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UK UNDER 30UK OVER 30UK MALEUK FEMALEUK GEN POP
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125 respondents, (representative at 92 answers).125 respondents, (representative at 68 answers).136 respondents, (representative at 49 answers).114 respondents, (representative at 74 answers).250 respondents, (representative at 116 answers).
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202020242029202020242029202020242029202020242029202020242029
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What do people expect to have achieved at the end of their working life? Career success & recognition39.20%64.00%47.20%43.20%47.20%40.80%39.85%54.89%49.62%42.74%56.41%37.61%41.20%55.60%44.00%
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Financial security64.80%80.80%68.80%62.40%77.60%64.00%63.91%78.95%70.68%63.25%79.49%61.54%63.60%79.20%66.40%
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Built a successful business33.60%27.20%41.60%24.00%16.00%24.80%30.08%20.30%33.08%27.35%23.08%33.33%28.80%21.60%33.20%
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Positive social impact35.20%36.80%51.20%26.40%36.80%48.80%35.34%39.85%50.38%25.64%33.33%49.57%30.80%36.80%50.00%
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Strong family relationships40.80%59.20%52.80%48.00%60.00%56.00%46.62%63.16%55.64%41.88%55.56%52.99%44.40%59.60%54.40%
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Work-life balance47.20%52.80%58.40%56.00%66.40%65.60%55.64%54.89%60.90%47.01%64.96%63.25%51.60%59.60%62.00%
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Personal growth & levelling up40.00%48.00%51.20%40.80%55.20%40.80%39.85%48.87%42.11%41.03%54.70%50.43%40.40%51.60%46.00%
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Epic life experiences28.00%36.00%40.80%28.00%35.20%40.00%34.59%36.84%39.85%20.51%34.19%41.03%28.00%35.60%40.40%
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Leaving a legacy that matters16.00%24.80%21.60%26.40%28.80%24.00%21.80%26.32%24.06%20.51%27.35%21.37%21.20%26.80%22.80%
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What do people expect that work will provide for them? Financial stability56.80%68.80%58.40%62.40%71.20%64.80%58.65%67.67%63.16%60.68%72.65%59.83%59.60%70.00%61.60%
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Professional growth & development44.80%51.20%52.00%44.80%40.80%43.20%45.86%52.63%51.88%43.59%38.46%42.74%44.80%46.00%47.60%
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A sense of purpose and fulfilment49.60%44.00%51.20%40.00%45.60%45.60%48.87%47.37%54.14%40.17%41.88%41.88%44.80%44.80%48.40%
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Opportunities for creativity and innovation
35.20%34.40%46.40%23.20%30.40%32.00%30.83%36.84%42.11%27.35%27.35%35.90%29.20%32.40%39.20%
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Recognition and respect44.80%43.20%39.20%38.40%46.40%41.60%45.11%46.62%48.87%37.61%42.74%30.77%41.60%44.80%40.40%
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Job security51.20%64.00%53.60%60.80%61.60%59.20%57.14%60.90%57.89%54.70%64.96%54.70%56.00%62.80%56.40%
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Work-life balance40.00%42.40%50.40%44.00%56.80%50.40%43.61%51.13%51.13%40.17%47.86%49.57%42.00%49.60%50.40%
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Social connections & network35.20%35.20%45.60%23.20%28.80%43.20%33.08%34.59%39.10%24.79%29.06%50.43%29.20%32.00%44.40%
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Chances to make a positive impact19.20%20.00%28.80%19.20%20.80%27.20%23.31%22.56%29.32%14.53%17.95%26.50%19.20%20.40%28.00%
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What are the non-negotiables when choosing a job today? Salary and benefits61.60%58.40%58.40%69.60%60.80%64.00%65.41%54.89%60.15%65.81%64.96%62.39%65.60%59.60%61.20%
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Work-life balance41.60%56.80%52.80%41.60%66.40%65.60%47.37%60.90%57.89%35.04%62.39%60.68%41.60%61.60%59.20%
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Opportunities for career growth43.20%41.60%50.40%40.00%24.00%32.80%45.11%32.33%42.11%37.61%33.33%41.03%41.60%32.80%41.60%
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Job security60.80%55.20%56.00%63.20%49.60%56.00%62.41%52.63%57.89%61.54%52.14%53.85%62.00%52.40%56.00%
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Company culture & values30.40%35.20%43.20%13.60%23.20%29.60%24.06%29.32%33.08%19.66%29.06%40.17%22.00%29.20%36.40%
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Flexibility & freedom35.20%44.80%52.80%24.00%37.60%52.00%31.58%37.59%51.13%27.35%45.30%53.85%29.60%41.20%52.40%
