Mirror Card Sorting Analysis
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ABCDEFGHIJKLMNOPQRSTUVWXYZ
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1234567
Grand Total
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Accessories
Accessories Total
86721
Trends & Observations
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Belts Total11Most participants has the category "Accessories", this seems to be the most agreed on category
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Men's Accessories Total
22
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Men's Shoes & Accessories Total
88Participants grouped items into "Tops" and "Bottoms"
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Outer Accessories Total
11
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Socks & Leggings Total
22
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Sunglasses Total
11Participants grouped items into "Casual" and "Formal"
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Women Accessories Total
22
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Women's Accessories Total
33
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Accessories Total
86109841"Sports Jersey" was the outlier where it was sorted into a variety of categories or in its own category
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Bottoms
Lower Body Total
44
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Pants Total213
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Rompers Total
11Note: Column A is a General Grouping created to further categorize what the participants created. Column B are the categories participants created during the Open Card Sorting exercise.
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Skirts Total11
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Women's Bottoms Total
33
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Women's Tops Total
33
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Bottoms Total
242715
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CasualBeach Total33
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Casual Total61218
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Casual Wear Total
99
Qualitative Analysis
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Supercasual Total
66At the end of the sort, participants were asked a few questions (see Qualitative data tab)
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Casual Total991836
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ClothingDresses Total112
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Men's Clothing Total
1313Out of the 7 participants that completed the sorting, majority of the participants worked in the Tech fields and ranged from 24 - 33 years old. Most found the task to be easy
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Men's Semi-casual Total
77
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Rompers Total
11
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Upper and Lower Total
33
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Women's Total
99
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Women's Clothing Total
77
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Clothing Total
320216142When asked of any additional categories they'd like to add, many mentioned separating Women's and Men's
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Formal WearFormal Total77
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Formal Wear Total
33
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Men's Formal-1 Total
55
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Professional/Career Total
11
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Formal Wear Total
315716
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Outerwear
Jackets and Sweaters Total
66
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Outer Wear Total
22
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Outerwear Total
75517
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Sweaters/Jackets Total
55
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Outerwear Total
6775530
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Shoes
Footwear Total
22
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Shoes Total2226
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Shoes Total22228
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SportsSportssports jersey11
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Sports Total11
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Sports Total11
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TopsBlouses Total11
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Men's Tops Total
44
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Shirts Total66
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T-Shirts Total22
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Upper Body Total
88
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Tops Total87621
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Grand Total30303030303030210
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