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1 | EMVIE 2024 RESULTS | |||||||||||||||||||||||||
2 | ||||||||||||||||||||||||||
3 | S. No. | Company Name | Brand | Entry Title | Client Company | Metal | ||||||||||||||||||||
4 | 01. Best Media Strategy - Consumer Products - Cosmetics, toiletries, personal hygiene | |||||||||||||||||||||||||
5 | 1 | Wavemaker India | Colgate Visible White O2 | #SmileOutLoud | Colgate Palmolive India Ltd. | Gold | ||||||||||||||||||||
6 | 2 | Mindshare | Dove | Breaking Beauty Barriers: Dove's Triumph in Scaling the 'Stop the Beauty Test' Campaign through Innovative Strategies | Hindustan Unilever Limited | Silver | ||||||||||||||||||||
7 | ||||||||||||||||||||||||||
8 | 02. Best Media Strategy - Consumer Products - Beverages and drinks | |||||||||||||||||||||||||
9 | 1 | Rapport | Taj Mahal | Taj Mahal “Megh Santoor” | Hindustan Unilever Limited | Gold | ||||||||||||||||||||
10 | 2 | Mindshare | Horlicks Diabetes Plus | Horlicks Diabetes Plus - Nourishing a Healthier Tomorrow | Hindustan Unilever Limited | Gold | ||||||||||||||||||||
11 | 3 | EssenceMediacom | Coca-Cola | Coke Studio: Apna Sunao | Coca-Cola India | Silver | ||||||||||||||||||||
12 | 4 | EssenceMediacom | Sprite | Sprite: Hasi Ke Bulbule | Coca-Cola India | Bronze | ||||||||||||||||||||
13 | 5 | Wavemaker India | Bisleri Water | Most Trusted Brand to the Most Used Brand | BISLERI INTERNATIONAL PVT. LTD. | Bronze | ||||||||||||||||||||
14 | ||||||||||||||||||||||||||
15 | 03. Best Media Strategy - Consumer Products - Confectionary and food | |||||||||||||||||||||||||
16 | 1 | Wavemaker India | Cadbury Celebration | Transforming classic birthday melody into personalized harmonies | Mondelēz India Foods Pvt. Ltd. | Gold | ||||||||||||||||||||
17 | 2 | Wavemaker India | Cadbury Dairy Milk | Cadbury Dairy Milk #CheerForAllSports | Mondelēz India Foods Pvt. Ltd. | Silver | ||||||||||||||||||||
18 | 3 | Mindshare | Britannia Milk Bikis | Milk Bikis Flashback pack - Going down memory lane... | Britannia Industries Limited | Silver | ||||||||||||||||||||
19 | 4 | Wavemaker India | Cadbury 5 Star | 5Star's mush detector - An innovative tool that helped Single's Escape Valentine's Day - 5Star Multiple Category | Mondelēz India Foods Pvt. Ltd. | Silver | ||||||||||||||||||||
20 | 5 | Wavemaker India | Cadbury Celebrations | Transforming the Cadbury Celebrations box into #ShopsForShopless | Mondelēz India Foods Pvt. Ltd. | Bronze | ||||||||||||||||||||
21 | 6 | Wavemaker India | Oreo | #BringBack2011 - Oreo's Resonant Triumph in Cricketing Nostalgia | Mondelēz India Foods Pvt. Ltd. | Bronze | ||||||||||||||||||||
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23 | 04. Best Media Strategy - Consumer Products - Others | |||||||||||||||||||||||||
24 | 1 | Mindshare | Sunlight | Sunlight- Returning colors to the cultural | Hindustan Unilever Limited | Silver | ||||||||||||||||||||
25 | ||||||||||||||||||||||||||
26 | 05. Best Media Strategy - Consumer Durables - Tech Products | |||||||||||||||||||||||||
27 | 1 | Omnicom Media Group | Apple | Showcasing iPhone's camera supremacy through unparalleled cinematic experiences. | Apple | Silver | ||||||||||||||||||||
28 | ||||||||||||||||||||||||||
29 | 06. Best Media Strategy - Consumer Durables - Other Products | |||||||||||||||||||||||||
30 | 1 | Mindshare | UltraTech Cement | Ghar Ek Mauka Ek | UltraTech Cement Limited | Bronze | ||||||||||||||||||||
31 | ||||||||||||||||||||||||||
32 | 07. Best Media Strategy - Services | |||||||||||||||||||||||||
33 | 1 | EssenceMediacom | Google Search | Google Search with your Voice, Eyes and Fingertips | Google India | Gold | ||||||||||||||||||||
34 | 2 | Mindshare | HUL Shikhar App | AI prescribes how to conquer Shikhar | Hindustan Unilever Limited | Silver | ||||||||||||||||||||
35 | 3 | Lodestar UM | Spotify | Podcast Pe Suna Kya! | Spotify India | Silver | ||||||||||||||||||||
