itega-profile-attributes-WORKING-12-16-16v5

	A	B	C	D
1	INFORMATION TRUST EXCHANGE
2	WORKING PROPOSAL FOR USER PROFILE ATTRIBUTES
3	DRAFT v5.0 Dec. 15, 2016 / bill densmore / graf mouen			ite-working-proposal-profile-attributes-12-16-16v5
4	(R=required, o=optional)
5	Preliminary -- to be conformed with http://schema.org/Person
6	https://docs.google.com/spreadsheets/d/1i-7tEBGwqa7IUyFoworLEl4xIg1QeK_ryfVELS7NCbE/edit#gid=487804185
7
8	field name	type	R or O	Notes (examples of topical interests, which can be selected by publisher. ITGA taxonomy might initially support between 150 and 200).
9
10	A. -- IDENTITY ATTRIBUTES
11
12	A.1. -- REQUIRED USER-SUPPLIED ATTRIBUTES
13
14	email address (record key)	text	R	used for identity login; subject to email or SMS confirmation
15	zipcode / postal code	text	R	used for basic personalization
16	timezone	num	R	Global time zone (personalization alternate absent zip/postal)
17
18
19	A.2. -- SYSTEM-ASSIGNED NETWORK ATTRIBUTES
20
21	UserID and record key	text	R	UserID+ProviderID+GroupID constructs globally unique ID; may be encrypted and opaque to advertisers and third-party publishers
22	ProviderID	num	R	Globally unique ID of the service provider managing user's ITE informal profile ("persona"). Combined into user record key. Also k nown as PubMbrID
23	GroupID	num	o	A globally unique number associated with one or more customer or user groups that affect access to or pricing for content or authority to serve types of content. Taxonomy TBD.
24
25
26	A. 3. -- OPTIONAL USER-SUPPLIED PERSONAL IDENTIFYING ATTRIBUTES
27
28	User first name	text	o
29	User last name	text	o
30	date of birth	num	o	choice to give absolute date or age range
31	sex	text	o	M F or D=declined or no answer
32	language	text	o	Primary language preference
33	address1	text	o
34	address2	text	o
35	city	text	o
36	state	text	o
37	phone	text	o	Field should include flag for whether SMS enabled
38	subscriber type	text	o	p=print d=digital a=all n=nonsub
39	household size	num	o	number of people in household
40	marital status	alpha	o	yes no or U=unknown D=declined or no answer
41	household income	num	o	if available
42	education level	alpha	o	1-12 16 or more if graduate
43	employment type	alpha	o	some standard way to categorize
44
45
46	A.4. - EXPRESSED IDENTITIES			all ranked 1-5 in terms of importance
47				within each are a set of interests
48
49
50	Better Society	alpha	o	breakthrough ideas, eplearning, education policy, IT for a better world, social investing, changing corp. culture, education, educational technology, mobile-learning, teaching and training
51	Earth & Energy	alpha	o	clean air, earth justice, energy resources, maps & exploration, sustainability, climate change, earth news, forests & conservation, oceans
52	Home & Family	alpha	o	alpha mom, gardening, natural mama, cycling, having children, weddings
53	Science Explorer	alpha	o	aeerospace, best of science, genomics, science news, astronomy, biotech, neuroscience
54	Spiritual Seeker	alpha	o	GPS for the soul, religion news, psychology, spirituality & values
55	Entrepreneur	alpha	o	lean enterprise, small business, visions & visionaries, media and advertising, start-ups
56	Money Smart	alpha	o	Business, increasing productivity, markets, real estate, your money, financial news, insurance, money management, the economy
57	Arts	alpha	o	arts & humanities, design, photography, books, painting & sculpture, typography
58	Food	alpha	o	beer & brewers, good food & drink, cooking
59	Games & Hobbies	alpha		car & driver, humor & comedians, games, woodworking
60	Music / Live Performance	alpha	o	classical music, jazz, rock-pop-folk, world music, concerts, music news, uban music
61	Sports	alpha	o	baseball, football, basketball, hockey, soccer
62	Today's Generation	alpha	o	electronic dance music, teen news, MTV
63	American Politics	alpha	o	by source -- selected by publisher
64	Headline News	alpha	o	by source -- selected by publisher
65	Human Interest	alpha		crime, good news, weird news, disasters, news oddities
66	Local Community	alpha	o	topics determined by publisher
67	Living Digitally	alpha	o	Digital clture, internet of things, must-have devices, open internet, social media, werable tech, enterprise mobility, make-it-yourself tech, online learning, security and privacy, technology innovation.
68	Looking Good	alpha	o	accessories, fashion & style, fashion shows, men's style, eyes and makeup, fashion media, footwear
69	Self Improvement	alpha	o	college, diet trends, fifty plus, health care, triathlon, your lifespan, cycling, education, fitness & nutrition, health research, your health.
70
71
72	B. -- SERVICE-PREFERENCE-LEVEL ATTRIBUTE FIELDS
73
74	Service Provider UserID	num	o	ITE-assigned globally unique ID of ITE member that the user is registered with. Combined into user record key.
75			o
76	Session Number	num	o	Incremented and sent by the service provider whenever user data is provided to the ITE dynamic session database operated by a Data Aggregator.
77	Current number of authentications	num	o	Saved by the service provider / future use
78	Parental control flag	alpha		Allows service provider to offer parental control ratings which may be voluntarily respected by info-vending websites.
79	Do Not Track	num	o	Do Not Track flag read from user's designated browser
80	Full ads / limited ads / no ads	alpha	o	Future use / allows advertising intrusiveness preferences to be sent by the user to be optionally respected by content providers. Extends "Do Not Track" browser flag.
81	Pricing query threshhold	num	o	Maximum amount in local currency of the service provider above which a user must give real-time consent before purchasing a digital object.
82	Customer-Group code	num	o	A globally unique number associated with one or more customer or user groups that affect access to or pricing for content or authority to serve types of content. Taxonomy TBD.
83	Service-class designator	num	o	A decimal figure indicating the percentage by which user's service provider wishes to "mark up to retail" the wholesale cost of a digital object, in order to show retail pricing to the user
84	Session start time	num	o	Sent by the service provider at the start of an authentication
85	Privacy Preference Flag	num	o	Four digits in this field. First one turns anonymous identity tag sharing on/off (zip code); Second one turns service tags on or off; third turns buyer tags on or off. Fourth defines classes of membership who can receive the information: Publishers, advertisers or user owners. Placeholder for discussion. A lot of thought needs to go into this -- this is just placeholding ideas.
86
87
88	C. -- BUYER INTENTION TAGS -- Active/inactive
89
90		Y or N		For future use. Some ITE operators may wish to allow users to toggle on or off their receptivity or refusal of specific advertising or offers. ITE would not "police" this, but just enable the practice in a standard way. Listed below are a few examples of likely markets where this would be used.
91	Appliances		o
92	Automotive-Autos		o
93	Automotive-RV		o
94	Automotive-Tires		o
95	Automotive-Trucks
96	Clothing-Business		o
97	Clothing-Fashion		o
98	Clothing-Outerware		o
99	Clothing-Shoes		o
100	Education		o