Laurel Schwulst — CV
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Laurel Schwulst
BioI'm an artist, designer, and programmer. I run Beautiful Company, a design practice. I also teach design within some art departments at universities. Previously, I was the creative director of The Creative Independent, Kickstarter's online publication. Before that, I worked at the design studio Linked by Air. My book Perfume Area, co-authored with Sydney Shen, (Ambient Works, 2015) contemplates thirty-six designer fragrances. Most recently, I released an ambient travel app Flight Simulator (Soft, 2019), "an ode to airplane mode."1988 –Born in Normal, IL / Lives and works in New York, NY
Upcoming & RecentLecture: Laurel at VCU (virtual, open to the public)Thursday, Sept 10 at 12:35pm ESTWill talk about the "Internet Onion" and teaching more expansively
Interview: Volvox VaultAugust 2020Did fun interview with Elliott Cost and Tiana Ducek about small websites
Teaching: Fruitful School, fruitful.schoolFall 2020an independent web workshop, with John Provencher, virtual for Fall 2020
Publication: The Life and Death of an Internet OnionJuly–Aug 2020Online collective webzine that explores the possibility of love online. Class project for Spring 2019 Interactive Design at Yale
ExperienceBeautiful Company2013 –Sole ProprietorNew York, NYI am interested in visual identities that change over time, considering public space both on and offline. I regularly collaborate with organizations (institutions, municipalities) and individuals (writers, artists, educators). In 2017, I designed an online archive for the Van Alen Institute to show a century’s worth of architecture competition ephemera and programmed “Fake Newsroom” website with artist Jason Fulford. In 2018, I co-created an identity, wayfinding, and website project with the City of San Antonio for a new public art garden project. And now in 2019, I recently launched, the New York cultural institution Artists Space's new website I designed and managed. A favorite collaboration remains artist Harm van den Dorpel’s, which produces and sells downloadable art objects.
The Creative Independent2016 – 2017Creative DirectorBrooklyn, NYLed all aspects of the visual identity and website of, a growing archive of the creative process published by Kickstarter. I designed and produced the daily and weekly email digests and created and maintained the “Monthly Weekend Artists” online art series.
Yale University2013 – CriticNew Haven, CTI created the undergraduate interactive design curriculum at Yale. I teach the course “Interactive Design” each spring to a mix of graduate and undergraduate students. In Fall 2014, I created a new course for freshmen, “Interactive Concrete Poetry.” In Fall 2018, I lead “Programming as Writing,” a new course I developed, to graduate students. In this role, I created the syllabi, lead hands-on technical demonstrations, managed a teaching assistant, put on a guest lecture series, facilitated group critiques/dialogues, and offered feedback to students.
Rutgers University2018 –Adjunct ProfessorNew Brunswick, NJIn Spring 2018, I taught "Introduction to Interactive Design" to undergraduate design students, which went from web publishing to physical computing. In Fall 2018 and Spring 2019, I am co-teaching "Design Thesis" to seniors with Jackie Thaw. In this role, I co-created the syllabi, gave lectures, lead hands-on technical demonstrations, organized group critiques/dialogues, and offered feedback to students.
Perfume Area2013 –AuthorNew York, NYPerfume Area is the collaborative writing project between myself and artist Sydney Shen. In addition to our book Perfume Area, published in 2015 with Ambient Works, we’ve also done readings, exhibitions, and projects, which include: Poetry International with Shimmer (Amsterdam) Totokaelo (New York), FUME Parfums (Los Angeles), Soylent (Los Angeles), Kodomo (New York), left gallery (Berlin), Beautiful Gallery (Chicago), WFMU (Jersey City), KCHUNG (Los Angeles), Printed Matter (New York).
Linked by Air2010 – 2015DesignerNew York, NYWorked on web and interactive projects in the arts and culture sector for clients such as Printed Matter, Yale AIDS Memorial Project, the Whitney Museum, and ArtAsiaPacific Magazine. Roles included ideation, design, front-end web development, website maintenance, and project management.
