Quant-based marketing template
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1. Define your targets and constraints, then look at them in terms of daily / weekly goals
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Target downloads40,000
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Progress as of today13,000
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Days until deadline90
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Downloads remaining27,000
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Daily downloads goal300
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Weekly downloads goal
2,100
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2. Brainstorm tactics & channels you'll use to get to your goal
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ChannelVisitsCTR to opt-inConversionDownloads
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Product Hunt10,00040.0%25%1,000
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Facebook Ads100,0001.5%50%750
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Google Ads80,0002.0%40%640
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Reddit4,0002.0%25%20
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Search200,00012.5%40%10,000
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Cross promo100,00020.0%40%8,000
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Email blasts35,00015.0%40%2,100
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Press150,00010.0%33%4,950
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27,460
New downloads generated
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3. Measure your performance daily & make adjustments daily / weekly
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by @davelocity
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http://themarketingstudent.com
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