Growth KPI Dashboard Template - Shared
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KPIWeek 47Week 48Week 49Week 50Week 51Week 52DefinitionSource
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17 Nov 24 Nov 1 Dec 8 Dec 15 Dec 22 Dec
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Aquisition & Traffic Sources
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New Visitors1,2421,3041,2911,2521,277First time Unique visitors on the public part of the website
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Search - Organic564569563552596All numbers in this section exclude users with an adblocker
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Referral - Organic108102110100100
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Social - Organic3431303233
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Search - Paid3232292725First time Unique visitors from paid search advertisement
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Display - Paid 2826242526First time Unique visitors from display advertisement
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% Visitors to Marketing Leads8.1%7.7%7.7%8.0%7.8%
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Marketing Qualified Leads100100100100100Marketing qualified leads. Potentially interested buyers you can contact to nuture and qualify (i.e. PDF download)
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Acquisition - Paid Sources
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Facebook - ClicksNumber of clicks
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Facebook - CPCCost per Click (Pounds)
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Facebook - Leads
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Facebook - Cost Per LeadCost per MQL (i.e. left email for ebook)
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Facebook - ConversionsNumber of new SQL's (contact form or meeting)
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Facebook - CPACPA, cost per aquisition of a SQL (contact form or meeting)
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Google - ClicksNumber of clicks
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Google - CPCCost per Click (Euro)
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Google - ConversionsNumber of new SQL's (contact form or meeting)
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Google - CPACPA, cost per aquisition of a SQL (contact form or meeting)
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LinkedIn - ClicksClick (to a landing page)
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LinkedIn - CPCCost per Click (to a landing page)
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LinkedIn - Leads (New conversations)Contacts that replied to an outreach campaign
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LinkedIn - ConversionsNumber of new SQL's (contact form or meeting)
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LinkedIn - CPACPA, cost per aquisition of a SQL (contact form or meeting)
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Referrals & Partners
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Signups via user referrals33333
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Signups via Affiliate partners22222
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Activation
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New Users (trial)10294877982Registrations, excl users with adblockers (30%!)
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% Visitors to (Trial) Users9.0%9.3%8.5%9.4%9.2%First time visitors who converted to Users
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Completed Onboarding2426252625
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New Highly engaged users 1817151616Users who did certain actions that makes them 9x more likely to subscribe.
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% Signup to Highly engaged19%18.5%17.0%18.0%19.1%
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% Signup to Retained in week 210.8%11.6%12.2%11.0%10.5%Retention of new users in the last 30 days, in Week 2
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% Signup to Retained in week 3 (post trial)7.1%7.2%7.0%7.3%6.6%Retention of new users in the last 30 days, in Week 3
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Revenue - High Touch Sales Funnel for Enterprise product
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% Visitors to SQL's (submitted contact form)
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Sales Qualified ContactsSales Qualified Leads: People who have shown an immediate interest in your service that you can contact via email (or phone). Includes trials/demo requests/etc.
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Meeting Scheduled
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% Leads to Conversations
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New ConversationsNumber of unique clients with one or more interview/sales conversion/demo/etc calls with
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QualifiedLead who is BANT (or similar) qualified
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Demo scheduled
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Quote provided
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In Quote follow up stage
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% SQL's to Subscribed
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Subscribed - via account managerNew paying customer relationship (also known as Accounts or Companies). Contract signed & paid.
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Lost
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Revenues - Total
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% Trial to Subscribed (stripe)5.0%4.9%5.1%5.1%4.6%Ratio between first time subscriptions and trials in this week (backend measurement, so incl adblockers)
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Subscribed - Count1211101110
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New MRR added this week
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New total MRR
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Total Invoiced RevenuesInvoiced revenues
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Value Delivery & User Satisfaction
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WAU354350362350325Weekly active users in the app
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Value Provided: Users who did event X160168175172147Users who did event X (which is the core way users get value from the app)
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NPS
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Retention of Subscribers
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Subscriber Retention - in Week 378%75%70%69%74%The 2nd week after subscribing in last 30 days
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Subscriber Retention - in Month 265%63%68%73%80%Retention of new users in the last 90 days, in Month 2
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Churn in last full month8.4%
Only after month end
Cancellation % of all subscribers.
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Productivity
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Experiments startedNumber of growth hacking experiments started.
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Roadmap themes completed
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Tickets completed
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Hours of work completed
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Startdate17-Nov24-Nov01-Dec08-Dec15-Dec22-Dec
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Enddate (end of day)23-Nov30-Nov07-Dec14-Dec21-Dec28-Dec
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Goal of this sheet
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The goal of this sheet is to to monitor changes in top level growth (contributors)
and detect early when KPIs that can be influenced are dropping (i.e. less sales conversations).
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This Growth KPI Dashboard Template by BetterProducts.co is licensed under CC BY 4.0 (http://creativecommons.org/licenses/by/4.0/)\
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For more info on our services: https://www.betterproducts.co/data
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