Travel & Tourism Resources - Coronavirus Impact
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6/23/2020Brand USAInternational Traveler Trends
* Among our 10 top inbound markets, only Brazil, India and Mexico are currently experiencing an acceleration of confirmed COVID-19 cases. The other seven markets have decelerating cases
* Residents of all top inbound markets are significantly less likely to travel internationally in the next 12 months, compared to 2019 (Australia has seen the most improvement in travel intent)
* Among those planning to travel, many are looking for simple, familiar experiences and are not looking to "check all of the boxes;" while they are looking for deals, they would also pay a premium for privacy
* We are seeing substantial dips (compared to 2019) in terms of intent to visit the U.S. in the next 12 months:
* The strongest dip is from China. Only Japan is actually showing an increase in intent to visit the U.S. and this is due to increased interest in traveling to relatively nearby Hawaii and Guam, which they consider familiar and safe places
* The dip in intent to travel to the U.S. is stronger than to other countries and the U.S. will continue to lose market share
​* Canada will likely be the first market for Brand USA to return to, but it is still too early
* Spring 2021 is the likely timeframe for a steady return to international inbound travel
6/23/2020LongwoodsTravel Sentiment
* 69% of American travelers say they are changing their travel plans because of the coronavirus pandemic
* The number of travelers planning to change upcoming travel plans due to the pandemic has declined from a peak of 85% on April 8, but it is unchanged from two weeks ago at 69%
* Additionally, the percentage of American travelers who say the pandemic will greatly impact their travel plans in the next six months remains unchanged at 46%, while still below the peak of 67% on April 1
* Travelers are more likely to support tourism businesses which demonstrate a clear, thorough cleaning and hygiene plan (43%), which test staff and the use of PPE by staff (34%), and those that have controls on social distancing at the business (34%)
6/23/2020Destination AnalystJune 23rd Update on Traveler Sentiment
* Americans' perceived safety of various travel activities worsened this week, returning to the levels they were three weeks ago, and this has caused some to reverse their travel readiness
* There was a notable increase in pandemic-related trip cancellations for travel in the fall
* Despite the growing number of cancellations, there are indicators that many cancelled trips will be replaced with other types of trips
* In fact, a month ago, 25% of American travelers said they would avoid all travel in the six-month period after coronavirus; now just 7% say that
* A perceived lack of appropriate pandemic-etiquette behaviors within their own communities is affecting people's openness to tourists in town
* 57% of respondents said they do not yet want visitors in their community and only 16% said that they do (the rest were neutral)
* Those who do not yet want visitors are generally less satisfied with how residents and businesses in their communities are behaving as the economy opens
* Travelers currently say they are most receptive to destination marketing in websites found via search engines and social media
6/23/2020Global Web IndexTravel in 2020
* Safety is the number one concern governing the foreseeable future of travel, across every demographic
* The delaying of vacations and flights has steadily increased over the course of the pandemic
* Vacation behaviors are already showing clear signs of a shift towards domestic travel as restrictions and continued global transmission dampens travel confidence
* Safety concerns are being compounded by financial concerns as an increasing realization of the personal financial impact of the outbreak sets in
* Intent to travel in the future is still very much present, and many are tentatively checking prices and researching future destinations in the anticipation of a recovery
* Travel confidence boosting measures could face an uphill battle in countries with lower government approval ratings, where state travel advice proves much weaker than in other countries
* Without a vaccine, travel companies may need to assess individuals’ risk profiles using potentially sensitive personal data. Privacy concerns will need careful navigation through a coordinated effort towards transparency and security in data handling
* COVID-19 has accelerated the need for touchless travel. But this digital transformation is at risk of leaving some older consumers behind. Inclusivity should be a key concern in the move towards contact-free travel experiences
* Now is the time for brand building and audience engagement. Vacationers overwhelmingly approve of advertising at this time; they expect brands to be contacting them during the pandemic, and they’ll reward those that do after the outbreak with their spending
6/18/2020Destination AnalystJune 18th Update on Traveler Sentiment
* Expectations about the virus' course have dampened and some travelers that thought they would take trips this year have walked that back for now
* Among Americans who are expecting to travel in 2020, most say they will avoid crowded destinations (53%) and many say they will avoid attending conferences (46%), air travel (34%) or cities/urban areas (25%)
* Americans are feeling more comfortable about visiting familiar destinations than new destinations; over 60% say it is likely that the primary destination of their next leisure trip would be one they have visited before
* Poor "pandemic etiquette" behavior by others, as portrayed by the media, is affecting the desirability of travel destinations: 61% of American travelers say such behavior would make a given destination less desirable
6/11/2020H2R Rebuild Edition - Wave 1
* One-third of consumers (36%) plan to take a trip this summer, driven by younger adults under 50. Looking ahead, intent to travel jumps to 47% for anytime in 2020 and to 68% for anytime next year.
