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ABCDEFGH
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Bottup Scale Strategy program - Financial figures
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2014-2015 beta20152016201720182019
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Spain
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Market
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To be journalist102,000
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Active journalist54,000
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People,involved in UGC10,000,000
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PR profesionals20,000
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Users conversion ratio
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To be journalist40%
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Active journalist20%
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People,involved in UGC5%
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PR profesionals70%
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Users565,600.0
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To be journalist40,800.0
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Active journalist10,800.0
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People,involved in UGC500,000.0
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PR profesionals14,000.0
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Market penetration53.0%65%70%75%80%
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Users300,000.0367,640.0395,920.0424,200.0452,480.0
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Premium users conversion0.65%0.70%0.70%0.75%0.85%0.95%
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Pro users2,100.02,573.52,969.43,605.74,298.6
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UK & US
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Market
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To be journalist1,020,000
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Active journalist540,000
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People,involved in UGC100,000,000
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PR profesionals200,000
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Users conversion ratio
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To be journalist40%
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Active journalist20%
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People,involved in UGC5%
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PR profesionals70%
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Users5,656,000.0
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To be journalist408,000.0
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Active journalist108,000.0
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People,involved in UGC5,000,000.0
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PR profesionals140,000.0
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Market penetration0.0%35%50%60%65%
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Users0.01,979,600.02,828,000.03,393,600.03,676,400.0
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Premium users conversion1.00%0.75%0.85%1.00%1.26%
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Pro users0.014,847.024,038.033,936.046,322.6
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Other Spanish speaking countries
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Market
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To be journalist510,000
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Active journalist270,000
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People,involved in UGC50,000,000
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PR profesionals100,000
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Users conversion ratio
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To be journalist40%
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Active journalist20%
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People,involved in UGC5%
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PR profesionals70%
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Users2,828,000.0
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To be journalist204,000.0
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Active journalist54,000.0
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People,involved in UGC2,500,000.0
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PR profesionals70,000.0
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Market penetration0.0%0%40%45%50%
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Users001,131,2001,272,6001,414,000
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Premium users conversion0.75%0.85%1.00%
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Pro users0.00.08,484.010,817.114,140.0
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TOTAL
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Users300,0002,347,2404,355,1205,090,4005,542,880
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Spain300,000367,640395,920424,200452,480
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