Revenue-focussed Testing Model - SaaS
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Revenue projections based on increase or decrease in your conversion rate
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Start Date9/1/2016
End Date
3/1/2017All fields with this color must be filled manually
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Time Period for Analysis (Months):6
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Key Page(A)(B)(C)(D)(E)Internal Benchmarks
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Key Page Traffic(New Users)1000010000100001000010000Conversion rate from lead to opportunity30%
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Goal Conversions1533421078Conversion rate from opportunity to customer50%
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Conversion Rate0.15%0.33%0.42%0.10%0.78%Total MRR1000000
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Increase/Decrease in Conversion rate10.00%10.00%10.00%10.00%10.00%Total Customers100
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Updated Conversion Rate0.17%0.36%0.46%0.11%0.86%ARPU10000
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Monthly Conversions2.756.057.71.8314.3
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Monthly Opportunities0.8251.8152.310.554.29
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Monthly Customers0.41250.90751.1550.2752.145
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Projected MRR4125907511550275021450
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MRR Growth37582510502501950
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3 Month Revenue Growth1125247531507505850
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6 Month Revenue Growth225049506300150011700
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ARR Growth4500990012600300023400
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