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3 | CONTENT STRATEGY | |||||||||||
4 | This SEO content plan is our play on the popular hub and spoke strategy. | |||||||||||
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7 | What to do with this data: | |||||||||||
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9 | ▶ Rank for informational keywords. | |||||||||||
10 | ▶ Create relevant content. | |||||||||||
11 | ▶ Build topical relevance around meaningful keywords. | |||||||||||
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13 | How to use this content plan: | |||||||||||
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16 | There are four main elements that make up this content strategy: | |||||||||||
17 | 1) Content Type + Topic | |||||||||||
18 | This explains the hierarchy of content and what topic it maps to. This is useful for internal linking when your content is live. As a minimum, you should link between all content (hub + spokes) within a topic to help build relevance. | |||||||||||
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25 | 2) Keyword Data | |||||||||||
26 | These are the main (informational) keywords that are being targeted in the content, along with metrics pulled from Ahrefs. | |||||||||||
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31 | 3) Links | |||||||||||
32 | This is a (very) rough measure of many backlinks a keyword/article needs to rank, via Ahrefs. This is just a rough guide to give you a top-level view of how competitive a keyword is in terms of links. | |||||||||||
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38 | 4) Page Title | |||||||||||
39 | This is a suggested page title you can consider using. It’s only a suggestion designed to save you time, so feel free to change. | |||||||||||
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