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Social Media Content Idea (POSTS & VIDEOS)
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Weekly Task: 3 Content post per week (can be static or video)
Recommended reels 7 to 15 seconds
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Alocha final presentation: * copywritings in RED are the ones that our client used for postings
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MONTH / WEEK FOR POSTING / DATE ThemesContent IdeaIdea DescriptionReference / ImageReference LinkPICLanguage for CopyCopwriting (DONE BY REBECCA THOO)Comments (from lecturer)
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MAY / WEEK 1 (15th - 21st)Promotional (IG POST) Summer time with Alocha!Poolside photography with kombucha
https://www.oliviaherrickdesign.com/blog/makerwineYIQINGEnglishCaption 01: Cool for the summer with Alocha!

Caption 02: Summer relaxation with Alocha!
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Lifestyle / Trendy (IG POST) Picnic with Alocha!Product photography with a picnic setting
- may include human in the background too
https://www.sarahchingphotography.com/blog/2018/7/10/a-picnic-in-the-parkYIQINGEnglishCaption 01: The weekend's finally here! Enjoy a leisure picnic date with your bestie. Ohh! And don't forget to whip up a chilled bottle of Alocha!

Caption 02: A nice weather calls for a picnic date with your bestie! Share a chilled bottle of Alocha to brighten up your day!
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Seasonal (IG REEL) Make your 520 better with AlochaA cute reel idea to showcase two person holding a paper heart while doing cheers while holding Alcoha in their hands
https://www.instagram.com/reel/CohEXhYgmBy/?igshid=NTc4MTIwNjQ2YQ==ELLYNEnglishCaption 01: Cupid called, he says Alocha's stolen my heart! Celebrate your 520 date with us to enjoy the day more~

Caption 02: Cheers to another lovely year with your partner with Alocha!
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MAY / WEEK 2 (22nd - 28th)Engagement (IG POST)Zhao Cha' (找茶)Spot the mini kombucha hiding in a picture
https://techwiser.com/best-hidden-object-games/IVYEnglishCaption 01: How many Alocha bottles can you spot!

Caption 02: Can you find our Alocha bottles?		* request idea: ask to see if we can hold a giveaway that the winner can collect at the pop up location
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Informative / Recipes (IG REEL)Mocktail RecipeASMR, showcasing what the public can create with Alocha's kombucha~

Ingredients:
4 mint leaves
Ginger Apple kombucha
1 fresh lemon
Crushed ice

Crush a few mint leaves in the bottom of your glass to release the flavor. Add crushed ice and a squeeze of fresh lemon juice. Pour chilled kombucha over your ice and garnish with a lemon wedge.
https://www.xiaohongshu.com/explore/63da30570000000008007f37?app_platform=ios&app_version=7.84.1&share_from_user_hidden=true&type=video&xhsshare=CopyLink&appuid=6104d49e00000000010088ed&apptime=1682564683 YIQINGEnglishCaption 01: Can't think of an activity to do for the weekend? Try this homemade cocktail recipe using Alocha kombucha to lit up your summer evening! Ingredients listed down below~
Ingredients:
1 bottle of Alocha's Ginger Apple Kombucha
4 mint leaves
1 fresh lemon
ice

Caption 02: Here's a quick mocktail recipe using Alocha kombucha that you can make under 5 minutes! Ingredients listed down below~
Ingredients:
1 bottle of Alocha's Ginger Apple Kombucha
4 mint leaves
1 fresh lemon
ice		* try to speed up by 1.2x or 1.5x
* give both versions to see which one is the best to post
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Promotional (IG REEL) Packaging stop motionShow how the bottles enter the packaging (frame by frame)
https://www.xiaohongshu.com/explore/6406bf4c000000001303d67f?app_platform=ios&app_version=7.85.2&share_from_user_hidden=true&type=video&xhsshare=CopyLink&appuid=6104d49e00000000010088ed&apptime=1682905756SHU HUANEnglishA​​mended captions:
Caption 01: Come along with us to see how we pack for the Alocha “bundle 6 set”!
Caption 02: Here’s how we pack the “bundle 6 set” for Alocha kombucha’s delivery exclusively for you!

