Social Media Measurement - Fall 2017 - Meltwater - Comm 322
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READ ME
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Download a copy of this spreadsheet by going to "file" -> "download" -> "download as"
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1) In class we'll do the "planning" section and you will create your Metric Goals
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3) When sharing links, create a bitly using our department bitly and share that (ask me for the bitly login and password)
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3) In the weeks to follow you will complete the following each week:
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- Complete the Reporting
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- Complete your social media's "optimization tracking" section
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Accounts We Can Use to Track These Stats:
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Twitter Analytics - I can log you in using our Department Twitter account
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Meltwater: https://app.meltwater.com/login
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Other free tools found via web search.
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Credit: This spreadsheet is build from a modified version of a metrics tracking spreadsheet developed by Jeremy Floyd.
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The original version of that spreadsheet can be found here: http://www.jeremyfloyd.com/education/frequently-asked-questions/how-to-measure-digital-results/
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Read Me
Planning
Metrics Goals
Reporting
Social Listening
Timeline
Blog - Optimization Tracking
Instagram - Optimization Tracking
Snapchat - Optimization Tracking
Twitter - Optimization Tracking