behavior in the Time of COVID-19
https://www.ipsos.com/en-us/news-polls/covid-19-commercial-tracker
* When it comes to planning for the future, 41% of Americans feel stuck about what to do next or have a lot of uncertainty—down from 44% in mid-August
* The outcome of the 2020 presidential election is now the number one perceived threat to the well-being of individuals and their families for 56% of Americans—ahead of health threats (53%) and economic concerns (49%)
75
9/3/2020US TravelWEEKLY CORONAVIRUS IMPACT ON
TRAVEL EXPENDITURES IN THE U.S.
https://www.ustravel.org/sites/default/files/media_root/document/Coronavirus_WeeklyImpacts_09.03.20.pdf
* Travel spending continued its anemic performance last week and grew by less than 1%
* In the week ending August 29, travel spending tallied $13 billion, reflecting a 43% drop below last year's levels (a $10 billion loss)
* As of the 29th, August recorded $42.1 billion in travel spending losses. August is on pace to close the month with $45 billion in travel spending losses
* While there was minor improvement on the national level, 31 states saw contractions, with most of the severe downturns being in the South. However, the most recent hurricanes saw an upswing in travel industry spending in some of the most affected states (Louisiana, Texas, and Florida), due to a strong improvement in hotel performance
* Since the beginning of March, the COVID-19 pandemic has resulted in over $360 billion in cumulative losses for the U.S. travel economy
* The continual depressed level of travel spending has caused a loss of $46.2 billion in federal, state, and local tax revenue since March 1
76
9/1/2020LongwoodsCOVID-19 Travel Sentiment Study-Wave 19
https://longwoods-intl.com/news-press-release/covid-19-travel-sentiment-study-wave-19
* Travel confidence is rebounding as we head into Labor Day weekend
* The percentage of those confident in traveling outside their communities jumped to 49%, up from 39% two weeks ago, and the highest level in months
* The percentage of those confident in dining in local restaurants and shopping in local stores rose to 48%, up from 45% two weeks ago and from a low of 31% in mid-May
* The percentage of those supporting opening their communities to visitors rose to 44%, up from 35% two weeks ago and from a low of 31% in mid-May
77
9/1/2020ArrivalistUS Daily Travel Indexhttps://www.arrivalist.com/daily-travel-index/NEW! Arrivalist’s Daily Travel Index, which measures consumer road trips of 50 miles or more in all 50 U.S. states, now provides year-over-year comparisons going back to January.

* After falling to a low of -72% y/y in early April, road travel has improved considerably over the past five months
* Road travel has fared significantly better than air travel and has experienced year over year declines of less than 20% throughout most of the summer compared to 2019
* Nevertheless, it has consistently remained in negative y/y territory
* Although road travel declined in the weeks that followed the July 4 holiday as COVID cases peaked in the South and West, it recovered in August
* In the week ending August 22, road travel was just 13% lower than in the comparable week in 2019
Note: Data is also available on the site for the week ending August 29 but it is influenced by the earlier timing of Labor Day last year and thus shows a significantly larger decline
Based on the latest data, 42.5 million Americans will travel over the upcoming Labor Day weekend
78
9/1/2020Destination AnalystSeptember 1st Update on COVID-19’s Impact on American Travel
https://www.destinationanalysts.com/covid-19-insights/covid-19-webinars/september-1st-update-on-covid-19s-impact-on-american-travel/
* American travelers recorded another measured gain in optimism about the pandemic’s course in the next month.
* The perception of travel activities as unsafe is the lowest it has been since June 15th.
* Americans have also demonstrated improvement in their state of mind around travel readiness, and Fall travel expectations improved to 35.9% from a low of 29.8% last week.
* Americans prioritization of travel in their personal budgets is growing. Now, 43.0% of American travelers say that leisure travel will be at least a somewhat high priority in their personal budget in the next year and a majority of American travelers say the pandemic has not negatively impacted the disposable income they have available for travel. However, they indeed plan on being more budget conscious on their trips than they were prior to the pandemic.
* Although sentiment is turning more positive, the pandemic is nevertheless still impacting travel at a high rate. 49% of American travelers have cancelled a trip due to COVID-19 and trips for the upcoming national Labor Day and Thanksgiving holidays currently look to be off by half relative to 2019.
