PvBT Social Media 2024 Poll_YouGov

	A	B	C	D	E	F	G	H	I	J	K	L
1	Social Media Platform - All markets merged
2	Fieldwork Dates: 30th April - 7th May 2024
3
4		Total	Country			Gender		Age
5			France	Germany	Ireland	Male	Female	18 - 24	25 - 34	35 - 44	45 - 54	55+
6			H	I	J	A	B	C	D	E	F	G

7	For the following question, by 'behavioural profiling' we mean, social media platforms monitoring the posts you read, videos you watch, your comments, reactions, as well as your activity across the internet. Platforms then use this data to select what content to show you to keep you longer on the platform. To what extent, if at all, are you comfortable with behavioural profiling?
8	Unweighted base	4182	1021	2159	1002	2023	2159	371	672	715	743	1681
9	Base: All country adults	4182	1021	2159	1002	2033	2149	411	646	691	785	1648
10	Very comfortable	9%	10%	8%	11%	12%	7%	13%	17%	14%	7%	4%
11					I	B		F.G	C.F.G	F.G	G
12	Slightly comfortable	27%	27%	29%	25%	30%	25%	36%	41%	29%	27%	20%
13				J		B		E.F.G	E.F.G	G	G
14	Not very comfortable	28%	29%	26%	32%	25%	30%	25%	20%	29%	27%	32%
15					I		A			D	D	C.D.F
16	Not at all comfortable	27%	26%	27%	28%	27%	27%	14%	14%	21%	29%	37%
17										C.D	C.D.E	C.D.E.F
18	Don't know	9%	9%	10%	5%	7%	10%	11%	8%	8%	11%	7%
19			J	J			A	G			G
20	Net: Comfortable	37%	37%	37%	36%	41%	32%	49%	58%	42%	34%	24%
21						B		E.F.G	C.E.F.G	F.G	G
22	Net: Not comfortable	55%	54%	53%	59%	52%	58%	40%	34%	50%	56%	69%
23					H.I		A			C.D	C.D.E	C.D.E.F
24	For the following question, we would like you to imagine a proposal to be implemented that helps reform social media where social media companies would stop using behavioural profiling by default. Social media feeds would instead be based on the content that users themselves decide they want to see.To what extent, do you agree or disagree that the proposal above should be implemented?
25	Unweighted base	4182	1021	2159	1002	2023	2159	371	672	715	743	1681
26	Base: All country adults	4182	1021	2159	1002	2033	2149	411	646	691	785	1648
27	Strongly agree	25%	26%	19%	38%	27%	23%	22%	24%	25%	27%	26%
28			I		H.I	B
29	Tend to agree	36%	40%	32%	40%	35%	36%	34%	40%	37%	34%	34%
30			I		I				C.F.G
31	Neither agree nor disagree	21%	18%	25%	15%	21%	20%	27%	21%	21%	20%	19%
32			J	H.J				D.E.F.G
33	Tend to disagree	5%	5%	5%	3%	5%	4%	4%	4%	5%	5%	5%
34				J
35	Strongly disagree	4%	3%	6%	2%	4%	4%	3%	2%	4%	4%	5%
36			J	H.J							D	D
37	Don't know	10%	7%	14%	3%	7%	12%	11%	8%	8%	10%	10%
38			J	H.J			A
39	Net: Agree	61%	67%	51%	77%	62%	60%	56%	64%	63%	60%	61%
40			I		H.I				C	C
41	Net: Disagree	9%	8%	11%	5%	9%	8%	7%	7%	9%	9%	10%
42			J	H.J								D
43	For the following question, by harmful content, we mean content such as misleading information, incitement to violence, or content promoting self-harm...To what extent, do you agree or disagree with the following statement? (Please select the option that best applies)
44	'Social media platforms are doing enough to prevent harmful content being shown to users'
45	Unweighted base	4182	1021	2159	1002	2023	2159	371	672	715	743	1681
46	Base: All country adults	4182	1021	2159	1002	2033	2149	411	646	691	785	1648
47	Strongly agree	8%	9%	8%	7%	10%	6%	12%	14%	10%	6%	4%
48						B		F.G	E.F.G	F.G	G
49	Tend to agree	16%	16%	17%	13%	18%	14%	23%	27%	21%	15%	8%
50				J		B		F.G	E.F.G	F.G	G
51	Neither agree nor disagree	16%	17%	18%	12%	15%	17%	19%	16%	17%	17%	15%
52			J	J
53	Tend to disagree	25%	25%	23%	27%	22%	27%	23%	20%	21%	23%	29%
54					I		A					C.D.E.F
55	Strongly disagree	30%	29%	26%	39%	30%	29%	17%	19%	25%	32%	38%
56					H.I					C.D	C.D.E	C.D.E.F
57	Don't know	6%	5%	7%	2%	4%	7%	6%	5%	5%	7%	5%
58			J	H.J			A				D
59	Net: Agree	24%	25%	25%	20%	28%	20%	35%	42%	32%	21%	12%
60			J	J		B		F.G	C.E.F.G	F.G	G
61	Net: Disagree	54%	54%	49%	66%	52%	56%	40%	38%	46%	55%	67%
62			I		H.I		A			C.D	C.D.E	C.D.E.F
63
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