RoAS_Version2
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Ad Spend/Revenue Analysis
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November, 2008
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Data From Google AnalyticsCost Data from Referring sites
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SourceVisitsTransactionseCommerce Conversion RateeCommerce RevenueAdvertising
Cost
Avg. Advertising Cost/OrderAvg. Revenue/OrderAd Spend/Revenue
Ratio
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Site#18,0833684.55%$17,860$8,466$23.01$48.5347.40%
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Site#25,4562123.89%$12,595$3,095$14.60$59.4124.57%
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Site#34,4511202.70%$6,004$3,789$31.58$50.0363.11%
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Site#44,2811804.20%$7,854$849$4.72$43.6310.81%
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Site#53,8781152.97%$4,682$1,346$11.70$40.7128.75%
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FormulaFormulaFormula
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Cost/TransactionsRevenue/TransactionsCost/Revenue
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=F/C=E/C=F/E
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Definitions: RoAS Ratio
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Acceptable Ratio20-25%
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Amazing Ratio<20%
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Unacceptable Ratio25-30%
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Terrible Ratio>30%
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RoAS