* Over the next six months, consumers are far more likely to travel by car (52%) than take a domestic flight (27%). And, as time goes out, travelers don’t appear afraid to put in some miles. Half (52%) of those who plan to take a leisure trip are willing to travel 300 miles or more, one way. Only 9% want to stick closer to home, with a willingness to travel up to 50 miles.
* 14% of consumers have already ventured out and visited an attraction or traveled for leisure
* Marketing the governance rules or changes to the visitor experience continues to be mission critical. One in three (30%) said this is the message that would inspire them to visit an attraction. But, discounts (36%) came roaring back in importance in this wave as we expected they soon would.
6/8/2020Destination AnalystTravel Sentiment Week of June 8th
*70% of American travelers have at least one leisure trip tentatively planned in 2020 and over three quarters (76%) of them have a sense of when and where this trip will take place
*52% of those with planned trips say there is absolutely no, or a very slight, chance they will cancel it, despite COVID-19 issues that may arise
*At the same time, safety considerations are affecting travel plans and most are opting to visit homes of friends and relatives (30%) or travel to outdoor or rural types of destinations including beaches (31%), small towns/rural attractions (21%), and national parks (19%)
*41% of those who typically travel for conventions and conferences say they would be happy to attend if they were asked to attend a convention in the fall (35% said they would be unhappy)
*25% of convention/conference travelers say they have at least a tentative plan to attend a group meeting in 2020
6/7/2020The Harris PollThe Harris Poll COVID-19 Tracker* Americans miss gathering with close family/friends and are eager to reconnect through in-person events as restrictions begin to lift. Personal vehicles will be the choice for movement in a post-COVID world, as they are overwhelmingly seen as the safest means of transportation now and in the future.
* The majority of Americans (65%) consider visits to see close family members as essential travel, while over half (53%) feel the same about travel for weddings, graduations, etc. of immediate family and close friends, and 46% consider visits to see close friends essential
* Cars are overwhelmingly viewed as the safest means of transportation right now with 90% of Americans viewing them as very safe or somewhat safe, they are also anticipated to be the safest 3 months from now by a wide margin (89%)
* Almost one in five Americans (18%) say they are in the market for a new car once restrictions lift, up from 11% in March
6/3/2020Back-to-Normal Barometer* Americans are now as concerned about social unrest as they are about contracting COVID-19
* 47% are concerned about the impact of unrest on their resumption of leisure activities (63% in areas that are already open for business); in comparison, 48% are concerned about contracting COVID-19
* In addition to worrying about the lack of social distancing at protests, some respondents worry that the return to other news beyond COVID-19 may cause people to forget about the COVID-19 risk
* Some respondents cite social unrest as another reason to avoid traveling to large cities this summer
* To find out what is open and if there are any restrictions at an out-of-town destination, 37% of travelers say they would first visit a property's website and 26% would first seek out information social media
* More than a third (36%) of respondents say they will definitely travel at least 50 miles from home for the July 4 holiday
6/2/2020Destination AnalystTravel Sentiment Week of June 1st
*Americans continue to exhibit greater feelings of safety, including towards travel.
*One in five are already traveling or ready to travel with no hesitations. These Americans have less concerns surrounding the virus, and are more likely to prioritize having new experiences in their lives.
*Openness to travel inspiration and excitement to take a getaway in the next month jumped up this week.
*The proportion of American travelers who have at least tentative trip plans in 2020 grew to nearly 7-in-10 and Americans’ next air and road trips will be sooner than they reported last week.
*Travel is commonly seen as integral to health and wellness.
