Torchbearers_WhereThePlacesWent
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OrganisationSubcategoryPlacesSourceDetailsNotes/leads
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LOCOGMoment to Shine2012http://www.london2012.com/media-centre/article=locog-launches-search-for-8-000-inspirational-people-to-.html
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Coca ColaFuture Flames1300http://gallery.mailchimp.com/382da0e96394afa4f6b5f191d/files/Future_Flames_toolkit.pdf?utm_source=All+MPs&utm_campaign=662ca3ee7b-Coca_Cola&utm_mediumSome Future Flames places went to judges on the five regional panels - these included representatives from sport, music and Coca COla
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Coca ColaLive Positively - through other organisations10http://www.livepositively.com/#/olympic_torch_relay
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Coca ColaLive Positively - public figures3http://www.livepositively.com/#/olympic_torch_relay
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Coca ColaLive Positively - Inspirational Teens10http://www.thecoca-colacompany.com/dynamic/press_center/2011/07/london-2012-olympic-torch-relay-nominations.html
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Coca ColaUNKNOWN37Places left from allocation of 1360 once other campaigns accounted for.
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SamsungNot public134Samsung spokesperson
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Samsung31 universities93http://www.londonolympics2012.com/samsung-teams-up-with-universities-for-torchbearer/
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SamsungNHS campaign20http://www.sportandphysicalactivity.nhs.uk/samsung.asp
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SamsungKuwait9http://www.arabtimesonline.com/NewsDetails/tabid/96/smid/414/ArticleID/181658/reftab/69/Default.aspx
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SamsungFacebook campaign, Belgium8http://www.telindus.co.uk/press-releases/20120611
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SamsungInternal campaign, Belgacom2http://www.telindus.co.uk/press-releases/20120611
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SamsungInspirational Canadians7http://www.newswire.ca/en/story/986971/samsung-canada-chooses-seven-inspirational-canadians-to-participate-in-the-london-2012-olympic-torch-relayIncludes 4 'Mobilers' who won competition to be "social media ambassadors" for Samsung
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SamsungAustralia TV campaign1http://www.news.com.au/sport/london-olympics/moira-kellys-new-found-flame/story-fndpu6dv-1226407089124
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SamsungOther public campaigns1086Samsung spokesperson1360 minus internal places and known campaigns
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Lloyds TSBPublic1156Lloyds TSB spokesperson
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Lloyds TSBInternal204Lloyds TSB spokesperson204 not available to public
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LOCOG66 local authorities hosting evening events, and 6 islands135http://www.london2012.com/media-centre/article=london-2012-offers-first-torchbearer-places-for-the-olym-1248340.html"66 Local Authorities hosting an evening celebration event or an Island visit requiring extra logistics on the Olympic Torch Relay"
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LOCOGSport England, Wales, Scotland and NI70http://www.london2012.com/media-centre/article=london-2012-offers-first-torchbearer-places-for-the-olym-1248340.html"people who assist with delivering grassroots sport in the UK"
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BOANational Governing Bodies (NGB) get 5 places each250http://www.london2012.com/media-centre/article=london-2012-offers-first-torchbearer-places-for-the-olym-1248340.html
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IOCWorld Food Programme57http://laovoices.com/lao-woman-to-take-part-in-olympic-torch-relay/
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IOCIOC members, journalists, and others60http://www.london2012.com/media-centre/article=london-2012-offers-first-torchbearer-places-for-the-olym-1248340.html
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LOCOGGet Set Network212http://getset.london2012.com/en/the-games/about-london-2012/the-london-2012-torch-relays/get-set-to-welcome-the-olympic-flame-primary/get-set-to-welcome-the-olympic-flame-secondary/get-set-to-support-a-torchbearer"young people from across the UK who will be 12 at the time of the Torch Relay through Get Set Networked schools that are part of the London 2012 education programme"
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LOCOGInternational Inspiration20http://londonmediacentre.synapticdigital.com/Latest%20Stories/international-inspiration-candidates-to-be-torchbearers/s/647503d5-a3bc-4c7c-b382-140565f14155
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LOCOGDirect invitation115http://www.insidethegames.biz/olympics/summer-olympics/2012/15119-london-2012-offers-first-places-for-the-olympic-torch-relay"high profile Torchbearers and community role models"
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Commercial partnersUnknown770http://www.london2012.com/media-centre/article=london-2012-offers-first-torchbearer-places-for-the-olym-1248340.html
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Commercial partnersIHG72http://www.tulsaworld.com/sportsextra/article.aspx?subjectid=29&articleid=20120630_29_B1_CUTLIN606212"72 torchbearers from 17 countries"
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Commercial partnersEDF71http://www.guardian.co.uk/sport/2012/jun/06/torchbearers-nominated-olympics-sponsors
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TOTAL7924
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