ABCDEFGHIJKLMNOPQRSTUVWXYZAA
1
2
DIGITAL ADVERTISING CAMPAIGN TEMPLATE
https://www.smartsheet.com/try-it?trp=11811&utm_source=integrated-content&utm_campaign=/content/advertising-campaign-templates&utm_medium=Digital+Advertising+Campaign+google+sheets+11811&lpa=Digital+Advertising+Campaign+google+sheets+11811
3
ACTIVITYSTATUSASSIGNED TOSTART DATEEND DATENOTES
4
PHASE 1: PLANNINGIn ProgressPietro A.MM/DD/YYMM/DD/YY
5
Establish GoalsCompletePietro A.MM/DD/YYMM/DD/YY
6
Determine Target AudienceNot StartedPietro A.MM/DD/YYMM/DD/YY
7
Develop Creative ConceptIn ProgressGordana S.MM/DD/YYMM/DD/YY
8
Identify Marketing ChannelsOn HoldGordana S.MM/DD/YYMM/DD/YYContact Marketing Director
9
Budget and Financial ProjectionOverdueGordana S.MM/DD/YYMM/DD/YY
10
Set Up Campaign CalendarNot StartedPietro A.MM/DD/YYMM/DD/YY
11
Develop Plan for TestingNot StartedPietro A.MM/DD/YYMM/DD/YY
12
Creative BriefNot StartedPietro A.MM/DD/YYMM/DD/YY
13
PHASE 2: CREATIVE DEVELOPMENTIn ProgressMorgan V.MM/DD/YYMM/DD/YY
14
Message PlanningIn ProgressMorgan V.MM/DD/YYMM/DD/YY
15
Create Marketing AssetsIn ProgressMorgan V.MM/DD/YYMM/DD/YY
16
Gather Customer TestimonialsNot StartedMorgan V.MM/DD/YYMM/DD/YY
17
OtherMM/DD/YYMM/DD/YY
18
PHASE 3: PROMOTION PLANIn ProgressKrista A.MM/DD/YYMM/DD/YY
19
Email CampaignOverdueGordana S.MM/DD/YYMM/DD/YYSend draft prior to team meeting
20
Social MediaIn ProgressKrista A.MM/DD/YYMM/DD/YY
21
Sales OutreachNot StartedKrista A.MM/DD/YYMM/DD/YY
22
OtherMM/DD/YYMM/DD/YY
23
PHASE 4: TESTINGNot StartedAila K.MM/DD/YYMM/DD/YY
24
Split TestingMM/DD/YYMM/DD/YY
25
Results AnalysisMM/DD/YYMM/DD/YY
26
Plan RefinementMM/DD/YYMM/DD/YY
27
OtherMM/DD/YYMM/DD/YY
28
PHASE 5: LAUNCHNot StartedPietro A.MM/DD/YYMM/DD/YY
29
Channel AMM/DD/YYMM/DD/YY
30
Channel BMM/DD/YYMM/DD/YY
31
Channel CMM/DD/YYMM/DD/YY
32
Channel DMM/DD/YYMM/DD/YY
33
PHASE 6: MEASUREMENTNot StartedAila K.MM/DD/YYMM/DD/YY
34
Key Metrics Channel AMM/DD/YYMM/DD/YY
35
Key Metrics Channel BMM/DD/YYMM/DD/YY
36
Performance EvaluationMM/DD/YYMM/DD/YY
37
Plan RefinementMM/DD/YYMM/DD/YY
38
39
CLICK HERE TO CREATE IN SMARTSHEET
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100