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 EUME LIFESTYLE PRIVATE LIMITED
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 MIS
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 Period Q1 FY24Q2 FY24Q3 FY24
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 Particulars AprMayJunJulAugSeptOctTotal
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 KEY METRICS
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 Total Qty Sold 24,925 99,924 99,345 93,012 58,078 46,603 38,140 460,027
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 ASP 398 247 250 222 355 292 351 278
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 CM1 46%14%20%26%19%13%15%20%
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 CM2 24%5%9%9%8%3%3%8%
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 Net Margins -17%-5%-5%-15%-3%-16%-14%-9%
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 ROAS 0.62 1.15 2.00 2.30 1.57 1.45 1.56 1.60
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 P&L AprMayJunJulAugSeptOctTotal
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 REVENUE
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 Sales - Amazon (Fill channel Specific sheet) 771,179 1,070,145 2,460,426 2,515,869 918,221 521,380 399,791 8,657,011
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 Sales - Flipkart (Fill channel Specific sheet) 89,039 188,266 1,471,614 2,475,985 387,774 151,125 982,949 5,746,752
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 Sales - Own Website (Fill channel Specific sheet) 419,170 898,960 468,669 631,370 686,876 112,117 78,668 3,295,830
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 Sales - Own Other Major channel (Fill channel Specific sheet) 108,170 608,683 1,162,165 2,187,991 1,314,297 1,142,694 1,059,176 7,583,176
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 Corporate Sales(B2B) 8,535,952 21,945,656 19,260,209 12,852,728 17,331,580 11,672,658 10,885,336 102,484,119
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 TOTAL REVENUE 9,923,510 24,711,710 24,823,083 20,663,943 20,638,748 13,599,974 13,405,920 127,766,888
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 Other Income 163,365 66,922 - - - - - 230,287
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 10,086,875 24,778,632 24,823,083 20,663,943 20,638,748 13,599,974 13,405,920 127,997,175
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 DIRECT COSTS
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 COGS 5,511,423 21,234,392 19,782,977 15,355,021 16,807,534 11,856,646 11,439,046 101,987,039
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 Amazon 289,818 404,583 898,712 1,066,826 431,310 213,765 172,341 3,477,355
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 Flipkart 36,017 69,481 687,614 1,170,191 250,204 90,675 896,414 3,200,596
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 Own Website 196,875 386,408 170,820 390,081 438,690 69,512 48,661 1,701,047
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 Other online channels 54,138 378,057 796,681 1,346,130 1,113,895 822,739 530,230 5,041,870
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 B2B 4,934,575 19,995,863 17,229,150 11,381,793 14,573,435 10,659,955 9,791,400 88,566,171
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 Others Direct Expenses - - - - - - - -
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 TOTAL DIRECT COSTS 5,511,423 21,234,392 19,782,977 15,355,021 16,807,534 11,856,646 11,439,046 101,987,039
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 GROSS MARGINS 1 4,575,452 3,544,240 5,040,106 5,308,922 3,831,214 1,743,328 1,966,874 26,010,136
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 GROSS MARGINS (%) 46.11%14.34%20.30%25.69%18.56%12.82%14.67%20.36%
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 Marketing & Employee Cost
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 -Employee Benefit Expenses 1,018,597 1,061,435 991,851 1,038,591 949,467 947,469 928,918 6,936,328
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 -Marketing
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 Facebook 927,110 830,592 413,128 710,859 28,372 368,311 187,686 3,466,058
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 Google 307,986 451,334 182,841 101,495 144,440 90,543 144,000 1,422,639
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 Amazon 439,087 599,032 1,208,475 1,746,610 654,237 338,983 438,983 5,425,407
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 Flipkart 30,681 2,504 182,591 548,351 306,727 - 115,130 1,185,984
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 Other Channels 111,000 362,000 298,329 107,772 586,252 304,874 555,899 2,326,126
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 Influencer Marketing 300,000 - 225,000 102,000 - 86,000 19,280 732,280
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 -Business Promotion 104,798 118,223 222,187 72,531 385,354 136,986 79,702 1,119,781
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 Photography & Videoshoot Expenses - 34,950 51,825 - - - 76,250 163,025
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 Marketing & Employee Cost 3,239,259 3,460,070 3,776,227 4,428,209 3,054,849 2,273,166 2,545,848 22,777,628
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 GROSS MARGINS 2 1,336,193 84,170 1,263,879 880,713 776,365 -529,838 -578,974 3,232,509
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 GROSS MARGINS (%) 13.46%0.34%5.09%4.26%3.76%-3.90%-4.32%2.53%
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 -Other Indirect Expenses
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 Channel Margin (Online Selling Charges) 412,172 606,712 1,545,868 2,692,400 782,606 589,686 795,569 7,425,013
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 Transportation Charges 233,489 200,157 196,916 211,904 435,394 424,311 187,214 1,889,385
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 Rentals & Admin 115,237 115,237 115,237 115,237 115,237 115,237 115,237 806,659
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 Legal & Professional 2,079,766 425,000 574,790 928,000 - 90,000 - 4,097,556
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 General Office Expenses 154,721 44,959 90,318 29,938 32,675 268,609 94,820 716,040
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 Other Misc Expenses 47,704 32,858 23,134 25,716 42,338 96,287 49,939 317,976
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 Total Other Indirect Expenses 3,043,089 1,424,923 2,546,263 4,003,195 1,408,250 1,584,130 1,242,779 15,252,629
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 TOTAL COSTS 11,793,771 26,119,385 26,105,467 23,786,425 21,270,633 15,713,942 15,227,673 140,017,296
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 EBITDA -1,706,896 -1,340,753 -1,282,384 -3,122,482 -631,885 -2,113,968 -1,821,753 -12,020,121
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 EBITDA (%) -17.20%-5.43%-5.17%-15.11%-3.06%-15.54%-13.59%-9.41%
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 Cash in Hand & Bank 14,118,111 14,683,698 11,680,192 11,621,132 10,869,595 13,385,417 16,057,457 -
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 Team Size 20 21 21 24 23 23 23 -
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 DIRECT COSTS
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 COGS
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 COGS 56%86%80%74%81%87%85%80%
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 Channel Margin 4%2%6%13%4%4%6%6%
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 TOTAL DIRECT COSTS 56%86%80%74%81%87%85%80%
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 GROSS MARGINS 46%14%20%26%19%13%15%20%
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 GROSS MARGINS (%)
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 INDIRECT COSTS
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 -Employee Benefit Expenses 10%4%4%5%5%7%7%5%
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 -Marketing
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 Facebook 9%3%2%3%0%3%1%3%
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 Google 3%2%1%0%1%1%1%1%
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 Amazon 4%2%5%8%3%2%3%4%
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 Flipkart 0%0%1%3%1%0%1%1%
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 Other Channel 1%1%1%1%3%2%4%2%
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 -Business Promotion 1%1%1%0%2%1%1%1%
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 Marketing & Employee Cost 33%14%15%21%15%17%19%18%
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 -Other Indirect Expenses
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 -Rentals & Admin 1%0%0%1%1%1%1%1%
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 -Legal & Professional 21%2%2%4%0%1%0%3%
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 -Office Expenses 2%0%0%0%0%2%1%1%
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 Other Misc Expenses 0%0%0%0%0%1%0%0%
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