*Road trips, staying at a beach resort, and visiting national and other parks are among the highest rated relaxing travel experiences.
*American travelers are also getting more comfortable with tourists in their own communities.
6/2/2020Longwoods InternationalU.S. Travel Sentiment Survey - Wave 12
* Americans are slowly building confidence in their own travel and in welcoming visitors to their communities. When asked if they support reopening their community to visitors, 40% agreed or strongly agreed, up from 31% two weeks ago.
* As the summer travel season starts in the U.S., the impact of COVID-19 continues a slow decline but remains a significant factor impacting travel The proportion of travelers who have canceled a trip, reduced travel or made other changes in the next six months is broadly unchanged since early April.
* With the summer travel season underway, a significant proportion of U.S. travelers (40%) have no travel plans in the next six weeks. 52% have some type of travel planned in the next six weeks with a strong emphasis on drive trips and visiting friends & relatives. 9% are planning local activities as part of a “staycation”.
* There have been continued small improvements in U.S. travelers’perception of safety in both traveling themselves and welcoming visitors back to their community. However, there was no change in the percent feeling safe dining out and shopping in their own community. We will need to see continued and more substantive improvements in all these indicators to see any type of broad recovery of travel and local business activity.
5/26/2020Destination AnalystMay 26th Update on Traveler Sentiment* The safety concerns of travel activities is still high, but continuing to decrease. Most continue to feel comfortable outside and in their car. Continue to promote outdoor travel activities.
* Travel sentiment and expectations are far worse right now than following the Great Recession
* Travelers expect to travel less this year and spend less money on travel
* Covid is also taking the joy out of travel and Americans are feeling less and less excited about traveling
* Only 5% indicated they planned to take a Memorial Day trip and most planned within the month of May or a week before
* More Americans are putting travel off until 2020 and the percentage of those that expected to travel this fall continues to decrease. Staycations and road trips are becoming more likely this summer.
* Comfort of going out locally continues to gradually improve, however, six in ten still don't want visitors in their community right now
* Millennials are less concerned with the virus, plan to travel more, and spend more than any other generation
5/25/2020H2R Travel Attractions - Wave 7
* Anxiety over COVID-19 remains quite high, but the level of fear andconcern has stabilized over the past month.
* Travelers seem to be increasingly aware that any type of new normalmay be a long way away. This week, the average respondent projected it would take another 35 weeks to reach a “new normal.”
* Most travelers are cautious about getting back out there, likely explaining why they won’t feel comfortable planning a leisure trip for several months.
* There remains a great deal of opportunity for persuading travelers’ decisions—if destinations and attractions can position their messages in an appropriate way.
* Travelers continue to say that the marketing message that would be most motivational for them would be information regarding the governance changes or changes to the visitor experience destinations are using to help prevent the spread of the virus.
5/20/2020U.S. TravelBack to Normal Barometer* Slight uptick in confidence this reporting period
* Those that indicate they would travel tomorrow continues to increase
* Respondents are more likely to visit a doctor's or dentist's office than a theme park. About 51% say they would be ready to go to a theme park.
* The weather change, seeing local case numbers, and restrictions being lifted has people feeling more ready to do various activities
* There is still hestation because of mis-information, lack of vaccine, and concern for others
5/19/2020Destination AnalystMay 19th Update on Traveler Sentiment* 59.1% believe traveling as a family would be good for the family after the Coronavirus situation is over
* 39.6% expect things to get worse, this is down from 44.3% last week
* People are starting to feel more comfortable going out in their community to restaurants, local attractions, and participating in local activities
* Travelers are continue to change plans and there was an increase in those that said they have no plans to travel in 2020 and those that plan to travel in 2021. Most indicate their next trip will be in July (17%), August (18.7%), September (17%), and October (19.9%). However, almost 30% say they have no plans to travel in 2020.
* Americans who are not traveling skew female, higher levels of concern about personally or family/friends contracting COVID, and are more likely to have graduate degrees
* Younger travlers will likely be key to the initial stage of the industry's recovery
* American travelers are opening back up to attending conferences and conventions, but there is a challenge of developing trust among attendees of these events
* Two-thirds of American travelrs have a trip at least tentatively planned for 2020 and 45% know exactly where they are going already. Average trip distance will be 539 miles. 40% will visit the beach and 44% will visit a park on their trip.