Wolff Olins2010Design InternNew York, NYFocused on large branding projects with clients such as the Asian Art Museum and Mathaf: Arab Museum of Modern Art.
Rita2009Design InternMontreal, QCCompleted print and event design for "Montréal: Ville de Verre" festival, Redford Garden Festival, and Atelier-Punkt.
Target2008Design InternMinneapolis, MNDeveloped concepts for Halloween 2009 and created a wayfinding system for one of Target HQ's cubicle work areas.
RISD Writing Center2007 – 2010Writing TutorProvidence, RIWorked both one-on-one and online with undergraduate and graduate RISD students. Helped students learn to self-edit and improve their writing.
EducationRhode Island School of Design2007 – 2010BFA with HonorsProvidence, RI
Macalester College2006 – 2007St. Paul, MN
ResidencyNew Inc. at the New Museum2019 – 2020MemberNew York, NYSelected to be part of "Experiments in Art and Technology" (EAT) track sponsored by Nokia Bell Labs.
pe huSummer 2019ResidentOsaka, JapanFor three weeks, in residence and working with Elliott Cost and Kusama Sasajima in the "pe hu style" to make two exhibitions, "Flight Simulator Room" and "Green People."
Summer Forum for Inquiry and ExchangeSummer 2017ResidentKaneohi, HISelected to participate in a week-long, intensive reading exchange with 34 other artists.
Designer in Residence at California College of the ArtsFall 2015Designer in ResidenceSan Francisco, CASelected as the inaugural "Designer in Residence" — gave a school-wide lecture, led a workshop about naming, and taught two classes.
TeachingFruitful SchoolFall 2020IndependentVirtualCo-teaching with John Provencher, a 6 week web course for creating "fruitful websites" (this time virtual)
Fruitful SchoolWinter 2020IndependentBrooklyn, NYCo-teaching with John Provencher, a 6 week web course for creating "fruitful websites" (hosted at Pioneer Works)
Graphic Design: ImageSpring 2020Princeton UniversityPrinceton, NJUndergraduate course
Special Web ProjectsSpring 2020Rutgers UniversityNew Brunswick, NJGraduate course
Writing as MetadataFall 2019Yale UniversityNew Haven, CTCourse for first year graduate students
Programming as WritingFall 2018Yale UniversityNew Haven, CTCourse for first year graduate students
Interactive Design and the InternetSpring 2013, Spring 2014, Spring 2015, Summer 2016, Spring 2017, Spring 2018, Spring 2019Yale UniversityNew Haven, CTCourse for junior and senior undergraduates and preliminary year graduate students that includes four online design projects.
Design ThesisFall 2018, Spring 2019Rutgers UniversityNew Brunswick, NJCo-teaching with Jackie Thaw
Design 2B: Introduction to Interactive DesignSpring 2018Rutgers UniversityNew Brunswick, NJIntermediate studio course for sophomores and juniors that teaches web programming, p5.js, and Arduino
Interactive 2Fall 2015California College of the ArtsSan Francisco, CACourse for junior and senior undergraduates that includes four online design projects.
Interactive Concrete PoetryFall 2014Yale UniversityNew Haven, CTNewly developed course for freshmen only about concrete poetry (the movement and genre) and how it applies to present-day notions of digital space.
WritingOnion and BlogOn two webzine anthologies and publishing an "oral history of the internet"
10 colors to commemorate the past decade and 1 to forget2020RhizomeEye-dropped some favorite colors from the past decade...
The cuteness of white noise2019Soft Space (Buffy's Blog)Exploring the connection between cuteness of commodities and white noise
My website is a shifting house next to a river of knowledge. What could yours be?2018The Creative IndependentA manifesto-like piece that encourages artists to have their own personal websites. Linked to my interest in the peer to peer / distributed web
Wildness Knows the BlogWhen asked me to write a blog entry, I automatically knew I'd write about my collection "Wild Animals vs. Manmade Materials," which has been evolving for five years now. I tell how it began with a single video, how I moderated the channel for pets, and the significance of the resulting transformation.
(+.+) & <*_*>: The Evolving Designs of Sulki & Min2017Art in AmericaProfile on the Korean graphic design duo.
