Targeting The Right Segment
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ABCDEFGHIJKLMNOPQRSTUVWXYZ
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ASP500Budget1000
Cost to qualify
5
Cost to close
20
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Low targeted leads
High targeted leads
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Cost per lead120
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Likelihood to close
1%10%
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Total # of leads 1,000 50
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Cost to qualify $ 5,000 $ 250
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Total # of sales 10 5
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Total sales 5,000 2,500
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Cost to close 200 100
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Gross profit (200) 2,150
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Difference $ 2,350
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Yellow cells are inputs
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The green cell is the additional value (or additional loss) of focusing on high quality leads
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