* 79% will research safety of destination before going since safety is still the primary concern. Travelers need to feel safe in every aspect of their journey. 72.4% agree that people should wear face masks when they are in public.
* 60.2% still don't want travelers visiting their community right now. This is down from 63.6% the previous week.
5/14/2020H2R H2R COVID-19 Travel & Attractions Update - Wave 6* This week, the average respondent projected that it would take another 35 weeks for the U.S. to reach a “new normal.” This average is up 6 weeks from late April and has continued to increase steadily since mid-March.
* People continue to exhibit a great deal of trepidation. Part of this issue may be that only 24% trust their fellow citizens to act responsibly as travel destinations begin to reopen. Conversely, double that number (49%) say they do not trust other travelers to act in a responsible manner.
* People say their motivation for wanting to travel is a desire to feel normal again (63%), need a change of scenery (53%) or just have cabin fever and need to get out (52%). Their biggest fears are that other visitors may get too close for comfort (68%), the destination or attraction could be too crowded (66%) or fear they might contract the virus from surfaces (54%). So, it is of little surprise that prospects are keenly interested in knowing exactly what destinations and attractions are doing differently to try and keep visitors safe.
5/12/2020Longwoods InternationalMay 11th Wave 6 Travel Sentiment Study*Americans are divided about traveling and reopening their communities to visitors: Regarding traveling outside their communities: 40% feel safe, 33% do not and the remaining 27% rest are undecided
*Regarding welcoming visitors to their communities: 35% support, 35% oppose, and the remaining 30% are undecided
5/12/2020Destination AnalystMay 12th Update on Travel Sentiment* Travel perceptions continue to improve from lows the first half of April
* The majority of Americans are waiting to assess the experiences of early adopters to travel
* Road trips continue to be the primary travel method with the average distance of the next road trip 484 miles
* Americans are still cautious about traveling and are canceling upcoming trips, which makes it difficult to predict travel volume in the near future
* New safety protocols largely increase travelers feelings of personal safety although they do stimulate some anxiety as well
* Travelers are trusting family and friends as well as state and local DMOs for travel information. They generally feel that travel advertising should have a friendly and honest tone and not come across as authoritative.
5/11/2020The Harris PollHARRIS POLL COVID-19 SURVEY WAVE 10
* Going on vacation continues to be the top purchase Americans plan to make after this crisis is over. The percentage of people prioritizing a vacation purchase continues to increase.
* Vacation planning is up nearly ten percentage points (33% vs. 24%). We know from consistent fielding that venturing out is correlated with distance and familiarity, suggesting road trips over long haul flights and nature/wilderness over urban destinations may be this summer’s trend.
* Despite new mask policies by JetBlue and others this week, half of Americans (48%) say even given that they will not feel comfortable flying until the pandemic is fully over.
* Almost 8 in 10 Americans (79%) say they are less likely to travel if additional sanitation measures require passengers to arrive up to four hours before their flight If additional sanitation measures require airline passengers to arrive up to 4 hours before their flight.
* (28%) say if the required mask policy is mixed with additional safety and sanitation measures, it would make them feel comfortable to fly again
* Americans want to get back to flying (41% miss flying on an airplane) and who will do it first: within the first three months, (41%) of men vs (26%) of women; (40%) of Gen Z/Millennial and (37%) of Gen X vs (27%) of Boomers and (25%) of Seniors.
* Even Leisure Travelers would risk a lot to see close family members: A quarter (25%) are willing to travel domestically to regions that have ongoing/widespread community transmission and nearly three-quarters (73%) say visits to see close family members is essential for them.
HOSPITALITY & TRAVEL* 24% of Americans are planning a future vacation. Planning a vacation gives people something to look forward to.
* The most common first trips people will take include day trips/experiences close to home and multi-day/overnight road trips
* Americans feel most comfortable in hotels followed by home rentals
* Americans want travel brands to share what they are doing to keep travelers safe
5/5/2020Longwoods InternationalTravel Sentiment Study Wave 8* About half of Americans will visit friends and family for their first trip
* 76% will travel by car and 24% will travel by plane. For those driving, half of those trips will be within 200 miles from home (52%).