36 | 4 | Wavemaker India | Dream11 | Sirf Dekhenge Nai Ab #SabKhelenge | SPORTA TECHNOLOGIES PRIVATE LIMITED | Bronze | ||||||||||||||||||||
37 | 5 | Starcom | Lenskart | Lenskart: Shark Tank | Lenskart | Bronze | ||||||||||||||||||||
38 | ||||||||||||||||||||||||||
39 | 08. Best Media Strategy - Media | |||||||||||||||||||||||||
40 | 1 | EssenceMediacom | Google Search | Google Search with your Voice, Eyes and Fingertips | Google India | Silver | ||||||||||||||||||||
41 | 2 | Wavemaker India | JioCinema | On Your Marks, Get Set, RACE: Blueprint for Excellence | VIACOM 18 MEDIA PVT. LTD. | Bronze | ||||||||||||||||||||
42 | ||||||||||||||||||||||||||
43 | 09. Best Digital Strategy | |||||||||||||||||||||||||
44 | 1 | Wavemaker India | Cadbury Celebrations | Transforming the Cadbury Celebrations box into #ShopsForShopless | Mondelēz India Foods Pvt. Ltd. | Gold | ||||||||||||||||||||
45 | 2 | Wavemaker India | Cadbury Celebration | Transforming classic birthday melody into personalized harmonies | Mondelēz India Foods Pvt. Ltd. | Gold | ||||||||||||||||||||
46 | 3 | Mindshare | Dove | Breaking Beauty Barriers: Dove's Triumph in Scaling the 'Stop the Beauty Test' Campaign through Innovative Strategies | Hindustan Unilever Limited | Silver | ||||||||||||||||||||
47 | 4 | Wavemaker India | Cadbury Oreo | Oreo SIWO: An AI & ML-led pack of words to turn serious situations into playful moments | Mondelēz India Foods Pvt. Ltd. | Silver | ||||||||||||||||||||
48 | 5 | EssenceMediacom | Coca-Cola | Reviving Festive Togetherness : Coke #MilKeHiManegiDiwali | Coca-Cola India | Silver | ||||||||||||||||||||
49 | 6 | EssenceMediacom | Thums Up | Jab Bhi Khao Biryani Make It Toofani | Coca-Cola India | Silver | ||||||||||||||||||||
50 | 7 | EssenceMediacom | Thums Up | Dekho Wicket Se Cricket | Coca-Cola India | Bronze | ||||||||||||||||||||
51 | 8 | EssenceMediacom | Youtube | Keeping pace with pop culture mirrors running in a never ending relay race! | Google India | Bronze | ||||||||||||||||||||
52 | 9 | Lodestar UM | Spotify | Podcast Pe Suna Kya! | Spotify India | Bronze | ||||||||||||||||||||
53 | 10 | Wavemaker India | Tata Salt | Desh ke Liye - Har Sawal Uthega | Tata Consumer Products Limited | Bronze | ||||||||||||||||||||
54 | 11 | Wavemaker India | Luminous Inverter & Battery | Bijli Gul 2.0 - Power Off, Luminous On | Luminous Power Technologies Pvt. Ltd. | Bronze | ||||||||||||||||||||
55 | 12 | Mindshare | Brooke Bond Red Label Natural Care | RED LABEL NATURAL CARE – CARE STATION - Cup Of Care | Hindustan Unilever Limited | Bronze | ||||||||||||||||||||
56 | 13 | Mindshare | Dove Hair Care | Elevating Beauty: Dove's Unveiling of a Dynamic Digital Portfolio Strategy | Hindustan Unilever Limited | Bronze | ||||||||||||||||||||
57 | ||||||||||||||||||||||||||
58 | 10. Best Media Innovation : Television | |||||||||||||||||||||||||
59 | 1 | Mindshare | Britannia Marie Gold | Reigniting Entrepreneurial Dreams Of Everyday Athletes: THE HOMEMAKERS | Britannia Industries Limited | Gold | ||||||||||||||||||||
60 | 2 | Wavemaker India | Vodafone Idea | Hacking India's biggest reality show to drive performance goals | Vodafone Idea Ltd. | Silver | ||||||||||||||||||||
61 | 3 | EssenceMediacom | Airtel 5G Plus | Look Maa! I am on TV | Bharti Airtel | Bronze | ||||||||||||||||||||
62 | ||||||||||||||||||||||||||
63 | 11.Best Media Innovation : Print - Dailies & Magazines | |||||||||||||||||||||||||
64 | 1 | Mindshare | UltraTech | Yashasvi Pradhan – Cementing Trust For Lifetime | UltraTech Cement Limited | Silver | ||||||||||||||||||||
65 | 2 | Madison Media | HIT CIK | MAAROOO! Newspaper se nahi, Laal HIT se! | Godrej Industries Limited | Silver | ||||||||||||||||||||
66 | 3 | Initiative Media | Pulsar N160 | Using Print for Moment Marketing | Bajaj Auto Ltd. | Bronze | ||||||||||||||||||||
67 | ||||||||||||||||||||||||||