Caption 03: Hop on my friend! Here’s how we pack our Alocha “bundle 6 set”!


1st draft caption:
Caption 01: Come along with us to see how we pack Alocha kombucha!
Caption 02: Here's how we pack for Alocha kombucha's delivery exclusively for you!
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JUNE / WEEK 3 (29th - 4th JUNE)Engagement (IG POST)Your MBTI as Alocha's KombuchaAn edit showcasing the different flavours of kombucha fitting the different MBTI personality types.

MBTI is divided into 4 groups
- Rationalist (ENTJ, INTJ, ENTP, INTP)
- Romantic (ENFJ, INFJ, ENFP, INFP)
- Defender (ESTJ, ISTJ, ESFJ, ISFJ)
- Creator (ESTP, ISTP, ESFP, ISFP)
https://www.pinterest.com/pin/844493670409952/ELLYN & SHU HUAN EnglishCaption 01: Aloha people, let's test what drinks suit you best based on your MBTI! Not sure of your MBTI? No worries, here's a link to the test: https://www.16personalities.com/free-personality-test Comment your MBTI & the flavour's emoji down in the comments section~!

Caption 02: Ever heard of MBTI for drinks? Here's your chance to see which drink suits you best based on your MBTI! No worries, here's a link to the test: https://www.16personalities.com/free-personality-test Comment your MBTI & the flavour's emoji down in the comments section~!
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Promotional (IG POST) What's coming soon?To promote what's new in store
- new product 1L kombucha
https://www.instagram.com/p/Cj2dj8rrCX_/%20iSHU HUANEnglish2nd draft after seeing the gif:
Caption 01: Exciting news! We're dropping a new product! Stay tune to see what is new!
Caption 02: New product alert! Comment down below what do you think it is!

1st draft:
Caption 01: Exciting news! We're dropping a new product! Our kombucha is now available in 1 litre!
Caption 02: New product alert! Our kombucha has upgraded it's size! Alocha is now available in 1 litre!
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Promotional (IG POST) It's dropping fruits!A gif of fruits dropping and then changing into kombucha (example: for passion fruit kombucha, passion fruits will drop first and then transition into passion fruit kombucha)
https://pin.it/3IUiOolREBECCAEnglishCaption 01: Fruits, tea, and everything nice.

These were the ingredients chosen.

To create the perfect kombucha for you!

Caption 02: Ever wonder what fruits goes into making our kombucha flavours?
Here's all the ingredients chosen to brew the perfect kombucha for you!
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JUNE / WEEK 4 (5th - 11th)Promotional (IG POST) Tastefully food expoA post to promote tastefully food expo happening at Sunway Exhibition Center on 9th to 11th June.SHU HUANEnglish
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Promotional (IG REEL) Booth promo at TastefullyWes Anderson Trend to promote the Tastefully food expo recap
https://vt.tiktok.com/ZSLNjE1Cf/

https://vt.tiktok.com/ZSLNjKwDr/

https://vt.tiktok.com/ZSLNjsJdD/

https://vt.tiktok.com/ZSLNj3A6g/

https://vt.tiktok.com/ZSLNj3T85/

https://vt.tiktok.com/ZSLNjKddJ/

https://vt.tiktok.com/ZSLNjoEnG/

https://vt.tiktok.com/ZSLNjEnfH/		YIQINGEnglishCaption 01: Wes Anderson trend…. But make it about our Tastefully Food Expo @ Sunway Convention Centre!

We’re spending this weekend boothing at Sunway, come visit us and get the chance to try out our refreshing kombuchas! Ps: there’s also an exclusive meet and greet of Wow & Dee (from the muscle men Thailand!) how exciting is it! See you soon!

Caption 02: You better not act like you’re in a Wes Anderson film in our Tastefully Food Expo @ Sunway Convention Centre!