* Americans may need more information and assurances to move them to take trips, as 46.1% report that they are “not very” or “not at all” confident that they can travel safely in the current environment. * In comparison, 29.7% feel confident or very confident they can travel safely.
* Americans see travel as a means to achieving their desired emotional states, with over a third of American travelers feeling that if they took a trip this year, the emotions most negatively impacted by the pandemic would strengthen.
* When asked how travel marketers could best reach them, email is productive across all generations. Gen X and Boomers appear particularly receptive to search engine marketing right now, while Millennial and younger travelers like travel marketing via Facebook and Instagram.
* Americans with trips planned for the remaining 4 months of 2020 showed the most enthusiasm for beaches and mountains—the latter notably higher than what was typical pre-pandemic.
79
8/30/2020The Harris PollThe Harris Poll CV-19 Tracker
https://mailchi.mp/be942cbcd38f/the-insight-latest-trends-from-the-harris-poll-304210
* Three-quarters (74%) of Americans currently working remotely would consider taking a ‘workcation’
* The most popular spots are California (19%) and Florida or New York (15%)
* As American workers look for a change in scenery from their home office, Airbnb has seen a significant increase in long term rentals in destinations outside urban areas
* According to TWKTD, in the last three months, Airbnb has seen a threefold increase in reviews mentioning remote work
80
8/27/2020Tourism EconomicsWEEKLY CORONAVIRUS IMPACT ON
TRAVEL EXPENDITURES IN THE U.S.
https://www.ustravel.org/sites/default/files/media_root/document/Coronavirus_WeeklyImpacts_08.27.20.pdf
* Travel spending stagnated last week and grew by less than 1%
* In the week ending August 22, travel spending tallied $13 billion, which once again reflected a 44% drop below last year's levels (a $10 billion loss)
* The number of states and territories that experienced losses exceeding 50% remained at seven
* The Northeast again experienced moderate to severe losses, with Connecticut witnessing the most acute downturn
* Exceptions in the Northeast were Rhode Island, New Hampshire, Maine and Massachusetts, which featured modest gains
* On the other hand, New York and New Jersey saw a flight passenger capacity reduction, limiting overnight visitors and inhibiting travel spending
* Since the beginning of March, the COVID-19 pandemic has resulted in over $350 billion in cumulative losses for the U.S. travel economy, a rate of $2 billion in losses per day
* The continual depressed level of travel spending has caused a loss of $44.9 billion in federal, state and local tax revenue since March 1
81
8/25/2020Destination AnalystAugust 25th Update on COVID-19’s Impact on American Travel
https://www.destinationanalysts.com/covid-19-insights/covid-19-webinars/august-25th-update-on-covid-19s-impact-on-american-travel/
* Optimism about the pandemic improving continued to grow this past week
- 43% now feel it will get worse in the next month (down from 49% last week) and 22% feel it will get better (up from 18%)
- Nearly one in five respondents (19%) feel the pandemic will be resolved before the conclusion of 2020
- Just over half of respondents said they will be taking a regional trip under 200 miles this year while one third said they will be taking a staycation
* Unfortunately, over half of “staycationers” said that this will mean mostly staying at home instead of exploring a different part of the country or staying overnight in a local hotel
* Half of respondents said they dined at a restaurant in the past two months and one fifth said they have visited an outdoor attraction
* For both activities, less than 5% of those who report doing them said they felt unsafe during their experience
* Among those who haven’t done them recently, about one third cited their concern about the behavior of others as a reason for their avoidance
82
8/20/2020Tourism EconomicsWEEKLY CORONAVIRUS IMPACT ON
TRAVEL EXPENDITURES IN THE U.S.
