Reverse ETL Competitive Breakdown

	A	B	C	D	E
1	Category	Feature	Hightouch	Census	Rudderstack
2	Security and Hosting	EU SaaS Hosting Support	Yes	No	No
3		Role based access controls	Yes	Yes	No
4		SSO Support	Okta, Azure Active Directory, Auth0, OneLogin, PingIdentity	Okta, Azure Active Directory, Auth0, OneLogin, PingIdentity	Okta, OneLogin
5		External Cloud Bucket (so no data is stored by vendor)	S3 and Google Cloud	S3	S3 and Google Cloud
6		Warehouse Diffing (manage incremental diffing on warehouse)	Yes	Yes	Yes
7		Compliance	SOC 2 Type 2, GDPR, HIPAA, CCPA Privacy Shield	SOC 2 Type 2, GDPR, HIPAA, CCPA Privacy Shield	SOC 2 Type 2, GDPR, HIPAA, CCPA Privacy Shield
8
9	Data Access	Number of "Sources" Supported?	19	10	6
10		Ability to pull data using SQL?	Yes	Yes	Yes
11		Non-database source support ?	GSheets, Airtable, sFTP, Metabase, Trino	GSheets	No
12		Ability to use models directly from DBT Git repository?	Yes	Yes	No
13		Ability to pull data from Looker Looks?	Yes	Yes	No
14		Incremental Syncing for all Sources?	Yes	Does not support incremental syncing for read-only sources (SQL Server, MySQL, GSheets, etc)	Yes, for the 6 sources
15
16	Data Syncing	Number of Destinations Supported?	100+	59	Supports 12 destinations for visual mapping. Possible additional destinations with simple identify calls
17		Support for syncing single user attributes	Yes	Yes	Yes
18		Leverages bulk APIs for downstream destinations	Yes	Yes	No - uses existing event stream integrations
19		Support for syncing any custom object downstream (SFDC custom objects, Netsuite Invoices, etc,)	Yes	Yes	No
20		Support for syncing customer lists (Facebook Custom Lists, Braze Cohorts, Klaviyo Lists, etc.)	Yes	Only for Advertising destinations	No
21		Support for behavioral events (Facebook Conversions API, Amplitude, Mixpanel, Heap, etc).	Yes	Yes	No
22		Support to send data to file systems (ex. S3, sFTP, etc.)	Yes	Yes	No
23		Support to for workflow automation (custom messages in Slack channels, Jira tasks, etc.)	Yes	No	No
24		Single Record Testing	Can test any record in data model, customize payload, and view all API request/response payloads. Available for all new and existing syncs	Can test 1 record randomly chosen by Census, no access to API request & response payloads. Only available on initial sync creation.	None
25		Transformation Support within Sync Config	Advanced Mappings allows: - Injecting any constant string, value, boolean, datetime - Apply validation, parsing, hashing - Any concatenation or combination of column values - Anything else you can define in LiquidJS	Census supports injecting a constant string, number, boolean, or datetime	None
26		Ability to schedule syncs manually, on an interval, cron expression, or programatically.	Yes	Yes	Limited options for interval scheduling.
27
28	Audience management	Visual Audience Builder for non-technical users (Marketing, etc.)	Yes	Yes	No
29		Audience builder interface supports visually joining (without using SQL) across related data models	Yes	No	No
30		Audience builder interface supports joining with behavioral event data models	Yes	No	No
31		Audience builder supports sync templates so non-technical users can modularize their sync configuration.	Yes	No	No
32		Audience builder supports robust audience organization, including custom views and label-based access.	Yes	No	No
33		Audience builder supports materializing audience state back into the warehouse for analytics purposes.	Yes	No	No
34		Audience builder supports the creation of no-code custom aggregations across models such as sums, averages, min, max, etc.	Yes	No	No
35
36	Developer Ecosystem	Version control integration with Git	Yes	No	No
37		Airflow Operator	Yes	Yes	Yes
38		Live Debugger Scope	All API requests & responses available. Fully searchable by primary key.	Only last 100 APIs within a given sync. Not searchable.	Shows random selection of APIs
39		Public API Support	Trigger Syncs and retrieve status. READ all models, syncs, sources destinations.	Full CRUD access to sources, destinations, models, syncs.	Trigger Syncs
40		Datadog Integration	Yes	No	No
41		Warehouse Sync Log (write sync metadata back into Warehouse)	Yes	Yes	No
42		Alert Support	Email, SMS, Pagerduty, and Slack support. Configurable thresholds for any sync	Email and Slack support. Configurable thresholds for any sync	None
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100