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CONTENT STRATEGY
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This SEO content plan is our play on the popular hub and spoke strategy.
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What to do with this data:
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Rank for informational keywords.
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Create relevant content.
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Build topical relevance around meaningful keywords.
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How to use this content plan:
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There are four main elements that make up this content strategy:
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1) Content Type + Topic
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This explains the hierarchy of content and what topic it maps to. This is useful for internal linking when your content is live. As a minimum, you should link between all content (hub + spokes) within a topic to help build relevance.
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2) Keyword Data
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These are the main (informational) keywords that are being targeted in the content, along with metrics pulled from Ahrefs.
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3) Links
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This is a (very) rough measure of many backlinks a keyword/article needs to rank, via Ahrefs. This is just a rough guide to give you a top-level view of how competitive a keyword is in terms of links.
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4) Page Title
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This is a suggested page title you can consider using. It’s only a suggestion designed to save you time, so feel free to change.
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