* Overall, 86% of travelers plan to visit a domestic destination, 4% an international one, and 2% plan on taking a staycation in the area where they live. Only 8% don't intend to travel during the next 6 months.
5/4/2020MMGY International COVID-19 Travel Insight Report - May 4th* Pent-up demand and desire to travel remain high. Six in ten respondents say they will be eager to travel for leisure once the COVID-19 crisis has passed,
* Data continues to suggest that road trips and travel to destinations closer to home will likely drive much of the immediate recovery as the pandemic fades. The percentage of travelers who agreed that they are more likely to travel by car after COVID-19 passes increased from 35% in Wave II to 47% in Wave III. And, the percentage who said that they are more likely to travel to destinations close to home increased from 36% in Wave II to 42% in this most recent wave. These increases reflect the interests of older travelers especially.
5/4/2020Destination AnalystMay 4th update on COVID-19’s Impact on American Travel* Concerns about the safety of specific travel activities has decreased significantly
* Openness to act on excitement for travel is gradually expanding
* 25% of travelers are comfortable with getting on an airplane right now and 25% of travelers plan to get on a plan before the end of summer
* Airlines and hotels need to consider an array of safety measures before attracting large crowds
* Increase of trip cancellations in May and June, but an increase in leisure trips planned for September, October, November, and December
* On average people will travel 686 miles for their next leisure trip. Affluent travelers, baby boomers and traveles in the West and South plan to travel even further
* About 43% are not comfortable with their home state re-opening and 35.3% are comfortable with re-opening
* 60.4% don't want to see visitors in their communities and 36.4% would be unhappy to see their community promoting tourism
* Traveler priorities include staying safe, emotional well-being, joy and happiness, escape from stress, and relaxation

4/30/2020U.S. Travel4/30 Coronavirus Weekly Impact* Week of 4/25 National travel spending is down 87% YoY
* Tennessee travel spending is down 89% YoY
4/30/2020H2R Covid Update Wave 5 - Week of April 27th* Both general sentiment and the number of new cases declining indicate we are rapidly moving toward a window of opportunity when consumers can begin to more accurately anticipate their future behaviors.
* For instance, the idea of wearing face coverings in public is one that seems to be taking hold in the marketplace over the past month. Six in ten travelers (63%) in this week’s study indicate they have been wearing masks when they go out in public, a figure that has increased from 13% when initially asked in early April.
* 53% expect visitors to avoid indoor attractions for a while and 39% say they'll be staying closer to home versus more distant travel once reopening occurs.
* The environmental cues or signals that travelers say would be most likely to trigger a return include an “all clear” from governmental authorities (59%, down 12 points from last week), a destination having no new COVID-19 cases in the past 2 weeks (48%), and seeing other travelers venturing out with no negative consequences (37%). Hence, it will not only be important to get a sense for who your new target market will be in the short-term for media planning and messaging, but also for driving social media commentary during the first few weeks.
* Those things that might worry them about visiting a destination or hinder their desire to travel are concerns about the environment being too crowded to physical distance from others (67%), other people getting too close (57%), catching the virus from surfaces (48%) or attractions not taking appropriate action to protect guests (49%).
* Consumers said that if restrictions were lifted this week with strict precautions in place, they would be most likely to return to work (37%), visit a state park (35%), go to a hair salon/barber (33%) or visit a beach (31%). When asked the same question about returning June 1 with moderate precautions in place, the biggest gainers were restaurants (up 12 points to 41% in June), taking a domestic leisure trip (up 11 points to 35%) and taking a domestic flight (up eight points to 24%).
4/28/2020The Harris PollHARRIS POLL COVID-19 SURVEY WAVE 9* Eight in ten Americans (80%) are still concerned of their risk of being exposed to coronavirus when leaving home for errands (84% women; 76% men) and (69%) worry they'll accidentally expose others (72% parents; 65% non-parents).
* Almost three-quarters (73%) of Americans worry about future public activities such as public transit or socializing (77% women; 70% men); or (68%) going to bars, restaurants, hairdressers, etc.
* Two-thirds (66%) of parents are concerned their kids will be exposed if sent back to school, causing many districts to cancel in-person classes for the remainder of the school year. Taking a flight (66%) is also a concern as is even going back to the office (63%).