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Sense of purpose or meaningful work26.40%28.00%39.20%23.20%25.60%33.60%24.81%28.57%38.35%24.79%24.79%34.19%24.80%26.80%36.40%
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Location or ability to work remotely27.20%44.00%45.60%18.40%40.80%40.00%19.55%33.08%44.36%26.50%52.99%41.03%22.80%42.40%42.80%
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Opportunities for learning and development
22.40%26.40%32.80%19.20%22.40%28.00%21.80%27.07%29.32%19.66%21.37%31.62%20.80%24.40%30.40%
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Team dynamics and relationships12.80%18.40%20.00%14.40%16.00%20.00%14.29%14.29%21.80%12.82%20.51%17.95%13.60%17.20%20.00%
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What will make people quit their jobs? Low salary or weak benefits64.80%73.60%61.60%64.80%69.60%72.00%68.42%69.17%65.41%60.68%74.36%68.38%64.80%71.60%66.80%
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No room for career growth40.80%44.80%48.80%48.00%44.80%49.60%48.87%45.11%52.63%39.32%44.44%45.30%44.40%44.80%49.20%
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Toxic work environment56.80%75.20%55.20%48.80%70.40%58.40%51.13%72.93%59.40%54.70%72.65%53.85%52.80%72.80%56.80%
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Poor work-life balance43.20%57.60%52.00%49.60%68.00%58.40%47.37%63.16%55.64%45.30%62.39%54.70%46.40%62.80%55.20%
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Feeling undervalued or unrecognised41.60%55.20%40.00%40.80%48.00%47.20%42.11%50.38%47.37%40.17%52.99%39.32%41.20%51.60%43.60%
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Job insecurity40.00%48.80%47.20%41.60%55.20%48.80%38.35%52.63%47.37%43.59%51.28%48.72%40.80%52.00%48.00%
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Burnout or excessive stress37.60%53.60%48.80%33.60%56.00%51.20%34.59%51.88%49.62%36.75%58.12%50.43%35.60%54.80%50.00%
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Conflict with management or colleagues31.20%40.80%36.80%40.00%41.60%41.60%36.09%41.35%44.36%35.04%41.03%33.33%35.60%41.20%39.20%
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Mismatch with company values12.80%24.00%26.40%15.20%23.20%31.20%15.04%24.81%30.83%12.82%22.22%26.50%14.00%23.60%28.80%
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What benefits would people appreciate the most in their workplace today? Comprehensive healthcare coverage29.60%34.40%44.00%31.20%40.00%44.00%29.32%36.84%42.11%31.62%37.61%46.15%30.40%37.20%44.00%
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Generous paid time off55.20%55.20%50.40%51.20%58.40%53.60%55.64%58.65%55.64%50.43%54.70%47.86%53.20%56.80%52.00%
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Flexible work hours44.00%69.60%57.60%48.00%72.00%66.40%48.12%68.42%58.65%43.59%73.50%65.81%46.00%70.80%62.00%
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Remote work options37.60%53.60%60.00%29.60%59.20%58.40%37.59%57.14%57.89%29.06%55.56%60.68%33.60%56.40%59.20%
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Retirement savings plans44.80%46.40%55.20%45.60%38.40%52.80%44.36%44.36%55.64%46.15%40.17%52.14%45.20%42.40%54.00%
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Professional development opportunities37.60%35.20%42.40%33.60%32.80%34.40%36.84%36.09%39.10%34.19%31.62%37.61%35.60%34.00%38.40%
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Mental health support32.80%47.20%57.60%32.00%48.80%60.80%33.83%46.62%56.39%30.77%49.57%62.39%32.40%48.00%59.20%
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Parental leave and childcare support32.80%40.80%41.60%39.20%41.60%46.40%30.08%39.85%45.11%42.74%42.74%42.74%36.00%41.20%44.00%
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Wellness programs29.60%31.20%40.00%20.00%30.40%38.40%25.56%34.59%35.34%23.93%26.50%43.59%24.80%30.80%39.20%
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Bonuses or performance incentives24.80%28.00%30.40%37.60%36.00%38.40%32.33%36.09%36.84%29.91%27.35%31.62%31.20%32.00%34.40%
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What's the most misunderstood by employers today? Importance of work-life balance36.00%48.80%37.60%45.60%49.60%41.60%40.60%51.13%39.85%41.03%47.01%39.32%40.80%49.20%39.60%
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Employees' need for flexibility47.20%43.20%44.80%40.80%51.20%45.60%46.62%42.11%48.12%41.03%52.99%41.88%44.00%47.20%45.20%
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The value of mental health support40.00%45.60%40.00%44.80%47.20%38.40%42.11%45.86%46.62%42.74%47.01%30.77%42.40%46.40%39.20%
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What truly motivates employees (beyond salary)
46.40%40.00%40.00%34.40%32.80%43.20%40.60%36.09%43.61%40.17%36.75%39.32%40.40%36.40%41.60%
