Marketing.xlsx
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Marketing
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Brief description Due date Remarks on the due dateFinal outcomePerson responsible
Remarks by ED
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14 JuneTrade fair accounts - Discuss as a policy level decision is needed Jul 136 lakhs available in State Mission in a special bank account. This fund may be utilised for supporting Special Food Fests in Districts and also may be utilised for associating with Food fests/fairs of reputed organisationsAjith chako /Sabu
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14 JuneKudumbashree Bazar (14 districts)July 1MEC meeting conducted at Trivandrum district mission for identifying productive ME units. Letter prepared for districts for conducting internship regarding scope of Bazar, Prepared a detailed note and letter to districts regarding the formation Kudumbashree bazar and propose submission.4 Districts have reported as venue identified 25th aug fixed as timeline for preliminary propose submission by districtsSabu
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12 JuneProblem solving - Study about the marketing proposal (branding of 10 products and associated works) and settle the matter; get required results for the fund givenJul 15Proposed for a meeting with EDSabu
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12 JuneCEF GuidlineJuly 15Guideline finalised. Annexures getting ready.identified all 400 CDS and VCDS bank account opening is in progress for fund transferAjith chako /Sabu
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30/06Government of India secretary (MoRD) asked for developing at least 100 products of Kudumbashree. Conduct a discussion and develop a strategy for the same30 December
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10 JulyAmazon expressed willingness and interest to provide job opportunity to Kudumbashree members to act as last mile delivery persons. Discuss and take it forward30 September
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Conduct a market study for kudumbashree - And examine SWOTs30 September
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Team Monitoring
Goals 2017-18
Sabu
Jiby