SaaS Benchmarks
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Full Article:http://nathanlatka.com/saascompanies
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Nathan Latka: I gather this data through exhaustive, time intensive, one on one interviews with CEO's on my daily podcast you can find here (subscribe if you want data before I have time to get it in this chart) http://nathanlatka.com/subscribe
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Podcast Episode
(http://nathanlatka.com/subscribe)
SourceCompanySource NameRoleDate Data
Updated
CustomersRaisedARPU
(Monthly)
MRRGross Churn
(Monthly)
CACLocationLTV
Months
LTV DollarsTeamSpaceYear
Founded
LTV: CAC Ratio
Notes
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Source Name AddedMozRand FishkinFounderApr 4, 201622,740$29,100,000$117$2,660,8246.50%$110Seattle, WA9$990200SMB20079.0
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143http://hwcdn.libsyn.com/p/0/c/0/0c09cd3e0205338a/TT.Cohen.FNL.65.mp3?c_id=9848590&expiration=1459171608&hwt=ec93723e24f63836c6df049270f448b4AweberAug 15, 2016120,000$0$19$2,280,000#DIV/0!4.00%$9525$47596SMB19995.0
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156http://nathanlatka.com/thetop156Seamless DocNov 3, 20151,412$7,700,000$1,417$2,000,00026%1.00%New York, NY100$141,66725Governments2011
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253coming April 3rd, 2016 on http://nathanlatka.com/subscribeBounce ExchangeMar 1, 2016250$7,500,000$15,000$1,500,00020%0.00%$3,000NYC$100,000150Enterprise201233.3
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137http://nathanlatka.com/we-just-turned-down-a-35m-acq-offer/ClickFunnelsNov 10, 201510,000$1,000,000$120$1,200,000120%4.00%25$3,000SMB2015
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Source Name AddedUnbounceRick Perreault
CEO/Co-founder
Feb 29, 201611,117$500,000$91$1,008,865202%5.35%$424Van BC13$1,180127SMB20092.8
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172http://nathanlatka.com/thetop172YeswareJan 7, 20161,667$33,000,000$500$833,3333%Boston, MA80Mid Market/Enterprise2010
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Source Name AddedBufferLeo Widrich
COO/Co-founder
Apr 5, 201652,624$4,000,000$15$790,16220%7.00%Remote$29982SMB2010
https://buffer.baremetrics.com/
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68http://hwcdn.libsyn.com/p/6/6/f/66fc4e153ef9aa30/TT.Band.FNL68.mp3?c_id=9849261&expiration=1459171779&hwt=c8ed665271874bb86ee7c3b96be552d2ContactuallyAug 15, 201611,667$13,830,000$60$700,0005%4.00%Washington DC25$1,50056SMB2011
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265coming April 15th, 2016 on http://nathanlatka.com/subscribeLead GeniusMar 1, 2016200$8,000,000$3,333$700,0009%2.75%Berkely30$100,00050Enterprise2011
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226http://nathanlatka.com/thetop226Cirrus InsightsBrandon BruceFeb 6, 2016100,000$550,000$6$640,000116%-2.00%$85Tennessee$75090Mid Market/Enterprise20118.8
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103http://www.podtrac.com/pts/redirect.mp3/traffic.libsyn.com/nathanlatkathetop/TT.Levitt.103FNL.mp3MadMimiOct 1, 201514,000Self funded$36$500,000#VALUE!5.00%$0NYC20$720Smb2007
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267coming April 17th, 2016 on http://nathanlatka.com/subscribeCooleafMar 1, 201626$800,000$2,000$500,00063%10.00%36$100,000112012
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http://nathanlatka.com/thetop143BatchBookNov 3, 201510,000$0$42$420,000#DIV/0!5.00%$1,000Rhode Island20$84015SMB20060.8
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233http://nathanlatka.com/thetop233RJ MetricsFeb 6, 2016400$22,000,000$833$333,3332%3.00%$5,00026$21,667100Enterprise4.3
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33http://hwcdn.libsyn.com/p/e/7/3/e730c15b0c8ec426/TT.Moore.FNL_33.mp3?c_id=9663181&expiration=1459171715&hwt=56888693428284d2fe16de0f6ce90816BoomerangAug 1, 201629,545$400,000$11$325,00081%7.00%Mountain View, CA14$15713SMB2011
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193http://nathanlatka.com/thetop193PandaDocJan 7, 201610,000$9,000,000$30$300,0003%0.85%San Francisco133$4,00065Mid Market/Enterprise2015
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235http://nathanlatka.com/thetop235VenturePactFeb 6, 2016100$0$3,000$300,000#DIV/0!7.00%24$72,00031