Some Things2017The Creative IndependentList of 3000+ links that were gchatted between me and Dan Brewster for the past ten years
Spiral2016The Creative IndependentDiscussion of The Creative Independent's logo and mascot — the spiral and the snail.
Personal Voice2016Art in AmericaArticle that uses San Francisco's Wattis Institute as a case study for the personal, intimate, and idiosyncratic nature of the graphic identity as institutional personality.
00FFCC2016Websafe 2k16Meditation on the web-safe color, #00FFCC, a bright teal.
Perfume Area2015Ambient WorksBook of thirty-six prose poetry fragrance reviews written with Sydney Shen. 4.25 × 7", 84 pages, perfect bound with gatefold map and bookmark. Published by Ambient Works in an edition of 300 and designed by Bryce Wilner.
Parallel Worlds2014Art in AmericaArticle that explores parallel worlds within the field of graphic design that starts by inspecting some of the work from my class Interactive Design. Published in October 2014 issue of Art in America.
Pastel Club2013When all of my friends are on at oncePersonal account of early memory of growing up online which includes: real horses, model horses (The Pastel Club), sim horses (Horseland), getting scammed for the first time, and the notion of generosity online.
Lectures & ReadingsLecture at VCU (virtual)2020forthcomingvirtual
Lecture at OCAD (virtual)2019at OCADToronto, Canada
Lecture for Visiting Designer Series2019at Rhode Island School of DesignProvidence, RI
"Lecture on the Wind" for Visiting Designer Series2019at CalArtsSanta Clarita, CA
"Water Tasting" invited by Jason Fulford for "Variety Show" for der Grief2019at Aperture FoundationNew York, NY
Lecture in Fei Liu's Graduate Class2018at The New SchoolNew York, NY
Artist Talk as part of "Mobilizing Citizenship" visiting artist workshop2018at Kunsthall StavangerStavanger, Norway
Talking about the peer to peer web in the context of independent publishing at "Indiecon"2018Hamburg, Germany
"Ode to Airplane Mode" Lecture for "Software for Artists Day" Series2018at Pioneer WorksBrooklyn, NY
"Blogging in Motion" Lecture at Peer to Peer NYC2018at School for Poetic ComputationNew York, NY
"POOL and Perfume Concepts" Reading as Perfume Area, with Sydney Shen2018at Poetry International FestivalAmsterdam, Netherlands
Lecture at "Digital Materiality: Design in the Age of Design Systems," Panel2018at The New SchoolNew York, NY
"A Pattern Network" Lecture for Inspiring Yale 2018 Awards2018at Yale UniversityNew Haven, CT
"Calm Technology" Lecture in Brendan Griffiths' Graduate Class2017at The New SchoolNew York, NY
"Flight Simulator" at Summer Forum2017at Summer Forum ResidencyKanehoe, Hawaii
"Four Fragrances" Reading as Perfume Area at Totokaelo, with Sydney Shen2017at TotokaeloNew York, NY
"History of the Internet" and "A History of Internet Art" Lectures for Peter Strom's Classes2017at Beckmans College of DesignStockholm
"#00FF00" Reading at Websafe Live2016at LittlefieldBrooklyn, NY
"What are Animals?" Lecture2016at Easy Lessoning, organized by Other MeansBrooklyn, NY
Lecture for "In the Making" Series2015at California College of the ArtsSan Francisco, CA
Lecture in the Boardroom2015at California College of the ArtsSan Francisco, CALecture in the CCA Boardroom featuring projects Instructions for a Typeface, Rhizome Benefit Identity, When all of my friends are on at once, Logo Forest, and Perfume Area.
Reading as Perfume Area at Mouth as Haunted House, with Sydney Shen2015at Beautiful GalleryChicago, IL
Perfume Area Book Launch and Reading, with Sydney Shen2015at Printed Matter bookstoreNew York, NY
The Savory Funk of Life Triumphs" Reading on the radio, Hello Children with Faye2014on WFMU 91.1 FM radio stationJersey City, NJ
Selected Designs for ScreenAlt-Text as Poetry2020as Laurel Schwulst with Taichi AritomoProject by Shannon Finnegan and Bojana Coklyat
Artists Space2019as Laurel Schwulst with Mark Beasley and Taichi AritomoArtist Space's new website has "multiple entrances," a day and night mode, and a favicon art series.