https://www.ustravel.org/sites/default/files/media_root/document/Coronavirus_WeeklyImpacts_08.20.20.pdf
* Travel spending rose 5% last week, its fifth-consecutive week of expansion
* In the week ending August 15, travel spending tallied $12.9 billion. While it still registered 44% below last year's levels (a $10 billion loss), this was its best mark since mid-March
* The number of states and territories experiencing losses exceeding 50% fell from nine to seven—a result of notable improvements from both Alaska and Nevada
* The Northeast and the Pacific continue to trail the rest of the country
*Connecticut and New Hampshire are the only states within these regions that are ranked among the 20 best-performing markets
* Despite the lag in these regions, many states showed promising signs this week, particularly New York, which after seeing travel spending shrink 7% over the prior four weeks, experienced a 9% increase in travel spending
* Since the beginning of March, the COVID-19 pandemic has resulted in over $341 billion in cumulative losses for the U.S. travel economy
* The continual depressed level of travel spending has caused a loss of $43.6 billion in federal, state, and local tax revenue since March 1
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8/19/2020EngagiousBack-to-Normal Barometer
https://www.ustravel.org/sites/default/files/media_root/document/Engagious-Wave-10-August2020.pdf
* More than half of Americans (56%) feel that working from home has allowed them more personal time than they typically have
* Yet, it can be stressful working from home and 22% think if their employer demanded they take more time off it would be less stressful
* Vacation time is not being utilized in 2020—close to three-quarters (72%) agree that they are using less of their vacation time this year
* Americans are feeling more comfortable with the idea of a vacation
* Half of Americans are either already active (12%) or ready to stay in a hotel (38%)
* Nealy one in five (18%) need some additional assurance from trusted sources and 32% need a medical breakthrough to feel comfortable
* Close to half of Americans (48%) are ready to attend conferences or conventions in person
* Personal health is more of an impediment to attend conferences for women (77%) than men (38%). Four in 10 males believe clients unavailable to meet in person is an impediment to active business travel
* There are many aspects of leisure travel Americans are missing, but the top-rated aspect mentioned by more than 6 in 10 leisure travelers (62%) is "having something to look forward to"
* While many are hopeful they will be traveling this holiday season to spend time with family and friends, the vast majority will drive and do not feel comfortable flying yet
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8/19/2020IpsosConsumer Behavior in the Time of COVID-19
https://www.ipsos.com/en-us/news-polls/covid-19-commercial-tracker
* It appears many Americans have started to accept the current situation: 42% claim to have "adapted to the restrictions and settled into new routines"
* Yet, uncertainty remains. More than 4 in 10 Americans (44%) "feel stuck about what to do next" or "have a lot of uncertainty" when planning of the future—up from 40% in the beginning of August
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8/18/2020Brand USABrand USA COVID-19 Research Update
https://www.thebrandusa.com/coronavirus-updates
* International travelers still have strong intentions to visit the U.S. as their next international trip when they feel comfortable traveling again
With the exception of China, when recovery happens U.S. will be able to maintain and perhaps increase market share in the near term
* There has been some positive momentum in terms of air capacity. European markets in particular are coming back more quickly and have the strongest potential to begin traveling overseas
* Internationally, there has been a slight increase in outbound travel, though primarily travelers are staying closer to home/traveling intra-regionally. This is indicative that people are experiencing increased comfort with traveling
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8/18/2020LongwoodsCOVID-19 Travel Sentiment Study-Wave 18
https://longwoods-intl.com/news-press-release/covid-19-travel-sentiment-study-wave-18
*More than half (52%) of travelers said they are hesitant to travel since they are unclear about travel restrictions (such as quarantines) in their destinations of interest
* Many travelers also expressed hesitation to travel due to:
* Unclear health and safety protocols (mask wearing, social distancing etc.) at destination (43%)
* Not feeling safe traveling anywhere outside their home communities (40%)
* Not being sure if visitors are welcome at destination (25%)
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8/17/2020Destination AnalystCoronavirus Travel Sentiment Index Report
https://www.destinationanalysts.com/covid-19-insights/covid-19-webinars/august-18th-update-on-covid-19s-impact-on-american-travel/
* Pandemic-related safety concerns have dropped and are at levels last seen in mid-June
* Less Americans are feeling the pandemic will worsen in the next month
* While 57% still do not want visitors in their communities yet, this is the lowest this sentiment has been since the week of June 15
* For the first time since June 29, the percent of those who said they would be happy seeing an ad promoting tourism to their community has exceeded the percent who would be unhappy
* When it comes to air travel, approximately 30% of respondents said they would be up for taking a flight in the next month, although half of this group would still be nervous
