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СriteriaHint to evaluate a CRM platformProvide a list of tools you want to assess
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WorkflowsDoes the CRM provide an easy-to-navigate interface for building workflows, including campaign creation, A/B testing, and automation?3No-code customer journey builder for speed and simplicity in campaigns.EvaluateEvaluate
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AI-assisted engagementDoes the platform use AI to enhance engagement and deliver personalised experiences?3"Best time" and "best channel" AI features optimise timing and platforms for engagement.EvaluateEvaluate
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SegmentationCan the platform create precise player segments for targeted campaigns?3Enhanced segmentation tools based on player activity.EvaluateEvaluate
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Custom aggregates (calculated player fields)Does the software support custom player fields for advanced data analysis?3Useful pre-made aggregate functions, tailored for iGaming needs.EvaluateEvaluate
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RFM AnalyticsCan you access RFM analytics based on individual behaviour patterns?3RFM matrix highlights high-rollers and provides insights into low-stakes players.EvaluateEvaluate
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Templates buildersDo the template builders support multi-channel campaigns, including email, SMS, push, pop-up, Viber, activity feed notifications?3Tools to communicate with players everywhere.EvaluateEvaluate
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Pre-made templates Does the platform offer pre-made templates to save time?3Template builders support consistent branding and quick deployment across channels.EvaluateEvaluate
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Notification historyCan you track notification history to analyse communication effectiveness?3Comprehensive history enables analysis of effectiveness and delivery rates.EvaluateEvaluate
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Analytical dashboardsAre dashboards detailed and easy to navigate for actionable insights?3User-friendly dashboards provide deep insights into player activity and campaign performance.EvaluateEvaluate
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Smart goals conversion trackingDoes the platform offer smart goal tracking to monitor conversions effectively?3Smart attribution tracks conversions directly, without reliance on links.EvaluateEvaluate
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Direct integration with back-officeCan it seamlessly integrate with your back-office systems for smooth operations and reward distribution?3Direct control over player engagement and rewards distribution without third-party tools.EvaluateEvaluate
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iGaming focusIs the CRM tailored specifically to meet the demands of the iGaming industry?3Purpose-built for iGaming operators, addressing industry-specific needs.EvaluateEvaluate
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Pricing modelIs the cost suitable for your needs, with flexible financial terms available?3Operators pay only for monthly active players who generate profit.EvaluateEvaluate
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