OuiShare communities through their 4 development phases
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OUISHARE COMMUNITIES THROUGH THEIR 4 DEVELOPMENT PHASES
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IMPULSEFEDERATECAPITALIZESUSTAIN
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MY LOCAL OUISHARE
COMMUNITY
Who to run it?- Informal governance stimulated by one or more unifying members
- Within 0-1 connector
- Team build up with the help of a structurer
- 1 to 3 connectors
- From 0 to 1 core connector (if appointed by other Ouishare teams, not required)
- Begin to document decision-making
- Involve members by making them project leaders
- Map members’ interests and skills to meet the community’s various needs (content, media, legal, fund-raising, do-tank, etc.)
- Governance and "commercial" Team
- About 5 connectors
- 1 core connector
- Generalize decision-making documentation
- Form a leading team based on its members’ expertise
- Governance team and stable specific teams
- 5 to 10 connectors
- 1 to 3 core connectors
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How to finance it?- No specific budget
- 100% volunteer
- Bartering can be a good way to limit costs and meet people
- From 10 K€ to 20 K€ budget
- First benefits (consulting, conferences, etc.) / subsidies: raise interest to be contacted rather than act as a salesman
- Limit contributory funding and seek funds for organized events
- Introduce the structure cost principle: 10% of a program or project’s budget should be allocated to the organizer (Ouishare Global or the local community)
- Around 50 K€ budget
- Development of a recurring economic activity: consulting, do tank and participation in entrepreunarial projects (eg Sharitories)
- First Ouishare employee(s) with shared FTE
- Autofinancing and sponsors for events
- Ideally financially contribute to Ouishare Global
- Responding to public calls for tenders
- Stable compensation of employees, disconnected from project schedules
- Try to raise funds through more global partnerships as long as targetted organizations remain consitent with Ouishare values
- Regularly contribute to Ouishare Global's ressources
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How to deal with legal?- Informal organization of the community and its events- Do not rush into a binding legal status- Create a non-profit association status to allow the community to sign contracts for the organization of events- Consider the relevance and above all the legal possibility to preserve the non-profit accreditation
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Which local Ouishare actions and events organize?- Connection of people who share an interest in the collaborative economy
- Quickly make the connection concrete with a beer/party
- Organization of the first Ouishare Drinks to federate a local community
- Share and record knowledge on local collaborative initiatives
- Animation of the local community by gatherings (Ouishare Drinks, community dinners,etc.) ; doing it on a regular basis (e.g. every first Thursday of the month) gives visibility and makes organization easier for members
- Organize a first Ouishare Talk on a theme conjugating interests of the members and the eco-system, with the presence of a charismatic personality
- Consider organizing mini-workshops on the collaborative economy, to familiarize members with the do-tank approach
- Map and locate (e.g. with Mapjam) collaborative initiatives
- Work together in a coworking space the community clearly identifies makes it come “real”. It is great for teambuilding, networking and brainstorming
- Encourage members to take personal initiatives like individual blogs or start-ups
- Regular Ouishare Drinks and Ouishare Talks
- Organize a flagship project: a symbolic event for the local community (eg the Ouishare Fest for Paris)
- Having a coworking space becomes un must-have
- Sustain the flagship project
- Give a new life to events by being always more innovative and launching ambitious projects
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How to communicate locally within the Ouishare community?- Structure the community through a local group on Facebook (it can be kept secret until the first offline event)
- It’s a great thing to give newcomers a welcome pack
- Use available IT tools for discussions (Hangout, Slack), document sharing (Slideshare, Google Drive, Dropbox), and task management (Trello)
- Animate the Facebook group by think tank papers and invite local entrepreuneurs to present themselves
- Develop / participate to the local language Facebook group
- Continuous animation of the Facebook group by articles and focuses on entrepreneurial initiatives dealing with the collaborative economy- By now, local Ouishare communication should be well organized and provide regular content and news
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RELATIONS OF MY
 OUISHARECOMMUNITY WITH
OTHERS & OUISHARE GLOBAL
Which global Ouishare actions and events?- Be present at Ouishare Summit (connectors have to be there)- Organize a global event Ouishare (eg Ouishare Summit)
- Attend one or more global Ouishare events
- Attendance of connectors at Ouishare Summits is essential and allows them to start participating in the global Ouishare strategy
- Presence and intervention at Ouishare global events
- Participation in the Ouishare strategy on global guidelines and actions
- Carry out a study and / or operations for a specific aspect of the Ouishare organization
- Obviously, continuous presence and intervention in events and strategy
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How and why link with other communities?- Get in touch with Ouishare connectors to effectively launch the local Ouishare community
- Link with the Ouishare region / country the community belongs to
- Welcome a senior member or connector in the local Facebook group to share the Ouishare DNA, community’s posts or posts from other communities
- Communicate by phone, hang-out, etc. with members of other communities to coordinate and stimulate knowledge and experience sharing
- Ask other communities for successful initiatives (topics, presentations, workshops, etc.), good Ouishare practices, and funding (sponsors / services offered)
- Decisions implying high expenditures or impact on the Ouishare “brand” should be made in dialogue with Ouishare Global
