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Business Communication Skills for Managers
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OutcomesShort Title
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Module 1: Identify key principles in business communicationCommunicating in Business
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1.1Discuss the importance of effective communication in businessEffective Communication in Business
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1.1.1Discuss how effective communication improves you as an employeeBecoming a Better Employee
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1.1.2Identify characteristics of your audience in business communicationThe Business Audience
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1.1.3Discuss the process of the social communication modelThe Social Communication Model
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1.1.4Identify key features of effective writing in businessWriting in Business
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1.1.5Discuss the overlap between professional and personal communicationPersonal and Professional Communication
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1.2Differentiate between different methods of communicationMethods of Communication
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1.2.1Discuss the importance of listeningListening
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1.2.2Discuss verbal communication and its role in businessVerbal Communication
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1.2.3Discuss nonverbal communication and its role in businessNonverbal Communication
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1.3Discuss the importance of ethical communicationEthics in Business Communication
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1.3.1Identify key guidelines for ethical business communicationGuidelines for Ethical Communication
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1.3.2Describe how to communicate ethically onlineBeing Ethical Online
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1.4Discuss the importance of staying connected with colleagues, other professionals, and customers in the digital ageStaying Connected
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1.4.1Discuss the importance of staying connected with colleagues and other professionals in the digital ageConnecting with Colleagues and Other Professionals
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1.4.2Discuss the importance of staying connected with customers in the digital ageConnecting with Customers
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Module 2: Discuss different processes and considerations involved in writing in businessWriting in Business
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2.1Write a business communication given a specific audience and purposeWriting the Right Message
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2.1.1Explain the importance of audience to business communicationAudience
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2.1.2Discuss the importance of writing a clear and focused message in businessThe Right Message
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2.1.3Differentiate between types for writing positive, negative, and persuasive messagesPositive, Negative, and Persuasive Messages
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2.2Discuss the impact that word choice and tone can have on a business messageWord Choice and Tone
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2.2.1Discuss strategies for creating reader-focused writing Writing for the Reader
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2.2.2Discuss strategies to avoid language that can confuse or exclude readersLanguage as an Obstacle
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2.2.3Discuss strategies to avoid language that shows bias against individuals or populationsBias Free Writing
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2.2.4Discuss strategies to improve concision in writingConcise Writing
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2.2.5Discuss strategies to improve clarity in writingClarity in Writing
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2.2.6Evaluate the parallel structure of sentences and passagesParallel Construction
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2.2.7Discuss appropriate ways to indicate emphasis in business writingEmphasis
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2.3Identify the three parts of the writing processThe Three-Part Writing Process
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2.3.1Discuss the importance of the planning stage in the writing processPlanning Business Messages
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2.3.2Write a business message based on an outline using the appropriate components of a business messageWriting Business Messages
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2.3.3Revise a business message for tone, message, and correctnessRevising Business Messages
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2.4Use common word processing software to write business messagesWord Processing Software
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2.4.1Discuss common guidelines to create a professionally formatted documentFormatting Business Writing
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2.4.2Use Microsoft Word to create a visually appealing and accessible documentMicrosoft Word
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2.4.3Use Google Docs to create a visually appealing and accessible documentGoogle Docs
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Module 3: Identify the appropriate use of different channels of written communication in businessWritten Communication
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3.1Discuss the shift from paper to digital communicationChanging Communication Channels
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3.1.1Discuss the shift from traditional to modern communication methodsModernizing Business Messages
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3.1.2Identify benefits of digital communication methodsDigital Communication
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3.1.3Identify benefits of traditional communication methodsTraditional Communication
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3.2Compose emails and memos intended for an audience within the same company or team as the writerInternal Emails and Memos
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3.2.1Describe the professional standards of intra-office emailsInternal Business Communication
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3.2.2Identify common types of internal emailsTypes of Internal Emails
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3.2.3Identify key features of the structure and format of internal emailsInternal Emails
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3.2.4Write an internal emailWriting an Internal Email
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3.2.5Identify key features of the structure and format of memosMemos
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3.2.6Write an internal memoWriting an Internal Memo
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3.3Identify other common methods of professional communicationOther Internal Communications
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3.3.1Discuss the use of email chains and listservsEmail Chains and Listserv
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3.3.2Compare different methods of instant messaging and text servicesInstant Messaging and Text
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3.3.3Identify professional applications of multimedia platformsMultimedia Platforms
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3.3.4Identify professional applications of social media networksSocial Media
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3.4Discuss appropriate ways to communicate to an audience outside of the companyExternal Communication
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3.4.1Identify various types of external emailsTypes of External Emails
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3.4.2Describe appropriate and professional responses to customers Customer Emails
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3.4.3Write a response to a critical message from a customerResponding to Critical Customer Emails
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3.4.4Write a response to a customer's request Responding to Customer Requests
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3.5Determine the appropriate communication channel for a specific type of messageUsing the Right Communication Channel
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3.5.1Determine the appropriate communication channel for a specific type of messageUsing the Right Communication Channel
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Module 4: Use traditional and online tools and methods to find, evaluate, and process informationResearch
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4.1Discuss the importance of data and identify its role in businessConducting Research
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4.1.1Discuss the impact of research in business reportsUsing Data for Impact
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4.1.2Discuss the steps in the research processInvesting Time in the Research Process
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4.1.3Identify common types of internal and external data used for business reportsTypes of Data Sources
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4.1.4Explain the role of primary research and the most common forms that are usedPrimary Research
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4.1.5Explain secondary research and how it is used to provide support to the reportSecondary Research
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4.2Process information from internal sourcesInternal Data
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4.2.1Identify types of primary sources and internal dataPrimary Sources and Internal Data
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4.2.2Discuss methods for collecting and analyzing internal dataCollecting Internal Data
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4.2.3Create workbooks and format data in Microsoft ExcelMicrosoft Excel
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4.2.4Create workbooks and format data in Google SheetsGoogle Sheets
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4.3Evaluate and practice preliminary, intermediate, and advanced search techniquesFinding Secondary Sources
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4.3.1Evaluate preliminary research strategies Preliminary Research Strategies
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4.3.3Discuss common tools and strategies for completing online searchesFinding Sources
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4.3.4Identify tools used to find scholarly secondary sourcesUsing Databases
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4.4Evaluate and practice methods of analysis to assess the quality and reliability of a sourceSource Analysis
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4.4.1Identify the seven pillars of information literacyInformation Literacy
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4.4.2Discuss the importance of evaluating sources and understanding biasesEvaluating Sources
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4.4.3Describe the components of the CRAAP analysis processCRAAP Analysis
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4.4.4Describe techniques to incorporate sources into your writingSynthesizing Sources
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4.5Discuss issues of plagiarism, copyright and fair useWriting Ethically
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4.5.1Discuss the importance of professional integrity in written communication/reportsProfessional Integrity
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4.5.2Identify guidelines to avoid plagiarism, copyright, or violation of Fair Use ActAvoiding Plagiarism
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4.5.3Document and cite sources using the correct style and formattingDocumenting and Citing Sources
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Module 5: Create meaningful visual mediaVisual Media
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5.1Find the best media to present your messageMedia and Your Message
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5.1.1Describe professional standards for using visual media resources for business purposesUsing Visual Media Resources