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Product/Landing Page EvaluatedSocial Sharing Features on SiteCommunityBlog/TwitterUser ExperienceOverall social score (each category worth one point) out of 4 points
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Salesforcehttp://www.salesforce.com/crm/customer-service-support/social-networking/None on main product page (http://www.salesforce.com/crm/customer-service-support/social-networking/). Even the recently forged community tool Chatter lacks any social features on the site (https://www.salesforce.com/)Not linked from main product pageNo sign one exists(Score=.25) Ironically, the page that talks about social is devoid of any social features. Half a point for the human videos..25 points out of 4
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Microsoft Dynamicshttp://www.microsoft.com/dynamics/en/us/default.aspxNone from the primary product page (http://www.microsoft.com/dynamics/en/us/default.aspx)Links to a community of developers, (http://community.dynamics.com/) with moderate activity. Although the 'active threads' section wasn't that active, over 100 views on some threads but no answers, why isn't support staff involved? (http://community.dynamics.com/blogs/crmnewsgroup/default.aspx)Not listed on product page(score=.5)Devoid of real humans. Stock photos with marketese litter the page in traditional tech B2B marketing style. Saving grace on government page with chat feature with real human, unfortuantly I tried to use it and it didn't work in Safari (http://www.microsoft.com/industry/government/products/dynamics_crm_4_0/default.mspx?WT.srch=1&WT.mc_id=federal_crm_goog).5 points out of 4
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SAP CRMhttp://www.sap.com/solutions/business-suite/crm/index.epx (note: this URL was missing, I added this on Dec 8th)At the way bottom of the page there are sharing tools, but it's missing a sharing tool to Twitter I know SAP has thriving communities for developers, but I'm not seeing it on the main product page. Does SAP CRM have customers that talk to each other? It's not clear.No visible link from the product page, nor integration, although I know many employees have personal Twitter accounts.Typical B2B technology website: rotating banner of stock images at top --rest of page filled to brim with text.0.5 points out of 4
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Jive Community Platformhttp://www.jivesoftware.com/solutions/market-engagementNone on the Social Media Monitoring Software page (http://www.jivesoftware.com/solutions/market-engagement)I know they have a very robust community for developers and business folks but it's neither linked nor embedded from the product page. There is a link at the top of the prouduct page, but not contextually related to social crm. Social CRM discussions should be embedded in product page.(score=.5) They have blogs linked from top nav, but none that are contextually tagged or integrated into product page.(score.5 points) Engaging video prominatly featured at masthead of product page, fun, friendly fonts, and vivid colors. No real "Human" element on the page showing it's social1 out of 4 points
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Oracle/Siebel Social CRMttp://www.oracle.com/us/products/applications/siebel/index.htmLanding page has no sharing features (http://www.oracle.com/us/products/applications/siebel/index.htm)(score=.5) A small link on the corporate product page links to the community (Why isn't it integrated into the site?) brings to a very sparse community. Out of the 15 threads on the forums homepage, there are a meager 1 reply. What's worse? 11 of the 15 threads are spam for a european pharmaceutical (see screenshot). (score=.5) Despite that Oracle's blog on Social CRM (http://blogs.oracle.com/socialcrm/) is well written, the blog boasts a total of 9 comments out of the last 10 posts. Good intentions, but clearly not resonating with the market.Incredibly corporate and boring. Lists of brochures, lack of human elements just about anywhere. 1 out of 4 points
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RightNowhttp://www.rightnow.com/cx-suite-social-experience.php(score=1) Bookmarking feature above the fold encourages visitors to share to other social networks.No where in site, do they have any customers that want to talk about their experience, it's not clear from the product page.(score=.5)Rightnow has a friendly looking executive written blog (http://www.rightnow.com/blog/) but lacks engagement with 0 comments in the last 5 posts.Overall, the product page is devoid of social features (other than the sharing tool) no presence of community (http://www.rightnow.com/cx-suite-social-experience.php) although a promiant link to the un-engaging blog in upper right1.5 out of 4 points
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Lithium Community Platform*http://www.lithium.com/what-we-offer/social-crm-suite/(score=.75) On the social crm landing page, there are no sharing features, oh wait, I just found them on left of page, sorta hidden, should be where content is. http://www.lithium.com/what-we-offer/social-crm-suite/(score=.75) Also linked from the product page (but not integrated), Lithium has a community. As you would expect from a community platform, Lithium has a thriving discussion in Lithosphere around it's latest Social CRM event (http://lithosphere.lithium.com/t5/Social-CRM-Virtual-Summit/bd-p/VSCRM-2009-11-11)(score=.75) Has several blogs in the lithosphere linked from product page, and even a Twitter acount, should be fully integrated into landing page. (http://twitter.com/LithiumTech)Although a snazzier design that tradional B2B software companies, it's devoid of human elements.2.25 out of 4 points
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