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Create Damn Good Interactive Demos: A Checklist
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Interactive demo basics - prerequisites
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Set your goals and make them as specific as you can
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Identify your target persona (Consider selling to a company not only to an individual)
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Find a good demo automation software (To record, edit, and share the demos)
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Decide demo flow/type (Linear walkthrough, demo showcase, or demo branching)
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Decide the demo use case (Customer onboarding, product launch overview, featur ehighliught, help guide, or sales poutrteach)
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Build a demo moodboard/storyboard
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Identify features to showcase and think about the benefit each feature deliver for your target ICP
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Enlist aha moments! (Add at least 2-3 of these to show your producvt's value upfront and fight with user skepticism)
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Collect customer stories or feedback (E.G., data point, the most used features, or a quote to build credibility)
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Curate good example CTA design and copy to use
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Demo copywriting
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Decide demo recording options: Screen recording, screenshots, or HTML capture (One of the easiet and quicket way it screen recording/capture)
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Use brief, benefit-focused hotspot text (Remember the end goal is to show how your product solves the user's pain point)
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Create an intro chapter (Make it so compelling that user can't help but click and explore the demo)
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Write 3-4 variations of demo CTA (Use action verb, Incentivize the user, add social proof, or iuse customer stories to write these CTAs)
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Demo designing
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Add interacive element such as Zoom and Pan
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Use on-brand colors and tone
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Experiment with different hotspot style (Pointer, Callout, Custom)
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Personalization
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Use dynamic variable
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Create custom links
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