We’re boothing at Sunway this weekend boothing, drop by to visit us and get the chance to try out our refreshing kombuchas! Ps: there’s also an exclusive meet and greet of Wow & Dee (from the muscle men Thailand!) See you soon!
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Promotional (IG REEL) Funny reel idea inspired by "what are you listening to?" x Tastefully food expoScene 1: Shows person 1 walking infront

Scene 2: Person 2 asking person 1 what they are listening to

Scene 3: "Oh I'm drinking this (alocha flavour)" and asks person 2 if they want to try

Scene 4: Person 2 says yes

Scene 5: Person 1 ask them to get their own at Alocha's booth at Tastefully food expo
http://xhslink.com/nS1IHpELLYNEnglishCaption 01: Want to know how Alocha taste like and what song she was listening to? Come to our booth at Tastefully food expo @ Sunway Pyramid Convention Centre from 9 to 11 June 2023. Amazing things are about to happen, try your luck at our lucky spinning wheel to win vouchers and free kombucha! See you there!

Caption 02: Wonder how our kombucha taste like and what's that song played in the video? Vist to our booth at Tastefully food expo 9 to 11 June 2023 @ Sunway Pyramid Convention Centre! New and exciting things are happening and you get to stand a chance to win vouchuers and free kombucha by participating in our lucky spinning wheel! See you there!
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JUNE/ WEEK 5 (12th - 18th)Engagement (IG REEL)Tastefully Interview(Pop up booth setting @ Tastefully)

Interviewing random people at Tastefully to see if they know/heard about kombucha or what they know about kombucha. Might also provide some free samples for them to try and get their opinions on it
https://www.instagram.com/p/CVFgFhGBjRb/

https://www.instagram.com/p/CkItQWTJEYy/ 		REBECCA & IVYEnglishCaption 01: Last weekend was a fun one! We met with a few friendly people at the Tastefully food expo to get to know their thoughts on Alocha Kombucha! It was a blast interviewing them. Watch till the end to see some lucky people!

Caption 02: We interviewed a few friendly people last week at our Tastefully food expo on their thoguhts on Alocha Kombucha! Watch till the end to see some lucky people!
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Promotional (IG POST) 1L launching postA post to promote the launch of Alocha's newest product, 1L kombuchaSHU HUANEnglishCaption 01: Poof! We have now upgraded and became huge! We heard your call and we officially introduce the 1L Kombucha! Available for purchase now!

Caption 02: Jiang Jiang! We are now BIG! We heard your call and we officially introduce the 1L Kombucha! Available for purchase online and offline!
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Seasonal (IG POST) Father's day postA post to showcase buyers can buy kombucha to gift their fathers if they have no idea what to get
https://www.instagram.com/p/CtiQ5ekpNid/?igshid=MTIzZWMxMTBkOA== REBECCAEnglishCaption: In this warm season, let's gift our parents healthy drinks. Our 6 bundle Alocha Kombucha is a great gift to thank them for their love and support all along. Happy Fathers day to all fathers! We love you, dear parents!
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JUNE/ WEEK 6 (19th - 25th)Informative / Recipes (IG REEL)Kombucha AmericanoASMR, showcasing what the public can create with Alocha's kombucha~

Ingredients:
250ml coffee
50ml kombucha
Crushed ice

A refreshing new way to enjoy americano
https://www.xiaohongshu.com/explore/63da30570000000008007f37?app_platform=ios&app_version=7.84.1&share_from_user_hidden=true&type=video&xhsshare=CopyLink&appuid=6104d49e00000000010088ed&apptime=1682564683

http://xhslink.com/Vay9ar

http://xhslink.com/vLQabr

http://xhslink.com/IGVabr 		YIQINGEnglishCaption: Attention coffee lovers! We have an interesting and healthier recipe for you!
Ingredients:
250ml coffee of your choice
50ml of Alocha's Elderflower Kombucha
Crushed ice
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Lifestyle / Trendy (IG REEL) OOTD with Alocha!A reel showing matching the colours of the outfit with Alocha's bottles
https://www.instagram.com/reel/CtOdAtOg4zH/?igshid=MzRlODBiNWFlZA==

http://xhslink.com/YjH8ar 		ELLYNEnglishCaption: If we ever broke up, we would still have Alocha! Enjoy the colors of life with your favorite kombucha flavours! Comment down below what is your favourite colour! 💗💜💚💛
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Lifestyle / Trendy (IG POST) Recycling Alocha's bottlesShow different ways you can reuse Alocha's bottles
https://www.instagram.com/p/Ch6AYVCMJna/?igshid=MTIzZWMxMTBkOA==
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