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Minor Project 2: Instagram Marketing Campaign Strategy for a Red Bull Event!
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Problem StatementImagine that you are responsible for the Instagram Campaign for the upcoming Red Bull Mumbai Unlocked, a mega music festival that’s going to blast the city of dreams in five days. The spectacular show is just around the corner and there are only 500 Event Tickets and 250 Exclusive Platinum Passes left to be grabbed for the live event!
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Now, you’ll have to come up with an Instagram Campaign Strategy for the Pre-Event and In-Event campaigns keeping in mind the following final goals:
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PRE-EVENT : You have to create content that will help in selling 500 Event Tickets & 250 Exclusive Platinum Passes
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IN-EVENT : You have to Create Content about the 2 Day event and the different activities and performances to drive high engagement on the Redbull Handle on Instagram
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And, remember, there are only 500 Event tickets and 250 Exclusive Platinum Passes left! With the help of a blazing ad strategy, make sure that these tickets and passes will land on the glittering tables of prominent Instagram celebrities and influencers! So, bring them to Red Bull's official website and plan for a registration drive!
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How to use this Spreadsheet?- Click on "File" and "Make a Copy" of the Spreadsheet.
- Fill in your responses in the given table
- Once you are happy with your responses, click on "Share" and change the access to "Anyone with the link"
- Go to the "Your Task - Campaign Strategy" tab and copy the link of the sheet and paste it on your PPT.
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