Hop Online Content SEO Audit template 2.0 (2019)
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Keyword research tabMapping tabPruning tabSite structure tab
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This tab contains all keyword research conducted by our team.
Similar keywords are clustered in groups. Usually one keyword group is mapped to a single page in the mapping tab.
We base the research on several metrics:
- Monthly keyword volume and an estimation of the number of clicks;
- Features dispayed in the search results and the Google ads competition;
- Searcher's intent: informational/navigational, consideration, commercial.
The purpose of this tab is to map all top keyword opportunities to a page on the website. In most cases, a page already exists, though in other cases multiple pages or no page may exist for the target keyword. Here we will recommend specifically how to optimize the target pages meta data and content for the target keyword.In some cases, we will recommend a reduction of indexed pages through a combination of deletion and 301 redirects. The reason for this is that Google now rewards websites that clean up or "prune" outdated pages in their index that do not rank, deliver traffic nor have links and SEO value. All final recommendations for content prucning will be shown here.This tab will present a visualization of the ideal site structure reflecting all recommendations made in the Content SEO Audit.
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