Marketing Tactics Spreadsheet
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InitiativeTacticDescriptionTiming ResponsibilityBudgetMetricGoalStatus
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Project ReferralDoor Hangerwalkthrough offer surrounding job sitesper siteJanice$50/siteaccept walkthrough offer2/jobongoing
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Project ReferralIncentive offerFree Kill-a-Watt per closed referralcompleteAgatha$1,250
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Project ReferralPost job basketGift bag post job w postcardsper jobAgatha$35/kit# referrals/job3 re
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Improve Web PerformanceContent/Publishing FrequencyWeekly blog post/new page creationweeklyAgathanone# posts/pages2/weekongoing
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Improve Web PerformanceSEO TuningTitles/descriptions, new contentongoingAgathanoneorganic rank5 terms in top 10ongoing
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Improve Web PerformanceLink Buildinginbound links to siteweeklyAgathanone55 by year endongoing
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Grow Lead Volume PPC AdvertisingGoogle AdwordsongoingAgency$100/weeklead conversion10/weekongoing
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Grow Lead Volume Home AdvisorLead purchase--energy audit/insulationongoingAgatha$100/week
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Grow Lead VolumeDirect MailEDDM Radius mailers around jobsongoingAgency$200/sendTraffic/Calls/Conversion
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Grow Lead VolumeEmail Program
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Grow Lead VolumeFall Home Show
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Grow Lead VolumeSummer Home Show
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Grow Lead VolumeReferral Plan
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Grow Lead VolumePublic Relations
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Grow Lead VolumeCommunity Speaking
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Grow Lead VolumeSocial Media
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Grow Lead VolumeWalk Through Programfree walkthroughs while in areajob specificJim
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Grow Lead VolumeGoogle+ Local Reviewsrequest customer reviewsongoingAgathanone# of reviews12 within 6 weeksongoing
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