* Dining out remains the thing Americans miss most (70% miss a lot/somewhat) but will need reassurance that it's safe, such as reconfiguring layouts for social distancing (62%).
4/27/2020MMGY International April 27th edition of the Travel Insight Report* There is growing optimism among destination organizations. Respondents who expect their local tourism economy to show improvement in the next 30 days went from 2% in Wave III to 14% in Wave IV. And, the percentage of respondents who expect their local economy to worsen fell from 72% in Wave III to 41% in Wave IV.
* Destination organizations continue to focus their current outreach to prospective travelers via informational emails and social media and through public relations efforts.
* DMOS are sharing information with industry partners, posting relevant information on social, posting COVID-19 information on destination website, and linking to CDC information.
4/27/2020Destination AnalystUpdate on Coronavirus’ Impact on American Travel—Week of April 27th
* People feel most safe participating in outdoor activities, on a road trip, or visiting friends and family
* 74% are avoiding travel until the Coronavirus situation is over
* The percentage of Americans who say they will take a staycation instead of a vacation decreased to a low of 49.3%
* While there are more positive emotions than 5 weeks ago, Americans largely associate fear and uncertainty with travel right now.
* This week, 63.5% agree they don't want visitors coming to their community right now, although the strength of their agreement with this sentiment has lessened.
* When asked about the operational practices they want to see used at restaurants and commercial locations like malls and sports venues, Americans are in most agreement about hand sanitizer, disinfectant wipes and well-explained cleaning procedures.
* For the first time in weeks, Gen X is NOT the most concerned personally for contracting the virus. Surprisingly Millennials are highest, Boomers lowest.
* Boomers this week showing rise in levels of concern for the national economy this week.
* All generations show similar agreement about traveling in Fall 2020, but Millennials show slightly more optimism about Summer travel than older generations
* Men and Women reported similar levels of both safety and financial concerns this week (previously women showing more concern). Men, however, continue to show more excitement to travel now and more openness to travel messaging. Women more likely to say they will avoid crowded destinations (60.3% vs.
46.6% for men) after COVID-19.
4/22/2020Destination AnalystApril 20th update on COVID-19’s Impact on American Travel* The percentage of those who think Coronavirus will get worse decreased from 48.5% to 37.4%
* In the sixth wave, the proportion of travelers rating each activity as either “Somewhat unsafe” or “Very unsafe” decreased, in some cases significantly
* Upcoming months are seeing an increase in trip cancellations; however, there is also an increase in trips rescheduled to June and July
* One in five want to take a trip when the stay at home orders are lifted. The beach is the top travel activity people are looking forward to.
* Tentative travel plans for June-November are increasing
* People still want to avoid cruises, crowded destinations, and areas hit the hardest by Coronavirus
* Active staycationers want to take day trips to area attractions, road trips 50 miles from home, and simply taking days off work
4/21/2020The Harris PollHARRIS POLL COVID-19 SURVEY WAVE 8* No one action will make Americans feel safer to fly on a plane, return to work, attend a sporting or large venue event, or eat out at a restaurant.
* Three-fourths (74%) of Americans miss dining at a restaurant/bar and patrons want back in but (62%) want restaurants configured for social distancing, and (56%) want maximum capacity limits to ensure 6-feet between diners.
* 45% of Americans want temperature tests for restaurant staff and even a quarter want a no-beard policy for waiters and kitchen staff (22%).
* While more than 4 in 10 (45%) say they miss watching sports on TV and half (49%) miss attending sporting events in person, one-fifth of Americans (21%) say there is nothing that would make them feel safe to attend a sporting event again.
4/21/2020MintelCOVID-19 implications for consumers and the US economy(Unable to share full report) * The US economy is in sharp and sudden decline – the depth and duration will shape future behaviors
* Even as job losses neared 20 million, three quarters of consumers say their finances are "healthy" or "okay." Their optimism belies the reality that 39% of US adults would have difficulty covering an unexpected expense of $400.
* Travel, lodging and hospitality is hardest hit in the near- and mid-term as stay-at-home orders effectively eliminate tourism. Airlines have cut capacity so drastically in response to COVID-19 that estimates range from two to five years before the industry recovers. Lodging is expected to bounce back more quickly as pent-up consumer demand for getting away is released and hoteliers communicate hygiene and safety procedures to boost confidence among concerned travelers.