* When asked to rate the most unsafe aspects of air travel right now, the behavior of other passengers is, by far, the issue that concerns travelers the most
* Most (62%) respondents said they approve of travel restrictions enacted by certain states to curb the spread of COVID-19
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8/10/2020Destination AnalystCoronavirus Travel Sentiment Index Report
https://www.destinationanalysts.com/covid-19-insights/covid-19-webinars/august-11th-update-on-covid-19s-impact-on-american-travel/
* Excitement for near-term travel and openness to travel inspiration returned to levels last seen in early June
* Nearly 6-in-10 (57%) agree that planning a vacation for some time in the next 6 months would bring them happiness
* Even after the COVID situation is resolved, a third of respondents (33%) expect that the travel destinations they visit would change, but this is a drop from the 39% who expected that in April
* While many respondents agree that they will continue to avoid many types of travel experiences in the immediate six months after the COVID-19 situation is resolved, the percentage of those who agree has declined since April
* 28% agree that they will avoid air travel, down from 38% in April
* 35% agree that they will avoid conferences and conventions, down from 40% in April
* This week, 14% of respondents report having at least tentative plans to travel to a convention, conference or other group meeting between now and 2021
* About 60% of these travelers expect this travel to take place this year and the remaining 40% say it will be in 2021
*While most potential conference attendees say that they would at least “somewhat” trust their fellow meeting attendees, 42% say they would trust them “very little” or “not at all”
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8/6/2020MMGY Travel IntelligenceTravel Intentions Pulse Survey
https://www.mmgyintel.com/travel-intentions-pulse-survey-tips-impact-covid-19
* The share of respondents who say they are likely to travel by personal car during the next six months reached a new high of 73%
* Respondents are also willing to drive further than previously, with 23% willing to drive over 500 miles one way from home on a leisure trip
* The likelihood of staying in hotels/resorts (39%) or vacation homes (29%) during the next 6 months increased over the past few weeks
* The likelihood of taking a business trip during the next six months has declined significantly since early June
* Among those who took a business trip in the past 12 months, 31% now say they will likely do so again in the next six months, compared to 41% who said so in early June
* The likelihood of attending a business meeting or convention during the next six months declined
* Likelihood of attending an off-site business event declined from 22% in early June to 17% in late July
* Likelihood of attending a conference or convention declined from 20% in early June to 13% in late July
* The likelihood of visiting a park or beach during the next six months increased, while the likelihood of visiting a theme park declined
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8/5/2020EngagiousBack to Normal Barometer
https://www.ustravel.org/sites/default/files/media_root/document/BTN%20Wave%209%20US%20Travel%20PPT.pdf?utm_source=MagnetMail&utm_medium=email&utm_content=8%2E13%2E20%20%2D%202020%20COVID%20Research%20Weekly&utm_campaign=ust
* More than half of respondents agree that for the overall economy to recover, the hotel (56%) and airline (53%) industries must also recover
* A majority of both Republicans (64%) and Democrats (52%) responded that they are hesitant to travel after seeing news coverage of social unrest
* While roughly one-third of respondents are consistently saying that they are waiting for a medical breakthrough to travel, when asked what they would do if a medical breakthrough was years away and *COVID-19 dominates our lives for the foreseeable future, many said they would likely travel sooner:
21% of those waiting for a breakthrough would travel by the end of the year if they acknowledge that a breakthrough is too far off
* An additional 28% would travel by the end of Q1 2021
* More than half of respondents are currently working strictly from home (51%) and 81% would ideally like to continue doing so when the economy opens, though most of them still believe they will have to be back by year’s end
* One in five respondents said they were very likely to take a weeklong vacation in October
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8/3/2020Destination AnalystCoronavirus Travel Sentiment Index Report
https://www.destinationanalysts.com/covid-19-insights/covid-19-webinars/august-4th-update-on-covid-19s-impact-on-american-travel/
* While relatively few (16%) think the situation will improve next month, the proportion of those who think the pandemic will get worse has dropped in the latest wave of the survey (from 62% to 54%)
* Nevertheless, the proportion of travelers who say they would be happy to see an ad promoting their community for tourism when it is safe has dropped from 36% at the end of June to 29% in early August
* 70% say COVID-related concerns are important when selecting specific destinations to visit
* Nearly one-third of travelers say they are less likely to visit American destinations that they most associate with COVID-related issues even after the pandemic ends
* In addition, 54% say that if a destination they are currently interested in visiting experiences difficulty managing the coronavirus situation, they will be less likely to visit even after the pandemic is over