68 | 12.Best Media Innovation : Out of Home & Ambient Media & Cinema | |||||||||||||||||||||||||
69 | 1 | Madison Media | HIT CIK | Award Title Home Invasion: Laal HIT's Ambient Media Masterstroke | Godrej Industries Limited | Gold | ||||||||||||||||||||
70 | 2 | Rapport | Taj Mahal | Taj Mahal "Megh Santoor" | Hindustan Unilever Limited | Silver | ||||||||||||||||||||
71 | 3 | Omnicom Media Group | Apple | iPhone to cinema screen - Shot on iPhone by Vishal Bhardwaj | Apple | Silver | ||||||||||||||||||||
72 | 4 | Wavemaker India | Cadbury 5 Star | Mush Detector - escape the Valentines Day mush | Mondelēz India Foods Pvt. Ltd. | Bronze | ||||||||||||||||||||
73 | 5 | Wavemaker India | Cadbury Celebrations | Cadbury Celebrations #MyBirthdaySong: AI-Driven Cinematic Spectacle that redefined Birthday celebrations forever! | Mondelēz India Foods Pvt. Ltd. | Bronze | ||||||||||||||||||||
74 | 6 | Madison Media | Tata Altroz iCNG | OMG its CNG | Tata Motors | Bronze | ||||||||||||||||||||
75 | ||||||||||||||||||||||||||
76 | 13. Best Media Innovation - Audio | |||||||||||||||||||||||||
77 | 1 | Mindshare | UltraTech Cement | Baat Ghar Ki with Ravi Kishan | UltraTech Cement Limited | Silver | ||||||||||||||||||||
78 | ||||||||||||||||||||||||||
79 | 14. Best Media Innovation : Digital - Paid Search | |||||||||||||||||||||||||
80 | 1 | Wavemaker India | JioCinema | DIGITAL INDIA KA DIGITAL IPL! | VIACOM 18 MEDIA PVT. LTD. | Gold | ||||||||||||||||||||
81 | 2 | Wavemaker India | Vodafone Idea | Leveraging data to move from platform conversions to offline activations | Vodafone Idea Ltd. | Bronze | ||||||||||||||||||||
82 | ||||||||||||||||||||||||||
83 | 15. Best Media Innovation : Digital - SEO | |||||||||||||||||||||||||
84 | 1 | Mindshare | BeBeautiful | BeBeautiful: Your Online Beauty Concierge | Hindustan Unilever Limited | Gold | ||||||||||||||||||||
85 | 2 | HiveMinds | Murf AI | Murf AI | Murf AI | Silver | ||||||||||||||||||||
86 | 3 | Zenith Media | MyNestle | 7.2 million Impressions and Counting: MyNestle's Extraordinary Year-Long Organic Success Story! | Nestlé India Ltd. | Bronze | ||||||||||||||||||||
87 | 4 | Zenith Media | AskNestle | AskNestle Shines with 104% Organic Boost, Where Hindi Traffic Takes the Lead with Impressive 55% Share! | Nestlé India Ltd. | Bronze | ||||||||||||||||||||
88 | ||||||||||||||||||||||||||
89 | 16. Best Media Innovation : Digital - Social Media | |||||||||||||||||||||||||
90 | 1 | Wavemaker India | Cadbury Celebration | Transforming classic birthday melody into personalized harmonies | Mondelēz India Foods Pvt. Ltd. | Gold | ||||||||||||||||||||
91 | 2 | Wavemaker India | Cadbury 5 Star | 5 Star is everywhere | Mondelēz India Foods Pvt. Ltd. | Silver | ||||||||||||||||||||
92 | 3 | Wavemaker India | ConfirmTkt | ConfirmTkt Won The World Cup | Confirm Ticket Online Solutions Pvt Ltd | Silver | ||||||||||||||||||||
93 | 4 | Wavemaker India | Absolut Glassware | AbsolutAlly Playbook: Helping the LGBTQIA+ Community voice their feelings and enlightening the society on how to the ask questions about them the right way via social media. | Pernod Ricard India Pvt. Ltd. | Silver | ||||||||||||||||||||
94 | 5 | Initiative Media | Sunfeast Dark Fantasy | Sunfeast Dark Fantasy, Fulfilling over a Million Fantasies | ITC Limited | Bronze | ||||||||||||||||||||
95 | 6 | Mindshare | Dove | How Old Were You? | Hindustan Unilever Limited | Bronze | ||||||||||||||||||||
96 | 7 | EssenceMediacom | Thums Up | Dekho Wicket Se Cricket | Coca-Cola India | Bronze | ||||||||||||||||||||
97 | 8 | Lodestar UM | Spotify | Podcast Pe Suna Kya! | Spotify India | Bronze | ||||||||||||||||||||
98 | ||||||||||||||||||||||||||
99 | 17. Best Media Innovation : Digital - Mobile / hand held devices | |||||||||||||||||||||||||
100 | 1 | Mindshare | Dove | Dove Thumbstopping Beauty Biases | Hindustan Unilever Limited | Gold |