- Support other communities in their development- Great involvement in Ouishare Global and support of other communities
- Coordination with other hubs
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How to communicate on Ouishare Global?- Do not rush to communicate globally (Ouishare Twitter account and Facebook fanpage, newsletter, magazine), but work for a first collective publication
- Feed the Ouishare agenda on the Google calendar (request access for modification)
- Encourage membership registration on Ouishare website
- Occasionnally communicate on Ouishare global for events
- Possibly communicate globally on collective publications / local initiatives
- Begin to contribute to the Ouiki to ease knowledge-sharing
- Communicate globally continuously on the "think" content and the "do" initiatives
- Report all events to feed the Ouishare agenda
- Shed light on initiatives which can inspire other communities or scale up
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RELATIONS OF MY
OUISHARE COMMUNITY WITH
OTHER ACTORS
Which open actions and events organize?- Try to gather as many people in the first organized events: this allows to federate people who want to be more involved- Regularly organize or sponsor open events open to introduce new people to the community
- Potentially participate to an event of another local collaborative economy initiative
- Organize one or more significant local events
- Presence in collaborative economy events
- Locally be identified as an inescapable actor and catalyser of the sharing economy
- Give visibility and regularity to open events
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How to link with the local ecosytstem?- Interferences between different networks (entrepreneurs, researchers, makers, etc.) help build an heterogeneous community
- First contact with local actors of the collaborative economy
- Find sponsors and partners for organized events
- Identify local actors in the collaborative economy (communities, start-ups, events, etc.)
- Forging informal links with local entrepreuneurs
- Connect with local associations (incl. consumers' associations)
- Partnership with sponsors for organized events
- Support entrepreneurial initiatives on the model of the collaborative economy
- Consider the possibility of a global partnership
- Conduct lectures and debates in universities and schools, and consider developing partnerships (e.g. Ouishare Academy)
- Build good relations with local and national administration (incl. competition authority)
- Develop a global partnership with a private actor to sustain financing
- Respond to public calls for tenders
- Participation in increasingly important and visible events
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How to communicate outside Ouishare?- Somehow premature, given the infancy of the community- Specialized media: communicating on the community and its events
- Local media: possibly on the first organized event
- Primarily resort to digital media (social networks, blogosphere)
- Consider creating a local blog to structure communication
- For forums and interventions, it is nice to have an Ouishare Village (stall to present Ouishare and the collaborative economy)
- Local media: capitalize on open events by communicating strongly
- Specialized media: a newsfeed to keep on generating interest
- Diffusion in traditional media (press, radio, TV) is an opportunity
- Communicate both on concrete initiatives and on Ouishare values
- TEDx can be a good means of communication, especially as Ouishare and TEDx networks often overlap.
- National media: use the local legitimacy to get national exposure through articles or reports
- Ongoing communication efforts on events and local initiatives
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STAND BACK AND
THINK
Difficulties / risks- Contributory financing of the first Ouishare Drinks
- Going too fast in the organization of events
- Perplexity in handling the volume and quality of the content available on Facebook groups
- Organization, audience and scope of the event organized
- Switch from the contributory financing of events to self-financing
- Avoid ambiguous relationships with local stakeholders in the collaborative economy: position the community as a catalyst rather than as seller
- Availability of the most active members and connectors: need for emulation to convert commitment into action
- Be consistent with the Ouishare spirit: watch out for people only looking for job or income opportunities
- Self-censorship: do not hesitate to multiply quality initiatives and organize significant events to make the community enter another dimension.
- Do not be perceived as looking for profit
- You can get a little lost facing these new challenges: organization is the key
- Don't interfere in other communities' governance: try rather to support them
- Competition between members (e.g. for consulting missions and shared Ouishare FTE)
- Renew
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Pieces of advice- Do not rush: think, then act
- Learn from other Ouishare communities and their history while giving a new local insight
- The first event is critical, both to make connections concrete and to mobilize members in the future
- Try to generate interest with quality actions rather than increase initiatives
- Preserve funding for projects or events, and not use it for Ouishare Drinks
- Do not look for a partner or sponsor at any price
- Learn when, how and where to organize an event
- Develop the beginnings of an economic activity before considering increasing the number of connectors
- Member recognition for their involvement, initiatives and reflections
- Try to reward members for their activity to stimulate their "do" initiatives and "think" analyses (e.g. Ouishare badge awarded for events)
- Build partnerships and find sponsors in line with Ouishare DNA
- Promote and capitalize on the community's major initiatives and events
- Create a moderating role in order to maintain consistency with the Ouishare spirit
- Capitalize on the community to create a network of experts and freelancers
- Stay close to what Ouishare really is as well as to its members
- Share decisions taken and make people participate to governance
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OuiShare Communities - 4 development phases