* Roughly half of travelers (49%) have travel planned for the remainder of 2020:
* Of those travelers with at least tentative plans, one third have talked to friends or relatives, 28% have booked lodging and 27% have researched things to see and do on their trip. More than one-quarter (27%) have made no travel plans yet
* When parents of school-aged kids were asked about their likelihood of taking family trips this fall, 35% of parents said they were more likely to take family trips this fall if their children did not have in-person education and 21% said they were less likely to do so
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7/30/2020KetchupTravel and Economic Development
https://www.ketchum.com/travel-economic-development/
* Three in four (76%) expect to travel more in the next year after not being able to travel now
* 80% are willing to pay more for privacy and distancing, with cleanliness protocols now a big deciding factor
* 87% find that fellow travelers, not travel companies, have a bigger impact on whether they feel comfortable traveling. In other words, travelers do not trust each other to follow COVID-19 safety guidelines
* Near-term travel plans will likely include close family and friends. Nearly two-thirds of parents say COVID-19 has made traveling with their children more likely. Even parents of adult children are more likely to travel as a family
* While the majority Americans (68%) say they are now less interested in travel for work, the remainder (32%) are more interested than ever in work travel. A change of scene for one-third of the working population could be key to long-term workplace happiness and engagement
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7/30/2020US TravelCoronavirus NewsDomestic Updates
* As cases continue to rise in some areas of the U.S., several states have implemented travel advisories and mandatory quarantine orders.
* Last Thursday, new weekly U.S. unemployment claims rose week over week for the first time since March—more than 1.4 million filed for benefits. Almost an additional million filed for Pandemic Unemployment Assistance, the program available to self-employed and gig workers.
* Google became the first major company to officially allow all employees to work from home until July 2021.
* McDonald’s and Chipotle became the latest establishments to require customers to wear masks when visiting any of the chain’s restaurants across the country.

International Updates
* After providing proof of a negative test within 72 hours prior to departure, travelers to the Cayman Islands will have the option to wear a BioButton, a new health monitoring device that tracks symptoms that might indicate coronavirus infection and also includes contact tracing features. They plan to begin welcoming travelers on September 1.
* Some European countries have reported coronavirus case increases in recent weeks and are encouraging vigilance among travelers throughout the rest of the summer holiday season. Elsewhere in the world, Australia, Hong Kong and Japan also recorded new highs in daily infection numbers in the last week.
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7/28/2020Destination AnalystJuly 28th Update on COVID-19’s Impact on American Travel
https://go.destinationanalysts.com/l/868421/2020-07-29/lptlp/868421/31376/Destination_Analysts_Coronavirus_Travel_Sentiment_Index_July_28_Presentation_V2.pdf
* After reaching record lows in recent weeks, a number of key travel metrics trended more positive this week. These include:
* Excitement for near-term travel (from 41% to 48%)
* Openness to travel inspiration (from 37% to 45%)
* The number of people who say they will take a trip in 2020 (from 53% to 55%)
* Although a majority of Americans do not expect to travel by air until 2021, those that have recently done so largely rate their experience as positive
* Three-quarters of these recent air travelers said they were satisfied with the coronavirus safety protocols put in place by the airline(s) and 73% felt satisfied by those protocols instituted by the airport(s)
* American travelers are continuing to embrace face masks in ever larger numbers
* This week, 81% of American travelers agreed that people should wear face masks in public, up from 78% last week; they are also wearing them more frequently
* While mask wearing may make travelers feel safer, many are feeling very stressed from the pandemic and this has affected travel morale
* 61% agree that if they were to travel now for leisure, they would not be able to fully enjoy it and half agree that they have lost their taste for traveling for the time being
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7/27/2020The Harris PollCOVID-19 Tracker
https://theharrispoll.com/wp-content/uploads/2020/07/Harris-Poll_COVID-Tracker-W22_0727201-Read-Only.pdf
* Four in 10 Americans miss traveling on a plane
* Going on vacation/traveling is the top major purchase Americans plan to make once things return to normal
* Nearly three-quarters of Americans think travel will look very or somewhat different than pre-COVID-19 once that pandemic is over
96
7/22/2020STRQ2 2020 Update
https://str.com/press-release/str-us-hotel-performance-q2-2020
In a year-over-year comparison with Q2 2019, the industry posted the following:
* Occupancy: -52.1% to 33.5%
* Average daily rate (ADR): -37.1% to US$83.59
* Revenue per available room (RevPAR): -69.9% to US$27.98
* The absolute occupancy and RevPAR levels were the lowest for any quarter in STR’s U.S. database. The year-over-year declines in the each of the three key performance metrics were the worst for any quarter on record.

