Concept Ad specs
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Please send all creatives to traffic@concept.dk min 3 business days before campaign start
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Format Demo Type File type Width (px) Height (px) Max load size Animation / video Total animation FPS Sound HTML5Comments
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HIGH IMPACT ADVERTISINGSkinDemo Wallpaper jpg, png, gif25601440200-----Width varies from 950 - 1020 depending on the website. In general on campaigns that run on more than two sites please use cutout at 1020 px. See “Demo & Specs” for best practice and safe areas. Click here to test your wallpaper.
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Topbanner HTML, jpg, png, gif930180100YesUnlimited - max 1.1 mb additional file size24Must be user-initiatedIf creatives are build as HTML5 it must be build according to Adform's specs We recommend adding a background (and frame) to avoid issues on sticky topbanners.
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InterscrollerDemo Mobile jpg, png, gif736736100-----
Main message position: centered and 60px from top, in case of navigation bar.
Main message size (w x h): 320 x 500px.
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Mega Banner Demo Desktop HTML, jpg, png, gif930600100YesUnlimited - max 1.1 mb additional file size24Must be user-initiatedIf creatives are build as HTML5 it must be build according to Google's specs
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320x480Demo Mobile HTML, jpg, png, gif320480100YesUnlimited - max 1.1 mb additional file size24Must be user-initiatedIf creatives are build as HTML5 it must be build according to Google's specs
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Overlay Demo Desktop BannerHTML, jpg, png, gif960600100YesUnlimited - max 1.1 mb additional file size24Must be user-initiatedIf creatives are build as HTML5 it must be build according to Google's specs
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Mobile BannerHTML, jpg, png, gif320320100YesUnlimited - max 1.1 mb additional file size24Must be user-initiatedIf creatives are build as HTML5 it must be build according to Google's specs
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Floor Ad Demo Banner HTML, jpg, png, gif100% width80px / expand up to 50% height100YesUnlimited - max 1.1 mb additional file size24Must be user-initiatedIf creatives are build as HTML5 it must be build according to Adform's specs
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Expand Leaderboard Demo Banner HTML930180 / expand 600100YesUnlimited - max 1.1 mb additional file size24Must be user-initiatedIf creatives are build as HTML5 it must be build according to Google's specs
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DISPLAY ADVERTISING930x180Demo Banner HTML, jpg, pgn. gif930180100YesUnlimited - max 1.1 mb additional file size24Must be user-initiatedIf creatives are build as HTML5 it must be build according to Google's specs
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300x250Demo Banner HTML, jpg, png, gif300250100YesUnlimited - max 1.1 mb additional file size24Must be user-initiatedIf creatives are build as HTML5 it must be build according to Google's specs
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160x600Demo BannerHTML, jpg, pgn. gif160600100YesUnlimited - max 1.1 mb additional file size24Must be user-initiatedIf creatives are build as HTML5 it must be build according to Google's specs
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728x90-BannerHTML, jpg, png, gif72890100YesUnlimited - max 1.1 mb additional file size24Must be user-initiatedIf creatives are build as HTML5 it must be build according to Google's specs
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930x600-BannerHTML, jpg, pgn. gif930600100YesUnlimited - max 1.1 mb additional file size24Must be user-initiatedIf creatives are build as HTML5 it must be build according to Google's specs
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300x600-BannerHTML, jpg, png, gif300600100YesUnlimited - max 1.1 mb additional file size24Must be user-initiatedIf creatives are build as HTML5 it must be build according to Google's specs
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320x320Demo BannerHTML, jpg, pgn. gif320320100YesUnlimited - max 1.1 mb additional file size24Must be user-initiatedIf creatives are build as HTML5 it must be build according to Google's specs
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320x160-BannerHTML, jpg, png, gif320160100YesUnlimited - max 1.1 mb additional file size24Must be user-initiatedIf creatives are build as HTML5 it must be build according to Google's specs
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Add to CalendarDemo BannerHTML 320320/160100YesUnlimited - max 1.1 mb additional file size24Must be user-initiatedIf creatives are build as HTML5 it must be build according to Google's specs
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Store Locator -Banner HTML 320320/160100YesUnlimited - max 1.1 mb additional file size24Must be user-initiatedIf creatives are build as HTML5 it must be build according to Google's specs
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Cube Demo Banner jpg, png, gif320320100-----
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Expand 160>300x600-Banner HTML 160300 / 600100YesUnlimited - max 1.1 mb additional file size24Must be user-initiatedIf creatives are build as HTML5 it must be build according to Google's specs
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VIDEO ADVERTISINGWholepage takeover Demo Wallpaper jpg, png, gif2560200N/A----
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Video mp416:95 MBN/A----
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Topbanner HTML, jpg, png, gif930180100YesUnlimited - max 1.1 mb additional file size24Must be user-initiatedIf creatives are build as HTML5 it must be build according to Adform's specs
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Overlay jpg, png, gif 960600100N/A----Create a space for the video
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Video Outstream Demo Video mp416:95 MB ---Yes-We recommend that the video is no longer than 30 seconds
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320x320 50/50 -Banner HTML, jpg, png, gif 320320100YesUnlimited - max 1.1 mb additional file size24Must be user-initiatedIf creatives are build as HTML5 it must be build according to Google's specsBuilt as HTML5 with video inside the banner
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Video mp416:9-Yes-
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Open door Wallpaper jpg, png, gif25601440200--Width varies from 950 - 1020 depending on the website. In general on campaigns that run on more than two sites please use cutout at 1020 px. See “Demo & Specs” for best practice and safe areas. Use "Test" to validate your wallpaper
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-Video mp4 16:9-5 mb--
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Topbanner HTML, jpg, png, gif930180100YesUnlimited - max 1.1 mb additional file size24If creatives are build as HTML5 it must be build according to Adform's specs
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Video Skin Demo Topbanner jpg, png, gif610180100---Yes-
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Video mp416:9-5 mb -----
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Adform guideline - click here
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Google guideline - click here
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Concept SKIN guideline
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Concept.dk - Ad specs November 2017
 
 
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