* As travel is discretionary and typically more costly than other small indulgences, in a downturn, it is often the first area to be cut and among the last to be reinstated into household budgets. In 2011, 66% of consumers said they were spending less or had not spent anything on leisure travel for the previous two years.
* Travel will continue to be severely impacted in the medium term, as consumers will remain wary of out-of-state and nonessential travel, even after stay-at-home orders are lifted.
* Americans want to travel – it is among the top ways that they choose to spend extra money, and as the last recession showed, necessity (and desire) breeds innovation. Airbnb launched in 2008 to address consumers’ cravings for alternative and economical travel.
However, as the constraints on travel due to social distancing are compounded by financial hardships, it is unlikely the category will recover over the next two years. Indeed, the SARS crisis had a huge impact on Asian tourism in the early 2000s and lasted about 18 months from outbreak to containment, with some countries feeling the impact for three years.
* Americans longing to travel will look to more domestic destinations. Off-the-beaten path attractions and outdoor spaces will see more visitors. Car based travel is likely to see improvement if gas prices remain low. Meanwhile, destinations can build anticipation and desire for visitation once the health crisis passes by offering virtual tours and education around the unique characteristics on offer.
4/20/2020SimpleViewTracking the effect of COVID-19 on travel and tourism websites (4/12-4/19)* The first green shoots of recovery in DMO web traffic have appeared. We've seen about a week of steady growth, with all sessions rising 23% in total between 4/12 and 4/19. Whether this mini-trend will continue remains to be seen, but it's wonderful to have some positive developments to tend and encourage going forward.
* Organic search sessions are the purest simple indicator of leisure travel interest. We’ve seen 32% growth in organic search sessions from 4/12 to 4/19, which is a strong indication that people are beginning to think about travel again.
* Paid sessions have fallen farther than other channels as DMOs have reasonably decided to save their budgets for a time when users are able to book travel with confidence. With such a low floor to rise from, paid search traffic has begun to rise a little faster than organic sessions, up 41% over the last week. Now may be a good time to prepare paid campaigns to place your destination in front of newly hopeful travelers.
4/20/2020Destination AnalystApril 20th update on COVID-19’s Impact on American Travel* When presented a list of leisure and personal activities and asked to select the first things they were going to do when shelter-in-place restrictions are lifted, 22.5% said taking a trip would be among their top 5 activities.
* Regarding timing, American travelers increasingly don’t believe or are unsure that the pandemic will be resolved by the summer travel season (44.5% disagree it will). The number reporting trip cancellations increased (70.3% from 66.9%), particularly in May and June. Nevertheless, 51.2% continue to feel they will be traveling by Fall, with reported increases in travel plans for September and October.
* The number of American travelers saying they will choose regional rather than long-haul destinations for leisure travel this year continues to grow and is at the highest recorded level since this study began.
* 36.5% of American travelers say they agree to some degree with the statement “I'm not traveling until there is a vaccine”; 43.2% disagree. Younger travelers were actually the most likely to agree they may not travel until there is a vaccine.
* 77.4% of American travelers say they would approve of mandatory health screenings for flights between destinations inside the continental United States. 76.5% feel positively about the notion of mandatory health screenings at airports and 61.2% say such measures will increase their confidence traveling to a destination.
TRAVEL EXPENDITURES IN THE U.S* The U.S. is down 87% in travel spending over last year and so is the state of Tennessee.
4/14/2020MMGY International Travel Intentions Pulse Survey - Wave 2 (4/4-4/11)* Perceived safety of travel activities decreased
* Once the COVID-19 pandemic passes, more than half of the respondents to the
current wave will be eager to travel for leisure.
* Consumer intent to travel in the upcoming 6 months, for both leisure and business, continues to decline as the COVID-19 pandemic expands and intensifies.