Bentoism2019as Beautiful Company with Taichi AritomoWebsite for Yancey Strickler's "Bentoism," a new way to understand value
Celine Wong Katzman2019as Beautiful Company with Taichi AritomoWebsite for Celine Wong Katzman, a Singaporeon Amerian curator, writer, and educator
Erin Schwartz2018as Laurel SchwulstWebsite for Erin Schwartz, a writer from New Jersey interested in art, climate change and infrastructure.
The Creative Independent2016 – 2017as Laurel Schwulst with KickstarterGrowing online archive of interviews with artists about the creative process.
Fake Newsroom2017as Laurel SchwulstOnline newspaper for an exhibition initiated by artist Jason Fulford with the Minnesota Street Project.
T Space2017as Beautiful CompanyGallery website for upstate NY gallery run by Steven Holl Architects.
Publication Studio San Francisco2017as Beautiful CompanyWebsite with a "cloud rotunda" for Publication Studio San Francisco
Species2016as Beautiful CompanyGallery website for artist-run space in Atlanta, Georgia.
left gallery2016as Beautiful CompanyStore and online space containing curated digital "objects" that take the form of individual files. (eBooks, screensavers, etc.) It utilizes for blockchain edition management and accepts bitcoin. Left Gallery is an ongoing collaboration with artist Harm van den Dorpel.
Revisions — Zen for Film2015as / with Linked by AirAn interactive that goes alongside an exhibition featuring Nam June Paik’s "Zen for Film", which is a blank piece of film that plays for several minutes. The interactive shows related works and more information about the piece itself.
William N. Copley2015as Beautiful CompanyArtist website for the Estate of William N. Copley. Worked with Anthony Atlas, estate archivist, and Daniel Brewster, programmer.
Rhizome Benefit Invitation2015as Beautiful CompanySingle page website to invite guests to Rhizome's 2015 annual benefit dinner
Bug2015as / with Linked by AirSingle page website to show the app "Bug" that turns sound into color.
Art Handler Magazine2014as Beautiful CompanyTemporary site for forthcoming magazine about art handling that features a jungle gym layout with fluid navigation within landing page and to and from blog.
Future Expansion Architects2014as / with Linked by AirPortfolio for Future Expansion architects that features a browsable, filterable architectural plan.
Julia Kim Smith2014as / with Linked by AirArtist portfolio for Julia Kim Smith whose playful, satirical work manifests itself in a homepage game board.
Printed Matter, Inc.2013as / with Linked by AirWebsite for a New York bookstore centered on browsing the store’s vast inventory in different ways. The site combines point-of-sale and inventory in a single online system, easy to use by shoppers and shopkeepers.
Yale AIDS Memorial Project2013as / with Linked by AirOnline archive to honor and document the lives from Yale who perished during the AIDS epidemic. The website uses hypertext specific to the profiles to connect them in a monumental yet seamless browsing experience.
When all of my friends are on at once2013as Beautiful CompanyAnthology of writing by 48 artists about early internet memories that features an intuitive rock/blob navigation.
Midnight Madness player app2013as / with Linked by AirApp to be used one night only by 20 teams of 8 players each for a massive urban scavenger hunt, Midnight Madness.
Fish Screensaver2012as / with Linked by AirFish screensaver for the serial online art project Parallelograms.
ArtAsiaPacific Magazine2011as / with Linked by AirFirst website designed while working at Linked by Air. It allows easy flow through articles laterally or by country of interest.
Interviews ConductedPodcast conversation with Emma Rae NortonApr 19, 2020HTML Energy
Podcast conversation with Larissa PhamApr 10, 2020HTML Energy
Podcast conversation with Marie OtsukaApr 1, 2020HTML Energy
Podcast conversation with Tom Bubul (and Elliott Cost)Mar 10, 2020HTML Energy