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Category Pages Content Audit
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Technical PerformanceUser experienceContentActions
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Page typeURLHTTP statusTitle tag (meta title)Title tag (character length)H1Meta descriptionPage is linked from the main navigation bar?Traffic/pageviews (past 30 days)Organic clicks (past 30 days)Organic clicks (YoY, previous month)Average CTR (past 30 days, organic)In paid promo?# of referring domains# of backlinksIncludes internal links?Includes external links?Broken links?Includes appropriate CTA?Contains distracting elements? (e.g. pop-ups, ads, interstitials)Content addresses the main intent (score: 1-5)Content is easy to read and digest (score: 1-5)Content is engaging (score: 1-5)Content contains spelling and grammar mistakes?Content is on brand?Contains imagery or video?Imagery or video is appropriate?Actions needed for technical elementsActions needed for user experienceActions needed for contentSimilar type pages that do it well (3rd party sitesOther notes
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Homepage
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Product/Service 1
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Product/Service 2
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Product/Service 3
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Pricing
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Blog home
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Newsroom
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Buying guides
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Webinars
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About
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Contact us
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Careers
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FAQs
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Success stories
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Privacy Policy
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Terms and Conditions
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404 page
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Log in page
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Subscribe page
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