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SWOT Analysis
[Name / Logo]
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PURPOSE
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Enter the purpose of the analysis here
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SINTERNAL STRENGTHSWINTERNAL WEAKNESSSES
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1What do our customers love most?1Where do we lack efficiency?
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2What are we more efficient at?2Where are we wasting money?
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3What can we do for less money?3Where are we wasting time and resources?
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4What can we do in less time?4What do our competitors do better?
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5What makes us stand out?5What are our top customer complaints?
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OEXTERNAL OPPORTUNITIESTEXTERNAL THREATS
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1What is missing in our market?1What changes are occurring in our market's environment?
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2What could we create or do better than a competitor?2What technologies could replace what we do?
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3What new trends are occurring?3What changes are occurring in the way we're being discovered?
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4What new technology could we use?4What social changes could threaten us?
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5What openings in the market are there?5Are there any threatening government policies or regulations?
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66
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ACTION ITEMS & GOALS
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1Which opportunities should we pursue? How can we use our strengths to help us succeed?
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2Which weaknesses can be worked on to help maximize success?
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3What strategies can we put into place to be prepared for threats?
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