December Campaign: To-Do List
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Due dateTaskNotesLinks
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8/31/2018Secure a partner / apply for a matching grant
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8/31/2018Sign up for #GivingTuesdayDownload and review their materialshttps://www.givingtuesday.org/organizations#block--join-the-movement
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9/7/2018Arrange for swag or giveawayIf you'd like to do either, these need more lead time
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10/5/2018Create a marketing calendarFigure out which channels you can use to promote your campaign, and lay them all out in date format
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10/12/2018Meet with a designer / copywriterOrganize how each asset will be created, reviewed and published -- there's so many things that need to be created, getting down a solid draft/review/publish workflow that everyone understands will be very helpful when it gets really busy.
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10/19/2018Create copy for emailsAt least the first email, to nail down exact phrases and keywords, etc. After that, I usually wait on email copy until we're closer to launching that email (you never know what news will be happening at that time, etc)
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10/26/2018Create copy for promotional assetsWeb ads, newsletter ads, FB ads, etc.
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11/9/2018Design & finalize promotional assets
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11/16/2018Create audience groups for emailAnd possibly to load into Facebook as a custom audiencehttps://www.facebook.com/business/a/custom-audiences
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11/14/2018Adjust email copy for each audience group"Join us" vs "Renew your gift" vs "Rejoin us as a monthly donor," etc.
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11/20/2018Create emails inside your EMS
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11/20/2018Create Facebook AdsThese can (and should) be done in advance, in case Facebook decides to review your ad before publishing (at most, this takes a day, but they're busy at this time, too!)
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11/20/2018Schedule for publishing your digital assetsSometimes these can be scheduled, other times you simply have to set reminders to remember to do it at the right moment
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NoteVery often, I'll create a few versions of email copy for the final few days, and use whichever ones fit best: A version that talks about how many people we have left to hit the goal, and a version that doesn't mention goal (in case we've hit it, yay!), but only focuses on time left until the deadline.
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Any questions about this? Reach out to me: jill.shepherd@propublica.org
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