Gauge's Branding Performance Reporting Template by Supermetrics
 Share
The version of the browser you are using is no longer supported. Please upgrade to a supported browser.Dismiss

 
View only
 
 
ABCDEFGHIJKLMNOP
1
Branding Performance Dashboard
template provided by:
Instructions on how to use this template >>>
> Install the Supermetrics add-on with the link on the right (skip this if you've installed the add-on)
> Launch the Supermetrics sidebar (Add-ons menu -> Supermetrics -> Launch sidebar)
> Go to Add-ons menu -> Supermetrics -> Template Gallery
> Find the template and click “Add template"
2
3
Projections here are calculated by adding all of your CPM optimzation rates from all media channels, reporting total extra impressions since it's not a unique metricsProjections here are made channel by channel, considering the best CPM you've had in which one and then applying a Balance Score Card methodology to project extra impressions based only on your actual rates (CPM)
4
5
CPM Optimal ProjectionCurrent vs Optimal CPM by Channel
6
(Based on Performance Analysis)
7
Current CPMOptimal CPM
8
9
R$ 5.74R$ 4.40
10
11
12
13
Current CPM calculated from your actual dataProjected CPM calculated based on your paid performance, assuming your best results
14
15
How it's calculated: Assuming Optimal CPM from all of your Paid activations, how much less CPM could you be paying?
16
17
18
19
20
Current CPM OptimizationCurrent Optimized RatioPotential Extra Impressions
21
22
23
24
943,083
25
-23.29%
26
27
This considers all extra impression acquisition from all of your media channels, since impressions it's not a unique metric
28
29
CPM optimization rate calculated from your current CPM vs your Optimal CPM
30
31
32
33
34
35
Go to Gauge website! =)
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100
Loading...
Main menu