ScienceCommunicationMedia.com - Audience and Science Communication Planning
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1. Who is the audience?2. What is the audience like?
3. What will the audience know or do?
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ScientistsAgeWhere the audience is now
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PolicymakersKnowledge level
Where you would like the audience to be
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FundersClass and education levelHow you can measure your impact
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Stakeholders
Thoughts about your institution or field, if any
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Resource usersValues, beliefs and ideology
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Primary, secondary or tertiaryOther demographic information
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4. What channels does the audience use?
5. How can a science communication campaign get into those channels?
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Local, regional, national pressResearching media and blog coverage
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Trade press, science pressFinding contact info (Google, Twitter)
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Blogs (local, science, topic-specific)
Common connections (Facebook, LinkedIn)
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Social media (Facebook, Twitter, Reddit)Crafting useful pitches
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Reports, list-servs, trusted sources, email
Time estimates
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In-person meetingsSource: ScienceCommunicationMedia.com
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Key questions
Planning sheet with examples