* The Likelihood of Engaging in Any Type of Travel Activities in the Next 6 Months Drops Across the Board
* Business Travelers More Likely than Leisure Travelers to Engage in All Activities in Next 6 Months
* Slowing Spread of COVID-19 & Reduced CDC Advisory Levels Will Have Most Impact on Travel Decisions During Next 6 Months
4/13/2020H2R Covid Update Wave 4 - Week of April 13
4/13/2020The Harris PollHARRIS POLL COVID-19 SURVEY WAVE 7* 62% say a vaccine would be necessary to resume normal activities like flying, going to the gym, sporting events, etc.
* Americans caution against easing off restrictions too soon: Over 8 in 10 (84%) are concerned this will cause a surge in coronavirus cases while nearly three quarters (74%) say the number of cases should have to go down before Americans can return to work; (67%) say a proper testing place.
* Nearly 7 in 10 (67%) Americans say people should be mandated to wear masks if they go out in public; and 64% say those who don't comply should face fines, if masks are mandated.
* Roughly the same number (72%) think businesses should have the right to refuse service if a customer is not wearing a face mask.
* And Americans support fining people who disobey social distancing restrictions, such as (65%) going to a public area that is closed (e.g., parks, beaches); 64% congregating with more than 10 people.
4/13/2020Destination AnalystApril 13th update on COVID-19’s Impact on American Travel* Perceived safety of activities doesn’t seem to be getting any worse, but most feel unsafe. (April 10-12)
* Upcoming months (May, June, July) are seeing an increase in cancelled trips
* More travelers are rescheduling trips in September and October
* In the period after Coronavirus 13% will jump right back in to traveling, 40% will test the waters first, and 47% will get back in carefully
* About half of travelers expect to travel in Fall 2020
* The percentage that will probably take a road trip this year continues to increase
* People are most cautious of visiting destinations with high cases of Coronavirus like New York City, California, Seattle, Louisiana, etc.
* More than half will avoid choosing crowded destinations
* Top locations for first trip after the pandemic include beach and small towns
* According to the sentiment index Americas are still not ready to travel. Millennials are more likely to have rescheduled and postponed a trip. They are also the most excited to travel again.
* Women are still more concerned about traveling. The Midwest is the least optimistic about traveling and the south is most excited to travel.
4/13/2020Longwoods InternationalTravel Sentiment Wave 5* 70% have travel plans in the next 6 months
Information and Content of Interest to Travelers
* 50% delivery and takeout options
* 49% ways to support local businesses
* 49% deals and offers for traveling
* 26% videos of inspirational or interesting travel destinations
* 25% online tours of attractions
* 23% live streamed performances or musicians or artists
4/8/2020Tourism EconomicsWeekly Impact* The decrease of travel spending for Tennessee is in line with National trends. Travel spending in Tennessee and the U.S. were down -85% the week of 4/4.
4/7/2020Longwoods InternationalTravel Sentiment Wave 4
4/6/2020Destination AnalystApril 6th update on COVID-19’s Impact on American Travel
4/6/2020Global WebIndexGlobal Consumer Impact: Wave 2
4/5/2020The Harris PollHARRIS POLL COVID-19 SURVEY WAVE 6
4/1/2020Global WebIndexThe Impact on Media Consumption
3/30/2020The Harris PollHARRIS POLL COVID-19 SURVEY WAVE 5
3/27/2020MMGY International Travel Intentions Pulse Survey
3/26/2020Longwoods InternationalTravel Sentiment Wave 3
3/26/2020EdelmanBrand Trust and the Coronavirus Pandemic
3/24/2020Longwoods InternationalTravel Sentiment Wave 2
3/24/2020U.S. TravelEconomic Impact of Coronavirus
3/23/2020Global WebIndexThe Global Consumer Impact
3/22/2020The Harris PollHARRIS POLL COVID-19 SURVEY WAVE 4
3/20/2020Destination AnalystMarch 30th update on COVID-19’s Impact on American Travel
3/19/2020Global WebIndexU.S. & U.K. Impact on Travel
3/18/2020The Harris PollHARRIS POLL COVID-19 SURVEY WAVE 3
3/15/2020The Harris PollHARRIS POLL COVID-19 SURVEY WAVE 2
3/12/2020Global WebIndexU.S. & U.K The Story So Far
3/11/2020Longwoods InternationalTravel Sentiment Wave 1
3/9/2020The Harris PollHARRIS POLL COVID-19 SURVEY WAVE 1