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Facebook Ad Account: Virtual Sherpa
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To make edits: Click File → Make a copy to save a copy of this resource (you have to be logged into your Google account)
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General RulesExampleAbbreviationsMeaning
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1Use dashes instead of spaces to separate unique attributes;nike-TOFU-US-EN-reach-branding adsRMRemarketing
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2Use lowercase for everything except acronyms & abbreviations;nike-TOFU-US-EN-reach-branding adsLALookalike
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3Use YYMMDD for dates;190112-IMG-motivational quote neymarDMDemographic
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4(add your own rules here)"Always start the names with ClickMinded"WCWebsite Conversions
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ATCAdd to Carts
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PPEPage post Engagement
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Campaign NamingExampleCTWClicks to Website
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1[Brand]-[Funnel Stage]-[Location]-[Language]-[Objective]-[Description]nike-TOFU-US-EN-reach-branding adsLPVLanding Page Views
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2(add your own rules here)"Don't include audience value in the description field."FBFacebook
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clickminded-MOFU-US-EN-traffic-master of all
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Ad Set NamingExampleTOFUTop of Funnel
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1[Traffic type]-[Language]-[Location]-[Device]-[Platform]-[Placement]-[Optimization]-[Audience Description]LA-EN-US-mobile-FB-feed-WC-purchasers1%MOFUMiddle of Funnel
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2(add your own rules here)"Don't include audience value in the description field."BOFUBottom of Funnel
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CA-EN-US-mobile-FB-feed-registered no purchaseIMGImage
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Ad NamingExampleVIDVideo
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1[YYMMDD]-[Asset type]-[Copy description]-[Asset description]-[Variation]190127-IMG-motivational quote neymar-JDI solid background-WH text BK background
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2(add your own rules here)"Don't include audience value in the description field."
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190606-IMG-instructor-no text
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Generating your Campaign / Ad Set / Ad Names
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Click here to generate Campaign names
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Click here to generate Ad Set names
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Click here to generate Ad names
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