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The desire for meaningful work32.80%35.20%40.00%37.60%30.40%42.40%36.09%32.33%46.62%34.19%33.33%35.04%35.20%32.80%41.20%
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Impact of company culture35.20%31.20%36.80%32.00%26.40%37.60%39.10%38.35%41.35%27.35%17.95%32.48%33.60%28.80%37.20%
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Need for career development opportunities
35.20%32.80%33.60%28.80%27.20%35.20%32.33%29.32%32.33%31.62%30.77%36.75%32.00%30.00%34.40%
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How burnout affects performance42.40%45.60%32.80%28.00%37.60%38.40%35.34%40.60%34.59%35.04%42.74%36.75%35.20%41.60%35.60%
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Demand for transparency and trust22.40%20.80%29.60%18.40%28.00%25.60%21.80%27.07%27.07%18.80%21.37%28.21%20.40%24.40%27.60%
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Expectations of inclusivity and diversity12.80%16.00%16.00%12.00%14.40%20.80%10.53%16.54%17.29%14.53%13.68%19.66%12.40%15.20%18.40%
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What could your employer do to increase productivity at your workplace?More autonomy20.80%21.60%25.60%14.40%19.20%26.40%25.56%24.06%28.57%8.55%16.24%23.08%17.60%20.40%26.00%
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Streamline processes28.00%29.60%27.20%28.00%27.20%39.20%32.33%35.34%39.10%23.08%20.51%26.50%28.00%28.40%33.20%
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Increase salaries38.40%61.60%51.20%42.40%60.00%64.00%44.36%63.16%63.16%35.90%58.12%51.28%40.40%60.80%57.60%
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More flexible working options37.60%56.00%52.00%42.40%51.20%47.20%39.10%51.13%47.37%41.03%56.41%52.14%40.00%53.60%49.60%
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Better structure and organisation38.40%41.60%33.60%24.80%27.20%30.40%36.84%31.58%34.59%25.64%37.61%29.06%31.60%34.40%32.00%
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Clearer vision and direction41.60%43.20%43.20%36.80%30.40%38.40%39.10%45.11%45.86%39.32%27.35%35.04%39.20%36.80%40.80%
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Stronger, more actionable strategy29.60%24.80%39.20%19.20%24.00%23.20%26.32%27.07%33.83%22.22%21.37%28.21%24.40%24.40%31.20%
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More time off23.20%33.60%30.40%30.40%40.80%49.60%28.57%37.59%42.86%24.79%36.75%36.75%26.80%37.20%40.00%
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Better teamwork & inclusion28.80%34.40%30.40%24.80%32.00%28.80%24.81%31.58%29.32%29.06%35.04%29.91%26.80%33.20%29.60%
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Implementation of AI16.00%21.60%35.20%9.60%12.00%30.40%16.54%24.81%31.58%8.55%7.69%34.19%12.80%16.80%32.80%
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More professional training16.80%18.40%17.60%10.40%17.60%19.20%15.79%20.30%18.80%11.11%15.38%17.95%13.60%18.00%18.40%
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What is the most common conversation your friends have about work?Job stress and burnout32.80%41.60%44.00%32.00%40.80%47.20%32.33%38.35%46.62%32.48%44.44%44.44%32.40%41.20%45.60%
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Salary and benefits45.60%51.20%46.40%52.80%53.60%57.60%53.38%54.89%54.89%44.44%49.57%48.72%49.20%52.40%52.00%
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Work-life balance42.40%39.20%40.80%44.80%50.40%58.40%48.87%47.37%47.37%37.61%41.88%52.14%43.60%44.80%49.60%
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Office politics32.00%36.80%42.40%36.80%35.20%40.00%36.84%39.85%47.37%31.62%31.62%34.19%34.40%36.00%41.20%
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Career growth and promotions40.80%33.60%36.80%26.40%20.80%26.40%39.85%29.32%31.58%26.50%24.79%31.62%33.60%27.20%31.60%
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Company culture and vibes24.80%31.20%41.60%22.40%23.20%34.40%24.81%34.59%42.86%22.22%18.80%32.48%23.60%27.20%38.00%
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Colleagues and teamwork33.60%32.80%36.00%29.60%28.80%34.40%31.58%24.06%33.08%31.62%38.46%37.61%31.60%30.80%35.20%
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WFH vs. office31.20%32.00%28.00%16.00%24.00%32.80%24.81%29.32%28.57%22.22%26.50%32.48%23.60%28.00%30.40%
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Unfulfilling jobs or feeling stuck23.20%24.80%28.80%24.80%24.80%32.00%27.07%23.31%33.83%20.51%26.50%26.50%24.00%24.80%30.40%
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Job hunting and interviews16.80%16.80%18.40%8.00%9.60%18.40%12.03%12.03%20.30%12.82%14.53%16.24%12.40%13.20%18.40%
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