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252coming April 2nd, 2016 on http://nathanlatka.com/subscribeWebinarNinjaOmarMar 1, 20161,900self funded$115$218,500#VALUE!7.00%$3San Diego14$1,64314SMB547.7
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Source Name AddedConvert KitNathan BarryCEOMar 28, 20163,700Self-funded$52$177,000#VALUE!6.10%Boise, Idaho$71913
SMB to Mid Market
2013
https://convertkit.baremetrics.com/
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70http://hwcdn.libsyn.com/p/6/2/b/62b3e718b3872940/TT.Biondi.FNL70.mp3?c_id=9882636&expiration=1459171564&hwt=af3992d526869d9bb6791a133664c940AdEspressoOct 1, 20151,500$1,800,000$100$150,0008%7.00%San Francisco10$1,00015SMB2013
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255coming April 5th, 2016 on http://nathanlatka.com/subscribeMaestro ConferenceMar 1, 20161,000$2,000,000$100 ARPU$90,0005%30.00%$10Oakland3.3$35015SMB200935.0
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Source Name AddedHubstaffDave NevogtCo-FounderApr 4, 20162,360Self-funded$34$81,125#VALUE!3.90%$92Indianapolis, IN7.5$68615SMB20137.5
https://hubstaff.baremetrics.com/
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Source Name AddedSocialHub.ioDavid Neuhaus
CEO/Co-founder
May 4, 2016116$1,250,000$549$69,3336%1.00%$2,047Germany24$11,12918Mid Market20135.4
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263coming April 13th, 2016 on http://nathanlatka.com/subscribeTranstutorsMar 1, 20163,000$500,000$20$60,00012%SF6$11010Students2014
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272coming April 22nd, 2016 on http://nathanlatka.com/subscribeResourceMar 1, 201610$5,000$50,000#DIV/0!sweat equitySF6$30,0003Mid Market2015
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190http://nathanlatka.com/thetop190LatergramJan 7, 20163,500$1,200,000$15$50,0004%5.00%Vancouver20$29011SMB2014
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Source Name AddedGhost.orgJohn O'Nolan
CEO/Co-founder
Apr 5, 20164773$300,000$10$48,47216%6.00%$0Remote19$1908SMB2013
https://ghost.baremetrics.com
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Source Name AddedBaremetricsJosh PigfordCEOApr 5, 2016533$800,000$90$48,2096%4.60%Remote21$1,9588SMB2013
https://demo.baremetrics.com
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222http://nathanlatka.com/thetop222Kit CRMJan 7, 20162,000$1,000,000$19$38,0004%4.00%$21SF25$4759SMB22.6
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264coming April 14th, 2016 on http://nathanlatka.com/subscribeMetadata.ioMar 1, 201613$300,000$3,000$35,00012%$3,000$24,0008Mid Market8.0
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Source Name AddedSignable
Olly Culverhouse
CEO/FounderApr 6, 2016756Self-funded$44$24,937#VALUE!6.00%Bristol, UK$7285SMB2013
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Source Name AddedNomad ListFounderApr 5, 20163215$0$68$18,333#DIV/0!1.80%$0Remote3
Digital nomads, travelers
2014
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Source Name AddedYogaTrailAlex Klein
CEO/Co-founder
Apr 4, 2016320$500,000$30$13,0003%5.00%$0Thailand20$5007SMB2012
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Source Name AddedZibbet
Jonathan Peacock
FounderApr 5, 20161,171Self-funded$9$10,143#VALUE!11.00%$0
Sydney, Australia
9$783
Artists & Crafters
2009
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238http://nathanlatka.com/thetop238GeenappFeb 6, 2016300$100,000$3000%Barcelona5
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110http://www.podtrac.com/pts/redirect.mp3/traffic.libsyn.com/nathanlatkathetop/TT.Nagpal.117_FNL2.mp3TeachableNov 1, 2015
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125http://www.podtrac.com/pts/redirect.mp3/traffic.libsyn.com/nathanlatkathetop/TT.Tambay.125_FNL.mp3Tambay (Udemy)Nov 1, 2015
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169http://nathanlatka.com/thetop169EdgarJan 6, 2016
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170http://nathanlatka.com/thetop170OntraportJan 7, 2016
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Add your business below:
CompanySource NameRoleDate Data
Updated
CustomersRaisedARPU
(Monthly)
MRRGross Churn
(Monthly)
CACLocationLTV
Months
LTV DollarsTeamSpaceYear
Founded
LTV: CAC Ratio
Notes
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Copy of Data
Data Master