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Identity & BackgroundEnvironment & BodyTechnologyProduct SpecificRole Specific
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Low IncomeDyslexicDevice Low BatteryGroup OrderMultiple Page Admins
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Not AmericanColorblindSpotty WifiFood AllergiesManages Independent Contractors
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First-Generation AmericanNonverbalShared DeviceReally HungryLimited Cash Flow
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Two Working ParentsNot At HomeSlow InternetDoesn't Speak the Local LanguageSmall Business Owner
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Learning EnglishLimited Finger DexterityLimited DataNew To Online Ordering/BookingMinimum Wage Employee
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Grew Up Low IncomeSuburban HomeUsing Screen ReaderEating DisorderUsing Several Scheduling Tools
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Sleep DeprivedHad a Terrible DayUsing Mobile SiteFirst Time CustomerManages Multiple Pages
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Social LeaderRelies On Public TransportationUsing Mobile AppRegular Customer
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IntrovertLow VisionDebit Card User
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Single ParentDoing This For the Very First TimeForm Autofill Not Enabled
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WidowedCan't Hear WellNew to Smartphones
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Home OwnerHas SeizuresNew to the Internet
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RenterAloneWeb Native
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Non-Standard Working HoursUses CaneShared Bank Account
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UnemployedWheelchair UserMulitple Stored Payment Options
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Privacy MindedCity DwellerLocation Services Off
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ExtrovertRural HomeModifying An Existing Setup
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Time ConstrainedLeft HandedDesktop-Centric User
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Social FollowerIn an Unfamiliar PlaceSmall screen
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Socially AnxiousIn Large GroupLimited Digital Literacy
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Grew Up WealthyAt HomeOutdated Version
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Marginalized RaceOn Public TransportationOld Device
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College StudentWith Small GroupOffline
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MarriedDrives CarData Aware
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AmericanCame Here to Do Something ElseShared Social Media Accounts
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QueerRegularly Harassed on Social MediaTablet-Centric
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ClosetedPhysically Demanding Job
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Gender Non-conformingEmotionally Demanding Job
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TransChronic Pain
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SingleFeeling Overwhelmed
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PolyamorousGender Inequality Culture
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RoommatesDiscriminatory Noms
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Moves Frequently
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Teenager
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Under-employed
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Caretaker
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Divorced
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Lost Loved Ones
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Abusive Relationships
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Observing Religious Holiday
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Limited Literacy
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Doing This On Behalf of Someone Else
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Trauma Survivor
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