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CriteriaSpecificsExactBuyer
Score (1-5)		Zoominfo
Score (1-5)		Apollo.io
Score (1-5)		Seamless.ai
Score (1-5)
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Data Accuracy & IntegrityCoillects and analyzes publicly available data, third party data, and first-party CRM data.
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Data Accuracy & IntegrityUses both manual verification, as well as AI & machine learning to verify accuracy.
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Data Accuracy & IntegrityUpdates the data in real-time?
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Data Accuracy & IntegrityAccuracy of the employment info (contact has the right job title and still works at the company)
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Data Accuracy & IntegrityWhat is the verifiability of the emails?
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Data Accuracy & IntegrityWaht is the accuracy of the direct phone numbers provided (mobile phone direct dials)
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Data CoverageNumber of companies/contacts for any given industry?
How many companies do they have at least one contact for?
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Data EnrichmentTypes of additional data points
(firmographic, technographic, skills, interests, certifications and more?)
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Data EnrichmentDo they offer real-time data enrichment?
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ComplianceAre they CCPA & GDPR and SOC-2 Type 2 Compliant?
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ComplianceRecord of data breaches or legal violations (1 is bad record, 5 is good record)
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Data CustomizabilityHow robust is their data segmentation & filtering capabilities?
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Data CustomizabilityDo they offer custom data sets or the ability to build your own dataset in real-time?
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IntegrationCompatibility with CRM and marketing platforms
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IntegrationsEase of integration process
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Pricing & Payment StructureIs their pricing clear and transparent?
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Pricing & Payment StructureDo they offer low cost plans for getting started and consumption plans that grow with usage?
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Pricing & Payment StructureDo they lock you into annual contracts or let you go month to month? (1 is bad, 5 is good)
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Data DeliveryMode of data delivery (dashboard, API, raw files)
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Data DeliveryHow user-friendly is their interface?
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Customer SupportHow responsive is their customer support team?
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Customer SupportDo they offer sufficient channels of customer support at a reasonable price?
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Client References & TestimonialsAvailability of client references & quality and relevance of client testimonials
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Total Score0000
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