ScienceCommunicationMedia.com - Audience and Science Communication Planning

	A	B	C
1	1. Who is the audience?	2. What is the audience like?	3. What will the audience know or do?
2	Scientists	Age	Where the audience is now
3	Policymakers	Knowledge level	Where you would like the audience to be
4	Funders	Class and education level	How you can measure your impact
5	Stakeholders	Thoughts about your institution or field, if any
6	Resource users	Values, beliefs and ideology
7	Primary, secondary or tertiary	Other demographic information
8
9	4. What channels does the audience use?	5. How can a science communication campaign get into those channels?
10	Local, regional, national press	Researching media and blog coverage
11	Trade press, science press	Finding contact info (Google, Twitter)
12	Blogs (local, science, topic-specific)	Common connections (Facebook, LinkedIn)
13	Social media (Facebook, Twitter, Reddit)	Crafting useful pitches
14	Reports, list-servs, trusted sources, email	Time estimates
15	In-person meetings		Source: ScienceCommunicationMedia.com
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100