Among the Top 25 Markets, Oahu Island, Hawaii, experienced the steepest drop in occupancy (-86.2% to 11.5%), which resulted in the largest decline in RevPAR (-91.2% to US$17.08).
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7/22/2020The Harris PollCovid-19 Tracker
https://us16.campaign-archive.com/?u=563f9642f4dc53aa083e9f2ba&id=ab2b35b0b7
* Nearly half of Americans (48%) think that COVID-19 cases will not go down until at least six months from now
* As a result, mask-wearing and social distancing seem to be going mainstream
* Three quarters (75%) of Americans say they are more likely now to wear a mask and socially distance than last month
* Rates of mask wearing in public have risen 14 percentage points since late March – mainly attributed to a shift among those who were indifferent to masks previously (33% said "neither positive or negative" on March 28, declined to 19% on June 15)
* As of last week, more than three-quarters of Americans (77%) support states enacting mandatory 14-day quarantines for out-of-state travelers from states with a high resurgence of COVID-19 cases
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7/20/2020Destination AnalystJuly 20th Update on Traveler Sentiment
https://www.destinationanalysts.com/blog-update-on-american-travel-in-the-period-of-coronavirus-week-of-july-20th/
Travel morale remains depressed:
* A record 47% of respondents now say they don’t have any trip plans for the remainder of 2020
* A high of 44% of Americans agree that they will not travel until there is a vaccine
* Only 41% express any meaningful enthusiasm about the possibility of taking a getaway in the next month—down from 58% at the end of May
* Only 37% feel open to travel inspiration—levels not recorded since the height of the lockdown in April
* Reflective of their overall concerns, nearly three-quarters of residents in the Northeast (74%) plan to avoid all travel until the coronavirus situation blows over – compared to 62% in the West, 59% in the South and 57% among Midwest residents
Masks are favored by the vast majority of respondents:
* 78% agree that people should wear masks in public and only 7% disagree (the rest are neutral)
* Over two-thirds of respondents (69%) stated they are likely to wear a face mask on a trip in the next six months
* When asked how they would feel if a destination they wanted to visit required people to wear masks while in public, over two-thirds (67%) said that would make them happy
* Of the 9.5% that expressed unhappiness about a mask mandate, half said it would not keep them from visiting a place they otherwise wanted to visit
* More than three-quarters (79%) of American travelers residing in the Northeast stated that they ALWAYS wear a mask when out in public compared to 70% in the West, 64% in the South and 57% in the Midwest.
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7/16/2020Tourism EconomicsEconomic Impact: Recovery Outook
https://www.ustravel.org/research/travel-forecasts
* New research from Tourism Economics examines the expected impact of the coronavirus on the travel industry for the rest of this year, as well as the potential impacts of three programs designed to accelerate the recovery: meaningful federal grants for travel promotion, a travel tax credit to spur travel and create a demand for job growth, and an industrywide initiative to assure, inspire, motivate and encourage Americans to plan, book and travel in the U.S.
* Through the end of 2020, the report estimates $505 billion in losses for the travel industry for a total of $81 billion in lost federal, state and local taxes by the end of 2020. The travel industry is not expected to recover until 2024.
* The three recovery initiatives would generate an estimated $71 billion for the travel industry by the end of 2021, delivering $163 billion in economic output and restore nearly 800,000 jobs.
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7/15/2020LongwoodsCovid-19 Travel Sentiment Study Wave 16
https://longwoods-intl.com/news-press-release/covid-19-travel-sentiment-study-wave-16
* 60% of respondents indicated that they prefer visiting destinations that require face masks in public
* A third of respondents reported that they will ONLY visit destinations with mandatory face mask orders
* In contrast, only 9% are less likely to visit a destination which requires face masks, with 3% refusing to visit such destinations
* The percentage of American travelers who now feel safe traveling outside their community has fallen to 38%, the lowest level since mid-May